‘It’s All About Screens.’ This is the Daily Diary of Screens. Thursday, May 5, 2016.
CBS finished #1 broadcast network as Survivor‘ was the top program.
In the UK, ‘BBC One‘ was #1 broadcast network as ‘MasterChef UK‘ was the top program. Coronation Street was the top soap.
‘Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘MasterChef Australia‘ was the top non-newscast program.
‘The Jungle Book‘ #1 box office in the U.S. weekend 29 April-1 May 2016.
‘Captain America:Civil War‘ #1 at the International box office weekend 29 April-1 May 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 68,041 users and 100,000 clipbooks with 492,406 visitors with over 2.333 million page views. 5 minutes 07 seconds average time spent on spent on site since the beginning. 5 minutes 35 seconds average time spent on site in April. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Wednesday, May 4, 2016 (Posted on May 5, 2016)
The Tiffany Network road its veteran reality series to the top of the charts on Wednesday as ‘Survivor’ broke the back of and empire in the record business.
8P ‘Survivor‘ finished #1 overall with an average 9.386 million viewers and a 5.7/9.
9P ‘Criminal Minds‘ finished with an average 8.825 million viewers and a 5.3/8.
10P ‘Criminal Minds:Beyond Borders‘ finished #1 in its time slot with an average 6.814 million viewers and a 4.2/7.
The Animal Network of Broadcast finished second but faltered as it appears that the mis-scheduling of ‘Empire’ has dulled the viewership for that program.
8P ‘Rosewood‘ finished with an average 4.262 million viewers and a
9P ‘Empire‘ finished #1 in its time slot with an average 9.346 million viewers and a 6.5/11.
The Alphabet Network has an old, dying line up on Wednesdays. There is not a single stand-out for fans to get behind to make a difference for Walt’s World.
8P ‘The Middle‘ finished with an average 6.903 million viewers and a 4.9.8.
830P ‘The Goldbergs‘ finished with an average 6.584 million viewers and a 4.4/7.
9P ‘Modern Family‘ finished with an average 7.383 million viewers and a 5.2/8.
930P ‘black-ish‘ finished with an average 5.601 million viewers and a 3.7/6.
10P ‘Nashville‘ finished with an average 3.917 million viewers and a 3.0/5.
The Peacock Network
8P ‘Heartbeat‘ finished with an average 4.140 million viewers and a 2.8/5. In one of the most brilliant episodes of any season, this is a MUST SEE TV ON DEMAND and/or LIVE STREAMING episode. Yet it finished as the lowest viewership of its run.
9P ‘Law & Order:SVU’ finished with an average 5.210 million viewers and a 3.6/7.
10P ‘Chicago PD‘ finished with an average 6.240 million viewers and a 4.3/7. This is a Must See TV ON DEMAND and/or LIVE STREAMING episode and continues to be one of the best television shows on the network. Astounding episode.
The Little Network That Couldn’t had ‘Arrow’ and for most, that was just fine.
8P ‘Arrow‘ finished with an average 2.076 million viewers and a 1.5/3.
9P ‘Supernatural‘ finished with an average 1.535 million viewers and a 1.2/2.
For The Record
2016 May Sweeps runs from April 28 Through May 25, 2016
CBS finished #1 Wednesday with an average 8.381 million viewers and a 5.0 rating/8 share.
FOX finished with an average 6.868 million viewers and a 4.9/8.
ABC finished with an average 5.745 million viewers and a 4.0/7.
NBC finished with an average 5.243 million viewers and a 3.5/6.
UNI finished with an average 2.049 million viewers and a 1.2/2.
The CW finished with an average 1.803 million viewers and a 1.3/2.
TEL finished with an average 1.300 million viewers and a 0.8/1.
Total estimated television viewership Wednesday in prime time was 52.883 million viewers.
Broadcast (English Speaking) Networks finished Wednesday in prime time with an estimated 28.040 million viewers (53.0%), DOWN -2.473 million viewers (-8.1%) vs 30.513 million viewers SD 2015.
Cable (Of The Top 150 Programs in Prime Time) finished Wednesday with an average 24.843 million viewers (47.0%).
Today In Communication History
On this date in 1949, ABC opened KGO TV channel 7 in San Francisco, California. And one of the first programs to appear on the station that year was ‘The Lone Ranger’
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
In 1900, the term ‘television’ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘Achieving success is a challenge, but so is struggling, so you may as well choose success.’
Americans’ Financial Concerns Are On The Rise Now!
