‘It’s All About Screens.’ This is the Daily Diary of Screens. Wednesday, May 4, 2016.
CBS finished #1 broadcast network as Dancing With The Stars‘ was the top program.
In the UK, ‘BBC One‘ was #1 broadcast network as ‘Holby City‘ was the top program. EastEnders top soap.
‘Nine‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘The Voice AU‘ was the top non-newscast program.
‘The Jungle Book‘ #1 box office in the U.S. weekend 29 April-1 May 2016.
‘Captain America:Civil War‘ #1 at the International box office weekend 29 April-1 May 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 68,041 users and 100,000 clipbooks with 492,406 visitors with over 2.333 million page views. 5 minutes 07 seconds average time spent on spent on site since the beginning. 5 minutes 35 seconds average time spent on site in April. WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Tuesday, May 3, 2016 (Posted on May 4, 2016)
The Tiffany Network had the big one and a great old favorite making its season debut. Welcome back, Reese. Yet Les’ Legion finished DOWN 4.0% vs SD 2015.
8P ‘NCIS‘ finished #1 overall with an average 14.57 million viewers and a 9.3/15 vs 14.24 million viewers SD 2015.
9P ‘NCIS:New Orleans‘ finished with an average 12.35 million viewers and a 7.6/12 vs 13.25 million viewers SD 2015.
10P ‘Person Of Interest‘ season debut finished with an average 7.35 million viewers and a 4.8/8, a huge 30% increase over ‘Limitless’ series finale last week vs 8.21 million viewers SD 2015.
The Peacock Network finished three and one-half million viewers behind Les’ Legion to finished #2 but finished UP +21.2% vs SD 2015.
8P ‘The Voice‘ finished #1 on the network on Tuesday with an average 8.42 million viewers and a 5.9/10, a new series low against the world’s most watched drama vs 8.75 million viewers SD 2015.
9P ‘Chicago Med‘ finished with an average 7.57 million viewers and a 5.3/8 vs 4.28 million viewers (‘Undateable) SD 2015.
10P ‘Chicago Fire‘ finished #1 in the time slot with an average 7.76 million viewers and a 5.4/9 vs 6.74 million viewers SD 2015.
The Alphabet Network nearly got beat by The CW. And that ain’t good. In fact, it was a disaster. Walt was rumored rolling in his grave so much that Roy began rolling in his grave.
8P ‘Fresh Off The Boat‘ finished with an average 3.28 million viewers and a 2.9/3 vs 10.13 million viewers (‘Dancing With The Stars’) SD 2015.
830P ‘The Real O’Neals‘ finished with an average 3.29 million viewers and a 2.2/4, vs 10;.13 million viewers SD 2015.
9P ‘Marvels Agents of SHIELD‘ finished with an average 2.89 million viewers and a 2.0/3 vs 4.48 million viewers SD 2015.
10P ‘Beyond The Tank‘ finished with an average 1.93 million viewers and a 1.4/2 vs 4.10 million viewers for ‘Forever’ SD 2015.
The Little Network That Couldn’t almost finished third on Tuesday. What an achievement. A Salute to LesWarner for this accomplishment. You fixed Tuesday. Now you have to work on the other nights. Yet the network was down 14.7% vs SD 2015.
8P ‘The Flash‘ finished with an average 3.28 million viewers and a 2.3/4 vs 3.63 million viewers SD 2015.
9P ‘Containment‘ finished with an average 1.48 million viewers and a 1.0/2 vs 1.93 million viewers (‘iZombie’) SD 2015.
The Animal Network of Broadcast died on Tuesday. Murdoch’s Minions are no where to be seen across from the golf course this morning. Their building is empty because they thought today was a Bank Holiday. Unfortunately, they were a couple of days short and that was in the UK on Monday, not the U.S. on Wednesday. The net finished DOWN -29% vs SD 2015.
8P ‘New Girl‘ finished with an average 2.27 million viewers and a 1.7/3 vs 3.42 million viewers (‘Hell’s Kitchen’) SD 2015.
830P ‘Grandfathered‘ finished with an average 1.18 million viewers and a 1.4/2 vs 3.42 SD 2015.
9P ‘New Girl‘ with a second episode on Tuesday finished with an average 1.91 million viewers and a 1.4/2 vs 2.24 million viewers SD 2015.
930P ‘The Grinder‘ finished with an average 1.57 million viewers and a 1.1/2 as it ground into oblivion vs 1.59 million viewers (‘Weird Loners’) SD 2015.
