CBS #1 Tuesday as ‘NCIS’ Soars in the U.S. BBC One #1 in the UK. Seven #1 in AU.

‘It’s All About Screens.’ This is the Daily Diary of Screens. Wednesday, May 18, 2016.
CBS finished #1 broadcast network as ‘NCIS‘ was the top program.
In the UK, ‘BBC One‘ #1 Tuesday in the UK as ‘Holby City‘ was the top program. ‘EastEnders‘ was the top soap.
Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘MasterChef Australia‘ was the top non-newscast program.
Captain America:Civil War‘ #1 box office in the U.S. weekend 13-15 May 2016.
Captain America:Civil War‘ #1 at the International box office weekend 13-15 May 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 72,962 users and 104,770 clipbooks with 527,683 visitors with over 2.350 million page views. 5 minutes 10 seconds average time spent on spent on site since the beginning. 5 minutes 55 seconds average time spent on site in May. WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @

The Home Of #dailydiaryofscreens

For Tuesday, May 17, 2016 (Posted on May 18, 2016)

CBS # 1 Tuesday as 'NCIS' was the top program with nearly 18 million viewers as Tony says Good-Bye.

CBS # 1 Tuesday as ‘NCIS’ was the top program with over 17 million viewers as Tony says Good-Bye.

The Tiffany Network hit a home run on Tuesday as the world’s #1 drama, with more than 60 million viewers each week, finished the season with a finale that was as good as it gets. Les’ Legion finished UP +64.5% vs SD 2015.

8P ‘NCIS‘ season finale finished #1 overall with an average 17.167 million viewers and an 11.1/13 as the world said good-bye to Tony and his daughter. Now there is another Dinozzo.
9P ‘NCIS:New Orleans‘ season finale finished #1 in the time slot with an average 13.186 million viewers and an 8.1/13.
10P ‘Person Of Interest‘ finished with an average 7.100 million viewers and a 4.5/8.

The Peacock Network tried but fell short, finishing #2 Tuesday DOWN -19.4% vs SD 2015.

8P ‘The Voice’ finished with an average 8.900 million viewers and a 6.0/10.
9P ‘Chicago Med‘ finished with an average 7.774 million viewers and a 5.1/8.
10P ‘Chicago Fire‘ finished #1 in the time slot with an average 7.853 million viewers and a 5.2/9.

The Animal Network of Broadcast pulled off a special and jumped over the Alphabet on Tuesday but finished DOWN 3.6% vs SD 2015.

8P ‘Megyn Kelly Presents‘ finished with an average 4.694 million viewers and a 3.8/6.
9P ‘Coupled‘ finished with an average 1.905 million viewers and a 1.3/2.

The Alphabet Network simply did not perform and forgot to launch ‘The Bachelorette’ as it finished DOWN 70.9% vs SD 2015.

8P ‘Fresh Off The Boat‘ finished with an average 4.210 million viewers and a 2.9/5.
830P ‘The Real O’Neals‘ finished with an average 3.266 million viewers and a 2.1/3.
9P ‘Marvel’s Agents of SHIELD‘ season finale finished with an average 3.034 million viewers and a 2.1/3.

The CW
The Little Network That Couldn’t finished DOWN 13.4% vs SD 2015.

8P ‘The Flash‘ finished with an average 3.347 million viewers and a 2.4/4.
9P ‘Containment‘ finished with an average 1.386 million viewers and a 0.8/1.

For The Record

CBS finished #1 Tuesday in prime time with an average 12.484 million viewers and a 7.9/13, UP +4.894 million viewers (+64.5%) vs 7.590 million viewers SD 2015.
NBC finished #2 with an average 8.176 million viewers and a 5.4/9, DOWN -1.973 (-19.4%) vs 10.149 million viewers SD 2015.
FOX finished #3 with an average 3.300 million viewers and a 2.5/4, DOWN -122,000 viewers (-3.6%%) vs 3.422 million viewers SD 2015.
ABC finished #4 with an average 3.269 million viewers and a 2.2/4, DOWN -7.953 million viewers (-70.1%) vs 11.220 SD 2015.
The CW finished with an average 2.367 million viewers and a 1.7/3, DOWN -367,000 viewers (-13.4%) vs 2.734 million viewers SD 2015.
UNI finished with an average 1.948 million viewers and a 1.0/2.
TEL finished with an average 1.600 million viewers and a 0.8/1.

