CBS #1 Thursday in the U.S. BBC One #1 in the UK. Seven #1 in AU.

CBS-Logo-1-350x231Unknown copy 3
‘It’s All About Screens.’ This is the Daily Diary of Screens. Friday, May 20, 2016.
CBS finished #1 broadcast network as ‘The Big Bang Theory‘ rerun was the top program.
In the UK, ‘BBC One‘ #1 Thursday in the UK as ‘The Truth About Dementia‘ was the top program.
Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘MasterChef Australia‘ was the top non-newscast program.
Captain America:Civil War‘ #1 box office in the U.S. weekend 13-15 May 2016.
Captain America:Civil War‘ #1 at the International box office weekend 13-15 May 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 72,962 users and 104,770 clipbooks with 527,683 visitors with over 2.350 million page views. 5 minutes 10 seconds average time spent on spent on site since the beginning. 5 minutes 55 seconds average time spent on site in May. FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @

The Home Of #dailydiaryofscreens

For Thursday, May 19, 2016 (Posted on May 20, 2016)

CBS #1 Thursday as 'The Big Bang Theory' top program.

CBS #1 Thursday as ‘The Big Bang Theory’ top program.

The Tiffany Network finished #1 with a rerun, a cancelled program and the power of Paley. It finished UP 10.6% vs SD 2015.

8P ‘The Big Bang Theory‘ rerun (‘The Opening Night Excitation’) finished #1 overall on Thursday with an average 8.445 million viewers and a 5.7/10
830P ‘The Odd Couple‘ finished with an average 7.170 million viewers and a 4.5/8.
9P ‘Mom‘ season finale finished with an average 7.997 million viewers and a 5.3/9.
930P ‘The Odd Couple‘ finished with an average 6.059 million viewers and a 3.9/6.
10P ‘Rush Hour‘ series finale (‘Wind Beneath My Wingman’) finished with an average 4.181 million viewers and a 2.5/4.

The Alphabet Network tried but couldn’t quite make it to the top spot despite two season finales. It did, however, finish UP 39.5% vs SD 2015. TGIT did OK.

8P ‘Grey’s Anatomy‘ (‘Family Affair’) season finale finished with an average 8.122 million viewers and a 6.1/10.
9P ‘The Catch‘ (‘The Happy Couple’) finished with an average 4.128 million viewers and a 3.1/5.
10P ‘The Catch‘ season finale (‘The Wedding’) finished #1 in the time slot with an average 4.003 million viewers and a 3.1/5

The Peacock Network didn’t do well because of a very poor opening and closing program but with the help of Red, it finished UP 30.9% vs SD 2015.

8P ‘Strong‘ finished with an average 2.507 million viewers and a 1.8/3.
9P ‘The Blacklist‘ (‘Alexander Kirk: Conclusion’) season finale finished with an average 6.709 million viewers and a 4.7/8. Always a stunner, this superb episode was a Must See TV ON DEMAND and/or LIVE Streaming episode. Outstanding!!!
10P ‘Game Of Silence‘ (‘Road Trip’) finished with an average 3.330 million viewers and a 2.1/4.

The Animal Network of Broadcast with a horrible last hour of programming finished DOWN 19% vs SD 2015.

8P ‘Bones‘ (‘The Strike in the Chord’) finished with an average 4.189 million viewers and a 2.9/5.
9P ‘American Grit‘ finished with an average 1.994 million viewers and a 1.3/2.

The CW
The Little Network That Couldn’t made a huge leap for a better tomorrow as it finished UP 131% Thursday vs SD 2015.

8P ‘DC’s Legends Of Tomorrow‘ (‘Legendary’) season finale finished with an average 1.871 million viewers and a 1.4/2.
9P ‘The 100‘ (‘Perverse Instantiation: Part Two’) season finale finished with an average 1.311 million viewers and a 0.9/1.

For The Record

CBS finished #1 Thursday in prime time with an average 6.339 million viewers and a 4.1/7, UP +607,000 viewers (+10.6%) vs 5.732 million viewers SD 2015.
ABC finished with an average 5.418 million viewers and a 4.1/7, UP 1.534 million viewers (+39.5%) vs 3.884 million viewers SD 2015.
NBC finished with an average 4.182 million viewers and a 2.9/5, UP 988,000 viewers (+30.9%) vs 3.194 million viewers SD 2015.
FOX finished with an average 3.092 million viewers and a 2.1/4, DOWN 729,000 viewers (-19.0%) vs 3.831 million viewers SD 2015.
UNI finished with an average 1.617 million viewers and a 0.9/2.
TEL finished with an average 1.600 million viewers and a 0.8/1.
The CW finished with an average 1.591 million viewers and a 1.2/2, UP +903,000 viewers (+131%) vs 688,000 viewers SD 2015.

