‘It’s All About Screens.’ This is the Daily Diary of Screens. Saturday, May 21, 2016.
CBS finished #1 broadcast network as ‘Blue Bloods‘ rerun was the top program.
In the UK, TV ratings were not available at posting. Will be posted when available.
‘Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘Better Homes & Gardens‘ was the top non-newscast program.
‘Captain America:Civil War‘ #1 box office in the U.S. weekend 13-15 May 2016.
‘Captain America:Civil War‘ #1 at the International box office weekend 13-15 May 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 74,606 users and 107,520 clipbooks with 540,939 visitors with over 2.350 million page views. 5 minutes 13 seconds average time spent on spent on site since the beginning. 6 minutes 16 seconds average time spent on site in May. SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Friday, May 20, 2016 (Posted on May 21, 2016)
The Tiffany Network mixed some really old with new with the champion of Friday to take the #1 spot again. It may have found the next big thing in television…networks bringing back some of their all-time favorites to fill in Friday and Saturday nights. Can’t wait to see the next Lucy episode.
8P ‘New I Love Lucy Superstar Special‘ finished #1 in its time slot after 60+ years with an average 5.430 million viewers. That is what one would call a true ‘rerun’.
9P ‘Undercover Boss‘ finished with an average 4.030 million viewers.
10P ‘Blue Bloods‘ (‘With Friends’ Like These’) rerun finished #1 overall with an average 5.587 million viewers.
The Alphabet Network tried but still finished second to a Redhead and Blue Blood. Can’t wait to see ‘Make Room For Daddy’ in color.
8P ‘Beyond The Tank‘ finished with an 3.910 average million viewers.
9P ‘Shark Tank‘ season finale finished with an average 5.457 million viewers.
10P ‘20/20‘ finished with an average 5.294 million viewers.
The Peacock Network had a grimm night finishing third. Can’t wait to see ‘Texaco Star Theatre’ colorized.
8P ‘Grimm‘ finished with an average 4.125 million viewers.
9P ‘Grimm‘ finished with an average 4.128 million viewers.
10P ‘Dateline NBC‘ finished with an average 4.247 million viewers.
The Animal Network of Broadcast simply didn’t do much on Friday with a movie. Can’t wait for ‘Tracy Ulman’ reruns.
8P ‘East A‘ finished with an average 1.944 million viewers.
The Little Network That Couldn’t
8P ‘Masters Of Illusion‘ season debut finished with an average 1.492 million viewers.
830P ‘Masters Of Illusion‘ finished with an average 1.395 million viewers.
9P ‘The Originals‘ season finale finished with an average 942,000 viewers.
For The Record
CBS finished #1 Friday in prime time with an average 5.016 million viewers.
ABC finished #2 with an average 4.887 million viewers.
NBC finished #3 with an average 4.167 million viewers.
FOX finished with an average 1.944 million viewers.
The CW finished with an average 1.193 million viewers.
Broadcast (English Speaking) Networks on Friday in prime time finished with an average 17.207 million viewers.
Today In Communication History
On this date in 1990, the final episode of ‘Newhart’ aired on CBS. ‘You really should wear more sweaters.’
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
In 1900, the term ‘television’ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
On Fox’s decision to no longer release live-same-day ratings: ‘Their arguments would carry more weight if they were not in last place. It’s like the Knicks announcing they are no longer using the final score — it doesn’t reflect the reality of the modern basketball game.’
Jimmy Kimmel at ABC Upfronts Wednesday 17 May 2016
Social Media Research
Brands Fail To Respond Timely To Customers On Social Media
Brand behaviors don’t even come close to syncing up with people’s expectations on social media, according to new data from a recent Sprout Social study. In a report from the Center For Media Research, Jack Loechner wrote People want a response, and they want it much faster than most organizations are either willing or able to give. According to Sprout’s new consumer survey, the average person sees social media much differently than the average brand. While brands view Facebook, Twitter and Instagram as broadcast outlets for pumping out promotional content, consumers recognize these social channels as powerful portals for two-way dialogue.
90% of people surveyed have used social in some way to communicate directly with a brand. What’s more, social surpasses phone and email as the first place most people turn to when they have a problem or issue with a product or service, according to the report.
Peoples Top Choice for Customer Care
Contact With Brand…% of Respondents
Social Media Communications…34.5%
Source: Sprout, May 2016
Following this trend, the Sprout Index shows that the number of social messages needing a response from a brand has increased by 18% over the past year. In spite of the high volume of messages that require a response, brands reply to just 11% of people, says the report.
Promotions play an important role in a brand’s overall communications strategy, says the report, but the balance on social is way off. Brands send 23 promotional messages for every 1 response given to their audience. By far the worst ratio in the past three years, even though there are 10% more brand messages on social from a year ago.
Average Number of Messages Sent by Brands
Q1 2015 272
Q1 2016 299
People would simply like to hear back when they reach out to your brand. If your responses lag for a bit, that’s totally reasonable in the eyes of most people, but within an acceptable range of under 4 hours. After that, most people are out; in fact, they may even switch to a competitor.
