ABC #1 Monday in the U.S. ITV #1 in the UK. Nine #1 in AU.

‘It’s All About Screens.’ This is the Daily Diary of Screens. Tuesday, May 17, 2016.
ABC finished #1 broadcast network as ‘Dancing With The Stars‘ was the top program.
In the UK, ‘ITV‘ #1 Monday for the third straight night in the UK as ‘Marcella‘ top program. ‘EastEnders‘ was the top soap.
Nine‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘The Voice Australia‘ was the top non-newscast program.
Captain America:Civil War‘ #1 box office in the U.S. weekend 13-15 May 2016.
Captain America:Civil War‘ #1 at the International box office weekend 13-15 May 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 72,962 users and 104,770 clipbooks with 527,683 visitors with over 2.350 million page views. 5 minutes 10 seconds average time spent on spent on site since the beginning. 5 minutes 55 seconds average time spent on site in May. TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @

The Home Of #dailydiaryofscreens

For Monday, May 16, 2016 (Posted on May 17, 2016)

ABC #1 Monday as 'Dancing With The Stars' was the top program.

ABC #1 Monday as ‘Dancing With The Stars’ was the top program.

The Alphabet Network was busy putting its next season schedule together to bother about this Monday evening which it won with a dance and a memory of what was good in the past. The network finished UP 7.9% vs SD 2015.
8P 'Dancing With The Stars‘ finished #1 Monday with an average 11.534 million viewers and a 8.2/13.
10P ‘Castle‘ series finale finished #1 in the time slot with an average 7.764 million viewers and a 5.2/9. The alternative ending was so short and unbelievable it made a mockery of what had been one of the most inventive series in television. Good to remember only the good writing that propelled this series to the top before the entire crazy arc of the past two years.

The Peacock Network slipped into second with reality and a girl with tattoos. Sarnoff Sity finished DOWN 12.4% vs SD 2015.

8P ‘The Voice‘ finished with an average 9.356 million viewers and a 6.1/10.
10P ‘Blindspot‘ season finale finished with an average 5.390 million viewers and a 3.6/6 with an ending episode that put doubt into the fact that will there be anyone to watch next season. In a ‘I Robot’ moment, Jane kills the head of the NY FBI; Jane isn’t Jane at all; Dad is dying and confesses to the murder of Jane; and our hero is left wondering what he is going to be doing next season as the head of the NY office without Jane. Oh yes. There was a baby theme that was …

The Tiffany Network didn’t have reality on Monday, nor its ‘Battle @ 10P’ fixture to compete with the rest. Les’ Legion finished DOWN -16.5% vs SD 2015.

8P ‘Mike & Molly‘ finished with an average 7.744 million viewers and a 5.0/8.
830P ‘Mike & Molly‘ series finale finished with an average 8.319 million viewers and a 5.3/8 ending one of the best bullpen series in the history of television. For years, it was used as the perfect stop-gap with virtually no regular time slot to its name.
9P ‘The Big Bang Theory‘ rerun finished with an average 7.172 million viewers.
930P ‘The Odd Couple‘ finished with an average 5.709 million viewers.
10P ‘Person Of Interest‘ finished with an average 5.303 million viewers and a 3.5/6. As the return of Shaw, this episode in the series was as dissatisfying as an episode can get. Inconsistent writing has plagued this series ever since the demise of Taraji P. Henson’s character.

Ted’s Dynamite Network had the first game of the NBA Conference Championships on Monday and it was a huge upset.

8P ‘NBA Playoff Pre-Game‘ finished with an average 1.879 million viewers.
9P ‘NBA Western Division Championship Game #1‘ featuring the Oklahoma City (Sonics) vs the Golden State Warriors finished with an average 8.706 million viewers, winning the 10P time slot.

The Animal Network of Broadcast didn’t have enough after the first hour to compete on Monday.

8P ‘Gotham‘ finished with an average 3.782 million viewers and a 2.7/5. While many may not agree that this is a cornerstone program for Murdoch’s Minions, for comic book fans, it is a remarkable series creating a pre-text for what is to come with the ‘Batman’ we all know and love. This was a fascinating episode setting up the series season finale. Besides, ‘Fish Mooney’ is back! And, Murdochville finished UP slightly, 0.8% vs SD 2015.
9P ‘Houdini & Doyle‘ after being cancelled this week finished with an average 2.457 million viewers and a 1.8/3.

The CW
The Little Network That Couldn’t didn’t…but it was UP 71.6% vs SD 2015.

8P ‘Reign‘ finished with an average 829,000 viewers and a 0.7/1.
9P ‘Jane The Virgin’ finished with an average 916,000 viewers and a 0.6/1.

