‘It’s All About Screens.’ This is the Daily Diary of Screens. Thursday, May 26, 2016.
NBC finished #1 broadcast network as ‘Law & Order:SVU‘ was the top program.
In the UK, ITV finished #1 broadcast network in the UK as ‘Britain’s Got Talent‘ Semi Final 4 was the top program.
‘Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘MasterChef Australia‘ was the top non-newscast program.
‘The Angry Birds Movie‘ #1 box office in the U.S. weekend 20-22 May 2016.
‘X-Men:Apocalypse‘ #1 at the International box office weekend 20-22 May 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 74,606 users and 107,520 clipbooks with 540,939 visitors with over 2.350 million page views. 5 minutes 13 seconds average time spent on spent on site since the beginning. 6 minutes 16 seconds average time spent on site in May. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Wednesday, May 25, 2016 (Posted on May 26, 2016)
The Peacock Network powered to #1 Wednesday, the last night of the 2016 May Sweeps period, finishing UP 60% vs SD 2015.
8P ‘Heartbeat‘ series finale finished with an average 4.220 million viewers and a 2.2.7/4.
9P ‘Law & Order:SVU‘ season finale finished with an average 7.085 million viewers and a 4.9/8.
10P ‘Chicago PD‘ season finale finished with an average 6.856 million viewers and a 4.4/8. This is a Must See TV ON DEMAND and/or LIVE Streaming episode. Outstanding as usual. One of the best programs on television today.
The Tiffany Network couldn’t do much with their double episode of their new series this week as Les’ Legion finished DOWN -8.2% vs SD 2015.
8P ‘The Price Is Right:The Amazing Race‘ finished with an average 6.680 million viewers and a 4.1/7.
9P ‘Beyond Borders‘ finished with an average 5.610 million viewers and a 3.6/6.
10P ‘Beyond Borders‘ finished with an average 5.185 million viewers and a 3.4/6.
The Alphabet Network figured a Disney/Pixar movie would carry them as they finished #4 and UP 4.8% vs SD 2015, but behind their kid sporting network, ESPN.
8P ‘Finding Nemo‘ finished with an average 4.243 million viewers and a 2.9/5.
10P ‘Nashville‘ series finale finished with an average 4.172 million viewers and a 3.0/5.
The Animal Network of Broadcast got off well at 8P but dragged at 9P, finishing DOWN 17.8% vs SD 2015.
8P ‘Rosewood‘ season finale finished with an average 3.437 million viewers and a 2.7/5. Absolutely everyone breaks up with everyone in this season concluder. This is the anti-cliff hanger of all anti-cliff hangers.
9P ‘Wayward Pines‘ season premiere finished with an average 3.113 million viewers and a 2.3/4.
The Little Network That Couldn’t actually finished UP 130.2% vs SD 2015 and any day of the week when it can do that, that is a very good night.
8P ‘Arrow‘ season finale finished with an average 2.207 million viewers and a 1.6/4.
9P ‘Supernatural‘ season finale finished with an average 1.866 million viewers and a 1.3/2.
For The Record
NBC finished #1 Wednesday in prime time with an average 6.054 million viewers and a 4.1 rating/7 share, UP +2.269 million viewers (+60%) vs 3.785 million viewers SD 2015.
CBS finished with an average 5.825 million viewers and a 3.7/6, DOWN -518,000 viewers (-8.2%) vs 6.343 million viewers SD 2015.
ESPN finished as the #1 cable network Wednesday and #3 overall with an average 4.778 million viewers.
ABC finished #4 with an average 4.219 million viewers and a 2.9/5, UP +192,000 viewers (+4.8%) VS 4.027 million viewers SD 2015.
FOX finished #5 with an average 3.275 million viewers and a 2.5/4, DOWN -708,000 viewers (-17.8%) vs 3.983 million viewers SD 2015.
FOXNC finished #6 with an average 2.574 million viewers.
