‘It’s All About Screens.’ This is the Daily Diary of Screens. Tuesday, June 28, 2016.
NBC finished #1 broadcast network but ABC’s ‘The Bachelorette‘ was the top program.
In the UK, ITV finished #1 as ‘Euro 2016 England vs Iceland‘ was the top program.
‘Seven‘ finished #1 in Australia as ‘Nine News‘ was #1 newscast and ‘MasterChef AU‘ was the top non-newscast program.
‘Finding Dory‘ #1 at the U.S. box office weekend 17-19 June 2016.
‘Warcraft‘ #1 at the International box office weekend 10-12 June 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers.
Cliptomize continues to grow as it has 80,000 users and 115,328 clipbooks with 578,421 visitors and 313,501 unique visitors with over 2.894 million pageviews. 5 minutes 12 seconds average time spent on spent on site since the beginning. In June, average time spent on site is 4 minutes 55 seconds. Cliptomize For Business Service Bureau during recent NDA 45 day client campaign delivered a remarkable open rate of 48.92% and a click-through rate of 36.6% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, June 27, 2016 (Posted on June 28, 2016)
The Peacock Network had a bit of the ‘Who Cares Olympics’ and the reality Olympics and finished UP +8.7% vs SD 2015.
8P ‘U.S. Olympic Trials Swimming Finals‘ finished with an average 5.230 million viewers and a 3.6/6.
9P ‘American Ninja Warriors‘ finished with an average 6.092 million viewers and a 3.8/6
10P ‘American Ninja Warriors‘ finished with an average 6.916 million viewers and a 3.0/6.
The Alphabet Network raced to the top with T&A on a slow Monday, finishing DOWN slightly @ -0.7% vs SD 2015.
8P ‘The Bachelorette‘ finished with an average 6.802 million viewers and a 5.2/9.
10P ‘Mistresses‘ finished with an average 2.964 million viewers and a 2.1/4.
The Tiffany Network had a rerun braindead lineup which barely beat Murdoch’s Minions, and finished DOWN -22.2% vs SD 2015.
8P ‘Mom‘ rerun (‘Snickerdoodle and a Nip Slip’) finished with an average 4.922 million viewers and a 3.2/6.
830P ‘2 Broke Girls‘ rerun finished with an average 4.263 million viewers and a 2.8/5.
9P ‘Scorpion‘ rerun finished with an average 4.227 million viewers and a 2.7/5.
10P ‘Braindead‘ finished with an average 3.298 million viewers and a 2.3/5.
The Animal Network of Broadcast danced and mystified into fourth place, DOWN 27.2% vs SD 20151..
8P ‘So You Think You Can Dance?‘ finished with an average 3.017 million viewers and a 2.3/4.
9P ‘Houdini & Doyle‘ finished with an average 1.758 million viewers and a 1.3/2.
The Little Network That Couldn’t tried to play Monday for laughs. It didn’t quite work. But it was good for the soul. It finished UP +188% vs SD 2015.
8P ‘Whose Line Is It Anyway?‘ rerun finished with an average 1.613 million viewers and an 0.8/1.
830P ‘Whose Line Is It Anyway?‘ rerun finished with an average 1.739 million viewers and a 0.9/1.
9P ‘Whose Line Is It Anyway?‘ rerun finished with an average 1.749 million viewers and a 1.0/2.
930P ‘Whose Line Is It Anyway?‘ rerun finished with an average 1.778 million viewers and a 1.0.2 and finished #4 in the time slot beating FOX.
For The Record
NBC finished #1 Monday in prime time with an average 6.079 million viewers and a 3.8/6, UP +486,000 viewers (+8.7%) vs 5.593 million viewers SD 2015.
ABC finished #2 with an average 5.523 million viewers and a 4.2 rating/7 share, DOWN -37,000 viewers (-0.7%) vs 5.560 million viewers SD 2015.
CBS finished #3 with an average 4.039 million viewers and a 2.7/5, DOWN -1.235 million viewers (-22.2%) vs 5.274 million viewers SD 2015.
FOX finished #4 with an average 2.388 million viewers and a 1.8/3 DOWN -890,000 (-27.2%) vs 3.278 milli viewers SD 2015.
The CW finished with an average 1.720 million viewers and a 0.9/2, UP +1.120 million viewers (+187.7%) vs 600,000 viewers SD 2015.
UNI finished with a 0.9/2 HH Rating.
TEL finished with an 0.8/2 HH Rating.
