‘It’s All About Screens.’ This is the Daily Diary of Screens. Saturday, June 25, 2016.
CBS finished #1 broadcast network as ‘Blue Bloods‘ was the top program.
In the UK, ratings have been delayed and will be posted when available.
‘Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘A Current Affair‘ was the top non-newscast program.
‘Finding Dory‘ #1 at the U.S. box office weekend 17-19 June 2016.
‘Warcraft‘ #1 at the International box office weekend 10-12 June 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers.
Cliptomize continues to grow as it has 80,000 users and 115,328 clipbooks with 578,421 visitors and 313,501 unique visitors with over 2.894 million pageviews. 5 minutes 12 seconds average time spent on spent on site since the beginning. In June, average time spent on site is 4 minutes 55 seconds. Cliptomize For Business Service Bureau during recent NDA 45 day client campaign delivered a remarkable open rate of 48.92% and a click-through rate of 36.6% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕 SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Friday, June 24, 2016 (Posted on June 25, 2016)
CBS #1 on Friday as ‘Blue Bloods’ top program.
CBS
The Tiffany Network
8P ‘NCIS:Los Angeles‘ rerun finished with an average 4.395 million viewers.
9P ‘Hawaii Five-O‘ rerun finished with an average 4.993 million viewers.
10P ‘Blue Bloods‘ rerun finished with an average 5.732 million viewers.
ABC
The Alphabet Network
8P ‘Shark Tank‘ rerun finished with an average 3.838 million viewers.
9P ‘What Would You Do?‘ finished with an average 3.657 million viewers.
10P ‘20/20‘ finished with an average 5.143 million viewers.
NBC
The Peacock Network
8P ‘The Ranch‘ finished with an average 2.655 million viewers.
9P ‘Gymnastics:P&G Championships‘ finished with an average 3.553 million viewers.
FOX
8P ‘Rosewood‘ rerun finished with an average 1.512 million viewers.
9P ‘MasterChef‘ rerun finished with an average 1.188 million viewers.
The CW
The Little Network That Couldn’t
8P ‘Masters Of Illusion‘ finished with an average 1.142 million viewers.
830P ‘Masters Of Illusion‘ rerun finished with an average 1.101 million viewers.
9P ‘Penn & Teller:Fool Us‘ finished with an average 1.181 million viewers.
For The Record
CBS finished #1 Friday in prime time with an average 5.040 million viewers.
ABC finished #2 with an average 4.213 million viewers.
NBC finished #3 with an average 3.254 million viewers.
FOX finished #4 with an average 1.355 million viewers.
The CW Finished #5 with an average 1.151 million viewers.
Today In Communication History
On this date in 1951, the first commercial color TV program was a show presented on CBS using the FCC-approved CBS Color System. The public did not own color TV’s at the time. This first color program was a variety show simply called, “Premiere.” The show featured such celebrities as Ed Sullivan, Garry Moore, Faye Emerson, Arthur Godfrey, Sam Levenson, Robert Alda, and Isabel Bigley, many of whom hosted their own shows in the 1950s. ‘Premiere’ aired from 4:35 to 5:34P but only reached four cities: Boston, Philadelphia, Baltimore, and Washington, D.C. Although the colors were not quite true to life, the first program was a success.
Two days later, on June 27, 1951, CBS began airing the first regularly-scheduled color television series, “The World Is Yours!” with Ivan T. Sanderson. Sanderson was a Scottish naturalist who had spent most of his life traveling the world and collecting animals; thus the program was about Sanderson discussing artifacts and animals from his travels. “The World Is Yours!” aired on weeknights from 4:30 to 5:00P
On August 11, 1951, a month and a half after “The World Is Yours!” made its debut, CBS aired the first baseball game in color. The game was between the Brooklyn Dodgers and the Boston Braves at Ebbets Field in Brooklyn, New York.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
So?
He said it first….’Television’.
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘If you invest in growth before you have retention, you’re renting users, not acquiring them.’
Gillian Morris
Mobile Research
Who’s On First? What’s On Second? Mobile Apps Today
Per Brett Caine in Urban Airship 062316 ‘The one constant is change.’
● 62% of US respondents and 65% of UK respondents downloaded between 1-4 apps in the past month
● Only 18% of US respondents and 26% of UK respondents haven’t downloaded any apps in the past month
● Millennials downloaded the most apps in the past month with 36% saying 3-4 apps, 22% saying 5 to 7 apps and 7% saying “too many to remember”
● Nearly a third of people (31%) between the ages of 35-54 downloaded 3-4 apps in the past month
For a complete look, go to:https://www.urbanairship.com/lp/forrester-report-the-state-of-mobile-marketer-tactics-2016?ccn=160623_EM_EM_FR_State_NAM&utm_source=Email
How Are Women Shoppers Using Their Smartphones In-Store?
Looking for comparatives; prices; colors; reviews; advice when in store.
Nearly three-quarters said they used their device while shopping to investigate prices. Consumers are increasingly turning to their mobile devices while they shop, whether to research products or see what other choices are out there. According to February 2016 research, a majority of US female beauty buyers use their device in-store to browse user reviews and look for the best price.
