‘It’s All About Screens.’ This is the Daily Diary of Screens. Monday, June 6, 2016.
ABC finished #1 broadcast network as ‘NBA Finals Gm#4‘ was the top program.
In the UK, ITV #1 broadcast network as ‘Soccer Aid 2016‘ top program.
‘Seven‘ finished #1 in Australia as ‘Nine News‘ was #1 newscast and ‘The Voice Australia‘ was the top non-newscast program.
‘X-Men: Apocalypse‘ #1 at the U.S. box office weekend 27-29 May 2016.
‘X-Men:Apocalypse‘ #1 at the International box office weekend 27-29 May 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 77,321 users and 111,676 clipbooks with 540,939 visitors with over 2.814 million pageviews. 5 minutes 58 seconds average time spent on spent on site since the beginning. In June, average time spent on site is 5 minutes 06 seconds. Cliptomize For Business Service Bureau during recent NDA 60 day client campaign delivered a remarkable open rate of 51.5% and a click-through rate of 36.5% #clipit, #clip4biz🖇 MONDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
For Sunday, June 6, 2016 (Posted on June 6, 2016)
The Alphabet Network had basketball finals and it dominated Sunday but it finished DOWN 16.7% vs SD 2015.
7P ‘Jimmy Kimmel Live‘ finished with an average 7.700 million viewers and a 2.3/4.
730P ‘NBA Countdown‘ finished with an average 6.870 million viewers and a 3.6/7
8P ‘NBA Finals Game #2‘ with Golden State beating the Cleveland Cavaliers 110-77 to take a 2-0 lead and finished with an average 13.411 million viewers and an 11.4/19.
The Tiffany Network was just a bystander on Sunday against the ‘Steph Show’ and finished DOWN -31.2% vs SD 2015.
7P ‘60 Minutes‘ finished with an average 7.987 million viewers and a 6.0/10.
8P ‘Madam Secretary‘ rerun finished with an average 4.002 million viewers and a 2.8/5.
9P ‘Madam Secretary‘ rerun finished with an average 3.790 million viewers and a 2.7/4.
10P ‘Elementary’ rerun finished with an average 2.977 million viewers and a 2.0/4.
The Animal Network of Broadcast had a beauty pageant and it finished third UP 1.72% vs SD 2015. It literally took the viewers CBS lost and brought them to FOX on Sunday.
7P ‘Miss USA‘ finished with an average 4.036 million viewers and a 2.5/5.
The Peacock Network just didn’t have it except for AirB&B interview in Cuba, finishing DOWN -25.4% vs SD 2015.
7P ‘Dateline:On Assignment‘ finished with an average 4.033 million viewers and a 2.8/5.
8P ‘American Ninja Warrior‘ rerun finished with an average 2.814 million viewers and a 1.9/3.
10P ‘Game of Silence‘ finished with an average 2.453 million viewers and a 1.7/3.
For The Record
ABC finished #1 Sunday in prime time with an average 11.879 million viewers and a 9.3 rating/16 share, DOWN -1.986 million viewers (-16.7%) vs 13.865 million viewers SD 2015.
CBS finished #2 with an average 4.689 million viewers and a 3.3/6, DOWN -2.124 million viewers (-31.2%) vs 6.813 million viewers SD 2015.
FOX finished #3 with an average 4.036 million viewers and a 2.8/5, UP +2.548 million viewers (+171.2%) vs 1.488 million viewers SD 2015.
NBC finished #4 with an average 3.029 million viewers and a 2.0/3, DOWN -1.030 million viewers (-25.4%) vs 4.059 million viewers SD 2015.
UNI finished with an average 1.646 million viewers and a 1.0/2.
TEL finished with an average 1.600 million viewers and a 0.8/1.
Broadcast (English Speaking) Networks finished Sunday in prime time with an estimated 20.913 million viewers, DOWN -5.312 million viewers (-20.1%) vs 26.225 million viewers SD 2015.
Today In Communication History
On this date in 1978, ’20/20′ debuted on ABC.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
Millennial Mom Research
How To Connect With Millennial Moms Now! Millennial Moms Today…Real Mom Talk
In an article by Rebecca Harris (053116) in MarketingMag.ca, Millennial Moms had a great view of what they are, what they want and what they believe in advertising to them.