For The Record

ABC finished #1 Monday in prime time with an average 10.277 million and a 7.2 rating/12 share, UP +748,000 viewers (+7.9%) vs 9.529 million viewers SD 2015.
NBC finished #2 with an average 8.034 million viewers and a 5.3/9, DOWN -1.140 million viewers (-12.4%) vs 9.174 million viewers SD 2015.
CBS finished #3 with an average 6.592 million viewers and a 4.3/7, DOWN -1.304 million viewers (-16.5%) vs 7.896 million viewers SD 2015.
TNT finished as the #1 cable network on Monday and #4 overall with an average 6.430 million viewers.
USA finished #5 with an average 3.191 million viewers.
FOX finished #6 with an average 3.120 million viewers and a 2.2/4, UP +24,000 viewers (+0.8%) vs 3.096 million viewers SD 2015.
FOXNC finished #7 with an average 2.513 million viewers.
VH1 finished #8 with an average 2.063 million viewers.
UNI finished #9 with an average 1.948 million viewers and a 1.1/2.
NBCSN finished #10 with an average 1.704 million viewers.
TEL finished #11 with an average 1.600 million viewers and a 0.8/1.
Discovery #12 finished with an average 1.559 million viewers.
HGTV finished #13 with an average 1.325 million viewers.
ADSM finished #14 with an average 1.226 million viewers.
MSNBC finished #15 with an average 1.037 million viewers.
The CW finished #16 with an average 882,000 viewers and a 0.7/1 UP +368,000 viewers (+71.6%) vs 514,000 viewers SD 2015.

Total (English Speaking) viewership in the U.S. on Monday in prime time was 56.571 million viewers.
Broadcast (English Speaking) Networks finished Monday in prime time with an estimated 28.905 million viewers (51.1%), DOWN -1.304 million viewers (-4.3%) vs 30.209 SD 20151..
Cable (top 150 in prime time) Networks finished Monday in prime time with an estimated 27,666 million viewers (48.9%).
Today In Communication History

On this date in 1939, the first fashion to be shown on television was broadcast in New York from the Ritz-Carleton Hotel on W2XBS.

NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.


He said it first....'Television'.

He said it first….’Television’.

In 1900, the term ‘television’ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.

Quote Of The Day
On Fox’s decision to no longer release live-same-day ratings: ‘Their arguments would carry more weight if they were not in last place. It’s like the Knicks announcing they are no longer using the final score — it doesn’t reflect the reality of the modern basketball game.’
Jimmy Kimmel at ABC Upfronts Wednesday 17 May 2016

The Most Important Factors For Mobile Shoppers Now!
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015, per a recent report from comScore. With these devices gaining more influence on digital shopping and in-store buying, it’s important to understand what matters to mobile shoppers. A recent report from Nielsen provides some insights.

The Nielsen survey was carried out among more than 3,700 mobile device owners who had used their smartphone or tablet for mobile shopping, paying or banking in the prior 30 days. Conducted during Q4 2015, the results show that the most common shopping activity undertaken by both smartphone and tablet shoppers is researching an item before purchasing it (72% and 66% having done so in the prior 30 days, respectively). Additionally, the second-most common action, checking the price of an item, was shared by both smartphone and tablet shoppers (70% and 57%, respectively). This points to the use of mobile devices as research tools, which has been well documented in the past. (Indeed, new data from SessionM indicates that among users of its SessionM Mobile Marketing Cloud, mobile devices are more commonly used than desktops/laptops, in-store browsing and window shopping for researching products.

Beyond these common activities, though, there are some divergences between smartphone and tablet shoppers. Smartphone shoppers, for example, were about twice as likely to have used a store locator to find a store (61% vs 30%), almost three times as likely to have used a mobile coupon (55% vs. 20%), and more than twice as likely to have used lists while shopping (44% vs. 18%). These are reflective of the more on-the-go nature of smartphones as opposed to tablets.

For the most part, smartphone shoppers engaged in shopping-related activities on their devices to a greater extent than tablet shoppers. The only actions for which tablet shoppers matched or exceeded smartphone shoppers in engagement related to reviews (reading and writing) and actual purchases. The purchase element isn’t too surprising considering Monetate data demonstrating that conversion rates at US e-commerce sites are consistently higher for tablet than smartphone traffic.

So how to appeal to these shoppers? For the most part, smartphone and tablet shoppers share similar sentiments when it comes to their most important factors. The ability to see product pictures is easily the most important factor, cited by 62% of smartphone shoppers and 63% of tablet shoppers. Next up, using the mobile-friendly version of a website is – not too surprisingly – more important to smartphone (48%) than tablet (35%) shoppers. Beyond those, both device owners similarly weight the importance of having the product descriptions, being able to read product reviews and the ability to see/compare price of the product.