Broadcast (English Speaking) Networks on Thursday in prime time finished with an average 20.622 million viewers, UP +3.303 million viewers (+19.1%) vs 17.319 million viewers SD 2015.

Today In Communication History

On this date in 1939, the first telecast over telephone wires was sent from Madison Square Garden to the NBC-TV studios at 30 Rockefeller Center in Manhattan. The event was a six day bicycle race.

NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.


He said it first....'Television'.

He said it first….’Television’.

In 1900, the term ‘television’ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.

Quote Of The Day
On Fox’s decision to no longer release live-same-day ratings: ‘Their arguments would carry more weight if they were not in last place. It’s like the Knicks announcing they are no longer using the final score — it doesn’t reflect the reality of the modern basketball game.’
Jimmy Kimmel at ABC Upfronts Wednesday 17 May 2016

Social Media Research
Brands Fail To Respond Timely To Customers On Social Media
Brand behaviors don’t even come close to syncing up with people’s expectations on social media, according to new data from a recent Sprout Social study. In a report from the Center For Media Research, Jack Loechner wrote People want a response, and they want it much faster than most organizations are either willing or able to give. According to Sprout’s new consumer survey, the average person sees social media much differently than the average brand. While brands view Facebook, Twitter and Instagram as broadcast outlets for pumping out promotional content, consumers recognize these social channels as powerful portals for two-way dialogue.

90% of people surveyed have used social in some way to communicate directly with a brand. What’s more, social surpasses phone and email as the first place most people turn to when they have a problem or issue with a product or service, according to the report.

Peoples Top Choice for Customer Care
Contact With Brand…% of Respondents
Social Media Communications…34.5%
Website/Chat live…24.7%
1-800 number…16.1%
Source: Sprout, May 2016

Following this trend, the Sprout Index shows that the number of social messages needing a response from a brand has increased by 18% over the past year. In spite of the high volume of messages that require a response, brands reply to just 11% of people, says the report.

Promotions play an important role in a brand’s overall communications strategy, says the report, but the balance on social is way off. Brands send 23 promotional messages for every 1 response given to their audience. By far the worst ratio in the past three years, even though there are 10% more brand messages on social from a year ago.

Average Number of Messages Sent by Brands
Q1 2015 272
Q1 2016 299
People would simply like to hear back when they reach out to your brand. If your responses lag for a bit, that’s totally reasonable in the eyes of most people, but within an acceptable range of under 4 hours. After that, most people are out; in fact, they may even switch to a competitor.

People’s wait time vs. Brand response
Consumer expectation for a response is within 4 hours.
Average Brand response time is 10 hours.
Unfortunately, most brands often move in the wrong direction at the wrong time. This misguided social effort results in considerable damage. According to our consumer survey:
◉ 73% of people have had a negative experience with a brand on social media
◉ 36% of people have used social to shame a company for poor customer service
◉ 30% of people will go to competitor if a brand doesn’t respond

The cost of inadequate response
◎ Less brand loyalty (12.2% of Respondents)
◎ Less like to use product/service (26.1%)
◎ More likely to choose competitor (29.3%)
◎ More likely to post negative feedback (14.0%)

The study found that when respondents were asked how they feel when a brand responds or reaches out to them on social media, these were some of the responses:
⦿ 70% of people are more likely to use a brand’s product or service
⦿ 65% of people have more brand loyalty
⦿ 25% of people are less likely to go to a competitor
⦿ 25% of people are less likely to post negative things about the brand, product or service
⦿ 75% of people are likely to share a good experience on their own profile

In conclusion, the report says that people expect the most interaction and information from consumer goods brands in the form of responses, promotional materials and relevant industry news. The good news, says the report, is that this gives the industry the most room to respond. The bad news, though, is that the industry currently responds to only 12.8% of its messages.

The Most Important Factors For Mobile Shoppers Now!
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015, per a recent report from comScore. With these devices gaining more influence on digital shopping and in-store buying, it’s important to understand what matters to mobile shoppers. A recent report from Nielsen provides some insights.

The Nielsen survey was carried out among more than 3,700 mobile device owners who had used their smartphone or tablet for mobile shopping, paying or banking in the prior 30 days. Conducted during Q4 2015, the results show that the most common shopping activity undertaken by both smartphone and tablet shoppers is researching an item before purchasing it (72% and 66% having done so in the prior 30 days, respectively). Additionally, the second-most common action, checking the price of an item, was shared by both smartphone and tablet shoppers (70% and 57%, respectively). This points to the use of mobile devices as research tools, which has been well documented in the past. (Indeed, new data from SessionM indicates that among users of its SessionM Mobile Marketing Cloud, mobile devices are more commonly used than desktops/laptops, in-store browsing and window shopping for researching products.