Broadcast (English Speaking) Networks on Tuesday in prime time finished with an average 29.596 million viewers, DOWN -5.519 million viewers (-15.7%) vs 35.115 million viewers SD 2015.

Today In Communication History

On this date in 1998, the final episode of ‘Murphy Brown’ aired on CBS.

NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.


He said it first....'Television'.

He said it first….’Television’.

In 1900, the term ‘television’ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.

Quote Of The Day
On Fox’s decision to no longer release live-same-day ratings: ‘Their arguments would carry more weight if they were not in last place. It’s like the Knicks announcing they are no longer using the final score — it doesn’t reflect the reality of the modern basketball game.’
Jimmy Kimmel at ABC Upfronts Wednesday 17 May 2016

The Most Important Factors For Mobile Shoppers Now!
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015, per a recent report from comScore. With these devices gaining more influence on digital shopping and in-store buying, it’s important to understand what matters to mobile shoppers. A recent report from Nielsen provides some insights.

The Nielsen survey was carried out among more than 3,700 mobile device owners who had used their smartphone or tablet for mobile shopping, paying or banking in the prior 30 days. Conducted during Q4 2015, the results show that the most common shopping activity undertaken by both smartphone and tablet shoppers is researching an item before purchasing it (72% and 66% having done so in the prior 30 days, respectively). Additionally, the second-most common action, checking the price of an item, was shared by both smartphone and tablet shoppers (70% and 57%, respectively). This points to the use of mobile devices as research tools, which has been well documented in the past. (Indeed, new data from SessionM indicates that among users of its SessionM Mobile Marketing Cloud, mobile devices are more commonly used than desktops/laptops, in-store browsing and window shopping for researching products.

Beyond these common activities, though, there are some divergences between smartphone and tablet shoppers. Smartphone shoppers, for example, were about twice as likely to have used a store locator to find a store (61% vs 30%), almost three times as likely to have used a mobile coupon (55% vs. 20%), and more than twice as likely to have used lists while shopping (44% vs. 18%). These are reflective of the more on-the-go nature of smartphones as opposed to tablets.

For the most part, smartphone shoppers engaged in shopping-related activities on their devices to a greater extent than tablet shoppers. The only actions for which tablet shoppers matched or exceeded smartphone shoppers in engagement related to reviews (reading and writing) and actual purchases. The purchase element isn’t too surprising considering Monetate data demonstrating that conversion rates at US e-commerce sites are consistently higher for tablet than smartphone traffic.

So how to appeal to these shoppers? For the most part, smartphone and tablet shoppers share similar sentiments when it comes to their most important factors. The ability to see product pictures is easily the most important factor, cited by 62% of smartphone shoppers and 63% of tablet shoppers. Next up, using the mobile-friendly version of a website is – not too surprisingly – more important to smartphone (48%) than tablet (35%) shoppers. Beyond those, both device owners similarly weight the importance of having the product descriptions, being able to read product reviews and the ability to see/compare price of the product.

Other research, from Adobe, suggests that convenience and the ability to check prices are the most important facets of the overall mobile retail experience.

Interestingly, the security of the website is lower down the rung of factors for both sets of mobile shoppers, though it was more commonly cited by tablet shoppers responding to the Nielsen survey. Research from Bizrate Insights has similarly found recently that data security issues are not a huge concern for mobile shoppers. These results should be viewed in context of other research, however, indicating that almost 1 in 5 internet users in the US say they’re making fewer purchases online due to privacy concerns.

The Nielsen data also indicates that commerce and shopping app usage are on the rise, growing by 15% year-over-year in Q4 time spent and unique audience. As for apps, previous research from UPS and comScore indicate that product images (54%) and product reviews (53%) are considered the most important retail app features by users.

