‘It’s All About Screens.’ This is the Daily Diary of Screens. Saturday, June 4, 2016.
CBS finished #1 broadcast network as ‘Blue Bloods‘ was the top program.
In the UK, TV Ratings delayed. Will be posted when available.
‘Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘Better Homes & Gardens Australia‘ was the top non-newscast program.
‘X-Men: Apocalypse‘ #1 at the U.S. box office weekend 27-29 May 2016.
‘X-Men:Apocalypse‘ #1 at the International box office weekend 27-29 May 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 77,321 users and 111,676 clipbooks with 540,939 visitors with over 2.814 million pageviews. 5 minutes 58 seconds average time spent on spent on site since the beginning. In June, average time spent on site is 5 minutes 06 seconds. SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Friday, June 3, 2016 (Posted on June 4, 2016)
The Tiffany Network finished #1 Friday with best drama reruns.
8P ‘NCIS: Los Angeles‘ rerun (‘Core Values’) finished #1 in its time slot with an average 4.977 million viewers.
9P ‘Hawaii Five-0‘ rerun (‘Na Pilikua Nui-‘Monsters’) finished #1 in its time slot with an average 5.486 million viewers.
10P ‘Blue Bloods‘ rerun (‘Rush To Judgement’) finished #1 overall with an average 5.641 million viewers.
The Peacock Network finished a strong second.
8P ‘America’s Got Talent‘ rerun finished with an average 4.826 million viewers.
10P ‘Dateline NBC‘ finished with an average 4.913 million viewers.
The Alphabet Network didn’t have the NBA Friday and it dropped to third.
8P ‘Beyond The Tank‘ finished with an average 3.569 million viewers.
9P ‘Shark Tank‘ rerun finished with an average 3.849 million viewers.
10P ‘20/20‘ finished with an average 4.346 million viewers.
The Animal Network of Broadcast didn’t do well on Friday with all reruns.
8P ‘The Simpsons‘ rerun finished with an average 1.475 million viewers.
830P ‘The Simpsons‘ rerun finished with an average 1.326 million viewers.
9P ‘MasterChef‘ rerun finished with an average 1.369 million viewers.
The Little Network That Couldn’t couldn’t quite with all reruns.
8P ‘Masters Of Illusion‘ rerun finished with an average 1.070 million viewers.
9P ‘Penn & Teller:Fool Us‘ rerun finished with an average 1.173
For The Record
CBS finished #1 Friday with an average 5.368 million viewers.
NBC finished #2 with an average 4.855 million viewers.
ABC finished #3 with an average 3.921 million viewers.
FOX finished #4 with an average 1.385 million viewers.
The CW finished #5 with an average 1.122 million viewers.
Today In Communication History
On this date in 1997, the final episode of ‘Married With Children’ aired.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
CBS News Has A New Theme & Look
Daniel Craig To Star In His First U.S. TV Series
Daniel Craig, ‘James Bond’, will be the star of his first television series on Showtime in the limited series ‘Purity’, based on the best selling book by Jonathan Franzen. The deal was announced by Variety 060116.
In 1900, the term ‘television’ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘I just want to say to the kids out there watching: You can do anything you want in life. Unless Jay Leno wants to do it too.’
‘How-To Videos’ The Most Common Marketing Video Type Among Small Business
Two-thirds of SMBs create marketing videos at least 4 times a year, says Magisto in releasing results from a survey of 565 SMBs. The most popular type of video is the how-to/education video, cited by half of respondents to the survey, with product service/overview (43%) videos the next-most commonly used. Close behind, almost 4 in 10 say they use brand storytelling videos, while other types such as virtual tours, customer testimonials and event promotion/recap are less common.
In looking at the use of video by SMBs, the company argues that Millennials are driving a shift in the media mix. The results are interesting, though curiously dismissive of Baby Boomers (the report states that “Millennials know how to find audiences for their story”, while “Baby Boomers hope to find an audience”.)
For example, the report contrasts the 9 in 10 Millennials at SMBs who “lead with social media in their marketing strategy” with the roughly 8 in 10 Baby Boomers who lead with traditional word-of-mouth. While this is presented as the “younger generation shaking up traditional marketing,” word-of-mouth has proven over and over again to be the most influential form of marketing, including by Millennials themselves.
Additionally, while the “younger generation embraces authenticity over traditional sales” due to Millennials commonly using branded lifestyle video stories and Boomers leading with traditional product overview videos, there’s also evidence that informational videos have a strong impact on purchase likelihood.
