CBS #1 Thursday in the U.S. ITV #1 in the UK. Nine #1 in AU.



‘It’s All About Screens.’ This is the Daily Diary of Screens. Friday, May 27, 2016.
CBS finished #1 broadcast network as ‘The Big Bang Theory‘ was the top program.
In the UK, ITV finished #1 broadcast network in the UK as ‘Britain’s Got Talent‘ was the top program.
Nine‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘MasterChef Australia‘ was the top non-newscast program.
‘X-Men: Apocalypse’ #1 Thursday in the U.S. with $8.2 at the box office.
The Angry Birds Movie‘ #1 box office in the U.S. weekend 20-22 May 2016.
X-Men:Apocalypse‘ #1 at the International box office weekend 20-22 May 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 76,501 users and 109,743 clipbooks with 540,939 visitors with over 2.771 million page views. 5 minutes 13 seconds average time spent on spent on site since the beginning. 6 minutes 05 seconds average time spent on site in May. FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @

The Home Of #dailydiaryofscreens

For Thursday, May 26, 2016 (Posted on May 27, 2016)

CBS #1 Thursday as 'The Big Bang Theory' top program.

CBS #1 Thursday as ‘The Big Bang Theory’ top program.

The Tiffany Network

8P ‘The Big Bang Theory‘(‘Empathy Optimization’) rerun finished with an average 7.205 million viewers and a 5.0/9.
830P ‘Life in Pieces‘ rerun finished with an average 5.157 million viewers and a 3.2/6.
9P ‘Mom‘ rerun finished with an average 5.291 million viewers and a 3.5/6.
930P ‘The Odd Couple‘ rerun finished with an average 4.429 million viewers and a 2.9/5.
10P ‘Code Black‘ (‘Doctors With Borders’) rerun finished with an average 4.094 million viewers and a 2.9/5.

The Alphabet Network

8P ‘500 Questions‘ season premiere finished with an average 5.146 million viewers and a 3.8/7.
9P ‘500 Questions‘ finished with an average 4.846 million viewers and a 3.6/3.
10P ‘Modern Family‘ rerun finished with an average 2.968 million viewers and a 2.2/4.
1030P ‘Black-ish‘ rerun finished with an average 2.549 million viewers and a 1.8/3.

The Peacock Network

8P ‘Strong‘ finished with an average 2.577 million viewers and a 1.6/3.
9P ‘Red Nose Day‘ finished with an average 2.155 million viewers and a 1.6/3.

The Animal Network of Broadcast

8P ‘Bones‘ (‘The Secret in the Service’) finished with an average 4.523 million viewers and a 3.1/5.
9P ‘American Grit‘ finished with an average 1.817 million viewers and a 1.1/2.

The #1 Hispanic Network In America

8P ‘Un Camino Hacia el Destino‘ finished with an average 1.841 million viewers and a 1.0/2.
9P ‘Tres Veces Ana‘ finished with an average 1.956 million viewers and a 1.0/2.
10P ‘El Señor de los Cielos‘ finished with an average 1.404 million viewers and a 1.0/2.

The CW
The Little Network That Couldn’t

8P ‘D.C.s Legends of Tomorrow‘ (‘Pilot Part 1’) rerun finished with an average 966,000 viewers and a 0.7/1.
9P ‘The Flash‘ (‘The Race Of His Life’) rerun finished with an average 1.145 million viewers and an 0.8/1.

For The Record

CBS finished #1 Thursday in prime time with an average 5.045 million viewers and a 3.4 rating/6 share.
ABC finished with an average 4.250 million viewers and a 3.2/5.
FOX finished with an average 3.170 million viewers and a 2.1/4.
NBC finished with an average 2.296 million viewers and a 1.6/3.
UNI finished with an average 1.734 million viewers and a 1.0/2.
The CW finished with an average 1.056 million viewers and a 0.8/1.

