‘It’s All About Screens.’ This is the Daily Diary of Screens. Tuesday, June 7, 2016.
ABC finished #1 broadcast network as ‘The Bachelorette‘ was the top program.
In the UK, ITV #1 broadcast network as ‘Britain’s Busiest Airport‘ top program.
‘Nine‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘MasterChef Australia‘ was the top non-newscast program.
‘X-Men: Apocalypse‘ #1 at the U.S. box office weekend 27-29 May 2016.
‘X-Men:Apocalypse‘ #1 at the International box office weekend 27-29 May 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 77,321 users and 111,676 clipbooks with 540,939 visitors with over 2.814 million pageviews. 5 minutes 58 seconds average time spent on spent on site since the beginning. In June, average time spent on site is 5 minutes 06 seconds. Cliptomize For Business Service Bureau during recent NDA 60 day client campaign delivered a remarkable open rate of 51.5% and a click-through rate of 36.5% #clipit, #clip4biz🖇 TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Monday, June 7, 2016 (Posted on June 8, 2016)
The Alphabet Network brought back an all T&A evening and finished #1 Monday.
8P ‘The Bachelorette‘ finished #1 Monday with an average 6.802 million viewers and a 5.3/9.
10P ‘Mistresses‘ finished with an average 3.457 million viewers and a 2.4/4.
The Tiffany Network decided to have a complete rerun evening.
8P ‘Mom‘ rerun finished with an average 5.020 million viewers and a 3.4/6.
830P ‘2 Broke Girls‘ rerun finished with an average 4.456 million viewers and a 3.0/5
9P ‘Scorpion‘ rerun finished with an average 4.556 million viewers and a 3.0/5.
10P ‘Scorpion‘ rerun finished with an average 4.583 million viewers and a 2.9/5.
The Peacock Network
8P ‘2016 Stanley Cup Finals-Game #4‘ finished with an average 3.973 million viewers and a 3.0/5.
The Animal Network of Broadcast danced all night long.
8P ‘So You Think You Can Dance?‘ finished with an average 4.020 million viewers and a 2.4/4.
9P ‘Houdini & Doyle‘ finished with an average 2.050 million viewers and a 1.6/2.
The Little Network That Couldn’t brought on a little drama and a lot of laughs.
8P ‘Reign‘ finished with an average 1.002 million viewers and an 0.8/1.
9P ‘Whose Line Is It Anyway?‘ finished with an average 1.257 million viewers and a 0.9/2
930P ‘Whose Line Is It Anyway?‘ rerun finished with an average 1.177 million viewers and a 0.9/1.
For The Record
ABC finished #1 Monday with an average 5.687 million viewers and a 4.3 rating/7 share.
CBS finished #2 with an average 4.626 million viewers and a 3.0/5.
NBC finished #3 with an average 3.973 million viewers and a 3.1/5.
FOX finished #4 with an average 3.035 million viewers and a 2.3/4.
UNI finished #5 with an average 1.649 million viewers and a 0.9/2.
TEL finished #6 with an average 1.600 million viewers and an 0.8/1.
The CW finished with an average 1.110 million viewers and an 0.8/1.
Today In Communication History
On this date in 1976, ‘The NBC Nightly News’, with John Chancellor and David Brinkley, aired for the first time.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
Social Media Research
Where Is Social Media Going Today For You?
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic, according to the 8th annual Social Media Marketing Industry Report from Social Media Examiner. Based on a survey of more than 5,000 marketers, the study offers some insights into the directions social media marketing will take in the near future.
While social media brings it with various benefits, it does present some difficulties for respondents. For example, respondents were more likely to agree (40%) than disagree (33%) that social media marketing has become more difficult in the past year. And while two-thirds analyze their social media activities, just 41% agree that they’re able to measure the ROI of those activities, a figure that hasn’t improved in recent years. Perhaps as a result, only 46% agree that their Facebook marketing is effective, with more than one-third unsure.
Most Popular Platforms
Despite those headwinds, marketers are active on various social platforms. For now, the most popular platform is Facebook (93%), followed by Twitter (76%) and LinkedIn (67%). The second-tier of platforms in terms of current usage are YouTube (53%), Google+ (49%), Instagram (44%), and Pinterest (40%), while other platforms haven’t seen adoption of more than 1 in 8 respondents.
