‘It’s All About Screens.’ This is the Daily Diary of Screens. Friday, May 6, 2016.
CBS finished #1 broadcast network as The Big Bang Theory‘ was the top program.
In the UK, ‘BBC One‘ was #1 broadcast network as ‘MasterChef UK‘ was the top program. EastEnders was the top soap.
‘Seven‘ finished #1 in Australia as ‘Nine News‘ was #1 newscast and ‘MasterChef Australia‘ was the top non-newscast program.
‘The Jungle Book‘ #1 box office in the U.S. weekend 29 April-1 May 2016.
‘Captain America:Civil War‘ #1 at the International box office weekend 29 April-1 May 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 68,041 users and 100,000 clipbooks with 492,406 visitors with over 2.333 million page views. 5 minutes 07 seconds average time spent on spent on site since the beginning. 5 minutes 35 seconds average time spent on site in April. FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Thursday, May 5, 2016 (Posted on May 6, 2016)
The Tiffany Network continues its dominating roll in the 2016 May Sweeps as it is #1 on Thursday in prime time. But, it was DOWN -11% vs SD 2015.
8P ‘The Big Bang Theory‘ (‘The Line Substitution Solution’) finished #1 overall with an average 12.874 million viewers and a 9.0/16.
830P ‘The Odd Couple‘ finished with an average 8.241 million viewers and a 5.1/9.
9P ‘Mom‘ finished with an average 8.054 million viewers and a 5.4/8.
930P ‘2 Broke Girls‘ finished with an average 6.672 million viewers and a 4.2/7.
10P ‘Rush Hour‘ finished #1 in the time slot with an average 4.574 million viewers and a 3.1/5. Big turn at the conclusion of this episode gave hope for better days ahead. Along with ‘Supergirl’, this could be the way Les’ Legion will head into the future to continue their leadership hold.
The Alphabet Network jumped up a peg on Thursday to the second spot but was DOWN -8% vs SD 2015.
8P ‘Grey’s Anatomy‘ finished with an average 7.599 million viewers and a 5.8/10.
9P ‘Scandal‘ finished with an average 6.114 million viewers and a 4.8/7.
10P ‘The Catch‘ finished with an average 4.348 million viewers and a 3.4/6.
The Peacock Network is a long way away from ‘Must See TV’ on Thursday. In fact, the only program that is worth is ‘The Blacklist’. Sarnoff Sity needs to address this schedule right now after finishing DOWN -17% vs SD 2015.
8P ‘Strong‘ finished with an average 2.596 million viewers and a 1.8/3.
9P ‘The Blacklist‘ finished #1 on the network Thursday with an average 6.464 million viewers and a 4.5/7. This is a MUST SEE TV ON DEMAND and/or LIVE STREAMING episode. This is one of the best programs on television. Unfortunately it has nothing surrounding it to drive the audience bigger.
10P ‘Game Of Silence‘ finished with an average 3.365 million viewers and a 2.3/4.
The Animal Network Of Broadcast is lucky to have ‘Bones’ come back for their final season next year, even if it is an abbreviated run. As for ‘AG’, throw it out now. You always can throw reruns of ‘The Simpsons’. Or bring back ‘Jack’. Better yet, throw out those who recommend the inept scheduling on this network. Murdoch’s Minion were DOWN 29.9% vs SD 2015.
8P ‘Bones‘ has been renewed and on Thursday it finished with an average 4.175 million viewers and a 2.8/5.
9P ‘American Grit‘ finished with an average 1.877 million viewers and a 1.2/2.
The #1 Hispanic Network In America did not have a good night on Cinco de Mayo.
8P ‘Camino Hacia Destino‘ finished with an average 1.807 million viewers and a 1.0/2.
9P ‘Yago‘ finished with an average 1.601 million viewers and a 0.9/2.
10P ‘Hotel De Los Secretos‘ finished #1 Hispanic program on Thursday with an average 1.859 million viewers and a 0.9/2.