Broadcast (English Speaking) Networks on Thursday in prime time finished with an estimated average 15.817 million viewers.
Today In Communication History

On this date in 1950, Frank Sinatra made his TV debut on NBC’s ‘Star-Spangled Review’.

NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.


He said it first....'Television'.

He said it first….’Television’.

In 1900, the term ‘television’ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.

Quote Of The Day
‘I just want to say to the kids out there watching: You can do anything you want in life. Unless Jay Leno wants to do it too.’
Conan O’Brien

Mobile/Digital Research
Mobile Shoppers Want To See The Product
Being able to see product pictures via a smartphone or tablet device is the most important mcommerce-related capability, according to US shoppers. Nielsen surveyed 3,734 US mobile shoppers ages 18 and older during Q4 2015 about using smartphones and tablets for ecommerce activities.
Almost half (48%) of smartphone shoppers said that using the mobile-friendly version of a website was important for mcommerce. More than a third of tablet shoppers said the same thing.

Being able to read product reviews, having the product descriptions and having the ability to compare product prices were other mcommerce-related capabilities both smartphone and tablet shoppers considered important.

More tablet shoppers than smartphone shoppers said the size of the text or link on the website was important—perhaps surprising considering tablets’ larger screens. On the flip side, tablet shoppers were less concerned than their smartphone-wielding counterparts about using mobile-friendly websites, likely thanks to those larger screens.
In general, mobile commerce had a breakthrough year in 2015. Indeed, smartphone retail mcommerce sales in the US nearly doubled, driven by larger screens, smoother buying experiences, better mobile search and context-driven discovery.

And, eMarketer expects US retail mcommerce sales will reach $123.13 billion in 2016, a 39.1% increase over 2015 and more than double the amount in 2014. As a result of this rapid growth, mcommerce will account for just under one-third of retail ecommerce sales and 2.6% of total retail this year.

Cinema News

Box Office Weekend 20-22 May 2016 (Domestic)
#1 ‘The Angry Birds Movie’ $ 38.20
#2 ‘Captain America:Civil War’ $ 32.90
#3 ‘Neighbors 2:Sorority Rising’ $ 21.80
#4 ‘The Nice Guys’ $ 11.20
#5 ‘The Jungle Book’ $ 10.90

Box Office Weekend 20-22 May 2016 (International)

#1 ‘X-Men:Apocalypse’ $103.30 million
#2 ‘The Angry Birds Movie’ $ 55.00 million
#3 ‘Captain America:Civil War’ $ 30.70 million
#4 ‘The Jungle Book’ $ 7.40 million
#5 ‘Neighbors 2:SororityRising’$ 6.00 million

Coming Soon

‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (152). We are thankful to all of you with more than 42,000 views. Top areas in the world viewing overtheshouldermedia on Thursday came from the United States, Morocco, Australia, Spain, Singapore, the United Kingdom, Canada, Georgia and Uruguay.

Across The Pond

The Independent One again had the big one on Thursday to remain #1 in the UK.

730P ‘Britain’s Got Talent 2016‘ last semi-final finished with an average 7.3 million viewers and a 36.9% share.
9P ‘Britain’s Got Talent-Result Show‘ finished with an average 6.7 million viewers and a 32.6% share.

The Big One didn’t have the big one on Thursday.
8P ‘How Should I Vote‘ finished with an average 2.0 million viewers and a 10.1% share.

Down Under

Nine #1 Thursday in Australia as 'MasterChef' & 'Seven News' top programs.

Nine #1 Thursday in Australia as ‘MasterChef’ & ‘Seven News’ top programs.

Nine finished #1 Thursday in Australia with a 27.0% share of the available audience.
Seven slipped to #2 with a 23.3% share.
Ten finished in a strong #3 with a 24.2% share of the available audience.
ABC finished #4 with an 18.1% share.
SBS finished #5 Thursday in Australia with a 5.5% share of the available audience.