Social channel use and importance varies among B2C and B2B marketers. Not surprisingly, B2B marketers continue to favor LinkedIn to a greater degree than B2C marketers (86% and 58% using, respectively), with B2B marketers also much more likely to be using Slideshare (21% vs. 6%). For their part, B2C marketers are more apt to be using Facebook (96% vs. 88%), Instagram (51% vs. 33%), and Pinterest (45% vs. 34%).
Those differences show up in marketers’ most important platforms, also. Roughly 2 in 3 B2C marketers name Facebook their most important platform, with Twitter trailing distantly in second (11% share). Among B2B marketers, a plurality (40%) cite LinkedIn as their most important platform, narrowly ahead of Facebook (37%), with Twitter third. These figures are relatively unchanged from last year, when Facebook and LinkedIn were also the most important platforms for B2C and B2B marketers, respectively.
Platforms Gaining in Importance
Despite already being the platform with the broadest adoption among marketers, Facebook (67%) emerges as the one for which the largest share will increase their efforts, per the report. That’s likely a reflection of its status as the most important platform overall, with B2C marketers (70%) being more likely than their B2B counterparts (61%) to see increased Facebook efforts on the horizon.
Beyond Facebook, 63% of respondents plan to increase their use of YouTube, with Twitter (61%) and LinkedIn (61%) close behind in terms of planned increases. Twitter has taken a step back this year (perhaps due to low engagement rates?), after being the top platform last year for planned increases. Meanwhile, not surprisingly, B2B marketers are more likely to be upping their LinkedIn efforts than B2C marketers (76% and 52%, respectively).
Results for other platforms likewise reveal differences in B2C and B2B marketers’ plans.
More than 6 in 10 B2C marketers look set to increase their Instagram activities, compared to fewer than half (48%) of B2B marketers. Pinterest is also an avenue for increased efforts more for B2C (47%) than B2B (35%) marketers. But B2B marketers (33%) are more than twice as likely as B2C marketers (15%) to put more effort into SlideShare. Meanwhile, there are some interesting figures surrounding Snapchat, the rapidly growing platform among youth.
While surprisingly few (5% of) respondents say they’re currently using Snapchat, 16% expect to grow their activities, more than double the proportion (7%) in last year’s survey. Also, 28% want to learn more about Snapchat this year, up from 19% last year. While that’s evidence of some growth, it doesn’t seem that marketers are adopting the platform at quite the same rate as youth. When asked how they respond to new social networks, a majority (51%) said they are skeptical and wait and see what happens. Just 6% actively engage and evangelize their presence on the network, though 1 in 4 try to engage without evangelizing their presence.
Where is Paid Social Media Headed?
Currently, there is one and only one leader in paid social media: Facebook. In fact, almost 9 in 10 respondents said they regularly use Facebook ads. Less than half that proportion, 39%, are using Google ads, with another step back to Twitter (18%), LinkedIn (17%) and Pinterest (15%) ads. Of note, 12% of respondents this year say they regularly use Instagram ads, triple the proportion (4%) from last year. That’s in line with separate research indicating that Instagram is growing in importance as an advertising channel.
Signs point to Facebook maintaining its dominance in social advertising, however: it is the only platform in which a majority (57%) of respondents expect to increase their paid social media use. By comparison, fewer than 4 in 10 plan to make more use of Google ads (37%), Twitter ads (33%), LinkedIn ads (31%) and Instagram ads (31%).
Video Gaining As A Content Type
Turning to social media content types, marketers identified visual (74%) content as their most commonly used, followed by blogging (68%) and videos (60%). Blogging (38%) and visual content (37%) were essentially tied in terms of the most important content types, though again there are differences by target audience. Those marketing to businesses name blogging their most important content type, while for B2C marketers visual content is the most important.
When it comes to the near future, though, video gains ground. Almost 3 in 4 plan to increase their use of video content in the near future, just ahead of the 71% planning the same for visual content and leading all content types. While only about 1 in 7 marketers are currently using live video, 39% plan to soon increase their live video efforts, and only 49% say they have no plans to utilize live video.
About the Data: The report’s results are based on a survey of 5,085 marketers, the majority of whom work for small businesses (1-10 employees). Almost 2 in 3 focus primarily on B2C marketing, with the remaining 35% on B2B. The majority (52%) of respondents are based in the US.