Other research, from Adobe, suggests that convenience and the ability to check prices are the most important facets of the overall mobile retail experience.

Interestingly, the security of the website is lower down the rung of factors for both sets of mobile shoppers, though it was more commonly cited by tablet shoppers responding to the Nielsen survey. Research from Bizrate Insights has similarly found recently that data security issues are not a huge concern for mobile shoppers. These results should be viewed in context of other research, however, indicating that almost 1 in 5 internet users in the US say they’re making fewer purchases online due to privacy concerns.

The Nielsen data also indicates that commerce and shopping app usage are on the rise, growing by 15% year-over-year in Q4 time spent and unique audience. As for apps, previous research from UPS and comScore indicate that product images (54%) and product reviews (53%) are considered the most important retail app features by users.

Cinema News

Box Office Weekend 13-15 May 2016 (Domestic)
#1 Captain America: Civil War $72,563,000 in 4,226 theaters
#2 The Jungle Book $17,764,000 in 3,970 theaters
#3 Money Monster $15,000,000 in 3,104 theaters
#4 The Darkness $ 5,189,000 in 1,755 theaters
#5 Mother’s Day $ 3,259,205 in 3,291 theaters
#6 Zootopia $ 2,816,000 in 1,935 theaters
#7 The Huntsman: Winter’s War $ 2,575,620 in 2,518 theaters
#8 Keanu $ 1,900,000 in 2,120 theaters
#9 Barbershop: The Next Cut $ 1,675,000 in 1,333 theaters
#10 The Boss $ 1,175,230 in 1,350 theaters

Box Office Weekend 13-15 May 2016 (International)

#1 ‘Captain America’ $ 84.20 million in 56 territories
#2 ‘The Angry Birds Movie’ $ 43,00 million in 74 territories
#3 ‘The Jungle Book’ $ 32.96 million in 51 territories
#4 ‘The Wailing’ $ 16.80 million in 1 territory
#5 ‘Neighbors 2:SororityRising’$ 8.80 million in 34 territories
#6 ‘Criminal’ $ 7.50 million in 16 territories
#7 ‘Finding Mr. Right 2’ $ 5.50 million in 8 territories
#8 ‘The Darkness’ $ 5.19 million in 1 territory
#9T ‘Money Monster’ $ 4.70 million in 15 territories
#9T ‘Zootopia’ $ 4.70 million in 8 territories

Coming Soon

‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (152). We are thankful to all of you with more than 42,000 views. Top areas in the world viewing overtheshouldermedia on Monday came from the United States, the United Kingdom, Australia, Canada, Germany, France, Mexico and the European Union.

Across The Pond

ITV #1 again on Monday as 'Marcella' top program as 'EastEnders' top soap.

ITV #1 again on Monday as ‘Marcella’ top program as ‘EastEnders’ top soap.

The Independent One

7P ‘Emmerdale‘ finished with an average 5.4 million viewers and a 32% share.
730P ‘Coronation Street‘ finished with an average 6.2 million viewers and a 36% share.
8P ‘Wild Australia with Ray Mears‘ finished with an average 2.4 million viewers.
839P ‘Coronation Street’ finished with an average 6.0 million viewers and a 30% share.
9P ‘Marcella‘ finished #1 Monday with an average 4.6 million viewers and a 22.4% share.

The Big One

7P ‘EastEnders‘ finished as the #1 soap on Monday with an average 6.4 million viewers and a 33 share.
730P ‘Britain’s Puppy Dealers Exposed-Panorama‘ finished with an average 2.5 million viewers and a 14% share.
8P ‘Would I Lie to You?‘ finished with an average 2.2 million viewers and an 11% share.
9P ‘Peter Kay’s Comedy Shuffle‘ finished with an average 3.3 million viewers and a 16% share.
930P ‘I Want My Wife Back‘ finished with an average 1.9 million viewers and a 9% share.

The Little Two

8P ‘Choose the Right Puppy for You‘ finished with an average 1.7 million viewers and a 9% share.
9P ‘The Great British Sewing Bee‘ finished with an average 2.4 million viewers and an 11.4% share.

Channel 4
The Big Four
8P 'Eating Well with Hemsley + Hemsley‘ finished with an average 729,000 viewers.
830P ‘Food Unwrapped‘ finished with an average 1.2 million viewers.
9P ‘24 Hours in A&E‘ finished with an average 1.2 million viewers and a 6% share.

