‘It’s All About Screens.’ This is the Daily Diary of Screens. Friday, July 1, 2016.
CBS finished #1 broadcast network as ‘The Big Bang Theory‘ was the top program.
In the UK, ITV finished #1 as ‘Euro 2016 Portugal vs Poland‘ was the top program.
‘Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘MasterChef AU‘ was the top non-newscast program.
‘Finding Dory‘ #1 at the U.S. box office weekend 24-26 June 2016.
‘Independence Day 2-Resurgence‘ #1 at the International box office weekend 24-26 June 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers.
Cliptomize continues to grow as it has 80,000 users and 115,328 clipbooks with 578,421 visitors and 313,501 unique visitors with over 2.894 million pageviews. 5 minutes 12 seconds average time spent on spent on site since the beginning. In June, average time spent on site is 4 minutes 55 seconds. Cliptomize For Business Service Bureau during recent NDA 45 day client campaign delivered a remarkable open rate of 48.92% and a click-through rate of 36.6% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, June 30, 2016 (Posted on July 1, 2016)
The Tiffany Network had reruns and a very big brother on Thursday.
8P ‘The Big Bang Theory‘ rerun finished with an average 6.995 million viewers.
830P ‘Life in Pieces‘ rerun finished with an average 5.222 million viewers.
9P ‘Big Brother‘ finished with an average 5.773 million viewers.
10P ‘Code Black‘ rerun finished with an average 3.443 million viewers.
The Alphabet Network brought back reality and game shows.
8P ‘BattleBots‘ finished with an average 3.614 million viewers.
9P ‘Greatest Hits‘ season premiere finished with an average 4.804 million viewers.
10P ‘The Match Game‘ rerun finished with an average 3.687 million viewers.
The Peacock Network has a mixed message on Thursday.
8P ‘U.S. Olympic Trials-Swimming Finals‘ finished with an average 5.247 million viewers.
9P ‘Spartan: Ultimate Team Challenge‘ finished with an average 3.709 million viewers.
10P ‘Aquarius‘ finished with an average 1.955 million viewers.
The Animal Network of Broadcast had an old and a new.
8P ‘Bones‘ rerun finished with an average 2.407 million viewers.
9P ‘Home Free’ finished with an average 1.911 million viewers.
The Little Network That Couldn’t didn’t.
8P ‘D.C.s Legends of Tomorrow‘ rerun finished with an average 828,000 viewers.
9P ‘Beauty and the Beast‘ finished with an average 759,000 viewers.
For The Record
CBS finished #1 in prime time Thursday with an average 5.108 million viewers.
ABC finished with an average 4.035 million viewers.
NBC finished with an average 3.637 million viewers.
FOX finished with an average 2.159 million viewers.
The CW finished with an average 793,500 viewers.
Broadcast (English Speaking) Networks on Thursday in prime time finished with an estimated average 15.733 million viewers.
Today In Communication History
On this date in 1941, Bulova Watch Company sponsored the first TV commercial in New York City, NY.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘If you invest in growth before you have retention, you’re renting users, not acquiring them.’
U.S. Adults Consume an Entire Hour More of Media Per Day Than Last Year
If you feel like you’re spending more time than ever before watching and streaming content, you’re right. U.S. adults spent 10 hours, 39 minutes a day consuming media in the first quarter of 2016. That’s up a full hour from the first quarter of 2015, and it’s thanks to a substantial increase in smartphone and tablet usage, according to Nielsen’s Q1 2016 Total Audience Report.
In what Nielsen is calling “an important milestone,” half of all TV households now have access to streaming video on demand such as Netflix, Hulu and Amazon Prime—equal to the number of homes with DVRs.
In the first quarter of 2016, daily time spent using smartphones to consume media among U.S. adults (18+) shot up 60 percent—from 62 minutes a year earlier to 99 minutes per day. At the same time, live TV dropped 1 percent, declining about three minutes on average, from four hours 34 minutes in Q1 2015 to four hours 31 minutes, and compared with four hours 51 minutes in the first quarter of 2014.
Nielsen said the number of cable homes fell to 99.225 million from 100.774 million a year ago. The number of broadband-only homes rose to 3.9 million from 3.1 million a year ago. And the number of broadcast only homes rose to 13.3 million from 12.5 million a year ago.
So what’s hot and what’s not?
According to an article by Bill Cromwell, MediaLife (062816), Live television viewing has fallen over recent years. People are still using those TVs. They’re just using them in different ways. The latest total audience report from Nielsen, which offers a quarterly snapshot of media usage habits, shows that people are increasing the amount of time they spend with their TVs for purposes other than watching live television. Use of devices connected to the internet is way up. Viewership of live TV is down.
There are also a few forms of media that are not really up or down, but rather holding steady. At a time of great turmoil for media, that’s perhaps the most some media can hope for.
What’s Hot Media?
Subscription Video On Demand
Half of households now subscribe to SVOD services such as Netflix and Amazon, or about the same percent who own DVRs. Penetration has soared 19 percent from last year.
Smart TVs had the biggest year-to-year surge in penetration, up 43% from last year. Nearly a quarter of the population has these TVs, which can hook up to the internet.
While smartphones may be ubiquitous, tablets continue to grow. More than half the population now owns one, up 17% from last year.
At this point, there are very few people not using HDTV, just 6%. Still, it grew 4% from last year.
What Not Hot Media?
When you can log onto Amazon and rent the latest movie from the comfort of your couch, it’s going to have a negative impact on the use and purchase of DVDs, which were down 3 percent in first quarter.
Gamers remain rabid and dedicated to their pursuits, but penetration of gaming consoles fell 4%, Nielsen found, to 44%.
Viewership of live TV has dropped by 20 minutes per day since 2014, to a still-substantial four hours and 31 minutes.