The Little Network That Couldn’t didn’t but it did finished UP 22.5% vs SD 2015.
8P ‘D.C.’s Legends of Tomorrow‘ finished with an average 1.653 million viewers and a 1.3/2.
9P ‘The 100‘ finished with an average 1.135 million viewers and an 0.8/1.
For The Record
CBS finished #1 Thursday in prime time with an average 7.498 million viewers and a 4.9 rating/8 share, DOWN -922,000 viewers (-11%) vs 8.420 million viewers SD 2015.
ABC finished with an average 6.020 million viewers and a 4.6/8, DOWN -508,000 viewers (-8%) vs 6.528 million viewers SD 2015.
NBC finished #3 with an average 4.142 million viewers and a 2.8/5, DOWN -848,000 viewers (-17%) vs 4.990 million viewers SD 2015.
FOX finished with an average 3.026 million viewers and a 2.0/3, DOWN -1.494 million viewers (-29.9%) vs 4.520 million viewers SD 2015.
UNI finished with an average 1.756 million viewers and a 0.9/2.
The CW finished with an average 1.394 million viewers and a 1.0/2, UP +256,000 viewers (+22.5%) vs 1.138 million viewers SD 2015.
TEL finished with an average 1.300 million viewers and an 0.8/1.
Total viewership in America watching English Speaking programming finished with an estimated 44.946 million viewers.
Broadcast (English Speaking) Network finished Thursday in prime time with an estimated 22.080 million viewers (49.1%), DOWN -3.516 million viewers (-13.7%) vs 25.596 million viewers SD 2015.
Cable (Top 150 Programs in Prime Time) finished with an estimated 22.866 million viewers (50.9%).
Today In Communication History
On this date in 1995, The Classic Sports Network began on cable TV. Today it is known as ESPN Classics.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
In 1900, the term ‘television’ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘Achieving success is a challenge, but so is struggling, so you may as well choose success.’
The Death Throes Of Broadcast Television
All one had to do is look at the numbers. On Thursday, Broadcast (English Speaking) Networks finished DOWN 13.7% vs SD 2015. On the same day last year, with many of the same programs airing this Thursday, the bulwarks of mass communication flat out failed to deliver on their promise of attracting the American public to their medium as more than an eighth of them failed to watch these network’s programming.
They, the Broadcast Networks, have failed to understand that television is a mass audience vehicle. For advertisers, this is a dilemma. Thursday is usually a very big day to begin a weekend campaign to push traffic into retail locations on the weekend. For instance, this weekend, Macy’s has a ‘One Day Sale’ on Saturday. If Macy’s need to reach their audience of potential buyers for this weekend, why would they use Broadcast Networks on Thursday when the networks lost 13.7% of their audience compared to the same day last year?
Consider this past week, the first week of the 2016 May Sweeps.
Sunday + 1.3% vs SD 2015.
Monday – 7.5% vs SD 2015.
Tuesday -12.8% vs SD 2015.
Wednesday -8.1% vs SD 2015.
Thursday -13.7% vs SD 2016.
So far this week, Broadcast (English Speaking) Networks are DOWN 8.68% vs SD 2015
But when confronted with this evidence, reps from the Broadcast Networks bring out the old story about how the American viewer has shifted their viewing habits. Now, thanks to Nielsen, they point to the LIVE +7 numbers to show the “true numbers within the targeted demographics” for Broadcast Network’s strength. Then they point out that it is not digital/mobile/social media that is reducing the Same Day numbers because, they say, television delivers 15x on a single day what Facebook does.
Idiotic thinking as its very best.
If a retailer, brand or business has a sale this Saturday, they want to reach as many people as they can to deliver the message about their sale. The last thing they want is some sort of inflated number based on LIVE +7 Days to justify their placement costs when in fact, a large majority will see that ad AFTER the event is concluded. So if their ad ran on Thursday, the Broadcast Network’s delivered 13.7% fewer sets of eyeballs then they did on the same day one year ago. And in the business of retail, nearly everyone goes back to what the store(s) did on the same day or weekend last year to justify their expenditure on this week’s efforts.