Beyond these common activities, though, there are some divergences between smartphone and tablet shoppers. Smartphone shoppers, for example, were about twice as likely to have used a store locator to find a store (61% vs 30%), almost three times as likely to have used a mobile coupon (55% vs. 20%), and more than twice as likely to have used lists while shopping (44% vs. 18%). These are reflective of the more on-the-go nature of smartphones as opposed to tablets.

For the most part, smartphone shoppers engaged in shopping-related activities on their devices to a greater extent than tablet shoppers. The only actions for which tablet shoppers matched or exceeded smartphone shoppers in engagement related to reviews (reading and writing) and actual purchases. The purchase element isn’t too surprising considering Monetate data demonstrating that conversion rates at US e-commerce sites are consistently higher for tablet than smartphone traffic.

So how to appeal to these shoppers? For the most part, smartphone and tablet shoppers share similar sentiments when it comes to their most important factors. The ability to see product pictures is easily the most important factor, cited by 62% of smartphone shoppers and 63% of tablet shoppers. Next up, using the mobile-friendly version of a website is – not too surprisingly – more important to smartphone (48%) than tablet (35%) shoppers. Beyond those, both device owners similarly weight the importance of having the product descriptions, being able to read product reviews and the ability to see/compare price of the product.

Other research, from Adobe, suggests that convenience and the ability to check prices are the most important facets of the overall mobile retail experience.

Interestingly, the security of the website is lower down the rung of factors for both sets of mobile shoppers, though it was more commonly cited by tablet shoppers responding to the Nielsen survey. Research from Bizrate Insights has similarly found recently that data security issues are not a huge concern for mobile shoppers. These results should be viewed in context of other research, however, indicating that almost 1 in 5 internet users in the US say they’re making fewer purchases online due to privacy concerns.

The Nielsen data also indicates that commerce and shopping app usage are on the rise, growing by 15% year-over-year in Q4 time spent and unique audience. As for apps, previous research from UPS and comScore indicate that product images (54%) and product reviews (53%) are considered the most important retail app features by users.

New Television Programs For 2016/17 Prime Time


Training Day


Pure Genius

The Great Indoors

Man With A Plan

Kevin Can Wait


‘Designated Survivor’


Time After Time


Downward Dog

American Housewife

Imaginary Mary


Still Star-Crossed


Lethal Weapon

24: Legacy

Prison Break

The Mick



Shots Fired

The Exorcist

Making History



This Is Us

The Good Place

The CW


‘No Tomorrow’

Cinema News

Box Office Weekend 13-15 May 2016 (Domestic)
#1 Captain America: Civil War $72,563,000 in 4,226 theaters
#2 The Jungle Book $17,764,000 in 3,970 theaters
#3 Money Monster $15,000,000 in 3,104 theaters
#4 The Darkness $ 5,189,000 in 1,755 theaters
#5 Mother’s Day $ 3,259,205 in 3,291 theaters
#6 Zootopia $ 2,816,000 in 1,935 theaters
#7 The Huntsman: Winter’s War $ 2,575,620 in 2,518 theaters
#8 Keanu $ 1,900,000 in 2,120 theaters
#9 Barbershop: The Next Cut $ 1,675,000 in 1,333 theaters
#10 The Boss $ 1,175,230 in 1,350 theaters

Box Office Weekend 13-15 May 2016 (International)

#1 ‘Captain America’ $ 84.20 million in 56 territories
#2 ‘The Angry Birds Movie’ $ 43,00 million in 74 territories
#3 ‘The Jungle Book’ $ 32.96 million in 51 territories
#4 ‘The Wailing’ $ 16.80 million in 1 territory
#5 ‘Neighbors 2:SororityRising’$ 8.80 million in 34 territories
#6 ‘Criminal’ $ 7.50 million in 16 territories
#7 ‘Finding Mr. Right 2’ $ 5.50 million in 8 territories
#8 ‘The Darkness’ $ 5.19 million in 1 territory
#9T ‘Money Monster’ $ 4.70 million in 15 territories
#9T ‘Zootopia’ $ 4.70 million in 8 territories

Coming Soon

‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (152). We are thankful to all of you with more than 42,000 views. Top areas in the world viewing overtheshouldermedia on Friday came from the United States, the United Kingdom, Belgium, Australia, Saudi Arabia, United Arab Emirates and Brazil.

Across The Pond

BBC One #1 Thursday in the UK as 'The Truth About Dementia' was the top program.

BBC One #1 Thursday in the UK as ‘The Truth About Dementia’ was the top program.

The Big One

8P ‘Paxman In Brussels‘ finished with an average 3.1 million viewers and a 15.6%.
9P ‘The Truth About Dementia‘ finished #1 in the time slot finishing with an average 3.3 million viewers and a 17.1% share.
1045P ‘Question Time‘ finished with an average 2.5 million viewers and a 25.6% share.

