CBS #1 Sunday in the U.S. ITV #1 in the UK. Nine #1 in AU.

Leicester City Premier League Champions
The May Sweeps Period is from Thursday, April 28 and ends Wednesday, May 25, 2016.
‘It’s All About Screens.’ This is the Daily Diary of Screens. Monday, May 2, 2016.
CBS finished #1 broadcast network as 60 Minutes‘ was the top program.
In the UK, ‘ITV‘ was #1 broadcast network as ‘The Durrells‘ was the top program.
Nine‘ finished #1 in Australia as ‘Nine News‘ was #1 newscast and ‘The Voice AU‘ season premiere was the top non-newscast program.
The Jungle Book‘ #1 box office in the U.S. weekend 29 April-1 May 2016.
Captain America:Civil War‘ #1 at the International box office weekend 29 April-1 May 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 68,041 users and 96,837 clipbooks with 492,406 visitors with over 2.333 million page views. 5 minutes 07 seconds average time spent on spent on site since the beginning. 5 minutes 35 seconds average time spent on site in April. MONDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @

The Home Of #dailydiaryofscreens

For Sunday, May 1, 2016 (Posted on May 2, 2016)

CBS #1 Sunday as '60 Minutes' top  program.

CBS #1 Sunday as ’60 Minutes’ top program.

The Tiffany Network finished in a familiar #1 position on Sunday in prime time as their established schedule was too strong for the rest of the competition and finished UP 6% vs SD 2015. Les’ Legion has finished #1 on the first four days of the May Sweeps.

7P ‘60 Minutes‘ finished #1 overall with an average 10.177 million viewers and a 7.5 rating and 13 share.

8P ‘Madam Secretary‘ finished with an average 9.873 million viewers and a 7.1/12.

9P ‘The Good Wife‘ finished #1 in the time slot with an average 9.047 million viewers and a 6.4/10. The series ends next Sunday with its final episode. For those looking for the conclusion, remember the title of the show.

10P ‘Elementary‘ finished with an average 5.461 million viewers and a 3.6/6.

The Peacock Network presented it newly formed Sunday schedule anchored by ‘Dateline’ and finished with less then half of Les’ Legion, yet finished UP 22.8% vs SD 2015, taking it out of Walt’s World’s share.

7P ‘Little Big Shots‘ rerun finished with an 4.969 average million viewers and a 3.1/5.
8P ‘Little Big Shots‘ finished with an average 9.884 million viewers and a 5.9/10.

9P ‘The Carmichael Show‘ finished with an average 4.562 million viewers and a 2.8/4.

930P ‘Crowded‘ finished with an average 3.239 million viewers and a 2.1/3.

10P ‘Dateline‘ finished #1 in the time slot with an average 5.525 million viewers and a 3.9/7.

The Alphabet Network with a weak Sunday lineup, finished well behind Sarnoff Sity and dropped to third from #2 SD 2015. In fact it was DOWN 28.4% vs SD 2015. Pink papers are about to flow at Mousewitz.

7P ‘America’s Funniest Home Videos‘ finished with an average 5.713 million viewers and a 3.4/6.

8P ‘Once Upon a Time‘ finished with an average 3.808 million viewers and a 2.7/4.

9P ‘The Family‘ finished with an average 3.002 million viewers and a 2.3/4.
10P ‘Quantico‘ finished with an average 3.306 million viewers and a 2.4/4.

The Anima
l Network of Broadcast simply did not have the muscle to move up the line on Sunday, but did increase substantially from last year as it finished UP 8.3% vs SD 2015. Drinks for Murdoch’s Minions.

7P ‘Bob’s Burgers‘ rerun finished with an average 1.708 million viewers and a 1.1/2.
730P ‘The Simpsons‘ rerun finished with an average 1.709 million viewers and a 1.0/2.
9P ‘American Country Countdown Awards‘ finished with an average 3.810 million viewers and a 2.3/4.

The #1 Hispanic Network in America had an average Sunday.

7P ‘Aqui y Ahora‘ finished with a 0.9/2 HH rating.
8P ‘Nuestra Belleza Latina‘ finished with a 1.1/2 HH rating.
10P ‘Sal y Pimienta‘ finished with an average 1.1/2 HH rating.