New Television Programs For 2016/17 Prime Time


Training Day


Pure Genius

The Great Indoors

Man With A Plan

Kevin Can Wait


‘Designated Survivor’


Time After Time


Downward Dog

American Housewife

Imaginary Mary


Still Star-Crossed


Lethal Weapon

24: Legacy

Prison Break

The Mick



Shots Fired

The Exorcist

Making History



Cinema News

Box Office Weekend 13-15 May 2016 (Domestic)
#1 Captain America: Civil War $72,563,000 in 4,226 theaters
#2 The Jungle Book $17,764,000 in 3,970 theaters
#3 Money Monster $15,000,000 in 3,104 theaters
#4 The Darkness $ 5,189,000 in 1,755 theaters
#5 Mother’s Day $ 3,259,205 in 3,291 theaters
#6 Zootopia $ 2,816,000 in 1,935 theaters
#7 The Huntsman: Winter’s War $ 2,575,620 in 2,518 theaters
#8 Keanu $ 1,900,000 in 2,120 theaters
#9 Barbershop: The Next Cut $ 1,675,000 in 1,333 theaters
#10 The Boss $ 1,175,230 in 1,350 theaters

Box Office Weekend 13-15 May 2016 (International)

#1 ‘Captain America’ $ 84.20 million in 56 territories
#2 ‘The Angry Birds Movie’ $ 43,00 million in 74 territories
#3 ‘The Jungle Book’ $ 32.96 million in 51 territories
#4 ‘The Wailing’ $ 16.80 million in 1 territory
#5 ‘Neighbors 2:SororityRising’$ 8.80 million in 34 territories
#6 ‘Criminal’ $ 7.50 million in 16 territories
#7 ‘Finding Mr. Right 2’ $ 5.50 million in 8 territories
#8 ‘The Darkness’ $ 5.19 million in 1 territory
#9T ‘Money Monster’ $ 4.70 million in 15 territories
#9T ‘Zootopia’ $ 4.70 million in 8 territories

Coming Soon

‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (152). We are thankful to all of you with more than 42,000 views. Top areas in the world viewing overtheshouldermedia on Tuesday came from the United States, the United Kingdom, Australia, Spain, United Arab Emirates, Mexico, Sweden, Germany, Vietnam, European Union, Brazil and Philippines.

Across The Pond

The Big One was the big winner as Peggy left us after all these years.

730P ‘EastEnders‘ finished as the #1 soap Tuesday with an average 6.9 million viewers and a 37% share. Good bye, Peggy.
8P ‘Holby City‘ finished #1 overall with an average 4.0 million viewers.
9P ‘In the Club‘ finished with an average 2.9 million viewers and a 14% share.

The Independent One
7P ‘Emmerdale‘ finished with an average 5.1 million viewers and a 30% share.
8P ‘Fierce‘ finished with an average 1.7 million viewers.
9P ‘Marcella‘ finale finished with an average 3.9 million viewers and a 19% share.

The Little Two
8P ‘Bake Off: Crème de la Crème‘ season finale finished with an average 2.8 million viewers and a 14% share.
9P ‘Old School with the Hairy Bikers‘ finished with an average 1.1 million viewers and a 5% share.

Channel 4
The Big Four edged 5 on Tuesday.
8P ‘Obsessive Compulsive Cleaners‘ finished with an average 885,000 viewers.
9P ‘How to Get a Council House‘ finished with an average 1.1 million viewers and a 5% share.

Channel 5
The Viacom Five drifted off in a totally different direction than most and failed on Tuesday.
8P ‘The Yorkshire Vet‘ finished with an average 1.1 million viewers.
9P ‘Penguin A&E with Lorrain Kelly‘ finished with an average 398,000 viewers and a 2% share.

Down Under

Seven #1 Tuesday in Australia as 'MasterChef AU & 'Seven News' top programs

Seven #1 Tuesday in Australia as ‘MasterChef AU & ‘Seven News’ top programs

Seven finished #1 Tuesday in Australia with a 28.8% share of the available audience.
Nine finished #2 with an average 24.6% share.
Ten finished #3 with an average 22.9% share of the available audience.
ABC finished #4 with a 16.9% share.
SBS finished #5 in Australia Tuesday with a 6.7% share of the available audience.

