Wednesday TV Ratings Have Been Delayed By Nielsen. Check back at 11A, Pacific Time.
‘It’s All About Screens.’ This is the Daily Diary of Screens. Wednesday, May 11, 2016.
CBS finished #1 broadcast network as ‘NCIS‘ was the top program.
In the UK, BBC One finished #1 in the UK as ‘In The Club‘ was the top program as ‘Coronation Street’ finished as the top soap.
‘Nine‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘The Voice AU‘ was the top non-newscast program.
‘Captain America:Civil War‘ #1 box office in the U.S. weekend 6-8 May 2016.
‘Captain America:Civil War‘ #1 at the International box office weekend 6-8 May 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 70,829 users and 101,289 clipbooks with 509,663 visitors with over 2.350 million page views. 5 minutes 09 seconds average time spent on spent on site since the beginning. 6 minutes 08 seconds average time spent on site in May. WEDNESDAY OVERNIGHT TV RATINGS IN AUSTRALIA (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Tuesday, May 10, 2016 (Posted on May 11, 2016)
The Tiffany Network had the world’s most popular drama lead off the night and it powered to #1 on Tuesday but finished DOWN 2.5% vs SD 2015.
8P ‘NCIS‘ (‘Dead Letter’) finished with an average 15.657 million viewers and a 9.9/17 with a powerful episode that will lead into Tony’s final good-bye. One of the best episodes of the year as it is a Must See TV ON DEMAND and/or LIVE streaming episode.
9P ‘NCIS:New Orleans‘ finished with an average 12.953 million viewers and a 7.9/12 with an episode that took a unique twist at the end that was tipped off by King’s look early in the episode. A Must See TV ON DEMAND and/or LIVE streaming episode.
10P ‘Person Of Interest‘ finished with an average 7.412 million viewers and a 4.8/8.
The Peacock Network threw out its biggest show and a couple of the Chicago series to finished a comfortable second on Tuesday, finishing UP 25.8% vs SD 2015.
8P ‘The Voice‘ finished with an average 8.906 million viewers and a 6.2/10.
9P ‘Chicago Med‘ finished with an average 7.997 million viewers and a 5.5/8.
10p ‘Chicago Fire‘ finished with an average 7.916 million viewers and a 4.8/8.
The Alphabet Network battled to stay ahead of the bottom two on Tuesday with one of the most inconsistent and non-sensible programming lineup in the history of crazy programming. First, a couple of comedies then a comic book series followed by reality at 10P. Yikes! Hodge Podge Lodge. Walt’s World finished DOWN -52.5% vs SD 2015.
8P ‘Fresh Off The Boat’ finished with an average 3.920 million viewers and a 2.9/5.
830P ‘The Real O’Neals‘ finished with an average 3.173 million viewers and a 2.2/2.
9P ‘Marvel’s Agents of Shield‘ finished with an average 2.928 million viewers and a 2.2/3.
10P ‘BattleBots‘ finished with an average 2.008 million viewers and a 1.3/2.
The Little Network That Couldn’t Actually did and almost skipped ahead of Disneyville on Tuesday but finished DOWN 7.3% vs SD 2015.
8P ‘The Flash‘ finished with an average 3.482 million viewers and a 2.5/4.
9P ‘Containment’ finished with an average 1.401 million viewers and a 1.0/1.
The Animal Network of Broadcast slipped into cableville on Tuesday as Murdoch’s Minions were left in the basement with a group of comedies nobody watched except friends and family and a couple of the Minions. Murdochville finished DOWN 55.4% vs SD 2015.
8P ‘New Girl‘ finished with an average 2.356 million viewers and a 1.7/3. For fans it was a Must See TV ON DEMAND and/or LIVE streaming episode.
830P ‘Grandfathered‘ finished with an average 1.644 million viewers and a 1.3/2.
9P ‘New Girl’ finished with an average 2.172 million viewers and a 1.6/2.
