The May Sweeps Period is from Thursday, April 28 and ends Wednesday, May 25, 2016.
‘It’s All About Screens.’ This is the Daily Diary of Screens. Tuesday, May 3, 2016.
ABC finished #1 broadcast network as Dancing With The Stars‘ was the top program.
In the UK, ‘BBC One‘ was #1 broadcast network as ‘MasterChef‘ was the top program.
‘Nine‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘The Voice AU‘ was the top non-newscast program.
‘The Jungle Book‘ #1 box office in the U.S. weekend 29 April-1 May 2016.
‘Captain America:Civil War‘ #1 at the International box office weekend 29 April-1 May 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 68,041 users and 96,837 clipbooks with 492,406 visitors with over 2.333 million page views. 5 minutes 07 seconds average time spent on spent on site since the beginning. 5 minutes 35 seconds average time spent on site in April. TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Monday, May 2, 2016 (Posted on May 3, 2016)
The Alphabet Network had a bit of the light fantastic and a writer named after a building with a moat to finished #1 on Monday. And, while it had the #1 program, Walt’s World finished DOWN 10.2% vs SD 2015.
8P ‘Dancing With The Stars‘ finished #1 with an average 11.645 million viewers and an 8.3/13, peaking at 9P with 11.958 million viewers.
10P ‘Castle‘ finished with an average 6.232 million viewers and a 4.2/7.
The Peacock Network brought the world a bit of a song and a lot of tattoos and finished UP +0.04% vs SD 2015.
8P ‘The Voice‘ finished with an average 9.846 million viewers and a 6.3/10.
10P ‘Blindspot‘ finished with an average 5.544 million viewers and a 3.7/6.
The Tiffany Network had a great finish but not enough on the rest of the schedule to boost its chances as it finished DOWN 4.0% vs SD 2015.
8P ‘Mike & Molly‘ finished with an average 6.966 million viewers and a 4.6/7.
830P ‘Mike & Molly‘ finished with an average 7.203 million viewers and a 4.7/7.
9P ‘The Big Bang Theory‘ rerun finished with an average 6.995 million viewers and a 4.3/7.
930P ‘The Odd Couple‘ finished with an average 5.976 million viewers and a 3.6/6.
10P ‘NCIS:Los Angeles‘ season finale finished #1 in the time slot, winning the ‘Monday Battle @ 10P’ with an average 7.913 million viewers and a 5.1/9.
The Animal Network of Broadcast introduced a new show and cranked up a delightful comic book program. Murdoch’s Minions finished DOWN -23.2% vs SD 2015.
8P ‘Gotham‘ finished with an average 3.612 million viewers and a 2.6/4. If you are a fan, this was one of the best episodes in the series, a romp in bringing all of the villains on screen.
9P ‘Houdini and Doyle‘ series debut finished with an average 2.616 million viewers and a 1.8/3.
The Little Network That Couldn’t didn’t. LesWarner finished DOWN -12.4% vs SD 2015.
8P ‘Reign‘ finished with an average 1.000 million viewers and a 0.7/1.
9P ‘Jane The Virgin‘ finished with an average 903,000 viewers and a 0.7/1.
For The Record
ABC finished #1 Monday in prime time with an average 9.841 million viewers and a 6.9 rating/11 share, DOWN -1.117 million viewers (-10.2%) vs 10.958 million viewers SD 2015.
NBC finished #2 with an average 8.412 million viewers and a 5.5/9, UP-37,000 viewers (+0.04%) vs 8.375 million viewers SD 2015.
CBS finished #3 with an average 7.161 million viewers and a 4.6/7, DOWN -267,000 viewers (-4.0%) vs 7.428 million viewers SD 2015.
TNT finished as the #1 cable network and #4 with an average 3.838 million viewers.
USA finished #5 with an average 3.433 million viewers.
FOX finished #6 with an average 3.114 million viewers and a 2.2/3, DOWN -941,000 viewers (-23.2%) vs 4.055 million viewers SD 2015.
FOXNC finished #7 with an average 2.430 million viewers.
