‘It’s All About Screens.’ This is the Daily Diary of Screens. Tuesday, May 31, 2016.
TNT finished #1 broadcast network as ‘NBA Western Conference Finals Game #7‘ was the top program.
In the UK, ITV finished #1 as ‘Heathrow:Britain’s Busiest Airport‘ was the top program
‘Nine‘ finished #1 in Australia as ‘Nine News‘ was #1 newscast and ‘The Voice AU‘ was the top non-newscast program.
‘X-Men: Apocalypse‘ #1 at the U.S. box office weekend 27-29 May 2016.
‘X-Men:Apocalypse‘ #1 at the International box office weekend 20-22 May 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 76,501 users and 109,743 clipbooks with 540,939 visitors with over 2.771 million page views. 5 minutes 13 seconds average time spent on spent on site since the beginning. 6 minutes 05 seconds average time spent on site in May. TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Monday, May 30, 2016 (Posted on May 31, 2016)
Ted’s Dynamite Network finished #1 Tuesday with the round ball and a little bit of Steph
8P ‘NBA Western Conference Finals Game #7‘ was the Golden State Warriors defeated the Oklahoma City Thunder 96-88 to win the West. It finished with an average million viewers and an 11.16 rating. Final numbers will be posted when available.
The Alphabet Network
8P ‘The Bachelorette‘ finished with an average 5.813 million viewers and a 4.4/7.
10P ‘Mistresses‘ season premiere finished with an average 3.053 million viewers and a 2.1/4.
The Tiffany Network
8P ‘Scorpion‘ rerun finished with an average 4.222 million viewers and a 2.5/4.
9P ‘Scorpion‘ rerun finished with an average 4.523 million viewers and a 2.9/5.
10P ‘Person Of Interest‘ finished with an average 5.354 million viewers and a 3.6/5.
The Peacock Network threw the pick on Monday as the NHL Stanley Cup finals Game One was on.
8P ‘NHL Stanley Cup Game #1 Finals‘ finished with an average 3.805 million viewers and a 2.8/5 as the Pittsburgh Penguins defeated the San Jose Sharks, 3-2.
The Animal Network of Broadcast
8P ‘So You Think You Can Dance?‘ season premiere finished with an average 3.718 million viewers and a 2.7/4.
9P ‘Houdini & Doyle‘ finished with an average 2.100 million viewers and a 1.4/2.
The Little Network That Couldn’t
8P ‘Memorial Day‘ rerun of the award winning film finished with an average 1.216 million viewers and a 0.7/1.
The Avis of Hispanic Networks had the #1 Hispanic program in America Monday.
8P ‘Eva, la Trailera‘ finished with a 0.7/1 HH Rating.
9P ‘La Esclava Blanca‘ finished with a 0.7/1 HH Rating.
10P ‘El Señor de los Cielos‘ finished with an HH rating of 1.0/2.
The #1 Hispanic Network In America battled to finish in a dead heat with Telemundo for top Hispanic Network on Monday.
8P ‘Un Camino Hacia el Destino‘ finished with an 0.8/2 HH Rating.
9P ‘Tres Veces Ana‘ picked it up and finished with a 0.9/2 HH Rating.
10P ‘Yago‘ dropped down with an average 0.6/1 HH Rating.
For The Record
TNT finished #1 cable network and #1 overall Monday with an average million viewers and an 11.16 rating.
ABC finished #2 and #1 broadcast network with an average 4.923 million viewers and a 3.6/6.
CBS finished #3 with an average 4.700 million viewers and a 3.1/5.
NBC finished #4 with an average 3.805 million viewers and a 2.8/5.
FOX finished #4 with an average 2.409 million viewers and a 2.0/3.
TEL finished with an average 0.8/1.
UNI finished with an average 0.8/1.
The CW finished with an average 1.216 million viewers and a 0.7/1.
Today In Communication History
On this date in 1990, the first episode of ‘Seinfeld’ aired on NBC.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
In 1900, the term ‘television’ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘I just want to say to the kids out there watching: You can do anything you want in life. Unless Jay Leno wants to do it too.’
