‘It’s All About Screens.’ This is the Daily Diary of Screens. Friday, June 24, 2016.
CBS finished #1 broadcast network as ‘The Big Bang Theory‘ was the top program.
In the UK, BBC One #1 broadcast network as ‘UK EU Referendum Coverage‘ top program.
‘Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘MasterChef AU‘ was the top non-newscast program.
‘Finding Dory‘ #1 at the U.S. box office weekend 17-19 June 2016.
‘Warcraft‘ #1 at the International box office weekend 10-12 June 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers.
Cliptomize continues to grow as it has 80,000 users and 115,328 clipbooks with 578,421 visitors and 313,501 unique visitors with over 2.894 million pageviews. 5 minutes 12 seconds average time spent on spent on site since the beginning. In June, average time spent on site is 4 minutes 55 seconds. Cliptomize For Business Service Bureau during recent NDA 45 day client campaign delivered a remarkable open rate of 48.92% and a click-through rate of 36.6% #clipit, #clip4biz🖇 Double Your Open Rate & Click-Through Rate Now!: http://www.cliptomize.com/Clipbook/View/250922?secret=h42qm2ns5g The First step to engagement is click-through 🆕
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Thursday, June 23, 2016 (Posted on June 24, 2016)
CBS #1 Thursday as ‘The Big Bang Theory’ rerun was the top program.
CBS
The Tiffany Network
8P ‘The Big Bang Theory‘ rerun finished with an average 7.192 million viewers and a 4.7/9.
830P ‘Life In Pieces‘ rerun finished with an average 5.225 million viewers and a 3.2/6.
9P ‘Big Brother‘ finished with an average 5.555 million viewers and a 3.7/7.
10P ‘Code Black‘ rerun finished with an average 3.313 million viewers and a 2.1/4.
ABC
The Alphabet Network
8P ‘BattleBots‘ season premiere finished with an average 3.859 million viewers and a 2.5/5.
9P ‘BattleBots‘ finished with an average 3.868 million viewers and a 2.4/4.
10P ‘Celebrity Family Feud‘ rerun finished with an average 4.658 million viewers and a 3.1/5.
FOX
The Animal Network of Broadcast
8P ‘Bones‘ finished with an average 4.415 million viewers and a 3.1/6.
9P ‘Home Free‘ finished with an average 2.194 million viewers and a 1.5/3.
NBC
The Peacock Network
8P ‘Spartans:Ultimate Team Challenge‘ finished with an average 2.607 million viewers and a 1.8/3.
9P ‘Spartans:Ultimate Team Challenge‘ finished with an average 2.663 million viewers and a 1.8/3.
10P ‘Aquarius‘ finished with an average 1.766 million viewers and a 1.4/2.
TEL
The Avis Hispanic Network in America finished #1 Hispanic network Thursday.
8P ‘Eva, la Trailera‘ finished with an 0.8/2 HH Rating.
9P ‘La Esclava Blanca‘ finished with a 0.7/1 HH Rating.
10P ‘El Señor de los Cielos‘ finished #1 Hispanic program Thursday with a 1.0/2 HH Rating.
UNI
The #1 Hispanic Network in America finished second on Thursday.
8P ‘Un Camino Hacia el Destino‘ finished with a 0.9/2 HH Rating.
9P ‘Tres Veces Ana‘ finished with an 0.8/2 HH Rating.
10P ‘Yago‘ finished with a 0.6/1 HH Rating.
The CW
The Little Network That Couldn’t
8P ‘DC Legends of Tomorrow‘ rerun finished with an average 778,000 viewers and a 0.7/1.
9P ‘Beauty and the Beast‘ finished with an average 839,000 viewers and a 0.7/1.
For The Record
CBS finished #1 Thursday in prime time with an average 5.026 million viewers and a 3.2/6.
ABC finished with an average 4.128 million viewers and a 2.6/5.
FOX finished with an average 3.305 million viewers and a 2.3/4.
NBC finished with an average 2.345 million viewers and a 1.6/3.
TEL finished with a 0.9/2 HH Rating.
UNI finished with an 0.8/1 HH Rating.
The CW finished with an average 808,500 viewers and a 0.6/1.
Broadcast (English Speaking) Networks Thursday in prime time finished with an estimated 15.613 million viewers.