Catherine Belknap and Natalie Teller are the epitome of ‘real mom’ talk. They created a platform in Toronto for Millennial Moms. They gave their views:
Belknap gave a historical presence. ‘Before, you had to choose between work and staying at home…you didn’t really have an option. Somewhere along the line, our (generation) started creating their own rules and their own ideas of what it’s going to look like. With a lot of moms, we know, having kids, fires them up to create their own journey, like starting their own businesses. There are so many millennial moms who are inspired to just go for it. They’re creating exactly the life they want. If they want to work between drop-off and pick-up, they work between drop-off and pick-up. We are redefining how work and motherhood blend.
Teller added ’The generation before didn’t have as many outlets to be able to search and research the kind of products and programs and things they were into. But now, through social media and the internet, moms are so much more savvy when it comes to traditional advertising and what (products) they’re bringing into their homes for their babies. I don’t think five years ago, you’d be able to recognize sponsored posts as much as you do now. And we can see right through all of that. Millennial moms are really looking to moms they trust…not necessarily the actors on TV, or the celebrities who claim to use (the product). They’re looking within their community to get advice on parenting.
Belknap gave her view on marketing to them. ‘I’ll talk from our perspective, but if you go through our social media, it is so clean because we do not want to…excuse my language…whore a product out or hawk product to our community. We’d much rather partner with brands. I think brands need to know exactly who they’re partnering with for their community. We know our demographic and our audience so well that if a brand is suggesting something that we know won’t resonate, we’ll tell them. We can’t put that on our social media. But brands are coming to us and saying, ‘I trust you guys. You know your people. We’ll let you unroll it how you want.’ That’s really the most effective way because we known exactly how to integrate it and build out content rather than just posting a picture and being like, ‘go buy this!’. We like to embrace longer-term partnerships so we can authentically speak to it over time. For brands, it’s not so much about the number of followers as it is engagement. Influencers know exastly who their demographic is and if a brand will be a natural partnership rather than just one for monetary purposes, which doesn’t alway work
Teller added, ‘It’s so true. In our community, we speak with other mom bloggers and so often brands are so set on the numbers. Smart brands are looking at engagement and dedication of the followers. It’s about building out content around the product rather than posting a picture of the product.
What types of marketing resonates with millennial moms as consumers?
Belknap was clear and precise. ‘Anything that evokes emotion and gets a conversation started is really interesting to us. Word of mouth is important…something that people are authentically using and talking about. It’s the culmination of a conversation, interesting content and real content. It is so much more interesting to see real content rather than an over-polished commercial with Sarah Jessica Parker. It’s just not believable to us.’
What mistakes to brands make with it comes to marketing to Moms online?
Belknap again was to the point. ‘You know exactly when a campaign is going on…it pops up all over Instagram and you’re like ‘paid…paid…paid’. I think influencers are to blame too because when you’re just taking product left, right and center just to take a product, it’s not authentic. It’s diluting the whole point and it’s not trustworthy.’ Telfer added, ‘I don’t just want to see a pretty face matched up with a brand. I want to know that she matches the brand. What we appreciate is when we partner with a brand that trusts us, we’ll all meet together. We sit down and brainstorm and they really listen and let us talk about our audience and what we believe resonates.’
Belknap concluded, ‘Create a relationship and trust that they know exactly what they’re doing and then see the relationship grow. That is so powerful when that happens and also really forward thinking.’
To read the complete article, go to: http://bit.ly/1ra712q.
In 1900, the term ‘television‘ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘I hated every minuted of training. But I said, ‘Don’t quit. Suffer now and live the rest of your life as a champion.’
Box Office Weekend 27-29 May 2016 (Domestic)
#1 ‘X-Men:Apocalypse’ $ 65.77 million
#2 ‘Alice Through Looking Glass’ $ 26.86 million
#3 ‘The Angry Birds Movie’ $ 18.77 million
#4 ‘Captain America:Civil War’ $ 15.40 million
#5 ‘Neighbors 2:Sorority Rising’ $ 9.35 million
#6 ‘The Jungle Book’ $ 7.09 million
#7 ‘The Nice Guys’ $ 6.52 million
#8 ‘Money Monster’ $ 4.33 million
#9 ‘Love and Friendship’ $ 2.41 million
#10 ‘Zootopia’ $ 0.80 million
Box Office Weekend 20-22 May 2016 (International)
#1 ‘X-Men:Apocalypse’ $103.30 million
#2 ‘The Angry Birds Movie’ $ 55.00 million
#3 ‘Captain America:Civil War’ $ 30.70 million
#4 ‘The Jungle Book’ $ 7.40 million
#5 ‘Neighbors 2:SororityRising’$ 6.00 million
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
The Independent One
6P ‘Soccer Aid 2016‘ finished with an average 3.9 million viewers and a 22.7% share. It peaked at 5.9 million and a whopping 28.3% share.
