‘It’s All About Screens.’ This is the Daily Diary of Screens. Wednesday, June 1, 2016.
NBC finished #1 broadcast network as ‘America’s Got Talent‘ was the top program.
In the UK, BBC One finished #1 as ‘In The Club‘ was the top program
‘Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘MasterChef Australia‘ was the top non-newscast program.
‘X-Men: Apocalypse‘ #1 at the U.S. box office weekend 27-29 May 2016.
‘X-Men:Apocalypse‘ #1 at the International box office weekend 20-22 May 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 76,501 users and 109,743 clipbooks with 540,939 visitors with over 2.771 million page views. 5 minutes 58 seconds average time spent on spent on site since the beginning. 6 minutes 09 seconds average time spent on site in May. There were 63,405 visitors in May, 54.2% of which returned. WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Tuesday, May 31, 2016 (Posted on June 1, 2016)
The Peacock Network brought back the biggest peacock of them all. Welcome back, Simon. Sarnoff Sity finished up 9.6% vs SD 2015.
8P ‘America’s Got Talent‘ season premiere finished #1 overall with an average 11.547 million viewers and a 7.4/12.
10P ‘Maya & Marty‘ series premiere finished with an average 6.373 million viewers and a 4.5/8.
The Tiffany Network lost two members of the people of interest as the series nears the end. Paley’s Pals finished DOWN -7.8% vs SD 2015.
8P ‘NCIS‘ rerun (‘Personal Day’) finished with an average 7.404 million viewers and a 4.7/8.
9P ‘NCIS:New Orleans‘ rerun finished with an average 6.956 million viewers and a 4.3/7.
10P ‘Person Of Interest‘ finished #1 in the time slot with an average 6.601 million viewers and a 4.5/8. This was a Must See TV ON DEMAND and/or LIVE streaming episode. One of the best in the series.
The Alphabet Network began with fresh questions but ended with reruns of ‘Fresh’. In doing so, it finished UP 39.6% vs SD 2015.
8P ‘500 Questions‘ finished with an average 4.288 million viewers and a 2.8/5.
9P ‘500 Questions‘ finished with an average 4.127 million viewers and a 2.6/4.
10P ‘Fresh Off The Boat‘ rerun finished with an average 2.298 million viewers and a 1.3/2.
The Animal Network of Broadcast didn’t do much on Tuesday and finished DOWN -37.5% vs SD 2015.
8P ‘Hotel Hell‘ finished wth an average 2.407 million viewers and a 1.7/3.
9P ‘Coupled‘ finished with an average 1.458 million viewers and a 1.0/2.
The Little Network That Couldn’t didn’t on Tuesday as it finished DOWN -31.4% vs SD 2015.
8P ‘The Flash‘ rerun finished with an average 1.106 million viewers and a 0.7/1.
9P ‘Containment‘ finished with an average 1.114 million viewers and an 0.8/1.
For The Record
NBC finished #1 Tuesday with an average 9.822 million viewers and a 6.4 rating/11 share, UP +859,000 viewers (+9.6%) vs 8.963 million viewers SD 2015.
CBS finished #2 with an average 6.987 million viewers and a 4.5/8, DOWN -592,000 viewers (-7.8%) vs 7.579 million viewers SD 2015.
ABC finished #3 with an average 3.571 million viewers and a 2.3/4, UP +1.012 million viewers (+39.6%) vs 2.559 million viewers SD 2015.
FOX finished #4 with an average 1.933 million viewers and a 1.4/2, DOWN -1.160 million viewers (-37.5%) vs 3.093 million viewers SD 2015.
UNI finished #5 with an average 1.658 million viewers and an 0.9/2.
TEL finished #6 with an average 1.600 million viewers and an 0.9/2.
The CW finished #7 with an average 1.110 million viewers and an 0.8/1, DOWN -507,000 viewers (-31.4%) vs 1.617 million viewers SD 2015.
Broadcast (English Speaking) Networks finished Tuesday in prime time with an estimated average 22.313 million viewers, DOWN -1.498 million viewers (-6.3%) vs 23.811 million viewers SD 2015.