Millennial Mom Research
How To Connect With Millennial Moms Now! Millennial Moms Today…Real Mom Talk
In an article by Rebecca Harris (053116) in MarketingMag.ca, Millennial Moms had a great view of what they are, what they want and what they believe in advertising to them.
Catherine Belknap and Natalie Teller are the epitome of ‘real mom’ talk. They created a platform in Toronto for Millennial Moms. They gave their views:
Belknap gave a historical presence. ‘Before, you had to choose between work and staying at home…you didn’t really have an option. Somewhere along the line, our (generation) started creating their own rules and their own ideas of what it’s going to look like. With a lot of moms, we know, having kids, fires them up to create their own journey, like starting their own businesses. There are so many millennial moms who are inspired to just go for it. They’re creating exactly the life they want. If they want to work between drop-off and pick-up, they work between drop-off and pick-up. We are redefining how work and motherhood blend.
Teller added ’The generation before didn’t have as many outlets to be able to search and research the kind of products and programs and things they were into. But now, through social media and the internet, moms are so much more savvy when it comes to traditional advertising and what (products) they’re bringing into their homes for their babies. I don’t think five years ago, you’d be able to recognize sponsored posts as much as you do now. And we can see right through all of that. Millennial moms are really looking to moms they trust…not necessarily the actors on TV, or the celebrities who claim to use (the product). They’re looking within their community to get advice on parenting.
Belknap gave her view on marketing to them. ‘I’ll talk from our perspective, but if you go through our social media, it is so clean because we do not want to…excuse my language…whore a product out or hawk product to our community. We’d much rather partner with brands. I think brands need to know exactly who they’re partnering with for their community. We know our demographic and our audience so well that if a brand is suggesting something that we know won’t resonate, we’ll tell them. We can’t put that on our social media. But brands are coming to us and saying, ‘I trust you guys. You know your people. We’ll let you unroll it how you want.’ That’s really the most effective way because we known exactly how to integrate it and build out content rather than just posting a picture and being like, ‘go buy this!’. We like to embrace longer-term partnerships so we can authentically speak to it over time. For brands, it’s not so much about the number of followers as it is engagement. Influencers know exastly who their demographic is and if a brand will be a natural partnership rather than just one for monetary purposes, which doesn’t alway work
Teller added, ‘It’s so true. In our community, we speak with other mom bloggers and so often brands are so set on the numbers. Smart brands are looking at engagement and dedication of the followers. It’s about building out content around the product rather than posting a picture of the product.
What types of marketing resonates with millennial moms as consumers?
Belknap was clear and precise. ‘Anything that evokes emotion and gets a conversation started is really interesting to us. Word of mouth is important…something that people are authentically using and talking about. It’s the culmination of a conversation, interesting content and real content. It is so much more interesting to see real content rather than an over-polished commercial with Sarah Jessica Parker. It’s just not believable to us.’
What mistakes to brands make with it comes to marketing to Moms online?
Belknap again was to the point. ‘You know exactly when a campaign is going on…it pops up all over Instagram and you’re like ‘paid…paid…paid’. I think influencers are to blame too because when you’re just taking product left, right and center just to take a product, it’s not authentic. It’s diluting the whole point and it’s not trustworthy.’ Telfer added, ‘I don’t just want to see a pretty face matched up with a brand. I want to know that she matches the brand. What we appreciate is when we partner with a brand that trusts us, we’ll all meet together. We sit down and brainstorm and they really listen and let us talk about our audience and what we believe resonates.’
Belknap concluded, ‘Create a relationship and trust that they know exactly what they’re doing and then see the relationship grow. That is so powerful when that happens and also really forward thinking.’
To read the complete article, go to: http://bit.ly/1ra712q.
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘I hated every minuted of training. But I said, ‘Don’t quit. Suffer now and live the rest of your life as a champion.’