The Little Two
8P ‘Top Gear‘ finished Episode #2 with an average 2.8 million viewers and a 14.3% share.
The Big Four
7P ‘Escape To The Chateau‘ debut finished with an average 1.3 million viewers and an 8% share.
Seven finished #1 Sunday in Australia with a 32.0% share of the available audience.
Nine finished #2 with a 29.7% share.
Ten finished #3 with a 16.6% share of the available audience.
ABC finished #4 with a 15.3% share.
SBS finished #5 with a 6.3% share of the available audience in Australia Sunday.
Top Ten Non-Newcast Programs In Australia Sunday
#1 THE VOICE Nine 1,303,000 viewers #1 in Sydney & Melbourne (T)
#2 HOUSE RULES-WHOLE HOUSE Seven 1,207,000 viewers #1 in Brisbane, Adelaide & Perth
#3 MASTERCHEF AUSTRALIA TEN 919,000 viewers #1 in Melbourne (T)
#4 GRAND DESIGNS ABC 732,000 211,000 238,000 91,000 85,000 107,000
#5 60 MINUTES Nine 716,000 viewers Sydney top market
#6 MIDSOMER MURDERS (R) ABC 675,000 163,000 204,000 134,000 86,000 88,000
#7 SUNDAY NIGHT Seven 632,000 viewers Sydney top market
#8 AFL:SUN AFTERNOON FOOTY Seven 495,000 0 219,000 0 154,000 121,000
#9 FAMILY FEUD SUNDAY TEN 470,000 120,000 159,000 81,000 48,000 62,000
#10 SUNDAY AFTERNOON NRL Nine 439,000 308,000 0 131,000 0 0
Top Newscasts In Australia Sunday
#1 NINE NEWS SUNDAY Nine 1,418,000 viewers #1 in Sydney & Melbourne
#2 SEVEN NEWS – SUN Seven 1,415,000 viewers #1 in Brisbane, Adelaide & Perth
#3 ABC NEWS SUNDAY-EV ABC 772,000 viewers Sydney top market
#4 TEN EYEWITNESS NEWS SUN TEN 480,000 viewers Sydney top market
MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
Monday Australian Overnight TV Ratings
MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine finished #1 in Australia Monday with an average 27.9% share of the available audience.
Seven finished #2 with an average 23.7% share.
Ten finished #3 with an average 21.6% share of the available audience.
ABC finished #4 with an average 20.8% share.
SBS finished #5 with an average 6.0% share of the available audience.
Top Ten TV Programs In Australia Monday
#1 MASTERCHEF AUSTRALIA TEN 1,086,000 viewers #1 in Melbourne & Perth
#2 THE VOICE Nine 1,064,000 viewers #1 in Sydney
#3 A CURRENT AFFAIR Nine 938,000 viewers #1 in Adelaide
#4 HOUSE RULES Seven 872,000 viewers #1 in Brisbane
#5 U BEEN PAYING ATTENTION?TEN 790,000 viewers Melbourne top market
#6 AUSTRALIAN STORY ABC 758,000 viewers Melbourne top market
#7 7.30 ABC 743,000 viewers Melbourne top market
#8 HOME AND AWAY Seven 741,000 viewers Sydney top market
#9 THE PROJECT 7PM TEN 735,000 viewers Melbourne top market
#10 THE CHASE AUSTRALIA Seven 710,000 viewers Melbourne top market
Top Newscasts In Australia Monday
#1 SEVEN NEWS Seven 1,275,000 viewers #1 in Brisbane, Adelaide & Perth
#2 NINE NEWS Nine 1,160,000 viewers #1 in Sydney
#3 NINE NEWS 6:30 Nine 1,132,000 viewers #1 in Melbourne
#4 SEVEN News/TodayTonight Seven 1,078,000 viewers Melbourne top market
#5 ABC NEWS ABC 954,000 viewers Melbourne top market
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page