


‘It’s All About Screens.’ This is the Daily Diary of Screens. Monday, May 30, 2016.
FOX finished #1 broadcast network as but CBS’ ‘60 Minutes‘ was the top program.
In the UK, BBC Two finished #1 as ‘Top Gear‘ was the top program
‘Nine‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘The Voice AU‘ was the top non-newscast program.
‘X-Men: Apocalypse‘ #1 at the U.S. box office weekend 27-29 May 2016.
‘X-Men:Apocalypse‘ #1 at the International box office weekend 20-22 May 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 76,501 users and 109,743 clipbooks with 540,939 visitors with over 2.771 million page views. 5 minutes 13 seconds average time spent on spent on site since the beginning. 6 minutes 05 seconds average time spent on site in May. MONDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Sunday, May 29, 2016 (Posted on May 30, 2016)
FOX
The Animal Network of Broadcast finished a long day of motor car racing with the Coca Cola 600 to #1.
7P ‘NASCAR Coca-Cola 600‘ finished with an average 5.574 million viewers.
CBS
The Tiffany Network
7P ‘60 Minutes‘ finished #1 overall with an average 6.328 million viewers.
8P ‘Undercover Boss‘ rerun finished with an average 4.078 million viewers.
9P ‘The Good Wife‘ rerun finished with an average 3.050 million viewers.
10P ‘Elementary‘ rerun finished with an average 2.640 million viewers.
NBC
The Peacock Network
7P ‘Dateline: On Assignment‘ finished with an average 3.207 million viewers.
8P ‘The Carmichael Show‘ finished with an average 2.262 million viewers.
830P ‘The Carmichael Show‘ rerun finished with an average 1.799 million viewers.
9P ‘American Ninja Warrior‘ finished with an average 3.212 million viewers.
ABC
The Alphabet Network
7P ‘America’s Funniest Home Videos‘ rerun finished with an average 3.502 million viewers.
8P ‘Harry Potter and the Chamber of Secrets‘ finished with an average 2.212 million viewers.
@Noon ‘100th Indianapolis 500’ raced into history with an average 4.73 million viewers and a 4.1 HH Rating. (Note:33.3 HHRating in Indianapolis as it was show LIVE for the first time since 1950 in the home market. 375,000 race fans attended the event in Indianapolis…a sell-out.)
For The Record
FOX finished #1 Sunday with an average 5.574 million viewers.
CBS finished #2 with an average 4.024 million viewers.
NBC finished with an average 2.915 million viewers.
ABC finished with an average 2.534 million viewers.
Today In Communication History
On this date in 1975 – On “Midnight Special,” Joan Baez welcomed Kool & the Gang into the studio.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
So?
In 1900, the term ‘television’ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘I just want to say to the kids out there watching: You can do anything you want in life. Unless Jay Leno wants to do it too.’
Conan O’Brien
Mobile/Digital Research
Mobile Shoppers Want To See The Product
Being able to see product pictures via a smartphone or tablet device is the most important mcommerce-related capability, according to US shoppers. Nielsen surveyed 3,734 US mobile shoppers ages 18 and older during Q4 2015 about using smartphones and tablets for ecommerce activities.
Almost half (48%) of smartphone shoppers said that using the mobile-friendly version of a website was important for mcommerce. More than a third of tablet shoppers said the same thing.
Being able to read product reviews, having the product descriptions and having the ability to compare product prices were other mcommerce-related capabilities both smartphone and tablet shoppers considered important.
More tablet shoppers than smartphone shoppers said the size of the text or link on the website was important—perhaps surprising considering tablets’ larger screens. On the flip side, tablet shoppers were less concerned than their smartphone-wielding counterparts about using mobile-friendly websites, likely thanks to those larger screens.
In general, mobile commerce had a breakthrough year in 2015. Indeed, smartphone retail mcommerce sales in the US nearly doubled, driven by larger screens, smoother buying experiences, better mobile search and context-driven discovery.
And, eMarketer expects US retail mcommerce sales will reach $123.13 billion in 2016, a 39.1% increase over 2015 and more than double the amount in 2014. As a result of this rapid growth, mcommerce will account for just under one-third of retail ecommerce sales and 2.6% of total retail this year.