The Little Two

9P ‘Peaky Blinders‘ finished with an average 1.5 million viewers and 8% share.

Down Under

Seven #1 Thursday in Australia as 'MasterChef AU' & 'Seven News' top programs.

Seven #1 Thursday in Australia as ‘MasterChef AU’ & ‘Seven News’ top programs.

Seven finished #1 Thursday in Australia with a 29.8% share of the available audience.
Nine finished #2 with a 27.2% share.
Ten finished #3 with a 20.3% share of the available audience.
ABC finished #4 with a18.1% share.
SBS finished #5 on Thursday in Australia with a 5.6% share of the available audience

Top Ten Non-Newscast TV Programs Thursday in Australia
#1 MASTERCHEF AUSTRALIA TEN 908,000 viewers #1 in Melbourne & Perth

#2 A CURRENT AFFAIR Nine 819,000 viewers #1 in Sydney & Brisbane

#3 HOME AND AWAY Seven 702,000 viewers Sydney top market

#4 QUEEN’S 90TH BIRTHDAY Seven 675,000 viewers #1 in Adelaide
#5 RAKE ABC 653,000 viewers Melbourne top market
#6 CHECKOUT:BEST BEFORE ABC 650,000 viewers Melbourne top market
#7 THE CHASE AUSTRALIA Seven 635,000 viewers Sydney top market
#8 HOT SEAT Nine 590,000 viewers Melbourne top market
#9 THE PROJECT 7PM TEN 586,000 viewers Melbourne top market
#10 GOGGLEBOX TEN 582,000 viewers Melbourne top market

Top Newscasts In Australia Thursday.

#1 SEVEN NEWS Seven 1,055,000 viewers #1 in Adelaide & Perth

#2 NINE NEWS Nine 994,000 viewers #1 in Sydney, Melbourne & Brisbane
#3 SEVEN News/TodayTonight Seven 930,000 viewers Melbourne top market

#4 NINE NEWS 6:30 Nine 929,000 viewers Melbourne top market

#5 ABC NEWS ABC 805,000 viewers Melbourne top market

Friday Overnight TV Ratings In Australia

Seven #1 Friday in Australia as 'Better Homes & Gardens' & 'Seven News' top programs.

Seven #1 Friday in Australia as ‘Better Homes & Gardens’ & ‘Seven News’ top programs.

Seven finished #1 Friday in Australia with a 32.8% share of the available audience.
Nine finished #2 with a 28.2% share.
Ten finished #3 with a 16.4% share of the available audience.
ABC finished #4 with a 15.3% share.
SBS finished #5 on Friday in Australia with an average 6.2% share of the available audience.

Top Ten Non-Newscast Programs In Australia Friday

#1 BETTER HOMES & GARDENS Seven 716,000 viewers #1 in Perth

#2 A CURRENT AFFAIR Nine 701,000 viewers #1 in Sydney
#3 THE CHASE AUSTRALIA Seven 639,000 viewers Sydney top market

#4 FAMILY FEUD TEN 544,000 viewers Melbourne top market

#5 AFL:FRI NIGHT FOOTBALL Seven 541,000 viewers #1 in Melbourne & Adelaide
#6 THE LIVING ROOM TEN 524,000 viewers Melbourne top market
#7 HOT SEAT Nine 511,000 viewers Melbourne top market
#8 FRIDAY NIGHT NRL LIVE Nine 493,000 viewers #1 in Brisbane

#9 7.30 ABC 472,000 viewers Melbourne top market
#10 THE PROJECT 7PM TEN 460,000 viewers Melbourne top market

Top Newscasts In Australia Friday

#1 SEVEN NEWS Seven 998,000 #1 in Brisbane, Adelaide & Perth

#2 SEVEN News/TodayTonight Seven 925,000 #1 in Brisbane

#3 NINE NEWS 6:30 Nine 884,000 viewers #1 in Sydney & Melbourne

#4 NINE NEWS Nine 871,000 viewers Melbourne top market
#5 ABC NEWS ABC 691,000 viewers Melbourne top market
#6 TEN EYEWITNESS 1st@ 5P TEN 518,000 viewers Melbourne top market

For continual updates on all things ‘screens’, go to:

In this week’s Media Notes Canonical, go to: 🆕💭📝📎 It’s FREE.

Media Notes Briefs: ‘Coke Did It. Retail Must Now Reinvent It Now.‘- 🆕💡💭🌎💬 It’s Free!
woman - mobile coupon
New This Week: Do Consumers Really Know What They Want? 💬 –

Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’💡

Why Don’t You Use Mobile Now?

Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Herbie Hancock, Lalah Hathaway & Gregory Porter ‘Imagine’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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