Sports Programming Sunday

n/a rating ESPN 8P NY Yankees at BOS Red Sox
NBA Playoffs
3.06 rating ABC 1:00 pm CHA Hornets at MIA Heat Game 7
5.00 rating ABC 3:30 pm POR Trail Blazers at GS Warriors Game 1

N/A TNT 8P IND Pacers at TOR Raptors Game 7
NASCAR Sprint Cup Series

3.75 rating FOX 1P Geico 500 (Talladega, AL)
NHL Playoffs

1.36 rating NBC 3P STL Blues at DAL Stars Game 2
0.66 rating NBCSN 8P NASH Predators at SJ Sharks Game 2

0.77 rating CBS 3P Sunday Rain Delay ‘Zurich Classic of New Orleans’

0.19 rating NBCSN 7A ‘Premiere League-Swansea vs Liverpool’
0.82 rating NBCSN 9A ‘Premiere League-Manchester United vs Leicester City’
0.49 rating NBCSN 1130A ‘Premiere League-Southampton vs Manchester City’
Formula One

0.27 rating CNBC 7:00A ‘F1-Russian Grand Prix’

For The Record

CBS finished #1 Sunday in prime time with an average 8.640 million viewers and a 6.1 rating/10 share, UP +488,000 viewers (+6%) vs 8.152 million viewers SD 2015.
NBC finished #2 with an average 6.070 million viewers and a 3.8/6, UP +1.128 million viewers (+22.8%) vs 4.942 million viewers SD 2015.
ABC finished #3 with an average 3.957 million viewers and a 2.7/4, DOWN -1.568 million viewers (-28.4%) vs 5.525 million viewers SD 2015.
FOX finished #4 with an average 3.110 million viewers and a 1.9/3, UP +238,000 viewers (+8.3%) vs 2.872 million viewers SD 2015.
UNI finished with a 1.0/2.
TEL finished with a 0.6/1.

Broadcast (English Speaking) Networks Sunday finished with an average 21.777 million viewers, UP +286,000 viewers (+1.3%) vs 21.491 million viewers SD 2015.

Today In Communication History

On this date in 1941, The Federal Communications Commission agreed to let regular scheduling of TV broadcasts by commercial TV stations begin on July 1, 1941. This was the start of network television.

NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.

Quote Of The Day
‘C-Span…the #1 network among people who died watching tv and no one’s found them yet.’
Larry Wilmore at the 2016 White House Correspondents’ Association Dinner.

Marketing Research
US Millennials Shift Preference From Spending to Saving Money
Almost two-thirds of 18-29-year-olds in the US prefer saving money (66%) as opposed to spending (33%) it, based on a Gallup review of surveys conducted from 2014 through 2016. That represents a significant change from the 2001-2006 period, when an average of 54% of Millennials reported a preference for spending as opposed to saving (43%).
The increasing preference for saving over spending is seen with other age groups, also, although older Americans were less likely to prefer spending in the first place.
Separately, 38% of adults surveyed said they have been spending less in recent months, compared to 28% who reported spending more. Interestingly, those spending more tend to feel that it’s a temporary change, while those spending less have a tendency to feel that this will be a permanent change.

Cinema News

Box Office Weekend 29 April-1 May 2016 (Domestic)
#1 ‘The Jungle Book’ $ 42.44 million in 4,041 theaters
#2 ‘Huntsman’ $ 9.39 million in 3,802 theaters
#3 ‘Keanu’ $ 9.53 million in 2,658 theaters
#4 ‘Mother’s Day’ $ 8.32 million in 3,035 theaters
#5 ‘Barbershop:Next Cut’ $ 6.13 million in 2,310 theaters
#6 ‘Zootopia’ $ 5.01 million in 2,487 theaters
#7 ‘Ratchet & Clank’ $ 4.82 million in 2,891 theaters
#8 ‘The Boss’ $ 4.25 million in 2,823 theaters
#9 ‘Batman vs Superman’ $ 3.81 million in 2,330 theaters
#10 ‘Criminal’ $ 1.33 million in 1,578 theaters

Box Office Weekend 29 April-1 May 2016 (International)

#1 ‘Captain America’ $200.2 million in 37 territories
#2 ‘The Jungle Book’ $ 59.1 million in 53 territories
#3 ‘Zootopia’ $ 9.3 million in 40 territories
#4 ‘The Huntsman’ $ 8.1 million in 61 territories
#5 ‘Kung Fu Panda 3’ $ 2.8 million in 19 territories
#6 ‘Batman vs Superman’ $ 2.6 million in 59 territories
#7 ‘Eddie The Eagle’ $ 1.5 million in 24 territories
#8 ‘The Boss’ $ 1.4 million in 10 territories
#9 ‘The Revenant’ $ 1.1 million in 1 territory

Coming Soon

‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.


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Across The Pond

ITV #1 Sunday in the UK powered by 'The Durrells' as the top program.

ITV #1 Sunday in the UK powered by ‘The Durrells’ as the top program.

The Independent One finished #1 on Sunday in Late Peak.

8P ‘The Durrells‘ finished #1 with an average 5.2 million viewers and a 24.4% share of the available audience.
9P ‘Home Fires’ finished #1 in the time slot with an average 4.3 million viewers and a 20.6% share.

The Big One didn’t have the power on this Sunday.

9P ‘Undercover‘ finished with an average 3.6 million viewers and a 16.9% share.