People still use DVRs, of course, but their penetration has leveled off. We’ve likely reached a saturation point, with 50% of TV households owning a time-shifting device.
Radio listening per day has inched down by two minutes since 2014, to one hour and 52 minutes per day.
Survey: 42% Of Smartphone Users Upgrade After 3+ Years
Smartphone owners are waiting longer to update their hardware, with 42% saying they go three or more years before replacing their phone and 30% reporting they upgrade every two years, a Fluent survey indicates. According to a Gallup survey, 54% of people wait until their phone is not functioning before they buy a new one.
Box Office Weekend 24-26 June 2016 (Domestic)
#1 ‘Finding Dory’ $ 73.0 million
#2 ‘Independence Day-Resurgence’ $ 41.0 million
#3 ‘Central Intelligence’ $ 18.2 million
#4 ‘The Shallows’ $ 16.8 million
#5 ‘The Conjuring 2’ $ 7.7 million
Box Office Weekend 24-26 June 2016 (International)
#1 ‘Independence Day-Resurgence’ $102.1 million
#2 ‘Now You See Me 2’ $ 50.9 million
#3 ‘Finding Dory’ $ 37.0 million
#4 ‘The Conjuring 2’ $ 21.0 million
#5 ‘Central Intelligence’ $ 4.7 million
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (152). We are thankful to all of you with more than 42,000 views. Top areas in the world viewing overtheshouldermedia on Thursday came from the United States, the United Kingdom, Mexico, Romania, European Union, Switzerland, Russia, the Philippines, Indonesia, Australia, Canada, Serbia, Italy, Ireland, Albania, Germany, Spain, Brazil and the Netherlands.
Across The Pond
The Independent One had the big one Thursday to finished #1 in the UK.
730P ‘Euro 2016‘ featuring Portugal vs Poland finished with an average 5.8 million viewers and a big 31% share, with the viewership peaking with 8.4 million viewers.
The Big One didn’t have the football power on Thursday.
730P ‘Celebrity Masterchef‘ finished with an average 3.2 million viewers and a 16% share.
The Big Four had Gordo and that didn’t help.
8P ‘Hotel Hell‘ season premiere with Gordon Ramsey finished with an average 606,000 viewers and a 3.5%.
Seven finished #1 Thursday in Australia with a 30.3% share of the available audience.
Ten finished #2 Thursday with a 23.4% share.
Nine finished #3 with a 22.9% share of the available audience.
ABC finished #4 with a 17.3% share.
SBS finished #5 with a 6.1% share of the available audience on Thursday in Australia.
Top Ten Non-Newscast Programs In Australia Thursday
#1 MASTERCHEF AUSTRALIA TEN 1,002,000 viewers #1 everywhere except Sydney
‘#3 THE CHASE AUSTRALIA Seven 735,000 viewers Melbourne top market
#4 HOME AND AWAY Seven 645,000 viewers Sydney top market
#5 THE PROJECT 7PM TEN 603,000 viewers Melbourne top market
#6 HOT SEAT Nine 601,000 viewers Melbourne top market
#7 RAKE ABC 560,000 viewers Melbourne top market
#8 FAMILY FEUD TEN 557,000 viewers Melbourne top market
#9 7.30 ABC 556,000 viewers Melbourne top market
#10 The Chase AUSTRALIA Seven 486,000 viewers Melbourne top market
Top Newscasts In Australia Thursday
#1 SEVEN NEWS Seven 1,060,000 viewers #1 in Brisbane, Adelaide & Perth
#2 NINE NEWS Nine 1,019,000 viewers #1 in Melbourne
#3 SEVEN News/TodayTonight Seven 983,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 922,000 viewers #1 in Sydney
#5 ABC NEWS ABC 770,000 viewers Melbourne top market
FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Friday Australian Overnight TV Ratings
FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Friday Australian Overnight TV Ratings
FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 Friday in Australia with a 31.9% share of the available audience.
Nine finished #2 with a 27.5% share.
Ten finished #3 with a 17.9% share of the available audience.
ABC finished #4 with a 16.1% share.
SBS finished #5 with a 6.6% share of the available audience on Friday in Australia.
TOP TEN NON-NEWSCAST PROGRAMS IN AUSTRALIA ON FRIDAY
#1 BETTER HOMES & GARDENS Seven 769,000 viewers #1 in Sydney, Melbourne & Perth
#2 A CURRENT AFFAIR Nine 689,000 viewers Sydney top market
#3 THE CHASE AUSTRALIA Seven 618,000 viewers Melbourne top market
#4 THE LIVING ROOM TEN 595,000 viewers #1 in Adelaide
#5 HOT SEAT Nine 551,000 viewers Sydney top market
#6 FAMILY FEUD TEN 533,000 viewers Sydney top market
#7 THE PROJECT 7PM TEN 471,000 viewers Melbourne top market
#8 FRIDAY NIGHT NRL LIVE Nine 461,000 viewers #1 in Brisbane
#9 7.30 ABC 456,000 viewers Melbourne top market
#10 THE GRAHAM NORTON SHOW TEN 453,000 viewers Melbourne top market
TOP NEWSCASTS IN AUSTRALIA FRIDAY
#1 SEVEN NEWS Seven 1,005,000 viewers #1 everywhere except Sydney
#2 SEVEN News/TodayTonight Seven 933,000 viewers Melbourne top market
#3 NINE NEWS Nine 916,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 863,000 viewers #1 in Sydney
#5 ABC NEWS ABC 640,000 viewers Melbourne top market
#6 TEN EYEWITNESS @5P TEN 470,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘Where Is Good Business Investing Its Ad Dollars Now:http://bit.ly/Hxoqv7 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Dave Brubeck ‘Live in 66’