App User Retention Remains A Struggle in 2016
Mobile app use is highly concentrated, as recent data from comScore shows that mobile users spend the majority of their app time with their single favorite one. And while Nielsen data shows that time spent with smartphone apps is increasing, the number of apps that smartphone users typically access hasn’t really budged in the past few years. Now, Localytics provides some more context, detailing mobile app user retention rates in its latest annual study on this topic. The Localytics data shows that almost 1 in 4 users (23%) abandon an app after a single use. This figure remains squarely within the 20-25% range observed from 2012 onwards, suggesting that either apps are not doing enough to engage users, or that this is simply typical user behavior.
Another popular measure of app user retention is to look at the percentage of users who launch an app at least 3 times. Over the past 5 years, the percentage of users who fail to reach this mark of loyalty has ranged from 38% (2014) to 45% (2015), with this year’s figure (41%) again firmly within that range.
While app user loyalty hasn’t changed much in the past few years, the cost to acquire a loyal user has. As recently as 2014, the cost of acquiring a loyal iOS app user (one who opens an app three times or more) for brands who proactively market their apps hovered between around $1.50 and $2.25. Over the past year, that figure has not dropped below $2.50, and has spent most of the time above the $3 mark, even surpassing $4 on a few occasions. That data comes courtesy of Fiksu, which tracks the “Cost Per Loyal User Index” on a monthly basis.
As for iOS apps, user retention has slightly improved this year, per the Localytics report, which notes that 24% of users are abandoning an app after a single use, down from 26% last year. On the other end of the spectrum, this year 36% of users return to an app 11 or more times, up from 32% last year.
For all apps measured for the study, user retention (those returning at least 11 times) rose to 38% this year from 34% in 2015.
Earlier research from Urban Airship has indicated that push messages have a strong effect on retention rates, and this latest study from Localytics suggests that push messages’ “often overlooked cousin” in-app messages also can have a significant influence on retention rates.
Indeed, in-app messages appear to have an outsized effect on abandonment and retention. The report notes that only 17% of users abandon an app after a single use when seeing an in-app message, compared to 26% of users who do so for apps that don’t utilize in-app messages.
On the other end of the spectrum, apps using an in-app messaging strategy retain 46% of users for at least 11 launches, compared to 36% of users for apps not using in-app messaging.
About the Data: Localytics says it processes 120 billion data points monthly across more than 2.7 billion devices and 37,000 mobile and web apps. For this analysis, the firm measured the percentage of users who only used an app once as well as the users who returned multiple times. For the in-app messaging analysis, Localytics compared the percentage of users who did or did not return to apps who are using in-app messages compared to those who are not. The timeframe for the study was March 1st 2015 – April 30th 2016.
Mobile Shoppers Want To See The Product
Being able to see product pictures via a smartphone or tablet device is the most important mcommerce-related capability, according to US shoppers. Nielsen surveyed 3,734 US mobile shoppers ages 18 and older during Q4 2015 about using smartphones and tablets for ecommerce activities.
Almost half (48%) of smartphone shoppers said that using the mobile-friendly version of a website was important for mcommerce. More than a third of tablet shoppers said the same thing.
Being able to read product reviews, having the product descriptions and having the ability to compare product prices were other mcommerce-related capabilities both smartphone and tablet shoppers considered important.
More tablet shoppers than smartphone shoppers said the size of the text or link on the website was important—perhaps surprising considering tablets’ larger screens. On the flip side, tablet shoppers were less concerned than their smartphone-wielding counterparts about using mobile-friendly websites, likely thanks to those larger screens.
In general, mobile commerce had a breakthrough year in 2015. Indeed, smartphone retail mcommerce sales in the US nearly doubled, driven by larger screens, smoother buying experiences, better mobile search and context-driven discovery.
And, eMarketer expects US retail mcommerce sales will reach $123.13 billion in 2016, a 39.1% increase over 2015 and more than double the amount in 2014. As a result of this rapid growth, mcommerce will account for just under one-third of retail ecommerce sales and 2.6% of total retail this year.