American adults financial worries have increased from last year, and their top concerns have trended upwards for the past couple of years now, per results from Gallup’s latest annual “Economy and Personal Finance” survey. The top concerns for adults this year again is not having enough money for retirement, cited as a worry by 64% of respondents, up from 60% last year and 50% the year before.
Following retirement, adults’ next-greatest financial concern is not being able to pay medical costs of a serious illness or accident, with this proving to very or moderately worrisome to 60% of adults, up from 55% last year and 53% in 2014. Unexpected outlays are a concern as separate Gallup data shows that almost half of Americans can’t afford a major purchase right now.
Meanwhile, the third-ranked financial worry (of the 7 listed) is not being able to maintain the standard of living currently enjoyed. This is a concern for slightly more than half (51%) of American adults, up from 46% last year. Earlier research from Gallup suggests that almost two-thirds (65%) of adults have enough money to live comfortably, with Millennials slightly below-average in that regard.
While Millennials have below-average incomes and are saddled with debt, they remain optimistic about their finances and home ownership prospects, according to a new MarketingCharts study. The report, Marketing Financial Services to Millennials, shows that Millennials’ top financial concerns relate to being able to support their family and afford retirement. While today’s youth are saving primarily for emergency funds, retirement and their children’s education become bigger priorities as they age.
Meanwhile, other recently-released data from Gallup indicates that comfort with one’s financial situation plays a role (unsurprisingly) in which problems are the most concerning. For families who feel that they have enough money to live comfortably, healthcare costs (15%) top the list of most important financial problems, followed by college expenses (9%). But among those who feel that they don’t have enough money to live comfortably, low wages/lack of money (17%) sits atop the list of financial concerns, followed by not having enough money to pay debts (11%) and healthcare costs (11%).
Overall, Americans aged 65 and older are the most apt to feel that they have enough money to live comfortably, with about 3 in 4 feeling that way. Almost 9 in 10 with income of at least $75,000 feel that they have enough, a figure that drops to 36% among those making less than $30,000.
About the Data: Results for the Gallup poll are based on telephone interviews conducted April 6-10, 2016, on the Gallup U.S. Daily survey, with a random sample of 1,015 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia. For results based on the total sample of national adults, the margin of sampling error is ±4 percentage points at the 95% confidence level. All reported margins of sampling error include computed design effects for weighting.
Social Media Notes
YouTube Launches Six-Second Ad Format
Bumper format pitched as ideal, unskippable solution for mobile-first audiences.
YouTube‘s pre-roll ads present a mathematical quandary to advertisers: allow viewers to skip their ad after five seconds while hoping that they’ll entice them to stick around longer with solid creative, or risk annoying them with an unskippable ad? YouTube’s new unskippable six-second “Bumper” ads add a new factor to that equation, writes Jeromy Lloyd in Marketingmag.ca.
The new format is sold through Google’s AdWords on a CPM basis. In a blog post on the AdWords blog, video ad product manager Zach Lupei wrote that the format is “ideal for driving incremental reach and frequency, especially on mobile, where ‘snackable videos’ perform well. “Given the succinct nature of the format, we’ve seen Bumper ads work best when combined with a TrueView or Google Preferred campaign.” Lupei wrote. “In early tests, Bumpers drove strong lift in upper funnel metrics like recall, awareness and consideration. We also see that Bumpers work well to drive incremental reach and frequency when paired with a TrueView campaign.”
The company is pointing to a few early adopters such as Atlantic records and Audi, which base campaigns on longer videos, but extend reach through shorter cuts of that material. Audi, for example, is currently running a 45-second TrueView ad (a format that can be made skippable or placed mid-video) with shorter four-second Bumpers supporting it.
How Many Millennials Are There in the US, Anyway?
Marketers tend to focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, and there’s research to be found on anything ranging from their top financial goals to the ways in which they use their phones. Those analyses are all helpful in their own right, but how many of these prized individuals are there in the US? The latest data out from the Census Bureau gives a sense of how large this coveted generation is.
As in much of marketing, there are a few problems to take note of. First, there is no consensus definition of a Millennial; while 18-34 seems to be the most commonly used bracket (and one which doesn’t appear to change with each passing year!), other studies might use an 18-29 range or some other, making it necessary to identify age ranges when referring to this cohort. That’s why Pew Research’s declaration that there are now more Millennials than Baby Boomers makes sense in some light, but not in others.
