‘It’s All About Screens.’ This is the Daily Diary of Screens. Sunday, May 8, 2016.
ABC finished #1 broadcast network as CBS’ ‘48 Hours‘ was the top program.
In the UK, while ratings not available at publishing time and will be posted when available, ITV finished #1 in the UK as ‘Britain’s Got Talent‘ was the top program.
‘Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘Father Brown‘ was the top non-newscast program.
‘Captain America:Civil War‘ #1 box office in the U.S. weekend 6-8 May 2016.
‘Captain America:Civil War‘ #1 at the International box office weekend 6-8 May 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 70,829 users and 101,289 clipbooks with 509,663 visitors with over 2.350 million page views. 5 minutes 09 seconds average time spent on spent on site since the beginning. 6 minutes 08 seconds average time spent on site in May. SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Saturday, May 7, 2016 (Posted on May 8, 2016)
The Alphabet network
8P ‘NBA Countdown‘ finished with an average 3.810 million viewers.
830P ‘NBA Playoffs’ Warriors vs Trail Blazers‘ finished with an average 4.266 million viewers.
The Tiffany Network
8P ‘Scorpion‘ (‘Super Fun Guys’) rerun finished with an average 2.604 million viewers.
9P ‘Criminal Minds‘ (‘Future Perfect’ rerun finished with an average 3.003 million viewers.
10P ‘48 Hours‘ (‘The Soldiers Wife’) finished with an average 4.909 million viewers.
The Peacock Network
8P ‘Stanley Cup Playoffs:Penguins vs Capitols‘ finished with an average 3.000 million viewers.
The Animal Network of Broadcast
8P ‘Houdini & Boyle‘ rerun of Pilot (‘The Maggie’s Redress’) finished with an average 1.168 million viewers.
9P ‘American Grit‘ rerun finished with an average 824,000 viewers.
In Case You Missed It On Friday
Gwen Stefani Carpool Karaoke (w/George Clooney & Julia Roberts)
In Case You Missed It On Saturday
For The Record
ABC finished #1 Saturday in prime time with an average 4.190 million viewers.
CBS finished #2 Saturday in prime time with an average 3.505 million viewers.
NBC finished with an average 3.000 million viewers.
FOX finished with an average 996,000 viewers.
Today In Communication History
On this date in 1978, ABC TV aired ‘The Stars Salute Israel at 30’.
Coming this week:
‘Chicago PD’ introduces ‘Chicago Justice’
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
In 1900, the term ‘television’ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘The problem is not the problem. The problem is your attitude about the problem.’
Captain Jack Sparrow
The Death Throes Of Broadcast Television
All one had to do is look at the numbers. On Thursday, Broadcast (English Speaking) Networks finished DOWN 13.7% vs SD 2015. On the same day last year, with many of the same programs airing this Thursday, the bulwarks of mass communication flat out failed to deliver on their promise of attracting the American public to their medium as more than an eighth of them failed to watch these network’s programming.
They, the Broadcast Networks, have failed to understand that television is a mass audience vehicle. For advertisers, this is a dilemma. Thursday is usually a very big day to begin a weekend campaign to push traffic into retail locations on the weekend. For instance, this weekend, Macy’s has a ‘One Day Sale’ on Saturday. If Macy’s need to reach their audience of potential buyers for this weekend, why would they use Broadcast Networks on Thursday when the networks lost 13.7% of their audience compared to the same day last year?
Consider this past week, the first week of the 2016 May Sweeps.
Sunday + 1.3% vs SD 2015.
Monday – 7.5% vs SD 2015.
Tuesday -12.8% vs SD 2015.
Wednesday -8.1% vs SD 2015.
Thursday -13.7% vs SD 2016.
So far this week, Broadcast (English Speaking) Networks are DOWN 8.68% vs SD 2015
But when confronted with this evidence, reps from the Broadcast Networks bring out the old story about how the American viewer has shifted their viewing habits. Now, thanks to Nielsen, they point to the LIVE +7 numbers to show the “true numbers within the targeted demographics” for Broadcast Network’s strength. Then they point out that it is not digital/mobile/social media that is reducing the Same Day numbers because, they say, television delivers 15x on a single day what Facebook does.
