‘It’s All About Screens.’ This is the Daily Diary of Screens. Thursday, May 19, 2016.
CBS finished #1 broadcast network as FOX’s ‘Empire‘ season finale was the top program.
TNT #1 cable network Wednesday.
In the UK, ‘ITV‘ #1 Tuesday in the UK as ‘Killer Women with Piers Morgan‘ was the top program.
‘Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘MasterChef Australia‘ was the top non-newscast program.
‘Captain America:Civil War‘ #1 box office in the U.S. weekend 13-15 May 2016.
‘Captain America:Civil War‘ #1 at the International box office weekend 13-15 May 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 72,962 users and 104,770 clipbooks with 527,683 visitors with over 2.350 million page views. 5 minutes 10 seconds average time spent on spent on site since the beginning. 5 minutes 55 seconds average time spent on site in May. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Wednesday, May 18, 2016 (Posted on May 19, 2016)
The Tiffany Network had the oldest broadcast network reality show’s season finale and it brought Paley’s Pals into first place on Wednesday. A remarkable journey continues in a wildly changing world for television.
8P ‘Survivor‘ season finale finished with an average 9.616 million viewers and a 5.5/9.
10P ‘Survivor Reunion‘ finished with an average 6.835 million viewers and a 4.5/7.
The Animal Network of Broadcast finished #2 Wednesday in prime time behind the season finale of ‘Empire’.
8P ‘Rosewood‘ finished with an average 4.692 million viewers and a 3.6/6. Everyone on the show is undergoing a partner change.
9P ‘Empire‘ season finale finished #1 overall with an average 10.778 million viewers and a 7.3/11.
The Peacock Network was mixed up all of the second half of this season with a poor lead-in on Wednesday. And it happened again this week.
8P ‘Heartbeat‘ series finale finished as it started with an average 3.944 million viewers and a 2.6/4. One week this is one of the best programs on television. On another, it is the worst. On this Wednesday the storyline was about the little boy’s heart and a chimp. You figure it out.
9P ‘Law & Order:SVU‘ finished with an average 5.626 million viewers and a 4.2/6.
10P ‘Chicago PD‘ finished #1 in the time slot with an average 6.882 million viewers and a 4.6/7. There is little doubt this is one of the best programs on television. This was a Must See TV ON DEMAND and/or LIVE Streaming episode.
The Alphabet Network wasn’t in the same league as FOX, CBS or NBC on Wednesday, finishing fourth. This really is NBC Blue.
8P ‘The Middle‘ season finale finished with an average 6.668 million viewers and a 4.8/8.
830P ‘The Goldbergs‘ season finale finished with an average 6.322 million viewers and a 4.4/7.
9P ‘Modern Family‘ season finale finished with an average 6.789 million viewers and a 4.8/8.
930P ‘Black-ish‘ season finale finished with an average 5.090 million viewers and a 3.6/6.
10P ‘Nashville‘ finished with an average 3.747 million viewers and a 3.5/6.
The Little Network That Couldn’t tried.
8P ‘Arrow‘ finished with an average 2.152 million viewers and a 1.5/2.
9P ‘Supernatural‘ finished with an average 1.917 million viewers and a 1.1/2.
For The Record
CBS finished #1 Wednesday in prime time with an average 8.655 million viewers and a 5.0/8, DOWN -332,000 viewers (-3.7%) vs 8.987 million viewers SD 2015.
FOX finished #2 Wednesday with an average 7.735 million viewers and a 5.5/9, UP +4.420 million viewers (+133%) vs 3.315 million viewers SD 2015.
TNT finished #1 cable network on Wednesday and #3 overall with an average 5.652 million viewers.
NBC finished #4 with an average 5.484 million viewers and a 3.8/6, DOWN -1.743 million viewers (-24.1%) vs 7.227 million viewers SD 2015.
ABC finished #5 with an average 5.394 million viewers and a 3.9/6, UP +523,000 viewers (+10.7%) vs 4.871 million viewers SD 2015.
FOXNC finished with an average 2.607 million viewers.
The CW finished with an average 2.035 million viewers and a 1.4/2, UP +607,000 viewers (+42.5%) vs 1.428 million viewers SD 2015.
History finished with an average 1.873 million viewers.
TBS finished with an average 1.771 million viewers.