VH1 finished #8 with an average 2.189 million viewers.
UNI finished #9 with an average 2.048 million viewers and a 1.0/2
NBCSN finished #10 with an average 1.647 million viewers.
Discovery finished #11 with an average 1.392 million viewers.
TEL finished #12 with an average 1.300 million viewers and a 0.8/1.
ADSM finished #13 with an average 1.201 million viewers.
HGTV finished #14 with an average 1.125 million viewers.
MSNBC finished #15 with an average 979,667 million viewers.
The CW finished #15 with an average 951,500 viewers and a 0.7/1, DOWN -134,500 viewers (-12.4%) vs 1.086 million viewers SD 2015.
Total estimated viewership on Monday in prime time was 58.683 million viewers.
Broadcast (English Speaking) Networks on Monday in prime time finished with an estimated 29.479 million viewers, DOWN -2.423 million viewers (-7.6%) vs 31.902 million viewers SD 2015.
Cable (Top 150 Programs in prime time) Networks on Monday finished with an average 29.204 million viewers (49.8%).
Today In Communication History
On this date in 1938, television station W2XBS in New York broadcasts a book review programme.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
In 1900, the term ‘television’ is coined by Constantin Perskyi at the International Electricity Congress, part of the 1900 Paris Exhibition.
Quote Of The Day
‘C-Span…the #1 network among people who died watching tv and no one’s found them yet.’
Larry Wilmore at the 2016 White House Correspondents’ Association Dinner.
Social Media Notes
YouTube Launches Six-Second Ad Format
Bumper format pitched as ideal, unskippable solution for mobile-first audiences.
YouTube‘s pre-roll ads present a mathematical quandary to advertisers: allow viewers to skip their ad after five seconds while hoping that they’ll entice them to stick around longer with solid creative, or risk annoying them with an unskippable ad? YouTube’s new unskippable six-second “Bumper” ads add a new factor to that equation, writes Jeromy Lloyd in Marketingmag.ca.
The new format is sold through Google’s AdWords on a CPM basis. In a blog post on the AdWords blog, video ad product manager Zach Lupei wrote that the format is “ideal for driving incremental reach and frequency, especially on mobile, where ‘snackable videos’ perform well. “Given the succinct nature of the format, we’ve seen Bumper ads work best when combined with a TrueView or Google Preferred campaign.” Lupei wrote. “In early tests, Bumpers drove strong lift in upper funnel metrics like recall, awareness and consideration. We also see that Bumpers work well to drive incremental reach and frequency when paired with a TrueView campaign.”
The company is pointing to a few early adopters such as Atlantic records and Audi, which base campaigns on longer videos, but extend reach through shorter cuts of that material. Audi, for example, is currently running a 45-second TrueView ad (a format that can be made skippable or placed mid-video) with shorter four-second Bumpers supporting it.
How Many Millennials Are There in the US, Anyway?
Marketers tend to focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, and there’s research to be found on anything ranging from their top financial goals to the ways in which they use their phones. Those analyses are all helpful in their own right, but how many of these prized individuals are there in the US? The latest data out from the Census Bureau gives a sense of how large this coveted generation is.
As in much of marketing, there are a few problems to take note of. First, there is no consensus definition of a Millennial; while 18-34 seems to be the most commonly used bracket (and one which doesn’t appear to change with each passing year!), other studies might use an 18-29 range or some other, making it necessary to identify age ranges when referring to this cohort. That’s why Pew Research’s declaration that there are now more Millennials than Baby Boomers makes sense in some light, but not in others.
It is also worth noting that most Millennials don’t even identify as Millennials, and a young Gen Xer might feel more culturally similar to Gen Y. In other words, cultural and behavioral tendencies don’t tend to have fixed age breaks. (That’s why many argue that it’s more useful to look at personas rather than age brackets.)
Nevertheless, things being the way they are, marketers and researchers often look at age groups. So here’s a reference list of some commonly used age brackets and their corresponding population estimates and population shares as of July 1st, 2015.