For The Record
CBS finished #1 Tuesday in prime time with an average 11.420 million viewers and a 7.2 rating/12 share, DOWN -480,000 viewers (-4.0%) vs 11.900 million viewers SD 2015.
NBC finished #2 with an average 7.920 million viewers and a 5.5/9, UP +1.330 million viewers (+21.2%) vs 6.590 million viewers SD 2015.
FOXNC finished #1 cable network and #3 overall with an average 4.273 million viewers.
TNT finished #4 with an average 3.760 million viewers.
ABC finished #5 with an average 2.860 million viewers and a 2.0/3, DOWN -3.380 million viewers (-54.2%) vs 6.420 million viewers SD 2015.
CNN finished $6 with an average 2.623 million viewers.
The CW finished #7 wth an average 2.380 million viewers and a 1.7/3, DOWN -410,000 viewers (-14.7%) vs 2.790 million viewers SD 2015.
UNI finished #8 with an average 2.048 million viewers and a 1.2/2.
FOX finished #9 with an average 1.91 million viewers and a 1.4/2, DOWN -780,000 viewers (-29%) vs 2.690 million viewers SD 2015.
MSNBC finished #10 with an average 1.555 million viewers.
HGTV finished #11 with an average 1.532 million viewers.
TEL finished #12 with an average 1.300 million viewers and a 0.8/1.
ADSM finished #13 with an average 1.288 million viewers.
Bravo finished #14 with an average 1.168 million viewers.
TBS finished #15 with an average 1.153 million viewers.
FOOD finished #16 with an average 1.038 million viewers.
Total estimated viewership in the U.S. Tuesday was 54.848 million viewers.
Broadcast (English Speaking) Networks finished Tuesday in prime time with an average 26.490 million viewers (48.3%) DOWN -3.900 million viewers (-12.8%) vs 30.390 million viewers SD 2015.
Cable (top 150 Programs in Prime Time) Networks finished with an average 28.358 million viewers (51.7%).
Today In Communication History
On this date in 1957, the ‘Alan Freed Show’ premiered on ABC-TV. It was the first prime-time network rock show.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
In 1900, the term ‘television’ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘C-Span…the #1 network among people who died watching tv and no one’s found them yet.’
Larry Wilmore at the 2016 White House Correspondents’ Association Dinner.
Social Media Notes
YouTube Launches Six-Second Ad Format
Bumper format pitched as ideal, unskippable solution for mobile-first audiences.
YouTube‘s pre-roll ads present a mathematical quandary to advertisers: allow viewers to skip their ad after five seconds while hoping that they’ll entice them to stick around longer with solid creative, or risk annoying them with an unskippable ad? YouTube’s new unskippable six-second “Bumper” ads add a new factor to that equation, writes Jeromy Lloyd in Marketingmag.ca.
The new format is sold through Google’s AdWords on a CPM basis. In a blog post on the AdWords blog, video ad product manager Zach Lupei wrote that the format is “ideal for driving incremental reach and frequency, especially on mobile, where ‘snackable videos’ perform well. “Given the succinct nature of the format, we’ve seen Bumper ads work best when combined with a TrueView or Google Preferred campaign.” Lupei wrote. “In early tests, Bumpers drove strong lift in upper funnel metrics like recall, awareness and consideration. We also see that Bumpers work well to drive incremental reach and frequency when paired with a TrueView campaign.”
The company is pointing to a few early adopters such as Atlantic records and Audi, which base campaigns on longer videos, but extend reach through shorter cuts of that material. Audi, for example, is currently running a 45-second TrueView ad (a format that can be made skippable or placed mid-video) with shorter four-second Bumpers supporting it.
How Many Millennials Are There in the US, Anyway?
Marketers tend to focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, and there’s research to be found on anything ranging from their top financial goals to the ways in which they use their phones. Those analyses are all helpful in their own right, but how many of these prized individuals are there in the US? The latest data out from the Census Bureau gives a sense of how large this coveted generation is.
As in much of marketing, there are a few problems to take note of. First, there is no consensus definition of a Millennial; while 18-34 seems to be the most commonly used bracket (and one which doesn’t appear to change with each passing year!), other studies might use an 18-29 range or some other, making it necessary to identify age ranges when referring to this cohort. That’s why Pew Research’s declaration that there are now more Millennials than Baby Boomers makes sense in some light, but not in others.