People’s wait time vs. Brand response
Consumer expectation for a response is within 4 hours.
Average Brand response time is 10 hours.
Unfortunately, most brands often move in the wrong direction at the wrong time. This misguided social effort results in considerable damage. According to our consumer survey:
◉ 73% of people have had a negative experience with a brand on social media
◉ 36% of people have used social to shame a company for poor customer service
◉ 30% of people will go to competitor if a brand doesn’t respond
The cost of inadequate response
◎ Less brand loyalty (12.2% of Respondents)
◎ Less like to use product/service (26.1%)
◎ More likely to choose competitor (29.3%)
◎ More likely to post negative feedback (14.0%)
The study found that when respondents were asked how they feel when a brand responds or reaches out to them on social media, these were some of the responses:
⦿ 70% of people are more likely to use a brand’s product or service
⦿ 65% of people have more brand loyalty
⦿ 25% of people are less likely to go to a competitor
⦿ 25% of people are less likely to post negative things about the brand, product or service
⦿ 75% of people are likely to share a good experience on their own profile
In conclusion, the report says that people expect the most interaction and information from consumer goods brands in the form of responses, promotional materials and relevant industry news. The good news, says the report, is that this gives the industry the most room to respond. The bad news, though, is that the industry currently responds to only 12.8% of its messages.
The Most Important Factors For Mobile Shoppers Now!
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015, per a recent report from comScore. With these devices gaining more influence on digital shopping and in-store buying, it’s important to understand what matters to mobile shoppers. A recent report from Nielsen provides some insights.
The Nielsen survey was carried out among more than 3,700 mobile device owners who had used their smartphone or tablet for mobile shopping, paying or banking in the prior 30 days. Conducted during Q4 2015, the results show that the most common shopping activity undertaken by both smartphone and tablet shoppers is researching an item before purchasing it (72% and 66% having done so in the prior 30 days, respectively). Additionally, the second-most common action, checking the price of an item, was shared by both smartphone and tablet shoppers (70% and 57%, respectively). This points to the use of mobile devices as research tools, which has been well documented in the past. (Indeed, new data from SessionM indicates that among users of its SessionM Mobile Marketing Cloud, mobile devices are more commonly used than desktops/laptops, in-store browsing and window shopping for researching products.
Beyond these common activities, though, there are some divergences between smartphone and tablet shoppers. Smartphone shoppers, for example, were about twice as likely to have used a store locator to find a store (61% vs 30%), almost three times as likely to have used a mobile coupon (55% vs. 20%), and more than twice as likely to have used lists while shopping (44% vs. 18%). These are reflective of the more on-the-go nature of smartphones as opposed to tablets.
For the most part, smartphone shoppers engaged in shopping-related activities on their devices to a greater extent than tablet shoppers. The only actions for which tablet shoppers matched or exceeded smartphone shoppers in engagement related to reviews (reading and writing) and actual purchases. The purchase element isn’t too surprising considering Monetate data demonstrating that conversion rates at US e-commerce sites are consistently higher for tablet than smartphone traffic.
So how to appeal to these shoppers? For the most part, smartphone and tablet shoppers share similar sentiments when it comes to their most important factors. The ability to see product pictures is easily the most important factor, cited by 62% of smartphone shoppers and 63% of tablet shoppers. Next up, using the mobile-friendly version of a website is – not too surprisingly – more important to smartphone (48%) than tablet (35%) shoppers. Beyond those, both device owners similarly weight the importance of having the product descriptions, being able to read product reviews and the ability to see/compare price of the product.
Other research, from Adobe, suggests that convenience and the ability to check prices are the most important facets of the overall mobile retail experience.
Interestingly, the security of the website is lower down the rung of factors for both sets of mobile shoppers, though it was more commonly cited by tablet shoppers responding to the Nielsen survey. Research from Bizrate Insights has similarly found recently that data security issues are not a huge concern for mobile shoppers. These results should be viewed in context of other research, however, indicating that almost 1 in 5 internet users in the US say they’re making fewer purchases online due to privacy concerns.
The Nielsen data also indicates that commerce and shopping app usage are on the rise, growing by 15% year-over-year in Q4 time spent and unique audience. As for apps, previous research from UPS and comScore indicate that product images (54%) and product reviews (53%) are considered the most important retail app features by users.
