ABC #1 Monday in the U.S. ITV #1 in the UK. Nine #1 in AU.

ABC_Logo1Unknown-1Nine-logo
‘It’s All About Screens.’ This is the Daily Diary of Screens. Tuesday, May 10, 2016.
ABC finished #1 broadcast network as ‘Dancing With The Stars‘ was the top program.
In the UK, ITV finished #1 in the UK as ‘Marcella‘ was the top program as ‘Coronation Street’ finished as the top soap.
Nine‘ finished #1 in Australia as ‘Nine News‘ was #1 newscast and ‘The Voice AU‘ was the top non-newscast program.
Captain America:Civil War‘ #1 box office in the U.S. weekend 6-8 May 2016.
Captain America:Civil War‘ #1 at the International box office weekend 6-8 May 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 70,829 users and 101,289 clipbooks with 509,663 visitors with over 2.350 million page views. 5 minutes 09 seconds average time spent on spent on site since the beginning. 6 minutes 08 seconds average time spent on site in May. TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.

The Home Of #dailydiaryofscreens

For Monday, May 9, 2016 (Posted on May 10, 2016)

ABC #1 Monday as 'Dancing With The Stars' was the top program.

ABC #1 Monday as ‘Dancing With The Stars’ was the top program.


ABC
The Alphabet Network had quarter-finals of the light fantastic on Monday and danced away with #1 overall for the evening.

8P ‘Dancing With The Stars‘ finished #1 overall with an average 11.181 million viewers and an 8.1/13.
10P ‘Castle‘ finished #1 in the time slot with an average 6.858 million viewers and a 4.5/7 with a program that would have been fantastic for Holloween. But the promo that follow said ‘season finale’ not ‘series finale’ for next season.

NBC
The Peacock Network sang for its supper and Sarnoff Sity didn’t have enough voice.

8P ‘The Voice‘ finished with an average 9.627 million viewers and a 6.3/10.
10P ‘Blindspot‘ finished with an average 5.721 million viewers and a 3.8/6.

CBS
The Tiffany Network has a problem with Monday.

8P ‘Mike & Molly’ finished with an average 7.791 million viewers and a 4.9/8.
830P ‘Mike & Molly’ finished #1 on the network with an average 7.940 million viewers and a 4.9/8.
9P ‘The Big Bang Theory’ rerun finished with an average 7.424 million viewers and a 4.7/7.
930P ‘The Odd Couple‘ finished with an average 5.828 million viewers and a 4.6/5.
10P ‘Person Of Interest‘ finished with an average 5.684 million viewers and a 3.7/6.

FOX
The Animal Network of Broadcast has one great episode and one that didn’t draw flies.

8P ‘Gotham‘ finished with an average 3.677 million viewers and a 2.6/4 as the force of The Penguin came through to say ‘You’re Welcome!’.
9P ‘Houdini & Hoyle’ finished with an average 2.408 million viewers and a 1.6/3.

The CW
The Little Network That Couldn’t didn’t.

8P ‘Reign‘ finished with an average 808,000 viewers and a 0.6/1.
9P ‘Jane The Virgin‘ finished with an average 899,000 viewers and a 0.6/1.

For The Record

ABC finished #1 on Monday in prime time with an average 9.740 million viewers and a 6.9/11.
NBC finished #2 with an average 8.325 million viewers and a 5.5/9.
CBS finished #3 with an average 6.726 million viewers and a 4.2/7.
FOX finished #4 with an average 3.677 million viewers and a 2.1/3.
The CW finished with an average 853,500 viewers and a 0.6/1.

Broadcast (English Speaking) Networks on Monday in prime time finished with an average 29.322 million viewers.

Today In Communication History
alexanderson-3
On this date in 1928, WGY-TV (W2XB) in Schenectady, NY, began regular television programming. A half-hour program of farm and weather reports is broadcast on Tuesday, Thursday, and Friday afternoons using 24 lines. Kolin Hager is the first U.S. newscaster. It presented the world’s first remote television news broadcast at Capitol Building in Albany, NY., as Governor Alfred E. Smith accepts the Democratic nomination for President of the United States (August 1928). And it had the first dramatic program on television, ‘The Queen’s Messenger’, broadcast to four television sets! (September 1928). In March 1942, W2XB is renamed WRGB, in tribute to Dr. Walter R. G. Baker, a GE vice president and pioneer in US television and radio. WRGB is recognized as America’s pioneer television station…the oldest continually operating TV station in the world.

NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.

So?

He said it first....'Television'.

He said it first….’Television’.


In 1900, the term ‘television’ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.