One of the main reasons for this downfall among Broadcast Network viewership is directly related to the programming they are presenting. Except for CBS, nearly everyone of the other Broadcast Networks direct their programming to fractions of the demographics. They covet 18-49 demo. After all, they say, that is where the consumer spendable income is. But in fact, the biggest measure of wealth is where CBS is aiming. The older audience is where there is the most wealth. And in that broad demo is where the maximum consumer spendable availability rests. It is all about content, quality content.
Yes. Other networks have quality content. NBC’s ‘Chicago PD’ and ‘The Blacklist’ are two well-written and acted dramas. ABC has smart programs in ‘Grey’s Anatomy’ and ‘Castle’ and comedies outside of CBS that are above the norm, ‘Modern Family’ and ‘Last Man Standing’ as examples. FOX has ‘Bones’ and ‘Empire’, along with rookie programs ‘Lucifer’ and ‘Rosewood’ which are always consistent. But for many, they just want to chase the buck today. That is why they rely so much on reality programming. And reality has no after-life. So usually, what they draw on their given day is what you get. There is so much wrong with this philosophy of programming and revenue return, to say nothing about delivering bodies in the stores the next day.
If Broadcast Networks want to stop this downward trend, they have to dig deep and hire pros that can get the job done. They need to deliver programs that the audience wants on a broad scale, and not a narrow fraction of the audience. That is for Cable. That is what cable was built to do. Broadcast Networks are to build the mass audience and deliver it to the public so advertisers can support it.
If broadcast does not wake up soon, they will have an entire generation abandoning it, along with the valuable advertising dollars. Except for CBS. Their audience was raised on television and as long as there is a ‘Big Bang Theory’, a ‘NCIS’, a ‘Criminal Minds’ or an evening of ‘Hawaii Five-0’ and ‘Blue Bloods’ along with a week that begins on Sunday night with ’60 Minutes’ and ‘Madam Secretary’, CBS will continue to dominate American broadcast television for years to come. And advertisers will be delighted to follow them with their dollars.
No wonder digital/mobile/social media has taken off and is a favorite of the retail, brand and business world.
Americans’ Financial Concerns Are On The Rise Now!
American adults financial worries have increased from last year, and their top concerns have trended upwards for the past couple of years now, per results from Gallup’s latest annual “Economy and Personal Finance” survey. The top concerns for adults this year again is not having enough money for retirement, cited as a worry by 64% of respondents, up from 60% last year and 50% the year before.
Following retirement, adults’ next-greatest financial concern is not being able to pay medical costs of a serious illness or accident, with this proving to very or moderately worrisome to 60% of adults, up from 55% last year and 53% in 2014. Unexpected outlays are a concern as separate Gallup data shows that almost half of Americans can’t afford a major purchase right now.
Meanwhile, the third-ranked financial worry (of the 7 listed) is not being able to maintain the standard of living currently enjoyed. This is a concern for slightly more than half (51%) of American adults, up from 46% last year. Earlier research from Gallup suggests that almost two-thirds (65%) of adults have enough money to live comfortably, with Millennials slightly below-average in that regard.
While Millennials have below-average incomes and are saddled with debt, they remain optimistic about their finances and home ownership prospects, according to a new MarketingCharts study. The report, Marketing Financial Services to Millennials, shows that Millennials’ top financial concerns relate to being able to support their family and afford retirement. While today’s youth are saving primarily for emergency funds, retirement and their children’s education become bigger priorities as they age.
Meanwhile, other recently-released data from Gallup indicates that comfort with one’s financial situation plays a role (unsurprisingly) in which problems are the most concerning. For families who feel that they have enough money to live comfortably, healthcare costs (15%) top the list of most important financial problems, followed by college expenses (9%). But among those who feel that they don’t have enough money to live comfortably, low wages/lack of money (17%) sits atop the list of financial concerns, followed by not having enough money to pay debts (11%) and healthcare costs (11%).