Then again, perhaps there’s something that all generations can agree on: how-to videos appeal to consumers.
From Location To Listening Habits…A Media Divide Exists According To Age
When it comes to life choices, nearly every generation has drawn at least a little ire from their longer-lived predecessors—be it their style of clothing, political views or taste in media. From music to movies, younger, often early adopters, have a penchant for blazing their own, new paths.
According to Nielsen’s Generational Snapshot study, which looked at media usage and device penetration of Millennials (18-34), Generation X (35-49) and Baby Boomers (50-67), distinct differences—as well as a few notable similarities—exist when it comes to connecting with content.
Location, Location, Location
Just where these different generations predominantly live can help provide a line of sight to content creators and marketers alike—perhaps even acting as a barometer for a future populace.
In certain Designated Market Areas (DMAs), such as Pittsburgh (PIT), Detroit (DET) and St. Louis (STL), Baby Boomers—who can spend over 184 hours per month watching Live or time-shifted television—make up more than one-quarter of the population in their respective regions. It’s no surprise then, that, according to Nielsen’s most recent Local Watch Report, these DMAs are three of highest in terms of daily traditional and/or timeshifted television use at an average of over five hours per day!
Conversely, the markets that are tops among Millennial consumers have higher subscription-based video on demand (SVOD) penetrations. They also have higher tablet and smartphone penetration rates. For instance, while only 23% of Sacramento’s population are Millennials, the DMA has the country’s highest smartphone penetration overall (92%). It’s also the market that has experience one of the largest year-over-year gains in penetration (12%).
Mulling Their Options
While time spent on traditional television has decreased across most generations over the past several years, device fragmentation has led to more content options, and consumers are taking full advantage of them—regardless of age. For example, tablet penetration among all generations analyzed has increased 9% from 2014 to 2015. At 70%, Generation X leads the way in terms of national tablet penetration.
Multimedia devices (such as Roku, Apple TV and Google Chromecast) have also made their mark on a wide swath of consumers. These relatively inexpensive options extend viewing choices, and consumers continue to spend time with them. In fact, according to the study, monthly time spent using multimedia devices has increased across all of the generations. What’s more, while Millennials spend the most time on these devices, Baby Boomers show an increase year over year in time spent on multimedia devices by two hours and 56 minutes in fourth-quarter 2015.
The study also looked at multicultural consumers in these same generational groups and found that across all races and ethnicities—regardless of age—black and Hispanic consumers spend more time per month using an App/web on a smartphone as well as watching video on a smartphone. Black Millennials spend an average of more than 68 hours per month using an App/web on a smartphone, over 10 hours more than the average Millennial.
The Ears Actually Have It
Perhaps no other form of entertainment is as different, and in many cases as polarizing, throughout the generations as music. From big band to rock and roll to hip-hop to electronic, music preference is often generational. The study looked at the music formats and found that both Millennial and Generation X listeners prefer to tune into the modern classics of Pop Contemporary Hits, with weekly total audiences of 27.5 million and 19.3 million listeners, respectively. And regardless of the disparity with regard to the weekly cume numbers, both of these groups spend more than three hours 15 minutes tuning in to this format.
Baby Boomers, on the other hand, prefer the Adult Contemporary/Soft Adult Contemporary genre, spending more than four hours weekly listening to the smooth sounds. That group is also more disposed to listen to the News/Talk format, with about 15.7 million listeners tuning in for an average of six hours 45 minutes weekly. This compares to three hours 45 minutes for Millennials and five hours for Gen X.
In a world of seemingly endless content choices and a viewer that perpetually takes advantage of these options, knowing both adoption and use among the different generations helps provide the industry with a look at where eyes—and ears—are and how old those consumers may be.
App User Retention Remains A Struggle in 2016
Mobile app use is highly concentrated, as recent data from comScore shows that mobile users spend the majority of their app time with their single favorite one. And while Nielsen data shows that time spent with smartphone apps is increasing, the number of apps that smartphone users typically access hasn’t really budged in the past few years. Now, Localytics provides some more context, detailing mobile app user retention rates in its latest annual study on this topic. The Localytics data shows that almost 1 in 4 users (23%) abandon an app after a single use. This figure remains squarely within the 20-25% range observed from 2012 onwards, suggesting that either apps are not doing enough to engage users, or that this is simply typical user behavior.