930P ‘The Grinder‘ finished with an average 1.606 million viewers and a 1.2/2.
For The Record
CBS finished #1 Tuesday with an average 12.007 million viewers and a 7.5 rating/12 share, DOWN -314,000 viewers (-2.5%) vs 12.321 million viewers SD 2015.
NBC finished #2 with an average 8.273 million viewers and a 5.6/9, UP +1.695 million viewers (+25.8%) vs 6.578 million viewers SD 2015.
TNT finished as the #1 cable network and #3 overall with an average 4.390 million viewers.
ABC finished #4 with an average 2.828 million viewers and a 2.0/3, DOWN -3.125 million viewers (-52.5%) vs 5.953 million viewers SD 2015.
FOXNC finished #5 overall with an average 2.632 million viewers.
The CW finished #6 with an average 2.442 million viewers and a 1.7/3, DOWN -191,000 viewers (-7.3%) vs 2.633 milli viewers SD 2015.
Discovery finished #7 with an average 2.178 million viewers.
NBCSN finished #8 with an average 2.010 million viewers.
FOX finished #9 with an average 1.945 million viewers and a 1.4/2, DOWN -2.414 million viewers (-55.4%) vs 4.359 million viewers SD 2015.
UNI finished #10 with an average 1.750 million viewers and a 0.9/2.
TEL finished #11 with an average 1.600 million viewers and a 0.8/1.
HGTV finished #12 with an average 1.580 million viewers.
CNN finished #13 with an average 1.267 million viewers.
ADSM finished #14 with an average 1.239 million viewers.
TLC finished #15 with an average 1.230 million viewers.
TBS finished #16 with an average 1.077 million viewers.
USA finished #17 with an average 1.052 million viewers.
FOOD finished #18 with an average 1.041 million viewers.
Total estimated English Speaking viewers on Tuesday in prime time was 55.177 million viewers.
Total estimated viewers including Hispanic Speaking viewers on Tuesday were 58.527 million viewers.
Broadcast (English Speaking) Networks on Tuesday in prime time finished with an average 27.495 million viewers (49.8%).
Cable (from the Top 150 Programs in prime time) finished with an average 27.682 million viewers (50.2%).
Today In Communication History
On this date in 1949, Polaroid camera goes on sale in New York with a price tag of $89.95. And thus began one of the most unique stories about one of the most unique persons on the planet. Here is a brief history from then to now.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
In 1900, the term ‘television’ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘The problem is not the problem. The problem is your attitude about the problem.’
Captain Jack Sparrow
Shifts In Young Mothers’ Brand Conversations
Young mothers (aged 18-34) still mostly talk about brands in face-to-face conversation, but online conversations have grown in recent years, per new data from Keller Fay Group. The newly-released figures indicate that between 2008 and 2015, the share of brand conversations among young mothers taking place in face-to-face conversations decreased from 75% to 70%.
At the same time, online conversations grew from 6% to 14% of all brand conversations over the same period.
Interestingly, this shift seems to be occurring more rapidly among mothers when compared with non-mothers. Specifically, face-to-face conversations have only declined a point to 73% in terms of word-of-mouth share among Millennial non-mothers, with online conversation growing at a slightly more muted pace than for mothers (from 7% to 12%).
For context, data released in late 2014 by the Keller Fay Group found that 71% of all Millennials’ word-of-mouth impressions about brands took place offline.
Meanwhile, the move to more online conversations isn’t the only noteworthy trend. As the data attests, it’s also the types of brands that Millennial mothers are talking about that is changing. While there’s been a strong increase since 2010 in conversation about household brands, technology brands have also seen a hike in conversation, of 25%. That compares favorably to an overall increase of 9% in conversation about tech brands.
Other categories seeing an increase in conversation among young mothers include travel, retail and financial services. (Interestingly, women and Millennials are driving the conversation about financial services on Facebook, per a new MarketingCharts report. These increases have occurred at the same time as conversation about children’s products has declined by 2% during the same period, from December 2010 to December 2015.