Overall, Americans aged 65 and older are the most apt to feel that they have enough money to live comfortably, with about 3 in 4 feeling that way. Almost 9 in 10 with income of at least $75,000 feel that they have enough, a figure that drops to 36% among those making less than $30,000.
About the Data: Results for the Gallup poll are based on telephone interviews conducted April 6-10, 2016, on the Gallup U.S. Daily survey, with a random sample of 1,015 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia. For results based on the total sample of national adults, the margin of sampling error is ±4 percentage points at the 95% confidence level. All reported margins of sampling error include computed design effects for weighting.
Social Media Notes
YouTube Launches Six-Second Ad Format
Bumper format pitched as ideal, unskippable solution for mobile-first audiences.
YouTube‘s pre-roll ads present a mathematical quandary to advertisers: allow viewers to skip their ad after five seconds while hoping that they’ll entice them to stick around longer with solid creative, or risk annoying them with an unskippable ad? YouTube’s new unskippable six-second “Bumper” ads add a new factor to that equation, writes Jeromy Lloyd in Marketingmag.ca.
The new format is sold through Google’s AdWords on a CPM basis. In a blog post on the AdWords blog, video ad product manager Zach Lupei wrote that the format is “ideal for driving incremental reach and frequency, especially on mobile, where ‘snackable videos’ perform well. “Given the succinct nature of the format, we’ve seen Bumper ads work best when combined with a TrueView or Google Preferred campaign.” Lupei wrote. “In early tests, Bumpers drove strong lift in upper funnel metrics like recall, awareness and consideration. We also see that Bumpers work well to drive incremental reach and frequency when paired with a TrueView campaign.”
The company is pointing to a few early adopters such as Atlantic records and Audi, which base campaigns on longer videos, but extend reach through shorter cuts of that material. Audi, for example, is currently running a 45-second TrueView ad (a format that can be made skippable or placed mid-video) with shorter four-second Bumpers supporting it.
How Many Millennials Are There in the US, Anyway?
Marketers tend to focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, and there’s research to be found on anything ranging from their top financial goals to the ways in which they use their phones. Those analyses are all helpful in their own right, but how many of these prized individuals are there in the US? The latest data out from the Census Bureau gives a sense of how large this coveted generation is.
As in much of marketing, there are a few problems to take note of. First, there is no consensus definition of a Millennial; while 18-34 seems to be the most commonly used bracket (and one which doesn’t appear to change with each passing year!), other studies might use an 18-29 range or some other, making it necessary to identify age ranges when referring to this cohort. That’s why Pew Research’s declaration that there are now more Millennials than Baby Boomers makes sense in some light, but not in others.
It is also worth noting that most Millennials don’t even identify as Millennials, and a young Gen Xer might feel more culturally similar to Gen Y. In other words, cultural and behavioral tendencies don’t tend to have fixed age breaks. (That’s why many argue that it’s more useful to look at personas rather than age brackets.)
Nevertheless, things being the way they are, marketers and researchers often look at age groups. So here’s a reference list of some commonly used age brackets and their corresponding population estimates and population shares as of July 1st, 2015.
12-17: 25 million (7.8%)
18-24: 31.2 million (9.7%)
25-34: 44.1 million (13.7%)
35-44: 40.6 million (12.6%)
45-54: 43.2 million (13.4%)
55-64: 40.9 million (12.7%)
65-74: 27.6 million (8.6%)
75+: 20.2 million (6.3%)
Some other popular age groups, including the ever-present 18-34 bracket:
18-29: 53.7 million (16.7%)
18-34: 75.4 million (23.4%)
18-49: 136.8 million (42.6%)
35-49: 61.4 million (19.1%)
50-64: 63.2 million (19.7%)
51-68: 72.3 million (22.5%)
55+: 88.6 million (27.6%)
65+: 47.8 million (14.9%)
A couple of other facts:
As of July 1st last year, there were an estimated 76,974 centenarians (100+) in the US. Some 61,886, or about 80%, of them were female; and
There were more males than females for each single year of age from newborn through age 35, but then more females than males for each single year of age from 36 on. The biggest disparity in favor of males was for 22-year-olds (133,920 more), while for females it was for 85-year-olds (208,259 more).