It is also worth noting that most Millennials don’t even identify as Millennials, and a young Gen Xer might feel more culturally similar to Gen Y. In other words, cultural and behavioral tendencies don’t tend to have fixed age breaks. (That’s why many argue that it’s more useful to look at personas rather than age brackets.)
Nevertheless, things being the way they are, marketers and researchers often look at age groups. So here’s a reference list of some commonly used age brackets and their corresponding population estimates and population shares as of July 1st, 2015.
12-17: 25 million (7.8%)
18-24: 31.2 million (9.7%)
25-34: 44.1 million (13.7%)
35-44: 40.6 million (12.6%)
45-54: 43.2 million (13.4%)
55-64: 40.9 million (12.7%)
65-74: 27.6 million (8.6%)
75+: 20.2 million (6.3%)
Some other popular age groups, including the ever-present 18-34 bracket:
18-29: 53.7 million (16.7%)
18-34: 75.4 million (23.4%)
18-49: 136.8 million (42.6%)
35-49: 61.4 million (19.1%)
50-64: 63.2 million (19.7%)
51-68: 72.3 million (22.5%)
55+: 88.6 million (27.6%)
65+: 47.8 million (14.9%)
A couple of other facts:
As of July 1st last year, there were an estimated 76,974 centenarians (100+) in the US. Some 61,886, or about 80%, of them were female; and
There were more males than females for each single year of age from newborn through age 35, but then more females than males for each single year of age from 36 on. The biggest disparity in favor of males was for 22-year-olds (133,920 more), while for females it was for 85-year-olds (208,259 more).
US Millennials Shift Preference From Spending to Saving Money
Almost two-thirds of 18-29-year-olds in the US prefer saving money (66%) as opposed to spending (33%) it, based on a Gallup review of surveys conducted from 2014 through 2016. That represents a significant change from the 2001-2006 period, when an average of 54% of Millennials reported a preference for spending as opposed to saving (43%).
The increasing preference for saving over spending is seen with other age groups, also, although older Americans were less likely to prefer spending in the first place.
Separately, 38% of adults surveyed said they have been spending less in recent months, compared to 28% who reported spending more. Interestingly, those spending more tend to feel that it’s a temporary change, while those spending less have a tendency to feel that this will be a permanent change.
Box Office Weekend 29 April-1 May 2016 (Domestic)
#1 ‘The Jungle Book’ $ 42.44 million in 4,041 theaters
#2 ‘Huntsman’ $ 9.39 million in 3,802 theaters
#3 ‘Keanu’ $ 9.53 million in 2,658 theaters
#4 ‘Mother’s Day’ $ 8.32 million in 3,035 theaters
#5 ‘Barbershop:Next Cut’ $ 6.13 million in 2,310 theaters
#6 ‘Zootopia’ $ 5.01 million in 2,487 theaters
#7 ‘Ratchet & Clank’ $ 4.82 million in 2,891 theaters
#8 ‘The Boss’ $ 4.25 million in 2,823 theaters
#9 ‘Batman vs Superman’ $ 3.81 million in 2,330 theaters
#10 ‘Criminal’ $ 1.33 million in 1,578 theaters
Box Office Weekend 29 April-1 May 2016 (International)
#1 ‘Captain America’ $200.2 million in 37 territories
#2 ‘The Jungle Book’ $ 59.1 million in 53 territories
#3 ‘Zootopia’ $ 9.3 million in 40 territories
#4 ‘The Huntsman’ $ 8.1 million in 61 territories
#5 ‘Kung Fu Panda 3’ $ 2.8 million in 19 territories
#6 ‘Batman vs Superman’ $ 2.6 million in 59 territories
#7 ‘Eddie The Eagle’ $ 1.5 million in 24 territories
#8 ‘The Boss’ $ 1.4 million in 10 territories
#9 ‘The Revenant’ $ 1.1 million in 1 territory
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
The Big One had the big program and was #1 in the UK Wednesday.
8P ‘EastEnders‘ finished with an average 5.2 million viewers and a 26% share.
9P ‘MasterChef‘ finished #1 overall in the UK Wednesday with an average 4.8 million viewers and a 24% share.
The Independent One
7P ‘Emmerdale‘ finished with an average 5.1 million viewers and a 32% share.
730P ‘Coronation Street‘ finished as the #1 soap Wednesday with an average 5.6 million viewers and a 32% share.
8P ‘Tonight at the London Palladium‘ finished with an average 3.1 million viewers and a 16% share.