Top Ten Non-Newscast Programs In Australia Thursday

#1 MASTERCHEF AUSTRALIA TEN 1,111,000 viewers #1 in Melbourne, Adelaide & Perth

#2 A CURRENT AFFAIR Nine 865,000 viewers #1 in Sydney
#3 MASTERCHEF AUMasterClas TEN 854,000 viewers Melbourne top market

#4 HOME AND AWAY Seven 754,000 viewers #1 in Brisbane
#5 THE CHASE AUSTRALIA Seven 696,000 viewers Sydney top market
NSW Greens behaving 'like major banks' says party treasurer Chris Harris in resignation email blast

NSW Greens behaving ‘like major banks’ says party treasurer Chris Harris in resignation email blast

#6 7.30 ABC 676,000 viewers Melbourne top market
#7 THE PROJECT 7PM TEN 657,000 viewers Melbourne top market
#8 KITCHEN CABINET ABC 653,000 viewers Melbourne top market
#9 RBT Nine 645,000 viewers Melbourne top market
#10 RAKE ABC 626,000 viewers Melbourne top market

Top Newscasts In Australia Thursday

#1 SEVEN NEWS Seven 1,088,000 viewers #1 in Adelaide & Perth

#2 NINE NEWS Nine 1,059,000 viewers #1 in Sydney, Melbourne & Brisbane

#3 SEVEN News/TodayTonight Seven 1,011,000 viewers Melbourne top market

#4 NINE NEWS 6:30 Nine 983,000 viewers Melbourne top market

#5 ABC NEWS ABC 759,000 viewers Melbourne top market

Friday Australian Overnight TV Ratings

Seven #1 Friday in Australia as 'Better Homes & Gardens' & 'Seven News' top programs

Seven #1 Friday in Australia as ‘Better Homes & Gardens’ & ‘Seven News’ top programs

Seven finished #1 Friday in Australia with a 32.6% share of the available audience.
Nine finished #2 with a 27.8% share.
Ten finished #3 with a 18.3% share of the available audience.
ABC finished #4 with a 15.1% share.
SBS finished #5 Friday in Australia with a 6.2% share of the available audience.

Top Ten Non-Newscast Programs In Australia

#1 BETTER HOMES & GARDENS Seven 726,000 viewers Melbourne top market
#2 A CURRENT AFFAIR Nine 662,000 viewers #1 in Sydney & Brisbane
#3 THE CHASE AUSTRALIA Seven 649,000 viewers Sydney top market
#4 THE LIVING ROOM TEN 582,000 viewers #1 in Perth
#5 FAMILY FEUD TEN 545,000 viewers Melbourne top market
#6 HOT SEAT Nine 532,000 viewers Sydney top market

#7 AFL:FRI NIGHT FOOTBALL Seven 525,000 viewers #1 in Melbourne & Adelaide
#8 THE PROJECT 7PM TEN 523,000 viewers Melbourne top market
#9 THE GRAHAM NORTON SHOW TEN 490,000 viewers Sydney top market
#10 7.30 ABC 466,000 viewers Sydney top market

Top Newscasts In Australia Friday

#1 SEVEN NEWS Seven 1,009,000 viewers #1 in Adelaide & Perth

#2 NINE NEWS Nine 976,000 viewers #1 in Sydney, Melbourne & Brisbane

#3 NINE NEWS 6:30 Nine 938,000 viewers Melbourne top market

#4 SEVEN News/TodayTonight Seven 914,000 viewers Melbourne top market

#5 ABC NEWS ABC 641,000 viewers Melbourne top market
#6 TEN EYEWITNESS NEWS @5P TEN 529,000 viewers Melbourne top market

For continual updates on all things ‘screens’, go to:

In this week’s Media Notes Canonical, go to: 🆕💭📝📎 It’s FREE.

Media Notes Briefs: ‘How Does Social Media Compare With Television?‘- 🆕💡💭🌎💬 It’s Free!

New This Week: Do Consumers Really Know What They Want? 💬 –

Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’💡

Why Don’t You Use Mobile Now?

Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Herbie Hancock & Marcus Miller

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Thursday Night TV Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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