It is also worth noting that most Millennials don’t even identify as Millennials, and a young Gen Xer might feel more culturally similar to Gen Y. In other words, cultural and behavioral tendencies don’t tend to have fixed age breaks. (That’s why many argue that it’s more useful to look at personas rather than age brackets.)
Nevertheless, things being the way they are, marketers and researchers often look at age groups. So here’s a reference list of some commonly used age brackets and their corresponding population estimates and population shares as of July 1st, 2015.
12-17: 25 million (7.8%)
18-24: 31.2 million (9.7%)
25-34: 44.1 million (13.7%)
35-44: 40.6 million (12.6%)
45-54: 43.2 million (13.4%)
55-64: 40.9 million (12.7%)
65-74: 27.6 million (8.6%)
75+: 20.2 million (6.3%)
Some other popular age groups, including the ever-present 18-34 bracket:
18-29: 53.7 million (16.7%)
18-34: 75.4 million (23.4%)
18-49: 136.8 million (42.6%)
35-49: 61.4 million (19.1%)
50-64: 63.2 million (19.7%)
51-68: 72.3 million (22.5%)
55+: 88.6 million (27.6%)
65+: 47.8 million (14.9%)
A couple of other facts:
As of July 1st last year, there were an estimated 76,974 centenarians (100+) in the US. Some 61,886, or about 80%, of them were female; and
There were more males than females for each single year of age from newborn through age 35, but then more females than males for each single year of age from 36 on. The biggest disparity in favor of males was for 22-year-olds (133,920 more), while for females it was for 85-year-olds (208,259 more).
US Millennials Shift Preference From Spending to Saving Money
Almost two-thirds of 18-29-year-olds in the US prefer saving money (66%) as opposed to spending (33%) it, based on a Gallup review of surveys conducted from 2014 through 2016. That represents a significant change from the 2001-2006 period, when an average of 54% of Millennials reported a preference for spending as opposed to saving (43%).
The increasing preference for saving over spending is seen with other age groups, also, although older Americans were less likely to prefer spending in the first place.
Separately, 38% of adults surveyed said they have been spending less in recent months, compared to 28% who reported spending more. Interestingly, those spending more tend to feel that it’s a temporary change, while those spending less have a tendency to feel that this will be a permanent change.
Box Office Weekend 29 April-1 May 2016 (Domestic)
#1 ‘The Jungle Book’ $ 42.44 million in 4,041 theaters
#2 ‘Huntsman’ $ 9.39 million in 3,802 theaters
#3 ‘Keanu’ $ 9.53 million in 2,658 theaters
#4 ‘Mother’s Day’ $ 8.32 million in 3,035 theaters
#5 ‘Barbershop:Next Cut’ $ 6.13 million in 2,310 theaters
#6 ‘Zootopia’ $ 5.01 million in 2,487 theaters
#7 ‘Ratchet & Clank’ $ 4.82 million in 2,891 theaters
#8 ‘The Boss’ $ 4.25 million in 2,823 theaters
#9 ‘Batman vs Superman’ $ 3.81 million in 2,330 theaters
#10 ‘Criminal’ $ 1.33 million in 1,578 theaters
Box Office Weekend 29 April-1 May 2016 (International)
#1 ‘Captain America’ $200.2 million in 37 territories
#2 ‘The Jungle Book’ $ 59.1 million in 53 territories
#3 ‘Zootopia’ $ 9.3 million in 40 territories
#4 ‘The Huntsman’ $ 8.1 million in 61 territories
#5 ‘Kung Fu Panda 3’ $ 2.8 million in 19 territories
#6 ‘Batman vs Superman’ $ 2.6 million in 59 territories
#7 ‘Eddie The Eagle’ $ 1.5 million in 24 territories
#8 ‘The Boss’ $ 1.4 million in 10 territories
#9 ‘The Revenant’ $ 1.1 million in 1 territory
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
The Big One had all the strength on Tuesday and finished #1 in the UK.
730P ‘EastEnders‘ finished as the #1 soap on Tuesday with 6.2 million viewers and a 34% share.
8P ‘Holby City‘ finished #1 Tuesday in the UK with 4.3 million viewers and a 22% share.
9P ‘In The Club‘ finished with an average 4.2 million viewers and a 22% share of the available audience.
The Little Two had a bake off. And in the UK, when there is a bake off, it is a good thing.
8P ‘Bake Off: Crème de la Crème‘ finished with an average 3.0 million viewers and a 15% share.
9P ‘The Conspiracy Files: Who Shot Down MH17?‘ finished with an average 1.7 million viewers and a 9% share.