Top Ten Non-Newscast Programs In Australia Tuesday

#1 MASTERCHEF AUSTRALIA TEN 1,033,000 viewers #1 in Sydney, Melbourne & Adelaide

#2 SEVEN YEAR SWITCH Seven 903,000 viewers #1T in Perth

#3 A CURRENT AFFAIR Nine 850,000 viewers Sydney top market

#4 HOME AND AWAY Seven 827,000 viewers Melbourne top market
#5 HOUSE RULES Seven 825,000 viewers #1T in Perth & #1 in Brisbane
#6 THE BIG BANG THEORY Nine 746,000 viewers Sydney top market
#7 BRITAIN’S GOT TALENT Nine 708,000 viewers Melbourne top market
#8 THE BIG BANG THEORY Nine 669,000 viewers Sydney top market
#9 NCIS TEN 661,000 viewers Melbourne top market
#10 THE CHASE AUSTRALIA Seven 642,000 viewers Sydney top market

Top Newscasts In Australia Tuesday

#1 SEVEN NEWS Seven 1,097,000 viewers #1 in Adelaide & Perth

#2 NINE NEWS Nine 1,064,000 viewers #1 in Sydney & Brisbane
#3 SEVEN News/TodayTonight Seven 1,054,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 992,000 viewers #1 in Melbourne
#5 ABC NEWS ABC 782,000 viewers Melbourne top market

Wednesday Australian Overnight TV Ratings

Seven #1 Thursday in Australia as 'MasterChef AU' & Seven News top programs

Seven #1 Thursday in Australia as ‘MasterChef AU’ & Seven News top programs

Seven finished #1 Wednesday in Australia with a 30.2% share of the available audience.
Nine finished #2 with a 24.3% share.
Ten finished #3 with a 21.3% share of the available audience.
ABC finished #4 with a 17.3% share.
SBS finished #5 in Australia Wednesday with a 6.9% share of the available audience.

Top Ten Non-Newscast TV Programs In Australia Wednesday

#1 MASTERCHEF AUSTRALIA TEN 965,000 viewers #1 in Melbourne, Adelaide & Perth

#2 A CURRENT AFFAIR Nine 887,000 viewers #1 in Sydney
#3 HOME AND AWAY Seven 805,000 viewers #1 in Brisbane
#4 HOUSE RULES Seven 787,000 viewers Sydney top market
#5 THE BIG BANG THEORY Nine 753,000 viewers Melbourne top market
#6 THE PROJECT 7PM TEN 675,000 viewers Melbourne top market
#7 THE CHASE AUSTRALIA Seven 673,000 viewers Sydney top market
#8 THE BIG BANG THEORY (R) Nine 640,000 viewers Melbourne top market
#9T 7.30 ABC 625,000 viewers Sydney top market
#9T MICALLEF’S MAD AS HELL ABC 625,000 viewers Melbourne top market

Top Newscasts In Australia Wednesday

#1 SEVEN NEWS Seven 1,064,000 viewers #1 in Adelaide & Perth

#2 SEVEN News/TodayTonight Seven 1,005,000 viewers Melbourne top market

#3 NINE NEWS Nine 999,000 viewers #1 in Brisbane

#4 NINE NEWS 6:30 Nine 954,000 viewers #1 in Sydney & Melbourne
#5 ABC NEWS ABC 767,000 viewers Melbourne top market

For continual updates on all things ‘screens’, go to:

In this week’s Media Notes Canonical, go to: 🆕💭📝📎 It’s FREE.

Media Notes Briefs: ‘Coke Did It. Retail Must Now Reinvent It Now.‘- 🆕💡💭🌎💬 It’s Free!
woman - mobile coupon
New This Week: Do Consumers Really Know What They Want? 💬 –

Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’💡

Why Don’t You Use Mobile Now?

Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Herbie Hancock, Lalah Hathaway & Gregory Porter ‘Imagine’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Tuesday Night TV Ratings, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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