Data from Facebook IQ revealed that more than three-quarters (79%) of US female buyers used their mobile phone while shopping in-store to browse user reviews. Nearly three-quarters also said they used their device while shopping to investigate prices. Furthermore, more than half of respondents said they use their mobile phone in-store to examine a range of color choices. Another reasons female buyers used their phone while shopping was because they wanted more detailed product descriptions.
Female buyers are not the only ones using their device in-store; many consumers do. Mobile is greatly affecting the traditional path to purchase.
Cinema News
Box Office Weekend 17-19 June 2016 (Domestic)
#1 ‘Finding Dory’ $136.2 million
#2 ‘Central Intelligence’ $ 34.5 million
#3 ‘The Conjuring 2’ $ 15.6 million
#4 ‘Now You See Me 2’ $ 9.7 million
#5 ‘Warcraft’ $ 6.5 million
Box Office Weekend 17-19 June 2016 (International)
#1 ‘Finding Dory’ $ 50.0 million
#2 ‘The Conjuring 2’ $ 41.9 million
#3 ‘Warcraft’ $ 17.7 million
#4 ‘Central Intelligence’ $ 16.8 million
#5 ‘Now You See Me 2’ $ 15.8 million
Coming Soon
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong SAR China, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (152). We are thankful to all of you with more than 42,000 views. Top areas in the world viewing overtheshouldermedia on Saturday came from the United States, the United Kingdom, South Africa, Spain, Turkey, Australia, France, Mexico, Germany, the Netherlands, Indonesia, Canada, Iceland, Saudi Arabia and Hungary.
Across The Pond
Rating delayed. Will be posted when available.
Down Under
Seven finished #1 Friday in Australia with a 31.1% share of the available audience.
Nine finished #2 with a 27.2% share.
Ten finished #3 with an 18.4% share of the available audience.
ABC finished #4 with an 18.1% share
SBS finished #5 Friday in Australia with a 5.2% share of the available audience.
TOP TEN NON-NEWSCAST PROGRAMS IN AUSTRALIA FRIDAY
#1 A CURRENT AFFAIR Nine 745,000 viewers #1 in Sydney
#2 BETTER HOMES & GARDENS Seven 737,000 viewers #1 in Melbourne, Brisbane & Perth
#3 THE CHASE AUSTRALIA Seven 674,000 viewers Melbourne top market
#4 7.30 ABC 623,000 viewers #1 Adelaide
#5 FAMILY FEUD TEN 584,000 viewers #1 in Sydney
#6 THE LIVING ROOM TEN 557,000 viewers Melbourne top market
#7 HOT SEAT Nine 526,000 viewers Melbourne top market
#8 THE PROJECT 7PM TEN 506,000 viewers Melbourne top market
#9 THE GRAHAM NORTON SHOW TEN 461,000 viewers Sydney top market
#10 THE PROJECT 6.30PM TEN 456,000 viewers Melbourne top market
TOP NEWSCASTS IN AUSTRALIA FRIDAY
#1 SEVEN NEWS Seven 1,049,000 viewers #1 in Brisbane, Adelaide & Perth
#2 NINE NEWS Nine 1,020,000 viewers #1 in Sydney & Melbourne
#3 SEVEN News/TodayTonight Seven 975,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 909,000 viewers Melbourne top market
#5 ABC NEWS ABC 788,000 viewers Melbourne top market
#6 TEN EYEWITNESS NEWS @5P TEN 554,000 viewers Melbourne top market
SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 in Australia Saturday 062516 with a 32.2% share of the available audience.
Nine finished #2 with a 23.8% share.
ABC finished #3 with a 19.1% share.
Ten finished #4 with a 17.8% share.
SBS finished #5 with a 7.0% share.
Top Ten Non-Newscast Programs in Australia Saturday
#1 THE CORONER ABC 733,000 viewers
#2 GARDENING AUSTRALIA ABC 510,000 viewers
#3 RUGBY:2016 AU V ENG 3rd TEN 485,000 viewers
#4 GETAWAY Nine 421,000 viewers
#5 AFL:SAT NIGHT FOOTBALL Seven 419,000 viewers
#6 INDIAN SUMMERS ABC 401,000 viewers
#7 SAT NIGHT FOOTBALL-Post Seven 379,000 viewers
#8 DOCTOR BLAKE MYSTERIES ABC 376,000 viewers
#9 BORDER SECURITY Seven 365,000 viewers
#10 RUGBY:2016 AU V ENG POST TEN 352,000 viewers
Top Newscasts In Australia Saturday
#1 SEVEN NEWS – SAT Seven 990,000 viewers
#2 NINE NEWS SATURDAY Nine 859,000 viewers
#3 ABC NEWS-SA ABC 831,000 viewers
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘Where Is Good Business Investing Its Ad Dollars Now:http://bit.ly/Hxoqv7 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
British Jazz 365
OVERTHESHOULDERMEDIA 