The shift is evident in the top brands that Millennial mothers are talking about. While Walmart remains the most talked about brand, tech companies now occupy 4 of the top 10 positions, led by Apple (#2) and Samsung (#3). At the same time, the 10th-most talked about brand in December 2010, Pampers, has fallen to #45 in the December 2015 rankings, while the #11 brand, Huggies, has dropped to #23.
Amazon also cracked the top 10 in the latest rankings, coming in at #8. The brand had the most positive word-of-mouth among US parents last year and the second-best among Millennials, per YouGov BrandIndex data.
It’s worth noting that the Keller Fay Group data suggests that Millennial mothers aren’t talking less, they’re simply talking about different things and in different ways. Given MarketingCharts’ primary research showing that recommendations from friends and family trump all forms of paid advertising in terms of purchase influence among both women and Millennials, these trends are important considerations for brands.
Social Media Research
Facebook Live Video Awareness Highest Among 30-44-Year-Olds
Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video, details YouGov in recent research conducted for the Huffington Post. Notably, awareness (heard “a lot” or “a little”) was highest among the 30-44 age group (54%), followed by those under 30 (45%). The 30-44 bracket (14%) was also twice as likely as the adult average (7%) to say that they would broadcast live video of their life on Facebook.
Separate results from the survey indicate that adults are slightly more likely to be using Facebook less (28%) than more (25%) when compared to their usage last year. This pattern holds true across all age groups save for 30-44-year-olds, who are more likely to have increased (31%) than decreased (23%) their time spent with Facebook.
Perhaps trust has a role to play. While 45% of 30-44-year-olds trust Facebook with their personal data either a lot (3%) or somewhat (42%), that figure drops to 36% of 18-29-year-olds and 45-64-year-olds and just 19% of those aged 65 and older. On a racial/ethnic basis, Hispanics (46%) are the most trusting overall, though Black Americans are the most likely (10%) to trust Facebook “a lot” with their data.
Box Office Weekend 6-9 May 2016 (Domestic)
#1 ‘Captain America’ $181.79 million in 4,226 theaters
#2 ‘The Jungle Book’ $ 21.87 million in 4,144 theaters
#3 ‘Mother’s Day’ $ 9.01 million in 3,141 theaters
#4 ‘The Huntsman’ $ 3.58 million in 2,901 theaters
#5 ‘Keanu’ $ 3.08 million in 2,681 theaters
#6 ‘Barbershop:Next Cut’ $ 2.70 million in 1,734 theaters
#7 ‘Zootopia’ $ 2.68 million in 2,077 theaters
#8 ‘The Boss’ $ 1.75 million in 1,933 theaters
#9 ‘Ratchet & Clark Focus’ $ 1.46 million in 2,895 theaters
#10 ‘Batman v Superman’ $ 1.05 million in 1,593 theaters
Box Office Weekend 6-8 May 2016 (International)
#1 ‘Captain America’ $200.0 million in 56 territories
#2 ‘The Jungle Book’ $ 24.1 million in 53 territories
#3 ‘Finding Mr. Right 2’ $ 13.0 million in 7 territories
#4 ‘Neighbors2’ $ 9.0 million in 16 territories
#5 ‘Zootopia’ $ 5.7 million in 37 territories
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
The Big One
9P ‘In The Club‘ finished with an average 3.5 million viewers and a 17.8% share, down 700,000 viewers.
Largest Digital Roadside Screens
Coca-Cola, Vodafone and Sky are among some of the first brands to advertise on Primesight’s first digital 96-sheet roadside panels. The 10 new screens, the largest out-of-home format, will join 52 existing D48-sheets and form part of Primesight’s wider strategy to reach 100 digital roadside sites by the end of the year. The latest additions are expected to give an ‘audience impact’ of almost 9.5 million, with Mondelez, BMW, Eurostar and British Airways also on board at launch.