Idiotic thinking as its very best.
If a retailer, brand or business has a sale this Saturday, they want to reach as many people as they can to deliver the message about their sale. The last thing they want is some sort of inflated number based on LIVE +7 Days to justify their placement costs when in fact, a large majority will see that ad AFTER the event is concluded. So if their ad ran on Thursday, the Broadcast Network’s delivered 13.7% fewer sets of eyeballs then they did on the same day one year ago. And in the business of retail, nearly everyone goes back to what the store(s) did on the same day or weekend last year to justify their expenditure on this week’s efforts.
One of the main reasons for this downfall among Broadcast Network viewership is directly related to the programming they are presenting. Except for CBS, nearly everyone of the other Broadcast Networks direct their programming to fractions of the demographics. They covet 18-49 demo. After all, they say, that is where the consumer spendable income is. But in fact, the biggest measure of wealth is where CBS is aiming. The older audience is where there is the most wealth. And in that broad demo is where the maximum consumer spendable availability rests. It is all about content, quality content.
Yes. Other networks have quality content. NBC’s ‘Chicago PD’ and ‘The Blacklist’ are two well-written and acted dramas. ABC has smart programs in ‘Grey’s Anatomy’ and ‘Castle’ and comedies outside of CBS that are above the norm, ‘Modern Family’ and ‘Last Man Standing’ as examples. FOX has ‘Bones’ and ‘Empire’, along with rookie programs ‘Lucifer’ and ‘Rosewood’ which are always consistent. But for many, they just want to chase the buck today. That is why they rely so much on reality programming. And reality has no after-life. So usually, what they draw on their given day is what you get. There is so much wrong with this philosophy of programming and revenue return, to say nothing about delivering bodies in the stores the next day.
If Broadcast Networks want to stop this downward trend, they have to dig deep and hire pros that can get the job done. They need to deliver programs that the audience wants on a broad scale, and not a narrow fraction of the audience. That is for Cable. That is what cable was built to do. Broadcast Networks are to build the mass audience and deliver it to the public so advertisers can support it.
If broadcast does not wake up soon, they will have an entire generation abandoning it, along with the valuable advertising dollars. Except for CBS. Their audience was raised on television and as long as there is a ‘Big Bang Theory’, a ‘NCIS’, a ‘Criminal Minds’ or an evening of ‘Hawaii Five-0’ and ‘Blue Bloods’ along with a week that begins on Sunday night with ’60 Minutes’ and ‘Madam Secretary’, CBS will continue to dominate American broadcast television for years to come. And advertisers will be delighted to follow them with their dollars.
No wonder digital/mobile/social media has taken off and is a favorite of the retail, brand and business world.
Americans’ Financial Concerns Are On The Rise Now!
American adults financial worries have increased from last year, and their top concerns have trended upwards for the past couple of years now, per results from Gallup’s latest annual “Economy and Personal Finance” survey. The top concerns for adults this year again is not having enough money for retirement, cited as a worry by 64% of respondents, up from 60% last year and 50% the year before.
Following retirement, adults’ next-greatest financial concern is not being able to pay medical costs of a serious illness or accident, with this proving to very or moderately worrisome to 60% of adults, up from 55% last year and 53% in 2014. Unexpected outlays are a concern as separate Gallup data shows that almost half of Americans can’t afford a major purchase right now.
Meanwhile, the third-ranked financial worry (of the 7 listed) is not being able to maintain the standard of living currently enjoyed. This is a concern for slightly more than half (51%) of American adults, up from 46% last year. Earlier research from Gallup suggests that almost two-thirds (65%) of adults have enough money to live comfortably, with Millennials slightly below-average in that regard.