Broadcast (English Speaking) Networks finished in prime time with an estimated 19.749 million viewers DOWN -556,000 viewers (-2.7%) vs 20.305 million viewers SD 2015.
Today In Communication History
On this date in 1959 – ABC aired “The Record Years” hosted by Dick Clark. It was the first broadcast of a tribute to the recording industry. The guests were Johnny Mathis, Fabian, the McGuire Sisters, Les Paul and Mary Ford, Fats Domino.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘If you invest in growth before you have retention, you’re renting users, not acquiring them.’
U.S. Adults Consume an Entire Hour More of Media Per Day Than Last Year
If you feel like you’re spending more time than ever before watching and streaming content, you’re right. U.S. adults spent 10 hours, 39 minutes a day consuming media in the first quarter of 2016. That’s up a full hour from the first quarter of 2015, and it’s thanks to a substantial increase in smartphone and tablet usage, according to Nielsen’s Q1 2016 Total Audience Report.
In what Nielsen is calling “an important milestone,” half of all TV households now have access to streaming video on demand such as Netflix, Hulu and Amazon Prime—equal to the number of homes with DVRs.
In the first quarter of 2016, daily time spent using smartphones to consume media among U.S. adults (18+) shot up 60 percent—from 62 minutes a year earlier to 99 minutes per day. At the same time, live TV dropped 1 percent, declining about three minutes on average, from four hours 34 minutes in Q1 2015 to four hours 31 minutes, and compared with four hours 51 minutes in the first quarter of 2014.
Nielsen said the number of cable homes fell to 99.225 million from 100.774 million a year ago. The number of broadband-only homes rose to 3.9 million from 3.1 million a year ago. And the number of broadcast only homes rose to 13.3 million from 12.5 million a year ago.
So what’s hot and what’s not?
According to an article by Bill Cromwell, MediaLife (062816), Live television viewing has fallen over recent years. People are still using those TVs. They’re just using them in different ways. The latest total audience report from Nielsen, which offers a quarterly snapshot of media usage habits, shows that people are increasing the amount of time they spend with their TVs for purposes other than watching live television. Use of devices connected to the internet is way up. Viewership of live TV is down.
There are also a few forms of media that are not really up or down, but rather holding steady. At a time of great turmoil for media, that’s perhaps the most some media can hope for.
What’s Hot Media?
Subscription Video On Demand
Half of households now subscribe to SVOD services such as Netflix and Amazon, or about the same percent who own DVRs. Penetration has soared 19 percent from last year.
Smart TVs had the biggest year-to-year surge in penetration, up 43% from last year. Nearly a quarter of the population has these TVs, which can hook up to the internet.
While smartphones may be ubiquitous, tablets continue to grow. More than half the population now owns one, up 17% from last year.
At this point, there are very few people not using HDTV, just 6%. Still, it grew 4% from last year.
What Not Hot Media?
When you can log onto Amazon and rent the latest movie from the comfort of your couch, it’s going to have a negative impact on the use and purchase of DVDs, which were down 3 percent in first quarter.
Gamers remain rabid and dedicated to their pursuits, but penetration of gaming consoles fell 4%, Nielsen found, to 44%.
Viewership of live TV has dropped by 20 minutes per day since 2014, to a still-substantial four hours and 31 minutes.
People still use DVRs, of course, but their penetration has leveled off. We’ve likely reached a saturation point, with 50% of TV households owning a time-shifting device.
Radio listening per day has inched down by two minutes since 2014, to one hour and 52 minutes per day.
Box Office Weekend 17-19 June 2016 (Domestic)
#1 ‘Finding Dory’ $136.2 million
#2 ‘Central Intelligence’ $ 34.5 million
#3 ‘The Conjuring 2’ $ 15.6 million
#4 ‘Now You See Me 2’ $ 9.7 million
#5 ‘Warcraft’ $ 6.5 million
Box Office Weekend 17-19 June 2016 (International)
#1 ‘Finding Dory’ $ 50.0 million
#2 ‘The Conjuring 2’ $ 41.9 million
#3 ‘Warcraft’ $ 17.7 million
#4 ‘Central Intelligence’ $ 16.8 million
#5 ‘Now You See Me 2’ $ 15.8 million
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (152). We are thankful to all of you with more than 42,000 views. Top areas in the world viewing overtheshouldermedia on Monday came from the United States, the United Kingdom, South Africa, Nigeria, Greece, Spain, Turkey, Australia, France, Mexico, Germany, the Netherlands, Indonesia, Canada, Iceland, Saudi Arabia, Hungary and Oman.