Quote Of The Day

‘The problem is not the problem. The problem is your attitude about the problem.’
Captain Jack Sparrow

Demographic Research
young-mothers-talking
Shifts In Young Mothers’ Brand Conversations
Young mothers (aged 18-34) still mostly talk about brands in face-to-face conversation, but online conversations have grown in recent years, per new data from Keller Fay Group. The newly-released figures indicate that between 2008 and 2015, the share of brand conversations among young mothers taking place in face-to-face conversations decreased from 75% to 70%.
KellerFay-Change-in-Young-Moms-Category-W-O-M-May2016
At the same time, online conversations grew from 6% to 14% of all brand conversations over the same period.

Interestingly, this shift seems to be occurring more rapidly among mothers when compared with non-mothers. Specifically, face-to-face conversations have only declined a point to 73% in terms of word-of-mouth share among Millennial non-mothers, with online conversation growing at a slightly more muted pace than for mothers (from 7% to 12%).

For context, data released in late 2014 by the Keller Fay Group found that 71% of all Millennials’ word-of-mouth impressions about brands took place offline.

Meanwhile, the move to more online conversations isn’t the only noteworthy trend. As the data attests, it’s also the types of brands that Millennial mothers are talking about that is changing. While there’s been a strong increase since 2010 in conversation about household brands, technology brands have also seen a hike in conversation, of 25%. That compares favorably to an overall increase of 9% in conversation about tech brands.

Other categories seeing an increase in conversation among young mothers include travel, retail and financial services. (Interestingly, women and Millennials are driving the conversation about financial services on Facebook, per a new MarketingCharts report. These increases have occurred at the same time as conversation about children’s products has declined by 2% during the same period, from December 2010 to December 2015.

The shift is evident in the top brands that Millennial mothers are talking about. While Walmart remains the most talked about brand, tech companies now occupy 4 of the top 10 positions, led by Apple (#2) and Samsung (#3). At the same time, the 10th-most talked about brand in December 2010, Pampers, has fallen to #45 in the December 2015 rankings, while the #11 brand, Huggies, has dropped to #23.

Amazon also cracked the top 10 in the latest rankings, coming in at #8. The brand had the most positive word-of-mouth among US parents last year and the second-best among Millennials, per YouGov BrandIndex data.

It’s worth noting that the Keller Fay Group data suggests that Millennial mothers aren’t talking less, they’re simply talking about different things and in different ways. Given MarketingCharts’ primary research showing that recommendations from friends and family trump all forms of paid advertising in terms of purchase influence among both women and Millennials, these trends are important considerations for brands.

Social Media Research
HuffPostYouGov-US-Adult-Awareness-FB-Live-Video-May2016
Facebook Live Video Awareness Highest Among 30-44-Year-Olds
Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video, details YouGov in recent research conducted for the Huffington Post. Notably, awareness (heard “a lot” or “a little”) was highest among the 30-44 age group (54%), followed by those under 30 (45%). The 30-44 bracket (14%) was also twice as likely as the adult average (7%) to say that they would broadcast live video of their life on Facebook.
Separate results from the survey indicate that adults are slightly more likely to be using Facebook less (28%) than more (25%) when compared to their usage last year. This pattern holds true across all age groups save for 30-44-year-olds, who are more likely to have increased (31%) than decreased (23%) their time spent with Facebook.

Perhaps trust has a role to play. While 45% of 30-44-year-olds trust Facebook with their personal data either a lot (3%) or somewhat (42%), that figure drops to 36% of 18-29-year-olds and 45-64-year-olds and just 19% of those aged 65 and older. On a racial/ethnic basis, Hispanics (46%) are the most trusting overall, though Black Americans are the most likely (10%) to trust Facebook “a lot” with their data.

Cinema News

Box Office Weekend 6-9 May 2016 (Domestic)
#1 ‘Captain America’ $181.79 million in 4,226 theaters
#2 ‘The Jungle Book’ $ 21.87 million in 4,144 theaters
#3 ‘Mother’s Day’ $ 9.01 million in 3,141 theaters
#4 ‘The Huntsman’ $ 3.58 million in 2,901 theaters
#5 ‘Keanu’ $ 3.08 million in 2,681 theaters
#6 ‘Barbershop:Next Cut’ $ 2.70 million in 1,734 theaters
#7 ‘Zootopia’ $ 2.68 million in 2,077 theaters
#8 ‘The Boss’ $ 1.75 million in 1,933 theaters
#9 ‘Ratchet & Clark Focus’ $ 1.46 million in 2,895 theaters
#10 ‘Batman v Superman’ $ 1.05 million in 1,593 theaters

Box Office Weekend 6-8 May 2016 (International)

#1 ‘Captain America’ $200.0 million in 56 territories
#2 ‘The Jungle Book’ $ 24.1 million in 53 territories
#3 ‘Finding Mr. Right 2’ $ 13.0 million in 7 territories
#4 ‘Neighbors2’ $ 9.0 million in 16 territories
#5 ‘Zootopia’ $ 5.7 million in 37 territories

Coming Soon

‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.

small-world-279x300

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Across The Pond

ITV #1 Monday in the UK as 'Marcella' was the top program and 'Coronation Street' #1 soap.