Box Office Weekend 20-22 May 2016 (Domestic)
#1 ‘X-Men:Apocalypse’ $ 65.00
#2 ‘Alice Through Looking Glass’ $ 28.10
#3 ‘The Angry Birds Movie’ $ 18.70
#4 ‘Captain America:Civil War’ $ 15.10
#5 ‘Neighbors 2:Sorority Rising’ $ 9.10
Box Office Weekend 20-22 May 2016 (International)
#1 ‘X-Men:Apocalypse’ $103.30 million
#2 ‘The Angry Birds Movie’ $ 55.00 million
#3 ‘Captain America:Civil War’ $ 30.70 million
#4 ‘The Jungle Book’ $ 7.40 million
#5 ‘Neighbors 2:SororityRising’$ 6.00 million
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
The Independent One
9P ‘Heathrow:Britain’s Busiest Airport‘ season premiere finished #1 Monday with an average 3.7 million viewers and a 18.4% share.
The Big One didn’t have the muscle to win Monday.
830P ‘A Mid-Summer Nights Dream‘ finished with an average 1.8 million viewers and a 9% share.
Nine finished #1 Monday for the second straight night in Australia with a 29.8% share of the available audience.
Seven finished #2 with a 25.4% share.
Ten finished #3 with a 19.4% share of the available audience.
ABC finished #4 with a 18.7% share.
SBS finished #5 on Monday in Australia with a 6.7% share of the available audience.
Top Ten Non-Newscast Programs In Australia Monday
#1 THE VOICE Nine 1,144,000 viewers #1 in Sydney, Melbourne & Adelaide
#2 A CURRENT AFFAIR Nine 944,000 viewers Melbourne top market
#3 MASTERCHEF AUSTRALIA TEN 918,000 viewers Melbourne top market
#4 HOUSE RULES- MON Seven 915,000 viewers #1 in Perth
#5 HOME AND AWAY Seven 787,000 viewers #1 in Brisbane
#6 THE CHASE AUSTRALIA Seven 775,000 viewers Melbourne top market
#7 7.30 ABC 717,000 viewers Melbourne top market
#8 YOU PAYING ATTENTION? TEN 714,000 viewers Melbourne top market
#9 HOT SEAT Nine 693,000 viewers Melbourne top market
#10 THE PROJECT 7PM TEN 673,000 viewers Melbourne top market
Top Newscasts In Australia Monday
#1 NINE NEWS Nine 1,258,000 viewers #1 in Melbourne & Brisbane
#2 NINE NEWS 6:30 Nine 1,197,000 viewers #1 in Sydney
#3 SEVEN NEWS Seven 1,160,000 viewers #1 in Adelaide & Perth
#4 SEVEN News/TodayTonight Seven 1,062,000 viewers Melbourne top market
#5 ABC NEWS ABC 822,000 viewers Melbourne top market
TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Tuesday Australian Overnight TV Ratings
TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 Tuesday in Australia with a 26.5% share of the available audience.
Nine finished #2 with a 25.7% share.
Ten finished #3 with a 24.7% share of the available audience.
ABC finished #4 with a 16.5% share.
SBS finished #5 with a 6.7% share of the available audience on Tuesday in Australia.
Top Ten Non-Newscast TV Ratings Tuesday In Australia
#1 MASTERCHEF AUSTRALIA TEN 1,105,000 viewers #1 in Melbourne, Adelaide & perth
#2 A CURRENT AFFAIR Nine 940,000 viewers #1 in Sydney
#3 HOUSE RULES- TUE Seven 865,000 viewers #1 in Brisbane
#4 BRITAIN’S GOT TALENT Nine 759,000 viewers Melbourne top market
#5 HOME AND AWAY Seven 737,000 viewers Sydney top market
#6 THE CHASE AUSTRALIA Seven 735,000 viewers Sydney top market
#7 20 TO ONE Nine 715,000 viewers Melbourne top market
#8T THE PROJECT 7PM TEN 713,000 viewers Melbourne top market
#8T 7.30 ABC 713,000 viewers Melbourne top market
#10 NCIS (‘Scope’) TEN 706,000 viewers Melbourne top market
Top Newscasts In Australia Tuesday
#1 SEVEN NEWS Seven 1,146,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS 6:30 Nine 1,085,000 viewers #1 in Sydney
#3 NINE NEWS Nine 1,076,000 viewers #1 in Melbourne & Brisbane
#4 SEVEN News/TodayTonight Seven 1,059,000 viewers Melbourne top market
#5 ABC NEWS ABC 870,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘How Does Social Media Compare With Television?‘-http://eepurl.com/b2U0Z9 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Synton Marsalis Plays Blue Note