Across The Pond
The Independent One had ‘Euro 2016’ and another disappointment for British football fans as the team reached a low point in their history.
7P ‘Euro 2016‘ featuring England vs Iceland finished with an average 11 million viewers and a huge 48.1%. It peaked with 17.1 million viewers and an amazing 63% share of the available audience.
Murdoch’s Bird has the season finale of ‘Game’ and it was a wow.
8P ‘Game Of Thrones‘ season finale finished with an average 1.1 million viewers.
The Big Four was hungry on Monday.
8P ‘Superfoods‘ season premiere finished with an average 1.0 million viewers and a 4.1%.
The Viacom Five finished in the dumpster on Monday.
9P ‘Wentworth Prison‘ season premiere finished with an average 554,000 viewers and a 3.0% share.
Seven finished #1 on Monday in Australia with a 28.3% share of the available audience.
Nine finished #2 with a 23.9% share.
Ten finished #3 with a 22.1% share of the available audience.
ABC finished a strong #4 with a 20.5% share.
SBS finished Monday in Australia with a 5.2% share of the available audience.
TOP NON-NEWSCAST PROGRAMS IN AUSTRALIA MONDAY
#1 MASTERCHEF AUSTRALIA TEN 1,100,000 viewers #1 in Sydney & Melbourne
#2 HOUSE RULES- MON Seven 1,051,000 viewers #1 in Brisbane, Adelaide & Perth
#3 A CURRENT AFFAIR Nine 893,000 viewers Melbourne top market
#4 HOME AND AWAY Seven 832,000 viewers Sydney top market
#5 U BEEN PAYING ATTENTION? TEN 830,000 viewers Melbourne top market
#6 AUSTRALIAN STORY ABC 787,000 viewers Sydney & Melbourne top market
#7 7.30 ABC 746,000 viewers Melbourne top market
#8 THE PROJECT 7PM TEN 730,000 viewers Melbourne top market
#9 THE CHASE AUSTRALIA Seven 725,000 viewers Melbourne top market
#10 LOVE CHILD Nine 698,000 viewers Melbourne top market
TOP NEWSCASTS IN AUSTRALIA MONDAY
#1 NINE NEWS Nine 1,164,000 viewers #1 in Sydney, Melbourne & Brisbane
#2 SEVEN NEWS Seven 1,149,000 viewers #1 in Adelaide & Perth (T)
#3 NINE NEWS 6:30 Nine 1,101,000 viewers Sydney top market
#4 SEVEN News/TodayTonight Seven 1,061,000 viewers #1 in Perth (T)
#5 ABC NEWS ABC 846,000 viewers #1 in Melbourne
TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Tuesday Australian Overnight TV Ratings
TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 Tuesday in Australia with a strong 28.4% share of the available audience.
Nine finished #2 with a 25.1% share.
Ten finished with a strong #3 as it had a 14.8% share of the available audience.
ABC finished #4 with a 15.3% share.
SBS finished #5 in Australia on Tuesday with a 6.3% share of the available audience.
TOP TEN NON-NEWSCAST PROGRAMS IN AUSTRALIA TUESDAY
#1 MASTERCHEF AUSTRALIA TEN 1,134,000 viewers #1 in Melbourne, Adelaide & Perth
#2 A CURRENT AFFAIR Nine 888,000 viewers #1 in Sydney
#3 HOME AND AWAY Seven 780,000 viewers #1 in Brisbane
#4 THE PROJECT 7PM TEN 715,000 viewers Melbourne top market
#5 FORCE–BEHIND THE LINE-2 Seven 691,000 viewers Melbourne top market
#6 20 TO ONE Nine 683,000 viewers Melbourne top market
#7 THE CHASE AUSTRALIA Seven 678,000 viewers Sydney top market
#8 NCIS TEN 670,000 viewers Melbourne top market
#9 FORCE–BEHIND THE LINE Seven 657,000 viewers Melbourne top market
#10 7.30 ABC 605,000 viewers Melbourne top market
TOP NEWSCASTS IN AUSTRALIA TUESDAY
#1 SEVEN NEWS Seven 1,110,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 1,085,000 viewers #1 in Brisbane
#3 NINE NEWS Nine 1,019,000 viewers #1 in Melbourne
#4 NINE NEWS 6:30 Nine 1,002,000 viewers #1 in Sydney
#5 ABC NEWS ABC 751,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘Where Is Good Business Investing Its Ad Dollars Now:http://bit.ly/Hxoqv7 🆕💡💭🌎💬 It’s Free!
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Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Jazz Greats including Oscar Peterson