Another popular measure of app user retention is to look at the percentage of users who launch an app at least 3 times. Over the past 5 years, the percentage of users who fail to reach this mark of loyalty has ranged from 38% (2014) to 45% (2015), with this year’s figure (41%) again firmly within that range.
While app user loyalty hasn’t changed much in the past few years, the cost to acquire a loyal user has. As recently as 2014, the cost of acquiring a loyal iOS app user (one who opens an app three times or more) for brands who proactively market their apps hovered between around $1.50 and $2.25. Over the past year, that figure has not dropped below $2.50, and has spent most of the time above the $3 mark, even surpassing $4 on a few occasions. That data comes courtesy of Fiksu, which tracks the “Cost Per Loyal User Index” on a monthly basis.
As for iOS apps, user retention has slightly improved this year, per the Localytics report, which notes that 24% of users are abandoning an app after a single use, down from 26% last year. On the other end of the spectrum, this year 36% of users return to an app 11 or more times, up from 32% last year.
For all apps measured for the study, user retention (those returning at least 11 times) rose to 38% this year from 34% in 2015.
Earlier research from Urban Airship has indicated that push messages have a strong effect on retention rates, and this latest study from Localytics suggests that push messages’ “often overlooked cousin” in-app messages also can have a significant influence on retention rates.
Indeed, in-app messages appear to have an outsized effect on abandonment and retention. The report notes that only 17% of users abandon an app after a single use when seeing an in-app message, compared to 26% of users who do so for apps that don’t utilize in-app messages.
On the other end of the spectrum, apps using an in-app messaging strategy retain 46% of users for at least 11 launches, compared to 36% of users for apps not using in-app messaging.
About the Data: Localytics says it processes 120 billion data points monthly across more than 2.7 billion devices and 37,000 mobile and web apps. For this analysis, the firm measured the percentage of users who only used an app once as well as the users who returned multiple times. For the in-app messaging analysis, Localytics compared the percentage of users who did or did not return to apps who are using in-app messages compared to those who are not. The timeframe for the study was March 1st 2015 – April 30th 2016.
Mobile Shoppers Want To See The Product
Being able to see product pictures via a smartphone or tablet device is the most important mcommerce-related capability, according to US shoppers. Nielsen surveyed 3,734 US mobile shoppers ages 18 and older during Q4 2015 about using smartphones and tablets for ecommerce activities.
Almost half (48%) of smartphone shoppers said that using the mobile-friendly version of a website was important for mcommerce. More than a third of tablet shoppers said the same thing.
Being able to read product reviews, having the product descriptions and having the ability to compare product prices were other mcommerce-related capabilities both smartphone and tablet shoppers considered important.
More tablet shoppers than smartphone shoppers said the size of the text or link on the website was important—perhaps surprising considering tablets’ larger screens. On the flip side, tablet shoppers were less concerned than their smartphone-wielding counterparts about using mobile-friendly websites, likely thanks to those larger screens.
In general, mobile commerce had a breakthrough year in 2015. Indeed, smartphone retail mcommerce sales in the US nearly doubled, driven by larger screens, smoother buying experiences, better mobile search and context-driven discovery.
And, eMarketer expects US retail mcommerce sales will reach $123.13 billion in 2016, a 39.1% increase over 2015 and more than double the amount in 2014. As a result of this rapid growth, mcommerce will account for just under one-third of retail ecommerce sales and 2.6% of total retail this year.
Box Office Weekend 27-29 May 2016 (Domestic)
#1 ‘X-Men:Apocalypse’ $ 65.77 million
#2 ‘Alice Through Looking Glass’ $ 26.86 million
#3 ‘The Angry Birds Movie’ $ 18.77 million
#4 ‘Captain America:Civil War’ $ 15.40 million
#5 ‘Neighbors 2:Sorority Rising’ $ 9.35 million
#6 ‘The Jungle Book’ $ 7.09 million
#7 ‘The Nice Guys’ $ 6.52 million
#8 ‘Money Monster’ $ 4.33 million
#9 ‘Love and Friendship’ $ 2.41 million
#10 ‘Zootopia’ $ 0.80 million
Box Office Weekend 20-22 May 2016 (International)
#1 ‘X-Men:Apocalypse’ $103.30 million
#2 ‘The Angry Birds Movie’ $ 55.00 million
#3 ‘Captain America:Civil War’ $ 30.70 million
#4 ‘The Jungle Book’ $ 7.40 million
#5 ‘Neighbors 2:SororityRising’$ 6.00 million
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (152). We are thankful to all of you with more than 42,000 views. Top areas in the world viewing overtheshouldermedia on Friday came from the United States, the United Kingdom, Australia, Canada, Morocco, Poland, South Africa, Uganda and Curaçao.