Today In Communication History
On this date in 1980, Cable News Network (CNN) made its debut as the first all-news station. It became a worldwide center of attention for breaking news for decades to follow. This is Ted’s Triumph and legacy to the world.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
CBS News Has A New Theme & Look
Daniel Craig To Star In His First U.S. TV Series
Daniel Craig, ‘James Bond’, will be the star of his first television series on Showtime in the limited series ‘Purity’, based on the best selling book by Jonathan Franzen. The deal was announced by Variety 060116.
In 1900, the term ‘television’ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘I just want to say to the kids out there watching: You can do anything you want in life. Unless Jay Leno wants to do it too.’
From Location To Listening Habits…A Media Divide Exists According To Age
When it comes to life choices, nearly every generation has drawn at least a little ire from their longer-lived predecessors—be it their style of clothing, political views or taste in media. From music to movies, younger, often early adopters, have a penchant for blazing their own, new paths.
According to Nielsen’s Generational Snapshot study, which looked at media usage and device penetration of Millennials (18-34), Generation X (35-49) and Baby Boomers (50-67), distinct differences—as well as a few notable similarities—exist when it comes to connecting with content.
Location, Location, Location
Just where these different generations predominantly live can help provide a line of sight to content creators and marketers alike—perhaps even acting as a barometer for a future populace.
In certain Designated Market Areas (DMAs), such as Pittsburgh (PIT), Detroit (DET) and St. Louis (STL), Baby Boomers—who can spend over 184 hours per month watching Live or time-shifted television—make up more than one-quarter of the population in their respective regions. It’s no surprise then, that, according to Nielsen’s most recent Local Watch Report, these DMAs are three of highest in terms of daily traditional and/or timeshifted television use at an average of over five hours per day!
Conversely, the markets that are tops among Millennial consumers have higher subscription-based video on demand (SVOD) penetrations. They also have higher tablet and smartphone penetration rates. For instance, while only 23% of Sacramento’s population are Millennials, the DMA has the country’s highest smartphone penetration overall (92%). It’s also the market that has experience one of the largest year-over-year gains in penetration (12%).
Mulling Their Options
While time spent on traditional television has decreased across most generations over the past several years, device fragmentation has led to more content options, and consumers are taking full advantage of them—regardless of age. For example, tablet penetration among all generations analyzed has increased 9% from 2014 to 2015. At 70%, Generation X leads the way in terms of national tablet penetration.
Multimedia devices (such as Roku, Apple TV and Google Chromecast) have also made their mark on a wide swath of consumers. These relatively inexpensive options extend viewing choices, and consumers continue to spend time with them. In fact, according to the study, monthly time spent using multimedia devices has increased across all of the generations. What’s more, while Millennials spend the most time on these devices, Baby Boomers show an increase year over year in time spent on multimedia devices by two hours and 56 minutes in fourth-quarter 2015.
The study also looked at multicultural consumers in these same generational groups and found that across all races and ethnicities—regardless of age—black and Hispanic consumers spend more time per month using an App/web on a smartphone as well as watching video on a smartphone. Black Millennials spend an average of more than 68 hours per month using an App/web on a smartphone, over 10 hours more than the average Millennial.
The Ears Actually Have It
Perhaps no other form of entertainment is as different, and in many cases as polarizing, throughout the generations as music. From big band to rock and roll to hip-hop to electronic, music preference is often generational. The study looked at the music formats and found that both Millennial and Generation X listeners prefer to tune into the modern classics of Pop Contemporary Hits, with weekly total audiences of 27.5 million and 19.3 million listeners, respectively. And regardless of the disparity with regard to the weekly cume numbers, both of these groups spend more than three hours 15 minutes tuning in to this format.
Baby Boomers, on the other hand, prefer the Adult Contemporary/Soft Adult Contemporary genre, spending more than four hours weekly listening to the smooth sounds. That group is also more disposed to listen to the News/Talk format, with about 15.7 million listeners tuning in for an average of six hours 45 minutes weekly. This compares to three hours 45 minutes for Millennials and five hours for Gen X.
In a world of seemingly endless content choices and a viewer that perpetually takes advantage of these options, knowing both adoption and use among the different generations helps provide the industry with a look at where eyes—and ears—are and how old those consumers may be.