The Independent One had single word series on Tuesday. It finished with a single #3.
7P ‘Emmerdale‘ finished with an average 5.1 million viewers and a 30% share.
8P ‘Fierce‘ finished with an average 2.0 million viewers and a 10% share
9P ‘Drive‘ finished with an average 1.3 million viewers and a 7% share.
The Viacom Five finished #4 Tuesday.
8P ‘The Yorkshire Vet‘ finished with an average 1.3 million viewers and a 7% share.
9P ‘Ian Brady: 50 Years Behind Bars‘ finished with an average 1.2 million viewers and a 6% share.
The Big Four must be passing out pink slips to its programmers today. Terrible night for Four. You are simply desperate when you bring Bear back after the season has ended (on Monday).
8P ‘The Tiny Tots Talent Agency‘ finished with an average 652,000 viewers and a 3% share.
9P ‘Surviving the Island with Bear Grylls‘ behind the scenes finished with an average 804,000 viewers and a 4% share.
Nine finished #1 Tuesday in Australia with a 27.9% share share of the available audience.
Seven finished #2 Tuesday with a 26.8% share.
Ten finished #3 with a 21.5% share of the available audience.
ABC finished #4 with a 18.3% share.
SBS finished #5 on Tuesday in Australia with a 5.4% share of the available audience.
Top Ten Non-Newscast Programming In Australia Tuesday
#1 THE VOICE Nine 1,275,000 viewers #1 everywhere except Perth
#2 A CURRENT AFFAIR Nine 987,000 viewers Sydney top market
#3 MASTERCHEF AUSTRALIA TEN 947,000 viewers #1 in Perth
#4 HOME AND AWAY Seven 851,000 viewers Sydney top market
#5 SEVEN YEAR SWITCH Seven 820,000 viewers Sydney top market
#6 LIP SYNC BATTLE Nine 735,000 viewers Sydney & Melbourne top markets
#7 THE CHASE AUSTRALIA Seven 716,000 viewers Melbourne top market
#8 HOUSE RULES- TUE Seven 702,000 viewers Sydney top market
#9 BUDGET 2016:THE
TREASURER’S SPEECH ABC 695,000 viewers Melbourne top market
#10 NCIS TEN 638,000 viewers Melbourne top market
Top Newscasts In Australia Tuesday
#1 SEVEN NEWS Seven 1,211,000 viewers #1 in Melbourne, Brisbane, Adelaide & Perth
#2 NINE NEWS Nine 1,102,000 viewers #1 in Melbourne
#3 NINE NEWS 6:30 Nine 1,088,000 viewers #1 in Sydney
#4 SEVEN News/TodayTonight Seven 1,070,000 viewers Melbourne top market
#5 ABC NEWS ABC 864,000 viewers Melbourne top market
WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Wednesday Australian Overnight TV Ratings
WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 in Australia on Wednesday with a strong 28.0% share of the available audience.
Nine finished #2 with a 24.5% share.
Ten finished #3 with a 22.9% share of the available audience.
ABC finished #4 with a 18.4% share.
SBS finished #5 Wednesday in Australia with a 6.2% share of the available audience.
Top Ten Non-Newscast Programming Wednesday In Australia
#1 MASTERCHEF AUSTRALIA TEN 1,058,000 viewers #1 in Melbourne & Adelaide
#2 A CURRENT AFFAIR Nine 949,000 viewers #1 in Sydney
#3 HOUSE RULES- WED Seven 813,000 viewers #1 in Perth
#4 HOME AND AWAY Seven 798,000 viewers #1 in Brisbane
#5 7.30 ABC 687,000 viewers Melbourne top market
#6 WEEKLY c CHAS PICKERING ABC 656,000 viewers Melbourne top market
#7 CRIMINAL MINDS Seven 633,000 viewers Sydney top market
#8 FAMILY FEUD TEN 626,000 viewers Sydney top market
#9 THE PROJECT 7PM TEN 611,000 viewers Melbourne top market
#10 THE CHASE AUSTRALIA Seven 591,000 viewers Sydney & Melbourne top market
Top Newscasts In Australia Wednesday
#1 SEVEN NEWS Seven 1,092,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 1,028,000 viewers Melbourne top market
#3 NINE NEWS Nine 1,026,000 viewers #1 in Melbourne & Brisbane
#4 NINE NEWS 6:30 Nine 976,000 viewers #1 in Sydney
#5 ABC NEWS ABC 881,000 viewers Melbourne top market
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page