9P ‘The Silk Road‘ finished with an average 682,100 viewers and a 3.2% share.

Jamie Vardy of Leicester, was voted the 2016 Footballer of the Year by the Football Writers’ Association.

Jamie Vardy of Leicester, was voted the 2016 Footballer of the Year by the Football Writers’ Association.

Down Under

Nine #1 in Australia Sunday as 'The Voice Australia' season premiere & 'Nine News' were the top programs.

Nine #1 in Australia Sunday as ‘The Voice Australia’ season premiere & ‘Nine News’ were the top programs.

Nine began May finishing #1 on Sunday in Australia with a 28.8% share of the available audience.
Seven finished #1 with a 26.7% share.
Ten finished #3 with a 18.5% share of the available audience.
ABC finished #4 with a 17.8% share.
SBS finished #5 in Australia Sunday with a 8.2% share of the available audience.

Top Non-Newscast Programs In Australia Sunday
#1 THE VOICE-Launch Nine 1,400,000 viewers #1 everywhere except Perth

#2 MASTERCHEF AU-Launch TEN 1,012,000 viewers #1 in Perth

#3 GRAND DESIGNS ABC 799,000 viewers Sydney & Melbourne top markets
#4 MIDSOMER MURDERS ABC 795,000 viewers Sydney top market
#5 SUNDAY NIGHT Seven 791,000 viewers Sydney top market

#6 60 MINUTES Nine 722,000 viewers Sydney top market

#7 HOUSE RULES-REVEAL Seven 628,000 viewers Melbourne top market
#8 AFL:SUN PM FOOTBALL Seven 461,000 viewers Melbourne top market
#9 BONDI RESCUE TEN 455,000 viewers Melbourne top market
#10 MODERN FAMILY EP 2 (R) TEN 443,000 viewers Melbourne top market

Top Newscasts In Australia Sunday
#1 NINE NEWS SUNDAY Nine 1,283,000 viewers #1 in Sydney & Brisbane

#2 SEVEN NEWS – SUN Seven 1,169,000 viewers #1 in Melbourne, Adelaide & Perth

#3 ABC NEWS SUNDAY-EV ABC 852,000 viewers Melbourne top market

Monday Australian Overnight TV Ratings

Nine finished #1 for the second straight night on Monday in Australia with a 32.5% share of the available audience.
Seven finished #2 with a 24.1% share.
Ten finished #3 with a 20.0% share of the available audience.
ABC finished #4 with a 19.7% share.
SBS finished #5 Monday in Australia with a 4.9% share of the available audience.

Top Ten Non-Newscast Programs In Australia Monday
#1 THE VOICE Nine 1,409,000 viewers #1 in all markets

#2 A CURRENT AFFAIR Nine 1,112,000 viewers Sydney top market
#3 MASTERCHEF AUSTRALIA TEN 949,000 viewers Melbourne top market
#4 ADELE LIVE IN NEW YORK Nine 830,000 viewers Melbourne top market

#5 FOUR CORNERS ABC 797,000 viewers Melbourne top market

#6 MEDIA WATCH ABC 756,000 viewers Melbourne top market
#7 HOME AND AWAY Seven 755,000 viewers Sydney top market

#8 7.30 ABC 709,000 viewers Sydney top market
#9 THE CHASE AUSTRALIA Seven 688,000 viewers Melbourne top market
#10 AUSTRALIAN STORY ABC 683,000 viewers Sydney top market

Top Newscasts In Australia Monday
#1 SEVEN NEWS Seven 1,158,000 viewers #1 in Perth

A six-month-old boy who died after he was allegedly misdiagnosed at a New South Wales hospital was forced to wait up to four hours for an ambulance because 'paramedics needed lunch', an inquest has heard.

A six-month-old boy who died after he was allegedly misdiagnosed at a New South Wales hospital was forced to wait up to four hours for an ambulance because ‘paramedics needed lunch’, an inquest has heard.

#2 NINE NEWS Nine 1,149,000 viewers #1 in Melbourne & Brisbane

#3 NINE NEWS 6:30 Nine 1,107,000 viewers #1 in Sydney

#4 SEVEN News/TodayTonight Seven 1,094,000 viewers #1 in Adelaide
#5 ABC NEWS ABC 855,000 viewers Melbourne top market

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For continual updates on all things ‘screens’, go to:

In this week’s Media Notes Canonical, go to: 🆕💭📝📎 It’s FREE.

Media Notes Briefs: ‘eMail Loved But Click-Thru Dropping Badly‘ While eMail is vastly preferred by consumers for brand communication, North American eMail click-through rates continue to drop except with one platform- 🆕💡💭🌎💬 It’s Free!

New This Week: Do Consumers Really Know What They Want? 💬 –

Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’💡

Why Don’t You Use Mobile Now?

Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Sunday Night TV Ratings, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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