Primesight takes control of Manchester Airports Group’s ad contract for the next five years, which covers four UK airports at Manchester, London Stansted, East Midlands and Bournemouth.
Nine finished #1 Tuesday in Australia with a 28.6% share of the available audience.
Seven finished #2 with 22.7% share.
Ten finished #3 with an average 21.4% share of the available audience.
ABC finished #4 with a 16.6% share.
SBS finished #5 on Tuesday in Australia with a 6.2% share of the available audience, a 22% increase over a horrible Monday.
Top Ten Non-Newscast Programs In Australia Tuesday
#1 THE VOICE Nine 1,214,000 viewers #1 in Sydney, Brisbane & Adelaide
#2 MASTERCHEF AUSTRALIA TEN 1,029,000 viewers #1 in Melbourne & Perth
#3 A CURRENT AFFAIR Nine 955,000 viewers Melbourne top market
#4 SEVEN YEAR SWITCH Seven 849,000 viewers Melbourne top market
#5 HOME AND AWAY Seven 786,000 viewers Sydney top market
#6 HOUSE RULES- TUE Seven 729,000 viewers Melbourne top market
#7 THE CHASE AUSTRALIA Seven 665,000 viewers Melbourne top market
#8 NCIS TEN 646,000 viewers Melbourne top market
#9 HOT SEAT Nine 635,000 viewers Melbourne top market
#10 THE PROJECT 7PM TEN 622,000 viewers Melbourne top market
Top Newscasts In Australia Tuesday
#1 SEVEN NEWS Seven 1,108,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS Nine 1,108,000 viewers #1 in Sydney, Melbourne & Brisbane
#3 NINE NEWS 6:30 Nine 1,062,000 viewers Melbourne top market
#4 SEVEN News/TodayTonight Seven 1,012,000 viewers Melbourne top market
#5 ABC NEWS ABC 772,000 viewers Melbourne top market
WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Wednesday Australian Overnight TV Ratings
WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 Wednesday in Australia with a 29.1% share of the available audience.
Nine finished #2 with a 24.7% share.
Ten finished #3 with a 21.6% share of the available audience.
ABC finished #4 with a 17.2% share.
SBS finished #5 with a 7.3% share of the available audience.
Top Ten Non-Newscast TV Programs In Australia Wednesday
#1 A CURRENT AFFAIR Nine 971,000 282,000 337,000 172,000 91,000 89,000
#2 MASTERCHEF AUSTRALIA TEN 965,000 243,000 352,000 146,000 101,000 124,000
#3 HOUSE RULES- WED Seven 786,000 218,000 181,000 181,000 85,000 119,000
#4 HOME AND AWAY Seven 778,000 253,000 173,000 142,000 86,000 123,000
#5 THE BIG BANG THEORY Nine 764,000 228,000 238,000 140,000 85,000 74,000
#6 MICALLEF’S MAD AS HELL ABC 692,000 192,000 227,000 116,000 65,000 93,000
#7 THE CHASE AUSTRALIA Seven 683,000 203,000 228,000 83,000 82,000 86,000
#8 7.30 ABC 678,000 205,000 191,000 131,000 61,000 90,000
#9 THE PROJECT 7PM TEN 646,000 145,000 198,000 123,000 69,000 111,000
#10 THE BIG BANG THEORY (R) Nine 619,000 198,000 183,000 109,000 64,000 65,000
Top Newscasts In Australia Wednesday
#1 SEVEN NEWS Seven 1,073,000 249,000 345,000 164,000 130,000 185,000
#2 NINE NEWS Nine 1,059,000 301,000 370,000 215,000 87,000 86,000
#3 NINE NEWS 6:30 Nine 1,018,000 296,000 371,000 176,000 90,000 84,000
#4 SEVEN News/TodayTonight Seven 1,005,000 233,000 344,000 148,000 121,000 159,000
#5 ABC NEWS ABC 793,000 223,000 250,000 121,000 85,000 114,000
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Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Joey Alexander ‘Giant Steps’