Today In Communication History
On this date in 1994, ‘Saturday Night Armistice’ was first transmitted by BBC-TV.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
So?
He said it first….’Television’.
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘If you invest in growth before you have retention, you’re renting users, not acquiring them.’
Gillian Morris
Mobile Research
Who’s On First? What’s On Second? Mobile Apps Today
Per Brett Caine in Urban Airship 062316 ‘The one constant is change.’
● 62% of US respondents and 65% of UK respondents downloaded between 1-4 apps in the past month
● Only 18% of US respondents and 26% of UK respondents haven’t downloaded any apps in the past month
● Millennials downloaded the most apps in the past month with 36% saying 3-4 apps, 22% saying 5 to 7 apps and 7% saying “too many to remember”
● Nearly a third of people (31%) between the ages of 35-54 downloaded 3-4 apps in the past month
For a complete look, go to:https://www.urbanairship.com/lp/forrester-report-the-state-of-mobile-marketer-tactics-2016?ccn=160623_EM_EM_FR_State_NAM&utm_source=Email
How Are Women Shoppers Using Their Smartphones In-Store?
Looking for comparatives; prices; colors; reviews; advice when in store.
Nearly three-quarters said they used their device while shopping to investigate prices. Consumers are increasingly turning to their mobile devices while they shop, whether to research products or see what other choices are out there. According to February 2016 research, a majority of US female beauty buyers use their device in-store to browse user reviews and look for the best price.
Data from Facebook IQ revealed that more than three-quarters (79%) of US female buyers used their mobile phone while shopping in-store to browse user reviews. Nearly three-quarters also said they used their device while shopping to investigate prices. Furthermore, more than half of respondents said they use their mobile phone in-store to examine a range of color choices. Another reasons female buyers used their phone while shopping was because they wanted more detailed product descriptions.
Female buyers are not the only ones using their device in-store; many consumers do. Mobile is greatly affecting the traditional path to purchase.
Cinema News
Box Office Weekend 17-19 June 2016 (Domestic)
#1 ‘Finding Dory’ $136.2 million
#2 ‘Central Intelligence’ $ 34.5 million
#3 ‘The Conjuring 2’ $ 15.6 million
#4 ‘Now You See Me 2’ $ 9.7 million
#5 ‘Warcraft’ $ 6.5 million
Box Office Weekend 17-19 June 2016 (International)
#1 ‘Finding Dory’ $ 50.0 million
#2 ‘The Conjuring 2’ $ 41.9 million
#3 ‘Warcraft’ $ 17.7 million
#4 ‘Central Intelligence’ $ 16.8 million
#5 ‘Now You See Me 2’ $ 15.8 million
Coming Soon
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
BBC One
The Big One covered the Big One like no other to finished #1 in the UK Thursday.
955P ‘Brexit Referendum’ coverage was by far the most watched program on BBC One as it more than tripled that coverage on ITV.
Marketing Leaders Speak Out About England Leaving The EU
Martin Sorrell (photo credit: Thompson Reuters)
Sir Martin Sorrell, the CEO of WPP – which is the world’s advertising largest advertising holding company and based in the UK – has said Britain voting to leave the EU has left him “very disappointed.” In a statement sent to Business Insider minutes after a so-called “Brexit” was confirmed (see below,) Sorrell laid out some of his immediate concerns. He said: “Very disappointed, but the electorate has spoken. The resulting uncertainty, which will be considerable, will obviously slow decision-making and deter activity. This is not good news, to say the least. However, we must deploy that stiff upper lip and make the best of it.” Sorrell went on to say that four of WPP’s top 10 markets are in western continental Europe, so now the company must build its presence there even further. Those four are Germany (4), France (6), Italy (9), Spain (10). He added: “It just underlines the importance of implementing our strategy: fast-growth markets (BRICs and Next 11), digital, data – and horizontality, which ironically means getting our people to work together, not apart!” Sorrell has long-said he wanted Britain to stay in the European Union. At the company’s AGM earlier this month, Sorrell said: “Obviously we have plans to deal with it but it would have a serious impact, we think, in the short-to-medium-term for the prospects of the company in western continental Europe. What it means is we will have to add jobs, not necessarily in the UK, but in those markets.”
Maurice Levy, the CEO of Publicis Groupe, a competing advertising agency holding company based in France, told us in January: “It will be more damaging for the British companies than for the European companies because what will happen is they will not be able to close the borders in the UK and they may lose a lot of advantages that they already have.”