While Millennials have below-average incomes and are saddled with debt, they remain optimistic about their finances and home ownership prospects, according to a new MarketingCharts study. The report, Marketing Financial Services to Millennials, shows that Millennials’ top financial concerns relate to being able to support their family and afford retirement. While today’s youth are saving primarily for emergency funds, retirement and their children’s education become bigger priorities as they age.
Meanwhile, other recently-released data from Gallup indicates that comfort with one’s financial situation plays a role (unsurprisingly) in which problems are the most concerning. For families who feel that they have enough money to live comfortably, healthcare costs (15%) top the list of most important financial problems, followed by college expenses (9%). But among those who feel that they don’t have enough money to live comfortably, low wages/lack of money (17%) sits atop the list of financial concerns, followed by not having enough money to pay debts (11%) and healthcare costs (11%).
Overall, Americans aged 65 and older are the most apt to feel that they have enough money to live comfortably, with about 3 in 4 feeling that way. Almost 9 in 10 with income of at least $75,000 feel that they have enough, a figure that drops to 36% among those making less than $30,000.
About the Data: Results for the Gallup poll are based on telephone interviews conducted April 6-10, 2016, on the Gallup U.S. Daily survey, with a random sample of 1,015 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia. For results based on the total sample of national adults, the margin of sampling error is ±4 percentage points at the 95% confidence level. All reported margins of sampling error include computed design effects for weighting.
Social Media Notes
YouTube Launches Six-Second Ad Format
Bumper format pitched as ideal, unskippable solution for mobile-first audiences.
YouTube‘s pre-roll ads present a mathematical quandary to advertisers: allow viewers to skip their ad after five seconds while hoping that they’ll entice them to stick around longer with solid creative, or risk annoying them with an unskippable ad? YouTube’s new unskippable six-second “Bumper” ads add a new factor to that equation, writes Jeromy Lloyd in Marketingmag.ca.
The new format is sold through Google’s AdWords on a CPM basis. In a blog post on the AdWords blog, video ad product manager Zach Lupei wrote that the format is “ideal for driving incremental reach and frequency, especially on mobile, where ‘snackable videos’ perform well. “Given the succinct nature of the format, we’ve seen Bumper ads work best when combined with a TrueView or Google Preferred campaign.” Lupei wrote. “In early tests, Bumpers drove strong lift in upper funnel metrics like recall, awareness and consideration. We also see that Bumpers work well to drive incremental reach and frequency when paired with a TrueView campaign.”
The company is pointing to a few early adopters such as Atlantic records and Audi, which base campaigns on longer videos, but extend reach through shorter cuts of that material. Audi, for example, is currently running a 45-second TrueView ad (a format that can be made skippable or placed mid-video) with shorter four-second Bumpers supporting it.
How Many Millennials Are There in the US, Anyway?
Marketers tend to focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, and there’s research to be found on anything ranging from their top financial goals to the ways in which they use their phones. Those analyses are all helpful in their own right, but how many of these prized individuals are there in the US? The latest data out from the Census Bureau gives a sense of how large this coveted generation is.
As in much of marketing, there are a few problems to take note of. First, there is no consensus definition of a Millennial; while 18-34 seems to be the most commonly used bracket (and one which doesn’t appear to change with each passing year!), other studies might use an 18-29 range or some other, making it necessary to identify age ranges when referring to this cohort. That’s why Pew Research’s declaration that there are now more Millennials than Baby Boomers makes sense in some light, but not in others.
It is also worth noting that most Millennials don’t even identify as Millennials, and a young Gen Xer might feel more culturally similar to Gen Y. In other words, cultural and behavioral tendencies don’t tend to have fixed age breaks. (That’s why many argue that it’s more useful to look at personas rather than age brackets.)
Nevertheless, things being the way they are, marketers and researchers often look at age groups. So here’s a reference list of some commonly used age brackets and their corresponding population estimates and population shares as of July 1st, 2015.