NBCSN finished with an average 1.752 million viewers.
UNI finished with an average 1.687 million viewers and a 0.8/1.
TEL finished with an average 1.600 million viewers and a 0.8/1.
USA finished with an average 1.535 million viewers.
HGTV finished with an average 1.458 million viewers.
ADSM finished with an average 1.291 million viewers.
Total estimated viewers Wednesday in prime time was 55.000 million viewers.
Broadcast (English Speaking) Networks on Wednesday in prime time finished with an average 29.303 million viewers (53.3%), UP +3.475 million viewers (+13.5%) vs 28.828 million viewers SD 2015.
Cable (Top 150 Programs in Prime Time) Networks on Wednesday finished with an average 25.697 million viewers (46.7%).
Today In Communication History
On this date in 2009, the pilot episode of ‘Glee’ aired.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
In 1900, the term ‘television’ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
On Fox’s decision to no longer release live-same-day ratings: ‘Their arguments would carry more weight if they were not in last place. It’s like the Knicks announcing they are no longer using the final score — it doesn’t reflect the reality of the modern basketball game.’
Jimmy Kimmel at ABC Upfronts Wednesday 17 May 2016
Social Media Research
Brands Fail To Respond Timely To Customers On Social Media
Brand behaviors don’t even come close to syncing up with people’s expectations on social media, according to new data from a recent Sprout Social study. In a report from the Center For Media Research, Jack Loechner wrote People want a response, and they want it much faster than most organizations are either willing or able to give. According to Sprout’s new consumer survey, the average person sees social media much differently than the average brand. While brands view Facebook, Twitter and Instagram as broadcast outlets for pumping out promotional content, consumers recognize these social channels as powerful portals for two-way dialogue.
90% of people surveyed have used social in some way to communicate directly with a brand. What’s more, social surpasses phone and email as the first place most people turn to when they have a problem or issue with a product or service, according to the report.
Peoples Top Choice for Customer Care
Contact With Brand…% of Respondents
Social Media Communications…34.5%
Source: Sprout, May 2016
Following this trend, the Sprout Index shows that the number of social messages needing a response from a brand has increased by 18% over the past year. In spite of the high volume of messages that require a response, brands reply to just 11% of people, says the report.
Promotions play an important role in a brand’s overall communications strategy, says the report, but the balance on social is way off. Brands send 23 promotional messages for every 1 response given to their audience. By far the worst ratio in the past three years, even though there are 10% more brand messages on social from a year ago.
Average Number of Messages Sent by Brands
Q1 2015 272
Q1 2016 299
People would simply like to hear back when they reach out to your brand. If your responses lag for a bit, that’s totally reasonable in the eyes of most people, but within an acceptable range of under 4 hours. After that, most people are out; in fact, they may even switch to a competitor.
People’s wait time vs. Brand response
Consumer expectation for a response is within 4 hours.
Average Brand response time is 10 hours.
Unfortunately, most brands often move in the wrong direction at the wrong time. This misguided social effort results in considerable damage. According to our consumer survey:
◉ 73% of people have had a negative experience with a brand on social media
◉ 36% of people have used social to shame a company for poor customer service
◉ 30% of people will go to competitor if a brand doesn’t respond
The cost of inadequate response
◎ Less brand loyalty (12.2% of Respondents)
◎ Less like to use product/service (26.1%)
◎ More likely to choose competitor (29.3%)
◎ More likely to post negative feedback (14.0%)
The study found that when respondents were asked how they feel when a brand responds or reaches out to them on social media, these were some of the responses:
⦿ 70% of people are more likely to use a brand’s product or service
⦿ 65% of people have more brand loyalty
⦿ 25% of people are less likely to go to a competitor
⦿ 25% of people are less likely to post negative things about the brand, product or service
⦿ 75% of people are likely to share a good experience on their own profile
In conclusion, the report says that people expect the most interaction and information from consumer goods brands in the form of responses, promotional materials and relevant industry news. The good news, says the report, is that this gives the industry the most room to respond. The bad news, though, is that the industry currently responds to only 12.8% of its messages.
The Most Important Factors For Mobile Shoppers Now!
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015, per a recent report from comScore. With these devices gaining more influence on digital shopping and in-store buying, it’s important to understand what matters to mobile shoppers. A recent report from Nielsen provides some insights.