Across The Pond
UK TV Ratings delayed. Will be posted when available.
The Big One
830P ‘Would I Lie To You?‘
9P ‘Have I Got News For You‘
930P ‘Love, Nina‘
The Little Two
8P ‘The Extraordinary Collector‘
830P ‘Gardners’ World‘
9P ‘Deepcut:The Army’s Shame‘
The Big Four
8P ‘George Clarke’s Amazing Spaces‘
The Viacom Five
8P ‘Inside The Mega Twister‘
9P ‘Karen Carpenter: Goodbye To Love‘
Seven finished #1 Friday in Australia with a 33.2% of the available audience.
Nine finished #2 with a 26.6% share.
Ten finished #3 with an 18.2% share of the available audience.
ABC finished #4 with a 15.8% share.
SBS finished #5 Friday in Australia with a 6.1% share of the available audience.
Top Ten Non-Newscast Programming In Australia Friday
#1 BETTER HOMES & GARDENS Seven 705,000 viewers #1 in Melbourne
#2 THE CHASE AUSTRALIA Seven 682,000 viewers #1 in Perth
#3 A CURRENT AFFAIR Nine 659,000 viewers #1 in Sydney
#4 THE LIVING ROOM TEN 611,000 viewers #1 in Adelaide
#5 HOT SEAT Nine 562,000 viewers #1 in Brisbane
#6 7.30 ABC 530,000 viewers Sydney top market
#7 FAMILY FEUD TEN 518,000 viewers Sydney top market
#8 THE PROJECT 7PM TEN 501,000 viewers Sydney top market
#9 SILENT WITNESS ABC 456,000 viewers Sydney top market
#10 T.ROBINSON’S TIME WALKS ABC 449,000 viewers Melbourne top market
Top Newscasts In Australia Friday
#1 SEVEN NEWS Seven 989,000 viewers #1 in Melbourne, Adelaide & Perth
#2 NINE NEWS Nine 966,000 viewers #1 in Sydney & Brisbane
#3 NINE NEWS 6:30 Nine 905,000 viewers #1 in Melbourne
#4 SEVEN News/TodayTonight Seven 884,000 viewers #1 in Melbourne
#5 ABC NEWS ABC 761,000 viewers #1 in Melbourne
#6 TEN EYEWITNESS NEWS @5P TEN 503,000 viewers #1 in Melbourne
SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
Saturday Australian Overnight TV Ratings
SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 Saturday in Australia with a 30.2% share of the available audience.
Nine finished #2 Saturday with a 26.0% share.
ABC finished #3 with an 18.7% share of the available audience.
Ten finished #4 with a 17.5% share.
SBS finished #5 in Australia Saturday with a 7.7% share of the available audience.
Top Ten Non-Newscast Programs in Australia Saturday
#1 FATHER BROWN ABC 756,000 viewers #1 in ALL AU markets
#2 GARDENING AUSTRALIA ABC 586,000 viewers Melbourne top market
#3 INDIAN SUMMERS ABC 466,000 viewers Melbourne top market
#4 INDEPENDENCE DAY (R) TEN 443,000 viewers Melbourne top market
#5 GETAWAY Nine 420,000 viewers Melbourne top market
#6 DOCTOR BLAKE MYSTERIES ABC 396,000 viewers Melbourne top market
#7 ICEAGE:CONTINENTAL DRIFT TEN 359,000 viewers Melbourne top market
#8 THE VOICE -MON -ENCORE Nine 343,000 viewers Sydney top market
#9 THE VOICE -SUN -ENCORE Nine 324,000 viewers Sydney top market
#10 AFL:SAT AFTERNOON FOOTBALL Seven306,000 viewers Melbourne top market
Top Newscasts In Australia Saturday
#1 SEVEN NEWS – SAT Seven 1,013,000 viewers #1 in all markets except Sydney
#2 NINE NEWS SATURDAY Nine 908,000 viewers #1 in Sydney
#3 ABC NEWS ABC 873,000 viewers Melbourne top market
#4 TEN EYEWITNESS NEWS SAT TEN 353,000 viewers Sydney top market
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Wynton Marsalis Plays Blue Note