US Millennials Shift Preference From Spending to Saving Money
Almost two-thirds of 18-29-year-olds in the US prefer saving money (66%) as opposed to spending (33%) it, based on a Gallup review of surveys conducted from 2014 through 2016. That represents a significant change from the 2001-2006 period, when an average of 54% of Millennials reported a preference for spending as opposed to saving (43%).
The increasing preference for saving over spending is seen with other age groups, also, although older Americans were less likely to prefer spending in the first place.
Separately, 38% of adults surveyed said they have been spending less in recent months, compared to 28% who reported spending more. Interestingly, those spending more tend to feel that it’s a temporary change, while those spending less have a tendency to feel that this will be a permanent change.
Box Office Weekend 29 April-1 May 2016 (Domestic)
#1 ‘The Jungle Book’ $ 42.44 million in 4,041 theaters
#2 ‘Huntsman’ $ 9.39 million in 3,802 theaters
#3 ‘Keanu’ $ 9.53 million in 2,658 theaters
#4 ‘Mother’s Day’ $ 8.32 million in 3,035 theaters
#5 ‘Barbershop:Next Cut’ $ 6.13 million in 2,310 theaters
#6 ‘Zootopia’ $ 5.01 million in 2,487 theaters
#7 ‘Ratchet & Clank’ $ 4.82 million in 2,891 theaters
#8 ‘The Boss’ $ 4.25 million in 2,823 theaters
#9 ‘Batman vs Superman’ $ 3.81 million in 2,330 theaters
#10 ‘Criminal’ $ 1.33 million in 1,578 theaters
Box Office Weekend 29 April-1 May 2016 (International)
#1 ‘Captain America’ $200.2 million in 37 territories
#2 ‘The Jungle Book’ $ 59.1 million in 53 territories
#3 ‘Zootopia’ $ 9.3 million in 40 territories
#4 ‘The Huntsman’ $ 8.1 million in 61 territories
#5 ‘Kung Fu Panda 3’ $ 2.8 million in 19 territories
#6 ‘Batman vs Superman’ $ 2.6 million in 59 territories
#7 ‘Eddie The Eagle’ $ 1.5 million in 24 territories
#8 ‘The Boss’ $ 1.4 million in 10 territories
#9 ‘The Revenant’ $ 1.1 million in 1 territory
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
The Big One
730P ‘EastEnders‘ finished as the #1 soap on Thursday with an average 5.3 million viewers and a 31% share.
8P ‘MasterChef‘ finished #1 non-soap Thursday in the UK with an average 4.6 million viewers.
9P ‘Gareth’s Invictus Choir‘ finished #1 in the time slot with an average 3.6 million viewers and an 18% share.
The Independent One
7P ‘Emmerdale‘ finished with an average 5.0 million viewers and a 32% share.
8P ‘Emmerdale‘ finished with an average 4.4 million viewers and a 23% share.
830P ‘Bargain Shop Wars‘ finished with an average 2.0 million viewers.
9P ‘What Would Be Your Miracle?‘ finished with an average 1.5 million viewers and an 8% share.
The Little Two didn’t have enough on a slow TV evening to bring it up to second place.
8P ‘Kangaroo Dundee and Other Animals Part 1: Natural World‘ finished with an average 1.2 million viewers.
9P ‘Peaky Blinders‘ finished with an average 2.0 million viewers and a 10% share.
The Big Four
8P ‘Kirstie and Phil’s Love It or List It‘ finished with an average 1.2 million viewers.