The CW finished #7 with an average 2.037 million viewers and a 1.5/2, UP +1.152 million viewers (+130.2%) vs 885,000 viewers SD 2015.
TBS finished #8 with an average 1.977 million viewers.
History finished #9 with an average 1.895 million viewers.
HGTV finished #10 with an average 1.550 million viewers.
USA finished #11 with an average 1.388 million viewers.
ADSM finished #12 with an average 1.379 million viewers.
DISC finished #13 with an average 1.308 million viewers.
BRAVO finished #14 with an average 1.200 million viewers.
NBCSN finished #15T with an average 1.069 million viewers.
CNN finished #15T with an average 1.069 million viewers.
NAN finished #17 with an average 1.016 million viewers.
Total estimated (English Watching) television viewership Wednesday was 49.622 million viewers.
Broadcast (English Speaking) Networks finished Wednesday in prime time with an average 21.410 million viewers (43.1%), UP +5.936 million viewers (+38.4%) vs 15.474 million viewers SD 2015.
Cable (Top 150 Programs in prime time) finished Wednesday with an average 28.212 million viewers (56.9%) on the last night of the May 2016 Sweeps Period.
Today In Communication History
On this date in 1953, US ban on color television receiver production is revoked by the National Production Authority.
On this date in 1955, Coverage of the UK General Election results was the largest television program event in the UK (up to that time), involving 37 cameras including 18 outside broadcast locations—and a team of more than 500 people, including seven statisticians to calculate the ‘swing’ in voting. An electronic computer is used to analyse results. The program continued until 4A and resumed after a two-hour break for most of the following day.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
In 1900, the term ‘television’ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘I just want to say to the kids out there watching: You can do anything you want in life. Unless Jay Leno wants to do it too.’
Mobile Shoppers Want To See The Product
Being able to see product pictures via a smartphone or tablet device is the most important mcommerce-related capability, according to US shoppers. Nielsen surveyed 3,734 US mobile shoppers ages 18 and older during Q4 2015 about using smartphones and tablets for ecommerce activities.
Almost half (48%) of smartphone shoppers said that using the mobile-friendly version of a website was important for mcommerce. More than a third of tablet shoppers said the same thing.
Being able to read product reviews, having the product descriptions and having the ability to compare product prices were other mcommerce-related capabilities both smartphone and tablet shoppers considered important.
More tablet shoppers than smartphone shoppers said the size of the text or link on the website was important—perhaps surprising considering tablets’ larger screens. On the flip side, tablet shoppers were less concerned than their smartphone-wielding counterparts about using mobile-friendly websites, likely thanks to those larger screens.
In general, mobile commerce had a breakthrough year in 2015. Indeed, smartphone retail mcommerce sales in the US nearly doubled, driven by larger screens, smoother buying experiences, better mobile search and context-driven discovery.
And, eMarketer expects US retail mcommerce sales will reach $123.13 billion in 2016, a 39.1% increase over 2015 and more than double the amount in 2014. As a result of this rapid growth, mcommerce will account for just under one-third of retail ecommerce sales and 2.6% of total retail this year.
Box Office Weekend 20-22 May 2016 (Domestic)
#1 ‘The Angry Birds Movie’ $ 38.20
#2 ‘Captain America:Civil War’ $ 32.90
#3 ‘Neighbors 2:Sorority Rising’ $ 21.80
#4 ‘The Nice Guys’ $ 11.20
#5 ‘The Jungle Book’ $ 10.90
Box Office Weekend 20-22 May 2016 (International)
#1 ‘X-Men:Apocalypse’ $103.30 million
#2 ‘The Angry Birds Movie’ $ 55.00 million
#3 ‘Captain America:Civil War’ $ 30.70 million
#4 ‘The Jungle Book’ $ 7.40 million
#5 ‘Neighbors 2:SororityRising’$ 6.00 million
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
The Independent One had the big one on Wednesday.