ITV #1 Monday in the UK as ‘Marcella’ was the top program and ‘Coronation Street’ #1 soap.


ITV
The Independent One

7P ‘Emmerdale‘ finished with an average 5.2 million viewers and a 31% share.
730P ‘Coronation Street‘ finished as the #1 soap with an average 6.1 million viewers and a 31% share,
8P ‘Wild Australia with Ray Mears‘ finished with an average 2.7 million viewers.
830P ‘Coronation Street‘ finished with a 5.8 million viewers and a 28% share.
9P ‘Marcella‘ finished #1 in Late Peak with an average 4.7 million viewers and a 22.7% share.

BBC One
The Big One

8P ‘EastEnders‘ finished with an average 6.1 million viewers and a 31% share.
830P ‘Invictus Games‘ from Orlando, FL, finished with an average 2.9 million viewers.
9P ‘Peter Kay’s Comedy Shuffle‘ finished with an average 3.4 million viewers.
930P ‘I Want My Wife Back‘ finished with an average secured just 1.8 million viewers and a 9% share.

Channel 4
The Big Four

9P ‘What Britain Buys‘ finished with an average 1.2 million viewers and a 6% share.

Channel 5
The Viacom Five
9P ‘The Tube: Going Underground‘ season finale finished with an average 1.1 million viewers and a 5% share.

BBC Two
The Little Two

8P ‘Choose the Right Puppy‘ finished with an average 1.8 million.
9P ‘Attenborough’s Life That Glows‘ finished with an average 1.8 million viewers and a 8.8% share.
10P ‘Upstart Crow‘ series debut finished with an average 1.3 million viewers and an 7.9% share.

Sky Atlantic
Murdoch’s Bird Network

9P ‘Game Of Thrones‘ finished with an average 778,000 viewers and a 4% share as it blew up Twitter.

2016 BAFTA Awards For Television Winners

LEADING ACTOR

MARK RYLANCE Wolf Hall – BBC Two – WINNER

LEADING ACTRESS

SURANNE JONES Doctor Foster – BBC One – WINNER

SUPPORTING ACTOR

TOM COURTENAY Unforgotten – ITV – WINNER

SUPPORTING ACTRESS
CHANEL CRESSWELL This is England ’90 – Channel 4 – WINNER

ENTERTAINMENT PERFORMANCE

LEIGH FRANCIS Celebrity Juice – ITV2 – WINNER

FEMALE PERFORMANCE IN A COMEDY PROGRAMME

MICHAELA COEL Chewing Gum – E4 – WINNER

MALE PERFORMANCE IN A COMEDY PROGRAMME
PETER KAY Peter Kay’s Car Share -BBC iPlayer – WINNER

SINGLE DRAMA
DON’T TAKE MY BABY – BBC Three – WINNER

MINI-SERIES

THIS IS ENGLAND ’90 – Channel 4 – WINNER

DRAMA SERIES
WOLF HALL – BBC Two – WINNER

SOAP & CONTINUING DRAMA
EASTENDERS – BBC One – WINNER

INTERNATIONAL

TRANSPARENT – Amazon Prime Instant Video – WINNER

FACTUAL SERIES
THE MURDER DETECTIVES – Channel 4 – WINNER

SPECIALIST FACTUAL
BRITAIN’S FORGOTTEN SLAVE OWNERS – BBC Two – WINNER

SINGLE DOCUMENTARY

MY SON THE JIHADI – Channel 4 – WINNER

FEATURES
THE GREAT BRITISH BAKE OFF – BBC One – WINNER

REALITY & CONSTRUCTED FACTUAL

FIRST DATES – Channel 4 – WINNER

CURRENT AFFAIRS

OUTBREAK: THE TRUTH ABOUT EBOLA (THIS WORLD) – BBC Two – WINNER

NEWS COVERAGE
CHANNEL 4 NEWS: PARIS MASSACRE – Channel 4 – WINNER

SPORT
THE ASHES – Sky Sports 2 – WINNER

LIVE EVENT
BIG BLUE LIVE – BBC One – WINNER

ENTERTAINMENT PROGRAMME
STRICTLY COME DANCING – BBC One – WINNER

COMEDY AND COMEDY ENTERTAINMENT PROGRAMME
HAVE I GOT NEWS FOR YOU – BBC One – WINNER

SCRIPTED COMEDY

PETER KAY’S CAR SHARE – BBC iPlayer – WINNER

RADIO TIMES AUDIENCE AWARD (voted for by members of the public)

POLDARK – WINNER

Down Under

Nine #1 Monday in AU as 'The Voice Australia' & 'Nine News' top programs.