12-17: 25 million (7.8%)
18-24: 31.2 million (9.7%)
25-34: 44.1 million (13.7%)
35-44: 40.6 million (12.6%)
45-54: 43.2 million (13.4%)
55-64: 40.9 million (12.7%)
65-74: 27.6 million (8.6%)
75+: 20.2 million (6.3%)
Some other popular age groups, including the ever-present 18-34 bracket:
18-29: 53.7 million (16.7%)
18-34: 75.4 million (23.4%)
18-49: 136.8 million (42.6%)
35-49: 61.4 million (19.1%)
50-64: 63.2 million (19.7%)
51-68: 72.3 million (22.5%)
55+: 88.6 million (27.6%)
65+: 47.8 million (14.9%)
A couple of other facts:
As of July 1st last year, there were an estimated 76,974 centenarians (100+) in the US. Some 61,886, or about 80%, of them were female; and
There were more males than females for each single year of age from newborn through age 35, but then more females than males for each single year of age from 36 on. The biggest disparity in favor of males was for 22-year-olds (133,920 more), while for females it was for 85-year-olds (208,259 more).
US Millennials Shift Preference From Spending to Saving Money
Almost two-thirds of 18-29-year-olds in the US prefer saving money (66%) as opposed to spending (33%) it, based on a Gallup review of surveys conducted from 2014 through 2016. That represents a significant change from the 2001-2006 period, when an average of 54% of Millennials reported a preference for spending as opposed to saving (43%).
The increasing preference for saving over spending is seen with other age groups, also, although older Americans were less likely to prefer spending in the first place.
Separately, 38% of adults surveyed said they have been spending less in recent months, compared to 28% who reported spending more. Interestingly, those spending more tend to feel that it’s a temporary change, while those spending less have a tendency to feel that this will be a permanent change.
Box Office Weekend 6-9 May 2016 (Domestic)
#1 ‘Captain America’ $181.79 million in 4,226 theaters
#2 ‘The Jungle Book’ $ 21.87 million in 4,144 theaters
#3 ‘Mother’s Day’ $ 9.01 million in 3,141 theaters
#4 ‘The Huntsman’ $ 3.58 million in 2,901 theaters
#5 ‘Keanu’ $ 3.08 million in 2,681 theaters
#6 ‘Barbershop:Next Cut’ $ 2.70 million in 1,734 theaters
#7 ‘Zootopia’ $ 2.68 million in 2,077 theaters
#8 ‘The Boss’ $ 1.75 million in 1,933 theaters
#9 ‘Ratchet & Clark Focus’ $ 1.46 million in 2,895 theaters
#10 ‘Batman v Superman’ $ 1.05 million in 1,593 theaters
Box Office Weekend 6-8 May 2016 (International)
#1 ‘Captain America’ $200.0 million in 56 territories
#2 ‘The Jungle Book’ $ 24.1 million in 53 territories
#3 ‘Finding Mr. Right 2’ $ 13.0 million in 7 territories
#4 ‘Neighbors2’ $ 9.0 million in 16 territories
#5 ‘Zootopia’ $ 5.7 million in 37 territories
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
The Independent One
8P ‘Britain’s Got Talent‘ finished #1 with an average 8.3 million viewers and a 41% share.
915P ‘Play The Whistle‘ Ratings not ready at post time. Will be posted when available.
The Big One
8P ‘The National Lottery:Win Your Wish List‘ Ratings not ready at post time. Will be posted when available.
9P ‘Casual+y‘ finished with an average 3.9 million viewers and a 20% share.
930P ‘Mrs Brown’s Boys‘ Ratings not ready at post time. Will be posted when available.
The Little Two
830P ‘Dad’s Army‘ Ratings not ready at post time. Will be posted when available.
9P ‘The Hollow Crown‘ series premiere Ratings not ready at post time. Will be posted when available.
The Big Four
8P ‘Coastal Walks With My Dog‘ Ratings not ready at post time. Will be posted when available.
9P ‘Prometheus‘ Ratings not ready at post time. Will be posted when available.