9P ‘Her Majesty’s Prison: Norwich‘ finished with an average 2.7 million viewers and a 13% share.
The Little Two
8P ‘Horizon: Ice Station Antarctica‘ finished with an average 1.6 million viewers and an 8% share.
9P ‘Mary Beard’s Ultimate Rome: Empire Without Limit‘ finished with an average 1.3 million viewers and a 7% share.
The Big Four
8P ‘The Supervet‘ finished with an average 1.4 million and a 7% share.
9P ‘One Born Every Minute‘ finished with an average 1.0 million viewers and a 5% share.
The Viacom Five
8P ‘GPs: Behind Closed Doors‘ finished with an average 879,000 viewers and a 4% share.
9P ‘Can’t Pay? We’ll Take It Away‘ finished with an average 1.3 million viewers and a 6% share.
Seven finished #1 in Australia on Wednesday with a strong 28.0% share of the available audience.
Nine finished #2 with a 24.5% share.
Ten finished #3 with a 22.9% share of the available audience.
ABC finished #4 with a 18.4% share.
SBS finished #5 Wednesday in Australia with a 6.2% share of the available audience.
Top Ten Non-Newscast Programming Wednesday In Australia
#1 MASTERCHEF AUSTRALIA TEN 1,058,000 viewers #1 in Melbourne & Adelaide
#2 A CURRENT AFFAIR Nine 949,000 viewers #1 in Sydney
#3 HOUSE RULES- WED Seven 813,000 viewers #1 in Perth
#4 HOME AND AWAY Seven 798,000 viewers #1 in Brisbane
#5 7.30 ABC 687,000 viewers Melbourne top market
#6 WEEKLY c CHAS PICKERING ABC 656,000 viewers Melbourne top market
#7 CRIMINAL MINDS Seven 633,000 viewers Sydney top market
#8 FAMILY FEUD TEN 626,000 viewers Sydney top market
#9 THE PROJECT 7PM TEN 611,000 viewers Melbourne top market
#10 THE CHASE AUSTRALIA Seven 591,000 viewers Sydney & Melbourne top market
Top Newscasts In Australia Wednesday
#1 SEVEN NEWS Seven 1,092,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 1,028,000 viewers Melbourne top market
#3 NINE NEWS Nine 1,026,000 viewers #1 in Melbourne & Brisbane
#4 NINE NEWS 6:30 Nine 976,000 viewers #1 in Sydney
#5 ABC NEWS ABC 881,000 viewers Melbourne top market
THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
Thursday Australian Overnight TV Ratings
THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 Thursday in Australia with a 26.9% share of the available audience, just 0.6% ahead of Nine.
Nine finished #2 with a 26.3% share.
Ten finished #3 with a 23.0% share of the available audience on Thursday.
ABC finished #4 with a 17.8% share
SBS finished #5 with a 5.9% share of the available audience.
Top Ten Non-Newscast Programs In Australia Thursday
#1 MASTERCHEF AUSTRALIA TEN 1,006,000 viewers #1 in Melbourne, Adelaide & Perth
#2 A CURRENT AFFAIR Nine 863,000 viewers #1 in Sydney
#3 HOME AND AWAY Seven 791,000 viewers #1 in Brisbane
#4 GOGGLEBOX TEN 728,000 viewers Melbourne top market
#5 THE CHASE AUSTRALIA Seven 691,000 viewers Melbourne top market
#6 JANET KING ABC 663,000 viewers Sydney top market
#7 RBT Nine 606,000 viewers Sydney top market
#8 THE PROJECT 7PM TEN 597,000 viewers Melbourne top market
#9 FAMILY FEUD TEN 564,000 viewers Melbourne top market
#10 HOT SEAT Nine 555,000 viewers Melbourne top market
Top Newscasts In Australia Thursday
#1 NINE NEWS Nine 1,046,000 viewers #1 in Melbourne & Brisbane
#2 SEVEN NEWS Seven 1,037,000 viewers #1 in Adelaide & Perth
#3 NINE NEWS 6:30 Nine 1,013,000 viewers #1 in Sydney
#4 SEVEN News/TodayTonight Seven 898,000 viewers Melbourne top market
#5 ABC NEWS ABC 755,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘eMail Loved But Click-Thru Dropping Badly‘ While eMail is vastly preferred by consumers for brand communication, North American eMail click-through rates continue to drop except with one platform- http://eepurl.com/bXUWlL 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page