9P ‘24 Hours in Police Custody‘ finished with an average 1.3 million viewers and a 7% share.
The Viacom Five went to the dogs on Thursday.
8P ‘On Benefits: Life on the Dole‘ finished with an average 824,000 viewers.
9P ‘The Secret Life of Puppies‘ finished with an average 1.1 million viewers and a 6% share.
Seven finished #1 Thursday in Australia with a 26.9% share of the available audience, just 0.6% ahead of Nine.
Nine finished #2 with a 26.3% share.
Ten finished #3 with a 23.0% share of the available audience on Thursday.
ABC finished #4 with a 17.8% share
SBS finished #5 with a 5.9% share of the available audience.
Top Ten Non-Newscast Programs In Australia Thursday
#1 MASTERCHEF AUSTRALIA TEN 1,006,000 viewers #1 in Melbourne, Adelaide & Perth
#2 A CURRENT AFFAIR Nine 863,000 viewers #1 in Sydney
#3 HOME AND AWAY Seven 791,000 viewers #1 in Brisbane
#4 GOGGLEBOX TEN 728,000 viewers Melbourne top market
#5 THE CHASE AUSTRALIA Seven 691,000 viewers Melbourne top market
#6 JANET KING ABC 663,000 viewers Sydney top market
#7 RBT Nine 606,000 viewers Sydney top market
#8 THE PROJECT 7PM TEN 597,000 viewers Melbourne top market
#9 FAMILY FEUD TEN 564,000 viewers Melbourne top market
#10 HOT SEAT Nine 555,000 viewers Melbourne top market
Top Newscasts In Australia Thursday
#1 NINE NEWS Nine 1,046,000 viewers #1 in Melbourne & Brisbane
#2 SEVEN NEWS Seven 1,037,000 viewers #1 in Adelaide & Perth
#3 NINE NEWS 6:30 Nine 1,013,000 viewers #1 in Sydney
#4 SEVEN News/TodayTonight Seven 898,000 viewers Melbourne top market
#5 ABC NEWS ABC 755,000 viewers Melbourne top market
FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Friday Australian Overnight TV Ratings
FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 on Friday in Australia with an average 32.3% share of the available audience.
Nine finished #2 with a 31.3% share.
Ten finished #3 with a 16.3% share of the available audience.
ABC finished #4 with a 14.5% share.
SBS finished #5 on Friday in Australia with a 5.5% share of the available audience.
Top Ten Non-Newscast Programs In Australia Friday
#1 FRIDAY NIGHT NRL LIVE Nine 767,000 viewers #1 in Sydney & Brisbane
#2 A CURRENT AFFAIR Nine 720,000 viewers Sydney top market
#3 BETTER HOMES & GARDENS Seven 667,000 viewers #1 in Perth
#4 FRIDAY NIGHT NRL -POST Nine 639,000 viewers Sydney top market
#5 GRANTCHESTER Finale ABC 593,000 viewers Sydney top market
#6 THE CHASE AUSTRALIA Seven 553,000 viewers Sydney top market
#7 THE LIVING ROOM TEN 548,000 viewers Melbourne top market
#8 HOT SEAT Nine 515,000 viewers Melbourne top market
#9 FAMILY FEUD TEN 499,000 viewers Melbourne top market
#10 AFL:FRI NIGHT FOOTBALL Seven 486,000 viewers #1 in Melbourne & Adelaide
Top Newscasts In Australia Friday.
#1 SEVEN NEWS Seven 916,000 viewers #1 in Brisbane & Perth
#2 NINE NEWS Nine 868,000 viewers #1 in Melbourne & Adelaide
#3 NINE NEWS 6:30 Nine 815,000 viewers #1 in Sydney
#4 SEVEN News/TodayTonight Seven 765,000 viewers Melbourne top market
#5 ABC NEWS ABC 624,000 viewers Melbourne top market
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Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page