The Viacom Five
7P ‘NCIS‘ Ratings not ready at post time. Will be posted when available.
8P ‘NCIS:New Orleans‘ Ratings not ready at post time. Will be posted when available.
9P ‘Football League Tonight‘ Ratings not ready at post time. Will be posted when available.
Seven finished #1 Saturday in Australia with a 34.9% sharif the available audience.
Nine finished #2 with a 27.9% share.
ABC finished #3 with a 19.0% share of the available audience.
Ten finished #4 with a 11.0% share.
SBS finished #5 in Australia Saturday with a 6.7% share of the available audience.
Top Ten Non-Newscast Programs In Australia Saturday.
#1 FATHER BROWN ABC 799,000 viewers #1 in Sydney & Brisbane
#2 DCI BANKS ABC 667,000 viewers Melbourne top market
#3 GARDENING AUSTRALIA ABC 554,000 viewers Melbourne top market
#4 AFL:SATURDAY NIGHT FOOTBALL Seven 443,000 viewers #1 in Melbourne & Adelaide
#5 AFL:SATURDAY NIGHT FOOTBALL–PRE Seven 385,000 viewers Melbourne top market
#6 GETAWAY Nine 355,000 viewers Melbourne top market
#7 SATURDAY AFTERNOON FOOTBALL Seven 352,000 viewers #1 in Perth
#8 AFL:SATURDAY NIGHT FOOTBALL–PRE Seven 334,000 viewers Melbourne top market
#9 THE VOICE -LAUNCH (R) Nine 334,000 viewers Sydney top market
#10 THE VOICE -MON (R) Nine 317,000 viewers Sydney top market
Top Newscasts In Australia Saturday
#1 SEVEN NEWS – SAT Seven 985,000 viewers #1 every but Sydney
#2 NINE NEWS SATURDAY Nine 823,000 viewers #1 in Sydney
#3 ABC NEWS-SA ABC 788,000 viewers Melbourne top market
#4 TEN EYEWITNESS NEWS SAT Ten 323,000 viewers Melbourne top market
SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
Sunday Australian Overnight TV Ratings
SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine wins Sunday finishing #1 in Australia with a 37.1% share of the available audience.
Seven finished #2 with a 24.9% share.
Ten finished #3 with a 17.3% share of the available audience.
ABC finished #4 with a 15.4% share.
SBS finished #5 Sunday in Australia with a 5.3% share of the available audience.
Top Ten Non-Newscast Programs In Australia Sunday
#1 58TH TV LOGIE AWARDS Nine 1,119,000 viewers #1 in Melbourne & Brisbane
#2 TV LOGIE AWARDS ARRIVAL Nine 1,060,000 viewers #1 in Sydney
#3 MASTERCHEF AUSTRALIA TEN 905,000 viewers Melbourne top market
#4 HOUSE RULES-REVEAL Seven 864,000 viewers #1 in Perth
#5 MIDSOMER MURDERS ABC 749,000 viewers #1 in Adelaide
#6 GRAND DESIGNS ABC 746,000 viewers Melbourne top market
#7 KINGS OF COMEDY Nine 706,000 viewers Melbourne top market
#8 SUNDAY NIGHT Seven 567,000 viewers Sydney top market
#9 MODERN FAMILY TEN 518,000 viewers Sydney top market
#10 SHARK TANK – LAUNCH TEN 479,000 viewers Melbourne top market
Top Newscasts In Australia Sunday
#1 SEVEN NEWS – SUN Seven 1,228,000 viewers #1 in Melbourne, Adelaide & Perth
#2 NINE NEWS SUNDAY Nine 1,186,000 viewers #1 in Sydney & Brisbane
#3 ABC NEWS SUNDAY ABC 717,000 viewers Melbourne top market
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Media Notes Briefs: ‘eMail Loved But Click-Thru Dropping Badly‘ While eMail is vastly preferred by consumers for brand communication, North American eMail click-through rates continue to drop except with one platform- http://eepurl.com/bXUWlL 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page