Channel 5
The Viacom Five

8P ‘Police Interceptors‘ finished with an average 866,000 viewers.
9P ‘Undercover-The Big Sting‘ finished with an average 561,000 viewers and a 3% share.

Down Under

Nine #1 Monday in Australia as 'The Voice Australia' & 'Seven News' top programs.

Nine #1 Monday in Australia as ‘The Voice Australia’ & ‘Seven News’ top programs.

Nine finished #1 on Monday in Australia with a 28.9% share of the available audience.
Seven finished #2 with a 26.2% share.
Ten finished #3 with a 19.4% share of the available audience.
ABC finished #4 with a 19.3% share.
SBS finished #5 in Australia Monday with a 6.3% share of the available audience.

Top Ten Non-Newscast Programs In Australia Monday

#1 THE VOICE Nine 1,278,000 viewers #1 everywhere in AU
#2 A CURRENT AFFAIR Nine 951,000 viewers Sydney top market
#3 MASTERCHEF AUSTRALIA TEN 893,000 viewers Melbourne top market
#4 HOME AND AWAY Seven 810,000 viewers Sydney top market
#5 HOUSE RULES- MON Seven 730,000 viewers Sydney top market
#6 FOUR CORNERS ABC 729,000 viewers Melbourne top market
#7 7.30 ABC 706,000 viewers Sydney top market
#8T YOU PAYING ATTENTION? TEN 687,000 viewers Melbourne top market
#8T MEDIA WATCH ABC 687,000 viewers Melbourne top market
#10 THE PROJECT 7PM TEN 676,000 viewers Melbourne top market

Top Newscasts In Australia Monday

#1 SEVEN NEWS Seven 1,165,000 viewers #1 in Perth

#2 NINE NEWS Nine 1,113,000 viewers #1 in Sydney, Melbourne & Brisbane
#3 SEVEN News/TodayTonight Seven 1,073,000 viewers #1 in Adelaide
#4 NINE NEWS 6:30 Nine 1,042,000 viewers Melbourne top market

#5 ABC NEWS ABC 798,000 viewers Sydney top market

For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at and on Google+ Thank you for allowing us to surpass 52,000+ views at Google+ Sophis1234.

Tuesday Australian Overnight TV Ratings

Seven #1 Tuesday in Australia as 'MasterChef AU & 'Seven News' top programs

Seven #1 Tuesday in Australia as ‘MasterChef AU & ‘Seven News’ top programs

Seven finished #1 Tuesday in Australia with a 28.8% share of the available audience.
Nine finished #2 with an average 24.6% share.
Ten finished #3 with an average 22.9% share of the available audience.
ABC finished #4 with a 16.9% share.
SBS finished #5 in Australia Tuesday with a 6.7% share of the available audience.

Top Ten Non-Newscast Programs In Australia Tuesday

#1 MASTERCHEF AUSTRALIA TEN 1,033,000 viewers #1 in Sydney, Melbourne & Adelaide

#2 SEVEN YEAR SWITCH Seven 903,000 viewers #1T in Perth

#3 A CURRENT AFFAIR Nine 850,000 viewers Sydney top market
#4 HOME AND AWAY Seven 827,000 viewers Melbourne top market
#5 HOUSE RULES Seven 825,000 viewers #1T in Perth & #1 in Brisbane
#6 THE BIG BANG THEORY Nine 746,000 viewers Sydney top market
#7 BRITAIN’S GOT TALENT Nine 708,000 viewers Melbourne top market
#8 THE BIG BANG THEORY Nine 669,000 viewers Sydney top market
#9 NCIS TEN 661,000 viewers Melbourne top market
#10 THE CHASE AUSTRALIA Seven 642,000 viewers Sydney top market

Top Newscasts In Australia Tuesday

#1 SEVEN NEWS Seven 1,097,000 viewers #1 in Adelaide & Perth

#2 NINE NEWS Nine 1,064,000 viewers #1 in Sydney & Brisbane
#3 SEVEN News/TodayTonight Seven 1,054,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 992,000 viewers #1 in Melbourne
#5 ABC NEWS ABC 782,000 viewers Melbourne top market

For continual updates on all things ‘screens’, go to:

In this week’s Media Notes Canonical, go to: 🆕💭📝📎 It’s FREE.

Media Notes Briefs: ‘Coke Did It. Retail Must Now Reinvent It Now.‘- 🆕💡💭🌎💬 It’s Free!
woman - mobile coupon
New This Week: Do Consumers Really Know What They Want? 💬 –

Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’💡

Why Don’t You Use Mobile Now?

Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Herbie Hancock, Lalah Hathaway & Gregory Porter ‘Imagine’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Monday Night TV Ratings, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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