The Nielsen survey was carried out among more than 3,700 mobile device owners who had used their smartphone or tablet for mobile shopping, paying or banking in the prior 30 days. Conducted during Q4 2015, the results show that the most common shopping activity undertaken by both smartphone and tablet shoppers is researching an item before purchasing it (72% and 66% having done so in the prior 30 days, respectively). Additionally, the second-most common action, checking the price of an item, was shared by both smartphone and tablet shoppers (70% and 57%, respectively). This points to the use of mobile devices as research tools, which has been well documented in the past. (Indeed, new data from SessionM indicates that among users of its SessionM Mobile Marketing Cloud, mobile devices are more commonly used than desktops/laptops, in-store browsing and window shopping for researching products.
Beyond these common activities, though, there are some divergences between smartphone and tablet shoppers. Smartphone shoppers, for example, were about twice as likely to have used a store locator to find a store (61% vs 30%), almost three times as likely to have used a mobile coupon (55% vs. 20%), and more than twice as likely to have used lists while shopping (44% vs. 18%). These are reflective of the more on-the-go nature of smartphones as opposed to tablets.
For the most part, smartphone shoppers engaged in shopping-related activities on their devices to a greater extent than tablet shoppers. The only actions for which tablet shoppers matched or exceeded smartphone shoppers in engagement related to reviews (reading and writing) and actual purchases. The purchase element isn’t too surprising considering Monetate data demonstrating that conversion rates at US e-commerce sites are consistently higher for tablet than smartphone traffic.
So how to appeal to these shoppers? For the most part, smartphone and tablet shoppers share similar sentiments when it comes to their most important factors. The ability to see product pictures is easily the most important factor, cited by 62% of smartphone shoppers and 63% of tablet shoppers. Next up, using the mobile-friendly version of a website is – not too surprisingly – more important to smartphone (48%) than tablet (35%) shoppers. Beyond those, both device owners similarly weight the importance of having the product descriptions, being able to read product reviews and the ability to see/compare price of the product.
Other research, from Adobe, suggests that convenience and the ability to check prices are the most important facets of the overall mobile retail experience.
Interestingly, the security of the website is lower down the rung of factors for both sets of mobile shoppers, though it was more commonly cited by tablet shoppers responding to the Nielsen survey. Research from Bizrate Insights has similarly found recently that data security issues are not a huge concern for mobile shoppers. These results should be viewed in context of other research, however, indicating that almost 1 in 5 internet users in the US say they’re making fewer purchases online due to privacy concerns.
The Nielsen data also indicates that commerce and shopping app usage are on the rise, growing by 15% year-over-year in Q4 time spent and unique audience. As for apps, previous research from UPS and comScore indicate that product images (54%) and product reviews (53%) are considered the most important retail app features by users.
New Television Programs For 2016/17 Prime Time
‘The Great Indoors‘
‘Man With A Plan‘
‘Kevin Can Wait‘
‘Time After Time‘
‘This Is Us‘
‘The Good Place‘
Box Office Weekend 13-15 May 2016 (Domestic)
#1 Captain America: Civil War $72,563,000 in 4,226 theaters
#2 The Jungle Book $17,764,000 in 3,970 theaters
#3 Money Monster $15,000,000 in 3,104 theaters
#4 The Darkness $ 5,189,000 in 1,755 theaters
#5 Mother’s Day $ 3,259,205 in 3,291 theaters
#6 Zootopia $ 2,816,000 in 1,935 theaters
#7 The Huntsman: Winter’s War $ 2,575,620 in 2,518 theaters
#8 Keanu $ 1,900,000 in 2,120 theaters
#9 Barbershop: The Next Cut $ 1,675,000 in 1,333 theaters
#10 The Boss $ 1,175,230 in 1,350 theaters
Box Office Weekend 13-15 May 2016 (International)
#1 ‘Captain America’ $ 84.20 million in 56 territories
#2 ‘The Angry Birds Movie’ $ 43,00 million in 74 territories
#3 ‘The Jungle Book’ $ 32.96 million in 51 territories
#4 ‘The Wailing’ $ 16.80 million in 1 territory
#5 ‘Neighbors 2:SororityRising’$ 8.80 million in 34 territories
#6 ‘Criminal’ $ 7.50 million in 16 territories
#7 ‘Finding Mr. Right 2’ $ 5.50 million in 8 territories
#8 ‘The Darkness’ $ 5.19 million in 1 territory
#9T ‘Money Monster’ $ 4.70 million in 15 territories
#9T ‘Zootopia’ $ 4.70 million in 8 territories
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (152). We are thankful to all of you with more than 42,000 views. Top areas in the world viewing overtheshouldermedia on Tuesday came from the United States, the United Kingdom, Australia, Spain, United Arab Emirates, Mexico, Sweden, Germany, Vietnam, European Union, Brazil and Philippines.