12-17: 25 million (7.8%)
18-24: 31.2 million (9.7%)
25-34: 44.1 million (13.7%)
35-44: 40.6 million (12.6%)
45-54: 43.2 million (13.4%)
55-64: 40.9 million (12.7%)
65-74: 27.6 million (8.6%)
75+: 20.2 million (6.3%)
Some other popular age groups, including the ever-present 18-34 bracket:
18-29: 53.7 million (16.7%)
18-34: 75.4 million (23.4%)
18-49: 136.8 million (42.6%)
35-49: 61.4 million (19.1%)
50-64: 63.2 million (19.7%)
51-68: 72.3 million (22.5%)
55+: 88.6 million (27.6%)
65+: 47.8 million (14.9%)
A couple of other facts:
As of July 1st last year, there were an estimated 76,974 centenarians (100+) in the US. Some 61,886, or about 80%, of them were female; and
There were more males than females for each single year of age from newborn through age 35, but then more females than males for each single year of age from 36 on. The biggest disparity in favor of males was for 22-year-olds (133,920 more), while for females it was for 85-year-olds (208,259 more).
US Millennials Shift Preference From Spending to Saving Money
Almost two-thirds of 18-29-year-olds in the US prefer saving money (66%) as opposed to spending (33%) it, based on a Gallup review of surveys conducted from 2014 through 2016. That represents a significant change from the 2001-2006 period, when an average of 54% of Millennials reported a preference for spending as opposed to saving (43%).
The increasing preference for saving over spending is seen with other age groups, also, although older Americans were less likely to prefer spending in the first place.
Separately, 38% of adults surveyed said they have been spending less in recent months, compared to 28% who reported spending more. Interestingly, those spending more tend to feel that it’s a temporary change, while those spending less have a tendency to feel that this will be a permanent change.
Box Office Weekend 29 April-1 May 2016 (Domestic)
#1 ‘The Jungle Book’ $ 42.44 million in 4,041 theaters
#2 ‘Huntsman’ $ 9.39 million in 3,802 theaters
#3 ‘Keanu’ $ 9.53 million in 2,658 theaters
#4 ‘Mother’s Day’ $ 8.32 million in 3,035 theaters
#5 ‘Barbershop:Next Cut’ $ 6.13 million in 2,310 theaters
#6 ‘Zootopia’ $ 5.01 million in 2,487 theaters
#7 ‘Ratchet & Clank’ $ 4.82 million in 2,891 theaters
#8 ‘The Boss’ $ 4.25 million in 2,823 theaters
#9 ‘Batman vs Superman’ $ 3.81 million in 2,330 theaters
#10 ‘Criminal’ $ 1.33 million in 1,578 theaters
Box Office Weekend 29 April-1 May 2016 (International)
#1 ‘Captain America’ $200.2 million in 37 territories
#2 ‘The Jungle Book’ $ 59.1 million in 53 territories
#3 ‘Zootopia’ $ 9.3 million in 40 territories
#4 ‘The Huntsman’ $ 8.1 million in 61 territories
#5 ‘Kung Fu Panda 3’ $ 2.8 million in 19 territories
#6 ‘Batman vs Superman’ $ 2.6 million in 59 territories
#7 ‘Eddie The Eagle’ $ 1.5 million in 24 territories
#8 ‘The Boss’ $ 1.4 million in 10 territories
#9 ‘The Revenant’ $ 1.1 million in 1 territory
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Dominica, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba, Puerto Rico and Bermuda (152). We are thankful to all of you with more than 40,000 views. Top areas in the world viewing overtheshouldermedia on Monday came from the United States, United Kingdom, France, Canada, Australia, Bermuda, Spain, Costa Rica, Hungary, Egypt, Zimbabwe, Italy and The Netherlands.
Across The Pond
The Big One
830P ‘MasterChef‘ finished with an average 4.6 million viewers and a 19% share.
The Independent One
9P ‘Marcella‘ finished with an average 4.1 million and a 17% share.
The Big Four
9P ‘The Island with Bear Grylls‘ season finale finished with an average 1.5 million viewers and a 6% share.