New Television Programs For 2016/17 Prime Time
‘The Great Indoors‘
‘Man With A Plan‘
‘Kevin Can Wait‘
‘Time After Time‘
‘This Is Us‘
‘The Good Place‘
Box Office Weekend 13-15 May 2016 (Domestic)
#1 Captain America: Civil War $72,563,000 in 4,226 theaters
#2 The Jungle Book $17,764,000 in 3,970 theaters
#3 Money Monster $15,000,000 in 3,104 theaters
#4 The Darkness $ 5,189,000 in 1,755 theaters
#5 Mother’s Day $ 3,259,205 in 3,291 theaters
#6 Zootopia $ 2,816,000 in 1,935 theaters
#7 The Huntsman: Winter’s War $ 2,575,620 in 2,518 theaters
#8 Keanu $ 1,900,000 in 2,120 theaters
#9 Barbershop: The Next Cut $ 1,675,000 in 1,333 theaters
#10 The Boss $ 1,175,230 in 1,350 theaters
Box Office Weekend 13-15 May 2016 (International)
#1 ‘Captain America’ $ 84.20 million in 56 territories
#2 ‘The Angry Birds Movie’ $ 43,00 million in 74 territories
#3 ‘The Jungle Book’ $ 32.96 million in 51 territories
#4 ‘The Wailing’ $ 16.80 million in 1 territory
#5 ‘Neighbors 2:SororityRising’$ 8.80 million in 34 territories
#6 ‘Criminal’ $ 7.50 million in 16 territories
#7 ‘Finding Mr. Right 2’ $ 5.50 million in 8 territories
#8 ‘The Darkness’ $ 5.19 million in 1 territory
#9T ‘Money Monster’ $ 4.70 million in 15 territories
#9T ‘Zootopia’ $ 4.70 million in 8 territories
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (152). We are thankful to all of you with more than 42,000 views. Top areas in the world viewing overtheshouldermedia on Saturday came from Germany, the United States, Ukraine, India, Turkey, Romania, Canada, Spain, United Kingdom and France.
Across The Pond
UK TV Ratings not available at posting time. The will be posted when they are available.
The Big One
9P ‘Have I Got News For You‘
930P ‘I Love Nina‘
The Independent One
9P ‘The Secret‘
The Little Two
9P ‘Rick Stein’s Long Weekends‘
The Big Four
The Viacom Five
9P ‘Face Off‘
Seven finished #1 Friday in Australia with a 32.8% share of the available audience.
Nine finished #2 with a 28.2% share.
Ten finished #3 with a 16.4% share of the available audience.
ABC finished #4 with a 15.3% share.
SBS finished #5 on Friday in Australia with an average 6.2% share of the available audience.
Top Ten Non-Newscast Programs In Australia Friday
#1 BETTER HOMES & GARDENS Seven 716,000 viewers #1 in Perth
#2 A CURRENT AFFAIR Nine 701,000 viewers #1 in Sydney
#3 THE CHASE AUSTRALIA Seven 639,000 viewers Sydney top market
#4 FAMILY FEUD TEN 544,000 viewers Melbourne top market
#5 AFL:FRI NIGHT FOOTBALL Seven 541,000 viewers #1 in Melbourne & Adelaide
#6 THE LIVING ROOM TEN 524,000 viewers Melbourne top market
#7 HOT SEAT Nine 511,000 viewers Melbourne top market
#8 FRIDAY NIGHT NRL LIVE Nine 493,000 viewers #1 in Brisbane
#9 7.30 ABC 472,000 viewers Melbourne top market
#10 THE PROJECT 7PM TEN 460,000 viewers Melbourne top market
Top Newscasts In Australia Friday
#1 SEVEN NEWS Seven 998,000 #1 in Brisbane, Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 925,000 #1 in Brisbane
#3 NINE NEWS 6:30 Nine 884,000 viewers #1 in Sydney & Melbourne
#4 NINE NEWS Nine 871,000 viewers Melbourne top market
#5 ABC NEWS ABC 691,000 viewers Melbourne top market
#6 TEN EYEWITNESS 1st@ 5P TEN 518,000 viewers Melbourne top market
SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
Saturday Australian Overnight TV Ratings
SATURDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 Saturday in Australia with a 30.4% share of the available audience.
Nine finished #2 with a 27.5% share.
ABC finished #3 with a 20.3% share of the available audience.
Ten finished #4 with a 13.6% share.
SBS finished #5 Saturday in Australia with an 8.3% share of the available audience.
Top Ten Non-Network Programs In Australia Saturday
#1 FATHER BROWN ABC 805,000 viewers #1 every except Adelaide
#2 INDIAN SUMMERS ABC 611,000 viewers Melbourne top market
#3 GARDENING AUSTRALIA ABC 502,000 viewers Melbourne top market
#4 GETAWAY Nine 385,000 viewers Melbourne top market
#5 THE VOICE -SUN (R) Nine 378,000 viewers Melbourne top market
#6 THE VOICE -MON (R) Nine 361,000 viewers Sydney top market
#7 AFL:SAT AFTERNOON FOOTB Seven 312,000 viewers #1 in Adelaide
#8 ICE AGE: THE MELTDOWN TEN 297,000 viewers Sydney top market
#9 ICE AGE (R) TEN 267,000 viewers Melbourne top market
#10 READY, STEADY, WIGGLE! ABC2 259,000 viewers Sydney top market
To Newscasts In Australia Saturday
#1 SEVEN NEWS – SAT Seven 927,000 viewers #1 in Brisbane, Adelaide & Perth
#2 ABC NEWS-SA ABC 846,000 viewers #1 in Sydney
#3 NINE NEWS SATURDAY Nine 840,000 viewers #1 in Melbourne
#4 TEN EYEWITNESS NEWS SAT TEN 334,000 viewers Sydney top market
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Herbie Hancock, Lalah Hathaway & Gregory Porter ‘Imagine’