Cinema News
Box Office Weekend 20-22 May 2016 (Domestic)
#1 ‘X-Men:Apocalypse’ $ 65.00
#2 ‘Alice Through Looking Glass’ $ 28.10
#3 ‘The Angry Birds Movie’ $ 18.70
#4 ‘Captain America:Civil War’ $ 15.10
#5 ‘Neighbors 2:Sorority Rising’ $ 9.10
Box Office Weekend 20-22 May 2016 (International)
#1 ‘X-Men:Apocalypse’ $103.30 million
#2 ‘The Angry Birds Movie’ $ 55.00 million
#3 ‘Captain America:Civil War’ $ 30.70 million
#4 ‘The Jungle Book’ $ 7.40 million
#5 ‘Neighbors 2:SororityRising’$ 6.00 million
Coming Soon
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (152). We are thankful to all of you with more than 42,000 views. Top areas in the world viewing overtheshouldermedia on Monday came from the United States, Morocco, France, the United Kingdom, Serbia, Peru and Indonesia.
Across The Pond
BBC Two
8P ‘Top Gear‘ season debut finished with an average 4.3 million viewers and a 22.6% share.
ITV
The Independent One
7P ‘The British Soap Awards‘ finished with an average 3.9 million viewers
Down Under
Nine finished with a #1 in Australia Sunday with a 30.2% share of the available audience.
Seven finished #2 with a 28.3% share.
Ten finished #3 with a 18.8% share of the available audience.
ABC finished #4 with a 15.8% share.
SBS finished #5 Sunday In Australia with a 6.9% share.
Top Ten Non-Newscast Programs Sunday In Australia
#1 THE VOICE -SUN Nine 1,303,000 440,000 354,000 236,000 130,000 143,000
#2 HOUSE RULES- WHOLE HOUSE REVEAL Seven 1,240,000 301,000 368,000 229,000 132,000 211,000
#3 MASTERCHEF AUSTRALIA SUN TEN 808,000 234,000 292,000 98,000 81,000 103,000
#4 60 MINUTES Nine 778,000 262,000 204,000 140,000 89,000 83,000
#5 MIDSOMER MURDERS ABC 676,000 197,000 159,000 131,000 83,000 105,000
#6 SUNDAY NIGHT Seven 615,000 202,000 190,000 91,000 47,000 85,000
#7 AUSTRALIA VOTES:LEADERS’ DEBATE ABC 529,000 186,000 158,000 106,000 53,000 25,000
#8 FAMILY FEUD SUNDAY TEN 522,000 122,000 130,000 83,000 81,000 106,000
#9 AFL:SUN AFTERNOON FOOTBALL Seven 487,000 0 281,000 0 56,000 150,000
#10 MODERN FAMILY SUN EP 2 RPT Network TEN 471,000 145,000 171,000 44,000 52,000 59,000
Top Newscasts In Australia Sunday
#1 SEVEN NEWS – SUN Seven 1,424,000 317,000 435,000 259,000 151,000 261,000
#2 NINE NEWS SUNDAY Nine 1,237,000 372,000 426,000 243,000 92,000 104,000
#3 ABC NEWS SUNDAY-EV ABC 792,000 217,000 245,000 120,000 98,000 112,000
MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
Monday Australian Overnight TV Ratings
MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine finished #1 Monday for the second straight night in Australia with a 29.8% share of the available audience.
Seven finished #2 with a 25.4% share.
Ten finished #3 with a 19.4% share of the available audience.
ABC finished #4 with a 18.7% share.
SBS finished #5 on Monday in Australia with a 6.7% share of the available audience.
Top Ten Non-Newscast Programs In Australia Monday
#1 THE VOICE Nine 1,144,000 viewers #1 in Sydney, Melbourne & Adelaide
#2 A CURRENT AFFAIR Nine 944,000 viewers Melbourne top market
#3 MASTERCHEF AUSTRALIA TEN 918,000 viewers Melbourne top market
#4 HOUSE RULES- MON Seven 915,000 viewers #1 in Perth
#5 HOME AND AWAY Seven 787,000 viewers #1 in Brisbane
#6 THE CHASE AUSTRALIA Seven 775,000 viewers Melbourne top market
#7 7.30 ABC 717,000 viewers Melbourne top market
#8 YOU PAYING ATTENTION? TEN 714,000 viewers Melbourne top market
#9 HOT SEAT Nine 693,000 viewers Melbourne top market
#10 THE PROJECT 7PM TEN 673,000 viewers Melbourne top market
Top Newscasts In Australia Monday
#1 NINE NEWS Nine 1,258,000 viewers #1 in Melbourne & Brisbane
#2 NINE NEWS 6:30 Nine 1,197,000 viewers #1 in Sydney
#3 SEVEN NEWS Seven 1,160,000 viewers #1 in Adelaide & Perth
#4 SEVEN News/TodayTonight Seven 1,062,000 viewers Melbourne top market
#5 ABC NEWS ABC 822,000 viewers Melbourne top market
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘How Does Social Media Compare With Television?‘-http://eepurl.com/b2U0Z9 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Synton Marsalis Plays Blue Note