The Little Two
7P ‘Snooker: The World Championship‘ finished with an average 1.2 million viewers.
The Viacom Five
9P ‘The Tube:Going Underground’ ratings were not available.
Nine finished #1 for the second straight night on Monday in Australia with a 32.5% share of the available audience.
Seven finished #2 with a 24.1% share.
Ten finished #3 with a 20.0% share of the available audience.
ABC finished #4 with a 19.7% share.
SBS finished #5 Monday in Australia with a 4.9% share of the available audience.
Top Ten Non-Newscast Programs In Australia Monday
#1 THE VOICE Nine 1,409,000 viewers #1 in all markets
#2 A CURRENT AFFAIR Nine 1,112,000 viewers Sydney top market
#3 MASTERCHEF AUSTRALIA TEN 949,000 viewers Melbourne top market
#4 ADELE LIVE IN NEW YORK Nine 830,000 viewers Melbourne top market
#5 FOUR CORNERS ABC 797,000 viewers Melbourne top market
#6 MEDIA WATCH ABC 756,000 viewers Melbourne top market
#7 HOME AND AWAY Seven 755,000 viewers Sydney top market
#8 7.30 ABC 709,000 viewers Sydney top market
#9 THE CHASE AUSTRALIA Seven 688,000 viewers Melbourne top market
#10 AUSTRALIAN STORY ABC 683,000 viewers Sydney top market
Top Newscasts In Australia Monday
#1 SEVEN NEWS Seven 1,158,000 viewers #1 in Perth
#2 NINE NEWS Nine 1,149,000 viewers #1 in Melbourne & Brisbane
#3 NINE NEWS 6:30 Nine 1,107,000 viewers #1 in Sydney
#4 SEVEN News/TodayTonight Seven 1,094,000 viewers #1 in Adelaide
#5 ABC NEWS ABC 855,000 viewers Melbourne top market
TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Tuesday Australian Overnight TV ratings
TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine finished #1 Tuesday in Australia with a 27.9% share share of the available audience.
Seven finished #2 Tuesday with a 26.8% share.
Ten finished #3 with a 21.5% share of the available audience.
ABC finished #4 with a 18.3% share.
SBS finished #5 on Tuesday in Australia with a 5.4% share of the available audience.
Top Ten Non-Newscast Programming In Australia Tuesday
#1 THE VOICE Nine 1,275,000 viewers #1 everywhere except Perth
#2 A CURRENT AFFAIR Nine 987,000 viewers Sydney top market
#3 MASTERCHEF AUSTRALIA TEN 947,000 viewers #1 in Perth
#4 HOME AND AWAY Seven 851,000 viewers Sydney top market
#5 SEVEN YEAR SWITCH Seven 820,000 viewers Sydney top market
#6 LIP SYNC BATTLE Nine 735,000 viewers Sydney & Melbourne top markets
#7 THE CHASE AUSTRALIA Seven 716,000 viewers Melbourne top market
#8 HOUSE RULES- TUE Seven 702,000 viewers Sydney top market
#9 BUDGET 2016:THE
TREASURER’S SPEECH ABC 695,000 viewers Melbourne top market
#10 NCIS TEN 638,000 viewers Melbourne top market
Top Newscasts In Australia Tuesday
#1 SEVEN NEWS Seven 1,211,000 viewers #1 in Melbourne, Brisbane, Adelaide & Perth
#2 NINE NEWS Nine 1,102,000 viewers #1 in Melbourne
#3 NINE NEWS 6:30 Nine 1,088,000 viewers #1 in Sydney
#4 SEVEN News/TodayTonight Seven 1,070,000 viewers Melbourne top market
#5 ABC NEWS ABC 864,000 viewers Melbourne top market
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 50,000+ views at Google+ Sophis1234.
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘eMail Loved But Click-Thru Dropping Badly‘ While eMail is vastly preferred by consumers for brand communication, North American eMail click-through rates continue to drop except with one platform- http://eepurl.com/bXUWlL 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page