App User Retention Remains A Struggle in 2016
Mobile app use is highly concentrated, as recent data from comScore shows that mobile users spend the majority of their app time with their single favorite one. And while Nielsen data shows that time spent with smartphone apps is increasing, the number of apps that smartphone users typically access hasn’t really budged in the past few years. Now, Localytics provides some more context, detailing mobile app user retention rates in its latest annual study on this topic. The Localytics data shows that almost 1 in 4 users (23%) abandon an app after a single use. This figure remains squarely within the 20-25% range observed from 2012 onwards, suggesting that either apps are not doing enough to engage users, or that this is simply typical user behavior.
Another popular measure of app user retention is to look at the percentage of users who launch an app at least 3 times. Over the past 5 years, the percentage of users who fail to reach this mark of loyalty has ranged from 38% (2014) to 45% (2015), with this year’s figure (41%) again firmly within that range.
While app user loyalty hasn’t changed much in the past few years, the cost to acquire a loyal user has. As recently as 2014, the cost of acquiring a loyal iOS app user (one who opens an app three times or more) for brands who proactively market their apps hovered between around $1.50 and $2.25. Over the past year, that figure has not dropped below $2.50, and has spent most of the time above the $3 mark, even surpassing $4 on a few occasions. That data comes courtesy of Fiksu, which tracks the “Cost Per Loyal User Index” on a monthly basis.
As for iOS apps, user retention has slightly improved this year, per the Localytics report, which notes that 24% of users are abandoning an app after a single use, down from 26% last year. On the other end of the spectrum, this year 36% of users return to an app 11 or more times, up from 32% last year.
For all apps measured for the study, user retention (those returning at least 11 times) rose to 38% this year from 34% in 2015.
Earlier research from Urban Airship has indicated that push messages have a strong effect on retention rates, and this latest study from Localytics suggests that push messages’ “often overlooked cousin” in-app messages also can have a significant influence on retention rates.
Indeed, in-app messages appear to have an outsized effect on abandonment and retention. The report notes that only 17% of users abandon an app after a single use when seeing an in-app message, compared to 26% of users who do so for apps that don’t utilize in-app messages.
On the other end of the spectrum, apps using an in-app messaging strategy retain 46% of users for at least 11 launches, compared to 36% of users for apps not using in-app messaging.
About the Data: Localytics says it processes 120 billion data points monthly across more than 2.7 billion devices and 37,000 mobile and web apps. For this analysis, the firm measured the percentage of users who only used an app once as well as the users who returned multiple times. For the in-app messaging analysis, Localytics compared the percentage of users who did or did not return to apps who are using in-app messages compared to those who are not. The timeframe for the study was March 1st 2015 – April 30th 2016.
Mobile Shoppers Want To See The Product
Being able to see product pictures via a smartphone or tablet device is the most important mcommerce-related capability, according to US shoppers. Nielsen surveyed 3,734 US mobile shoppers ages 18 and older during Q4 2015 about using smartphones and tablets for ecommerce activities.
Almost half (48%) of smartphone shoppers said that using the mobile-friendly version of a website was important for mcommerce. More than a third of tablet shoppers said the same thing.
Being able to read product reviews, having the product descriptions and having the ability to compare product prices were other mcommerce-related capabilities both smartphone and tablet shoppers considered important.
More tablet shoppers than smartphone shoppers said the size of the text or link on the website was important—perhaps surprising considering tablets’ larger screens. On the flip side, tablet shoppers were less concerned than their smartphone-wielding counterparts about using mobile-friendly websites, likely thanks to those larger screens.
In general, mobile commerce had a breakthrough year in 2015. Indeed, smartphone retail mcommerce sales in the US nearly doubled, driven by larger screens, smoother buying experiences, better mobile search and context-driven discovery.
And, eMarketer expects US retail mcommerce sales will reach $123.13 billion in 2016, a 39.1% increase over 2015 and more than double the amount in 2014. As a result of this rapid growth, mcommerce will account for just under one-third of retail ecommerce sales and 2.6% of total retail this year.
Box Office Weekend 20-22 May 2016 (Domestic)
#1 ‘X-Men:Apocalypse’ $ 65.00
#2 ‘Alice Through Looking Glass’ $ 28.10
#3 ‘The Angry Birds Movie’ $ 18.70
#4 ‘Captain America:Civil War’ $ 15.10
#5 ‘Neighbors 2:Sorority Rising’ $ 9.10
Box Office Weekend 20-22 May 2016 (International)
#1 ‘X-Men:Apocalypse’ $103.30 million
#2 ‘The Angry Birds Movie’ $ 55.00 million
#3 ‘Captain America:Civil War’ $ 30.70 million
#4 ‘The Jungle Book’ $ 7.40 million
#5 ‘Neighbors 2:SororityRising’$ 6.00 million
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
The Big One
9P ‘In The Club‘ finished #1 Tuesday in the UK with an average 3.3 million viewers and a 17.3% share.