Box Office Weekend 27-29 May 2016 (Domestic)
#1 ‘X-Men:Apocalypse’ $ 65.77 million
#2 ‘Alice Through Looking Glass’ $ 26.86 million
#3 ‘The Angry Birds Movie’ $ 18.77 million
#4 ‘Captain America:Civil War’ $ 15.40 million
#5 ‘Neighbors 2:Sorority Rising’ $ 9.35 million
#6 ‘The Jungle Book’ $ 7.09 million
#7 ‘The Nice Guys’ $ 6.52 million
#8 ‘Money Monster’ $ 4.33 million
#9 ‘Love and Friendship’ $ 2.41 million
#10 ‘Zootopia’ $ 0.80 million
Box Office Weekend 20-22 May 2016 (International)
#1 ‘X-Men:Apocalypse’ $103.30 million
#2 ‘The Angry Birds Movie’ $ 55.00 million
#3 ‘Captain America:Civil War’ $ 30.70 million
#4 ‘The Jungle Book’ $ 7.40 million
#5 ‘Neighbors 2:SororityRising’$ 6.00 million
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
The Independent One
9P ‘Britain’s Busiest Airport‘ again was #1 with 3.7 million viewers and an 18.6% share.
The Big One didn’t have it on Monday.
9P ‘Reg‘ debut starring Tim Roth and Anna Maxwell Martin finished with an average 2.5 million viewers and a 12.8% share.
Nine finished #1 in Australia Monday with an average 27.9% share of the available audience.
Seven finished #2 with an average 23.7% share.
Ten finished #3 with an average 21.6% share of the available audience.
ABC finished #4 with an average 20.8% share.
SBS finished #5 with an average 6.0% share of the available audience.
Top Ten TV Programs In Australia Monday
#1 MASTERCHEF AUSTRALIA TEN 1,086,000 viewers #1 in Melbourne & Perth
#2 THE VOICE Nine 1,064,000 viewers #1 in Sydney
#3 A CURRENT AFFAIR Nine 938,000 viewers #1 in Adelaide
#4 HOUSE RULES Seven 872,000 viewers #1 in Brisbane
#5 U BEEN PAYING ATTENTION?TEN 790,000 viewers Melbourne top market
#6 AUSTRALIAN STORY ABC 758,000 viewers Melbourne top market
#7 7.30 ABC 743,000 viewers Melbourne top market
#8 HOME AND AWAY Seven 741,000 viewers Sydney top market
#9 THE PROJECT 7PM TEN 735,000 viewers Melbourne top market
#10 THE CHASE AUSTRALIA Seven 710,000 viewers Melbourne top market
Top Newscasts In Australia Monday
#1 SEVEN NEWS Seven 1,275,000 viewers #1 in Brisbane, Adelaide & Perth
#2 NINE NEWS Nine 1,160,000 viewers #1 in Sydney
#3 NINE NEWS 6:30 Nine 1,132,000 viewers #1 in Melbourne
#4 SEVEN News/TodayTonight Seven 1,078,000 viewers Melbourne top market
#5 ABC NEWS ABC 954,000 viewers Melbourne top market
TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Tuesday Australian Overnight TV Ratings
TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 Tuesday in Australia with a 29.7% share of the available audience.
Ten finished #2 with a 24.7% share.
Nine finished #3 with a 23.0% share of the available audience.
ABC finished #4 with a 15.3% share.
SBS finished #5 Tuesday in Australia with a 7.2% share of the available audience.
Top Ten Non-Newscast Programs In Australia Tuesday
#1 MASTERCHEF AUSTRALIA TEN 1,069,000 viewers #1 in Melbourne
#2 HOUSE RULES- TUE Seven 1,016,000 viewers #1 in Brisbane, Adelaide & Perth
#3 A CURRENT AFFAIR Nine 930,000 viewers #1 in Sydney
#4 HOME AND AWAY Seven 842,000 viewers Sydney top market
#5 THE CHASE AUSTRALIA Seven 733,000 viewers Melbourne top market
#6 NCIS TEN 720,000 viewers Melbourne top market
#7 THE PROJECT 7PM TEN 694,000 viewers Melbourne top market
#8 20 TO ONE Nine 645,000 viewers Sydney top market
#9 HOT SEAT Nine 632,000 viewers Melbourne top market
#10 7.30 ABC 630,000 viewers Melbourne top market
Top Newscasts In Australia Tuesday
#1 SEVEN NEWS Seven 1,236,000 viewers #1 in Sydney & Adelaide
#2 SEVEN News/TodayTonight Seven 1,139,000 viewers #1 in Perth
#3 NINE NEWS Nine 1,087,000 viewers #1 in Melbourne & Brisbane
#4 NINE NEWS 6:30 Nine 1,052,000 viewers Melbourne top market
#5 ABC NEWS ABC 816,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page