Across The Pond
The Independent One
9P ‘Killer Women‘ finished #1 in Late Peak with an average 3.5 million viewers and a 17.4% share.
Seven finished #1 Wednesday in Australia with a 30.2% share of the available audience.
Nine finished #2 with a 24.3% share.
Ten finished #3 with a 21.3% share of the available audience.
ABC finished #4 with a 17.3% share.
SBS finished #5 in Australia Wednesday with a 6.9% share of the available audience.
Top Ten Non-Newscast TV Programs In Australia Wednesday
#1 MASTERCHEF AUSTRALIA TEN 965,000 viewers #1 in Melbourne, Adelaide & Perth
#2 A CURRENT AFFAIR Nine 887,000 viewers #1 in Sydney
#3 HOME AND AWAY Seven 805,000 viewers #1 in Brisbane
#4 HOUSE RULES Seven 787,000 viewers Sydney top market
#5 THE BIG BANG THEORY Nine 753,000 viewers Melbourne top market
#6 THE PROJECT 7PM TEN 675,000 viewers Melbourne top market
#7 THE CHASE AUSTRALIA Seven 673,000 viewers Sydney top market
#8 THE BIG BANG THEORY (R) Nine 640,000 viewers Melbourne top market
#9T 7.30 ABC 625,000 viewers Sydney top market
#9T MICALLEF’S MAD AS HELL ABC 625,000 viewers Melbourne top market
Top Newscasts In Australia Wednesday
#1 SEVEN NEWS Seven 1,064,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 1,005,000 viewers Melbourne top market
#3 NINE NEWS Nine 999,000 viewers #1 in Brisbane
#4 NINE NEWS 6:30 Nine 954,000 viewers #1 in Sydney & Melbourne
#5 ABC NEWS ABC 767,000 viewers Melbourne top market
THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
Thursday Australian Overnight TV Ratings
THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 Thursday in Australia with a 29.8% share of the available audience.
Nine finished #2 with a 27.2% share.
Ten finished #3 with a 20.3% share of the available audience.
ABC finished #4 with a18.1% share.
SBS finished #5 on Thursday in Australia with a 5.6% share of the available audience
Top Ten Non-Newscast TV Programs Thursday in Australia
#1 MASTERCHEF AUSTRALIA TEN 908,000 viewers #1 in Melbourne & Perth
#2 A CURRENT AFFAIR Nine 819,000 viewers #1 in Sydney & Brisbane
#3 HOME AND AWAY Seven 702,000 viewers Sydney top market
#4 QUEEN’S 90TH BIRTHDAY Seven 675,000 viewers #1 in Adelaide
#5 RAKE ABC 653,000 viewers Melbourne top market
#6 CHECKOUT:BEST BEFORE ABC 650,000 viewers Melbourne top market
#7 THE CHASE AUSTRALIA Seven 635,000 viewers Sydney top market
#8 HOT SEAT Nine 590,000 viewers Melbourne top market
#9 THE PROJECT 7PM TEN 586,000 viewers Melbourne top market
#10 GOGGLEBOX TEN 582,000 viewers Melbourne top market
Top Newscasts In Australia Thursday.
#1 SEVEN NEWS Seven 1,055,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS Nine 994,000 viewers #1 in Sydney, Melbourne & Brisbane
#3 SEVEN News/TodayTonight Seven 930,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 929,000 viewers Melbourne top market
#5 ABC NEWS ABC 805,000 viewers Melbourne top market
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘Coke Did It. Retail Must Now Reinvent It Now.‘- http://eepurl.com/b1f5pD 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Herbie Hancock, Lalah Hathaway & Gregory Porter ‘Imagine’