The Little Two
8P ‘Springwatch‘ finished with an average 2.5 million viewers and a 13.5% share.
The Independent One
9P ‘Myleene Single Mums‘ finished with an average 1.5 million viewers and a 7.8%.
Seven finished #1 Tuesday in Australia with a 26.5% share of the available audience.
Nine finished #2 with a 25.7% share.
Ten finished #3 with a 24.7% share of the available audience.
ABC finished #4 with a 16.5% share.
SBS finished #5 with a 6.7% share of the available audience on Tuesday in Australia.
Top Ten Non-Newscast TV Ratings Tuesday In Australia
#1 MASTERCHEF AUSTRALIA TEN 1,105,000 viewers #1 in Melbourne, Adelaide & perth
#2 A CURRENT AFFAIR Nine 940,000 viewers #1 in Sydney
#3 HOUSE RULES- TUE Seven 865,000 viewers #1 in Brisbane
#4 BRITAIN’S GOT TALENT Nine 759,000 viewers Melbourne top market
#5 HOME AND AWAY Seven 737,000 viewers Sydney top market
#6 THE CHASE AUSTRALIA Seven 735,000 viewers Sydney top market
#7 20 TO ONE Nine 715,000 viewers Melbourne top market
#8T THE PROJECT 7PM TEN 713,000 viewers Melbourne top market
#8T 7.30 ABC 713,000 viewers Melbourne top market
#10 NCIS (‘Scope’) TEN 706,000 viewers Melbourne top market
Top Newscasts In Australia Tuesday
#1 SEVEN NEWS Seven 1,146,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS 6:30 Nine 1,085,000 viewers #1 in Sydney
#3 NINE NEWS Nine 1,076,000 viewers #1 in Melbourne & Brisbane
#4 SEVEN News/TodayTonight Seven 1,059,000 viewers Melbourne top market
#5 ABC NEWS ABC 870,000 viewers Melbourne top market
WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Wednesday Australian Overnight TV Ratings
WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine finished #1 Wednesday in Australia with a whopping 45.0% share of the available audience as rugby was king with one of the biggest audiences of the year of nearly 2.6 million viewers.
Seven finished a distant #2 with a 20.2% share.
Ten finished #3 with a 17.2% share of the available audience.
ABC finished #4 with a 12.3% share.
SBS finished #5 with a 5.2% share of the available audience on Wednesday in Australia.
Top Ten Non-Newscast Programs In Australia Wednesday
#1 ST OF ORIGIN NSWvsQLD Nine 2,598,000 viewers #1 in Sydney & Adelaide
#2 ST OF ORIGIN NSWvsQLD PRE Nine 1,737,000 viewers #1 in Brisbane
#3 ST OF ORIGIN NSWvsQLD POST Nine 1,420,000 viewers Sydney top market
#4 A CURRENT AFFAIR Nine 959,000 viewers Sydney top market
#5 MASTERCHEF AUSTRALIA TEN 897,000 viewers #1 in Melbourne & Perth
#6 HOME AND AWAY Seven 789,000 viewers Sydney top market
#7 THE PROJECT 7PM TEN 731,000 viewers Melbourne top market
#8 THE CHASE AUSTRALIA Seven 714,000 viewers Melbourne top market
#9 HOT SEAT Nine 623,000 viewers Melbourne top market
#10 FAMILY FEUD TEN 615,000 viewers Melbourne top market
Top Ten Newscasts In Australia Wednesday
#1 SEVEN NEWS Seven 1,122,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS Nine 1,094,000 viewers #1 in Melbourne & Brisbane
#3 NINE NEWS 6:30 Nine 1,086,000 viewers #1 in Sydney
#4 SEVEN News/TodayTonight Seven 995,000 viewers Melbourne top market
#5 ABC NEWS ABC 772,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Wynton Marsalis Plays Blue Note