Sir Martin Sorrell, WPP CEO’s full Brexit reaction statement:
‘Very disappointed, but the electorate has spoken. The resulting uncertainty, which will be considerable, will obviously slow decision-making and deter activity. This is not good news, to say the least. However, we must deploy that stiff upper lip and make the best of it. Four of WPP’s top ten markets are in Western Continental Europe and we must build our presence there even further. It just underlines the importance of implementing our strategy: fast-growth markets (BRICs and Next 11), digital, data – and horizontality, which ironically means getting our people to work together, not apart!’
Down Under
Seven finished #1 Thursday in Australia with a 30.8% share of the available audience.
Nine finished #2 with a 24.7% share.
Ten finished #3 with a 21.8% share of the available audience.
ABC finished #4 with a 16.9% share.
SBS finished #5 Thursday in Australia with a 5.8% share of the available audience.
Top Ten Non-Newscast Programs In Australia Thursday
#1 MASTERCHEF AUSTRALIA TEN 912,000 viewers #1 in Melbourne, Adelaide & Perth
#2 A CURRENT AFFAIR Nine 813,000 viewers #1 in Sydney
#3 THE CHASE AUSTRALIA Seven 706,000 viewers Melbourne top market
#4 HOME AND AWAY Seven 637,000 viewers #1 in Brisbane
#5 RBT Nine 610,000 viewers Sydney top market
#6 7.30 ABC 604,000 viewers Melbourne top market
#7 SHARK TANK THURS TEN 595,000 viewers Melbourne top market
#8 THE PROJECT 7PM TEN 592,000 viewers Melbourne top market
#9 RAKE ABC 570,000 viewers Melbourne top market
#10 FAMILY FEUD TEN 562,000 viewers Melbourne top market
Top Newscasts In Australia Thursday
#1 SEVEN NEWS Seven 1,072,000 viewers #1 in Brisbane, Adelaide & Perth
#2 NINE NEWS Nine 1,065,000 viewers #1 in Melbourne
#3 NINE NEWS 6:30 Nine 1,022,000 viewers #1 in Sydney
#4 SEVEN News/TodayTonight Seven 942,000 viewers Melbourne top market
#5 ABC NEWS ABC 823,000 viewers Melbourne top market
FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Friday Australian Overnight TV Ratings
FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 Friday in Australia with a 31.1% share of the available audience.
Nine finished #2 with a 27.2% share.
Ten finished #3 with an 18.4% share of the available audience.
ABC finished #4 with an 18.1% share
SBS finished #5 Friday in Australia with a 5.2% share of the available audience.
TOP TEN NON-NEWSCAST PROGRAMS IN AUSTRALIA FRIDAY
#1 A CURRENT AFFAIR Nine 745,000 viewers #1 in Sydney
#2 BETTER HOMES & GARDENS Seven 737,000 viewers #1 in Melbourne, Brisbane & Perth
#3 THE CHASE AUSTRALIA Seven 674,000 viewers Melbourne top market
#4 7.30 ABC 623,000 viewers #1 Adelaide
#5 FAMILY FEUD TEN 584,000 viewers #1 in Sydney
#6 THE LIVING ROOM TEN 557,000 viewers Melbourne top market
#7 HOT SEAT Nine 526,000 viewers Melbourne top market
#8 THE PROJECT 7PM TEN 506,000 viewers Melbourne top market
#9 THE GRAHAM NORTON SHOW TEN 461,000 viewers Sydney top market
#10 THE PROJECT 6.30PM TEN 456,000 viewers Melbourne top market
TOP NEWSCASTS IN AUSTRALIA FRIDAY
#1 SEVEN NEWS Seven 1,049,000 viewers #1 in Brisbane, Adelaide & Perth
#2 NINE NEWS Nine 1,020,000 viewers #1 in Sydney & Melbourne
#3 SEVEN News/TodayTonight Seven 975,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 909,000 viewers Melbourne top market
#5 ABC NEWS ABC 788,000 viewers Melbourne top market
#6 TEN EYEWITNESS NEWS @5P TEN 554,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘Where Is Good Business Investing Its Ad Dollars Now:http://bit.ly/Hxoqv7 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
British Jazz 365
OVERTHESHOULDERMEDIA 