Nine #1 Monday in AU as ‘The Voice Australia’ & ‘Nine News’ top programs.


Nine finished #1 Monday in Australia with a 30.5% share of the available audience.
Seven finished #2 with a 25.3% share.
Ten finished #3 with a 20.1% share of the available audience.
ABC finished #4 with a 19.2% share.
SBS finished #5 in Australia on Monday in with a low 5.0% share.

Top Ten Non-Newscast TV Programs In Australia Monday

#1 THE VOICE Nine 1,421,000 viewers #1 everywhere except Perth

#2 A CURRENT AFFAIR Nine 925,000 viewers Melbourne top market

#3 HOME AND AWAY Seven 851,000 viewers Melbourne top market
#4 MASTERCHEF AUSTRALIA TEN 850,000 viewers Melbourne top market
#5 HOUSE RULES Seven 765,000 viewers #1 in Perth
#6 THE PROJECT 7PM TEN 737,000 viewers Melbourne top market
#7 THE CHASE AUSTRALIA Seven 710,000 viewers Sydney top market
#8T MEDIA WATCH ABC 684,000 viewers Melbourne top market
#8T U PAYING ATTENTION? TEN 684,000 viewers Melbourne top market
#10 AUSTRALIAN STORY ABC 682,000 viewers Melbourne top market

Top Newscasts In Australia Monday

#1 NINE NEWS Nine 1,181,000 viewers #1 in Sydney, Melbourne & Brisbane

#2 SEVEN NEWS Seven 1,160,000 viewers #1 in Adelaide & Perth

#3 NINE NEWS 6:30 Nine 1,128,000 viewers Melbourne top market

#4 SEVEN News/TodayTonight Seven 1,046,000 viewers Melbourne top market
#5 ABC NEWS ABC 853,000 viewers Melbourne top market

TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Tuesday Australian Overnight TV Ratings
TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS

Nine #1 in Australia Tuesday as 'The Voice AU" & 'Seven News' top programs.

Nine #1 in Australia Tuesday as ‘The Voice AU” & ‘Seven News’ top programs.


Nine finished #1 Tuesday in Australia with a 28.6% share of the available audience.
Seven finished #2 with 22.7% share.
Ten finished #3 with an average 21.4% share of the available audience.
ABC finished #4 with a 16.6% share.
SBS finished #5 on Tuesday in Australia with a 6.2% share of the available audience, a 22% increase over a horrible Monday.

Top Ten Non-Newscast Programs In Australia Tuesday

#1 THE VOICE Nine 1,214,000 viewers #1 in Sydney, Brisbane & Adelaide
34020A2D00000578-3582584-image-m-20_1462880189547
#2 MASTERCHEF AUSTRALIA TEN 1,029,000 viewers #1 in Melbourne & Perth

#3 A CURRENT AFFAIR Nine 955,000 viewers Melbourne top market

#4 SEVEN YEAR SWITCH Seven 849,000 viewers Melbourne top market
#5 HOME AND AWAY Seven 786,000 viewers Sydney top market
#6 HOUSE RULES- TUE Seven 729,000 viewers Melbourne top market
#7 THE CHASE AUSTRALIA Seven 665,000 viewers Melbourne top market

#8 NCIS TEN 646,000 viewers Melbourne top market
#9 HOT SEAT Nine 635,000 viewers Melbourne top market
#10 THE PROJECT 7PM TEN 622,000 viewers Melbourne top market

Top Newscasts In Australia Tuesday

#1 SEVEN NEWS Seven 1,108,000 viewers #1 in Adelaide & Perth

#2 NINE NEWS Nine 1,108,000 viewers #1 in Sydney, Melbourne & Brisbane

#3 NINE NEWS 6:30 Nine 1,062,000 viewers Melbourne top market

#4 SEVEN News/TodayTonight Seven 1,012,000 viewers Melbourne top market

#5 ABC NEWS ABC 772,000 viewers Melbourne top market

For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 50,000+ views at Google+ Sophis1234.

For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens

In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.

Media Notes Briefs: ‘Coke Did It. Retail Must Now Reinvent It Now.‘- http://eepurl.com/b1f5pD 🆕💡💭🌎💬 It’s Free!
woman - mobile coupon
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
12-06-15-latinaPower-girl-st_400

Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
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Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
social-media-use

Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Joey Alexander ‘Giant Steps’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Monday Night TV Ratings, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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