730P ‘Britain’s Got Talent‘ finished with an average 7.6 million viewers and a whopping 38.1% share.
9P ‘Britain’s Got Talent‘ results show finished with an average 6.5 million viewers and a 32.7% share.
The Little Two had a bit of gardening to push ahead of the Big One.
8P ‘Chelsea Flower Show‘ finished with an average 2.1 million viewers and a 10.5% share.
The Big One tried a diet and lost more than it expected.
8P ‘Lose Weight for Love‘ finished with an average 1.9 million viewers and a 9.3% share.
The Big Four
9P ‘Boris v Dave‘ finished with an average 1.3 million viewers and a 6.4% share.
Seven finished #1 Wednesday in prime time with a 29.3% share of the available audience.
Nine finished #2 with a 24.8% share.
Ten finished #3 with an average 22.9% share of the available audience.
ABC finished #4 with a 17.2% share.
SBS finished #5 with an average 5.8% Wednesday in Australia.
Top Ten Non-Newscast TV Ratings In Australia Wednesday
#1 MASTERCHEF AUSTRALIA TEN 948,000 viewers #1 in Melbourne, Brisbane & Adelaide
#2 A CURRENT AFFAIR Nine 850,000 viewers #1 in Sydney
#3 HOUSE RULES Seven 834,000 viewers #1 in Perth
#4 HOME AND AWAY Seven 770,000 viewers Sydney top market
#5 THE PROJECT 7PM TEN 682,000 viewers Melbourne top market
#6 THE CHASE AUSTRALIA Seven 679,000 viewers Sydney top market
#7 7.30 ABC 665,000 viewers Sydney top market
#8 MICALLEF’S MAD AS HELL ABC 664,000 viewers Melbourne top market
#9 SHARK TANK TEN 636,000 viewers Melbourne top market
#10 ATTENBOROUGH’S THE HUNT Nine 633,000 viewers Sydney top market
Top Newscasts In Australia Wednesday
#1 SEVEN NEWS Seven 1,140,000 viewers #1 in Brisbane, Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 1,061,000 viewers #1 in Sydney
#3 NINE NEWS Nine 1,019,000 viewers #1 in Melbourne
#4 NINE NEWS 6:30 Nine 966,000 viewers Melbourne top market
#5 ABC NEWS ABC 858,000 viewers Sydney top market
THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
Thursday Australian Overnight tV Ratings
THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine finished #1 Thursday in Australia with a 27.0% share of the available audience.
Seven slipped to #2 with a 23.3% share.
Ten finished in a strong #3 with a 24.2% share of the available audience.
ABC finished #4 with an 18.1% share.
SBS finished #5 Thursday in Australia with a 5.5% share of the available audience.
Top Ten Non-Newscast Programs In Australia Thursday
#1 MASTERCHEF AUSTRALIA TEN 1,111,000 viewers #1 in Melbourne, Adelaide & Perth
#2 A CURRENT AFFAIR Nine 865,000 viewers #1 in Sydney
#3 MASTERCHEF AUMasterClas TEN 854,000 viewers Melbourne top market
#4 HOME AND AWAY Seven 754,000 viewers #1 in Brisbane
#5 THE CHASE AUSTRALIA Seven 696,000 viewers Sydney top market
#6 7.30 ABC 676,000 viewers Melbourne top market
#7 THE PROJECT 7PM TEN 657,000 viewers Melbourne top market
#8 KITCHEN CABINET ABC 653,000 viewers Melbourne top market
#9 RBT Nine 645,000 viewers Melbourne top market
#10 RAKE ABC 626,000 viewers Melbourne top market
Top Newscasts In Australia Thursday
#1 SEVEN NEWS Seven 1,088,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS Nine 1,059,000 viewers #1 in Sydney, Melbourne & Brisbane
#3 SEVEN News/TodayTonight Seven 1,011,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 983,000 viewers Melbourne top market
#5 ABC NEWS ABC 759,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Herbie Hancock & Marcus Miller