‘It’s All About Screens.’ This is the Daily Diary of Screens. Sunday, May 1, 2016.
CBS finished #1 broadcast network as 48 Hours‘ was the top program.
In the UK, Friday’s ratings have been delayed. They will be posted when available.
‘Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘Father Brown‘ was the top non-newscast program.
‘The Jungle Book‘ #1 box office in the U.S. weekend 29 April-1 May 2016.
‘Captain America:Civil War‘ #1 at the International box office weekend 29 April-1 May 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 68,041 users and 96,837 clipbooks with 492,406 visitors with over 2.333 million page views. 5 minutes 07 seconds average time spent on spent on site since the beginning. 5 minutes 35 seconds average time spent on site in April. SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Saturday, April 30, 2016 (Posted on May 1, 2016)
The Tiffany Network didn’t give any other networks a chance on Saturday as they pulled out their two biggest ‘NCIS’ guns as reruns and lead into Saturday’s biggest mystery magazine.
8P ‘NCIS‘ (‘React’) rerun finished with an average 4.573 million viewers.
9P ‘NCIS:New Orleans‘ (‘No Man’s Land’) rerun finished with an average 4.846 million viewers.
10P ‘48 Hours‘ (‘Blood In The Sand’) finished #1 with an average 5.179 million viewers.
The Peacock Network had yet another round of NHL Hockey Playoffs and finished #2 on Saturday in prime time. It’s down to eight teams as the Lightening beat the Islanders 4-1 and the Penguins beat the Capitols 2-1.
8P ‘NHL Eastern Conference Playoffs‘ finished with an average 2.471 million viewers.
The Alphabet Network had a concophanie of programming on Saturday. Imagine if you will, what was going through the heads of Walt’s Wizards in compiling this schedule? Why put a rerun comic book piece in the middle of a fresh new evening of meaningful news programming? Get out of Mickey’s Land!
8P ‘Jazz at The White House‘ finished with an average 2.339 million viewers.
9P ‘Marvel’s Agents of SHIELD‘ rerun finished with an average 1.417 million viewers.
10P ‘20/20‘ finished with an average 2.309 million viewers.
The Animal Network of Broadcast had boxing. Nuff said.
8P ‘Premiere Boxing Champions‘ featuring Ortiz vs Berto finished with an average 1.515 million viewers.
For The Record
CBS finished #1 Saturday with an average 4.866 million viewers.
NBC finished #2 with an average 2.471 million viewers.
ABC finished #3 with an average 2.022 million viewers.
FOX finished #4 with an average 1.515 million viewers.
Today In Communication History
On this date in 1988, the final episode of ‘Magnum PI’ aired on CBS.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
Quote Of The Day
‘There is nothing impossible to him who will try.’
Alexander The Great
‘C-Span…the #1 network among people who died watching tv and no one’s found them yet.’
Larry Wilmore at the 2016 White House Correspondents’ Association Dinner.
Smartphone Owners Want In-Store Messaging When In Stores
Some 74% of adult mobile device owners claim to want to receive messages from a store or business during a visit, per a survey of 2,115 US adults (18+) from Euclid Analytics. However, giving consent and choosing when messages are received are important to a sizable share of respondents, although the medium (how they receive the messages) appears to be the most important factor.
Previous research on this topic has yielded conflicting results: that in-store alerts are both welcomed and annoying.
The following data points sourced from recent research.
While smartphone owners continue to have a strong appetite for content on their devices, such as watching video (81% doing so) and playing online games (69%), they are also facing some frustrating challenges, per a report from Accenture. For example, more than 8 in 10 are unhappy with mobile advertising interfering with their experience, more than 6 in 10 are concerned about the security of financial transactions conducted over their devices, and 60% are dissatisfied with their connectivity and experience and would switch providers. The results are based off a survey of 28,000 consumers in 28 global markets.
They may be unhappy with their experiences, but smartphone owners, as noted above in the Accenture survey, are pressing forward with their use of their devices for digital content. In fact, according to a survey from Limelight Networks, the mobile phone has now narrowly displaced the personal computer as the device to which American adults most often download content. As relates to the content downloaded, the results indicate that movies and TV shows, new apps/updates to apps and music are the most frequently downloaded content types. The most frustrating thing about downloading content, per the survey, is the length of time it takes to complete, though interruptions are also frustrating to many.
Netflix Tops HBO
Netflix has overtaken HBO for the first time as the premium TV or subscription video-on-demand service that Americans perceive to have the “best” original content, per a Morgan Stanley survey reported here by Variety. Separate results from the survey show that original content is a major factor in continued membership for 45% of Netflix subscribers, up from 34% last year. Interestingly, Netflix subscribers are heavy media consumers, being more likely to subscribe to HBO, Showtime and Starz than non-Netflix subscribers.
Shorter Tweets Perform Better Than Longer Ones
A Twitter study of 9,000 campaigns points to 9 characteristics that can make Promoted Tweets more successful for direct response advertisers.
Twitter released some surprising findings on factors that can make for successful promoted tweets in direct response advertising campaigns. Twitter and research firm Adaptly analyzed 9,000 direct response campaigns to get a sense of what drives results and what doesn’t. Twitter isolated nine performance factors among these promoted tweets analyzed in this study.
Among the factors of success Twitter looked at were elements specific to tweets: the use of mentions, hashtags, tweet length and the use of caps in tweets.
Tweet length matters: 140 characters can feel like tight reins on marketers’ creativity, but it turns out even shorter can work better for direct response advertisers. The study found that promoted tweets that ranged between just 40 to 60 characters had the lowest CPA, while tweets that ranged between 100 to 120 characters had the highest CPA.
@Mentions aren’t great for DR: While brands have had great success in gaining reach and attention by conversing with each other on Twitter, for direct response, @mentions aren’t necessarily constructive. Of the tweets studied, those that mentioned another handle had six percent lower CTRs and three percent higher cost per link click (CPLC).
Neither are hashtags, apparently: Contrary to conventional wisdom, tweets with even one hashtag, much less many, had 24 percent higher CPAs and three percent lower CTRs, on average, than tweets that did not use hashtags.
Caps drive fewer clicks: Among the tweets analyzed, those that used caps in 20 percent or more of their characters had nine percent lower CTR and two percent higher CPA.
Direct response fundamentals work on Twitter, as well. What’s not all that surprising is that many of the fundamentals of direct response advertising, use of the word “new,” adding a sense of urgency with words like “hurry” and “limited time” — play well on Twitter.
Of the campaigns studied, just 12% of the promoted tweets included urgency terms, yet those tweets had a 10% lower cost per acquisition (CPA) and a 10% higher click-through rate (CTR).
Promoted tweets that included mentions of “new” services, products or features saw a 10% CPA, a 23% boost in CTR and a 26%t lower cost per link click than average.
Business Want ROI On Content Delivery
Marketers’ biggest concerns when investing in content are gaining deeper insights beyond clicks and views (59%) and being able to accurately measure ROI (58%), with fewer concerned with measuring content-driven conversion behavior or deeper content engagement. That’s according to a survey of 500 marketers from Rapt Media, which also found that 60% of business marketers are unable to measure ROI on the content they produce. That brings to mind recent research from Rundown, in which only 18% of content marketers reported a clear understanding of the ROI their content delivers.
Marketers Are Interested In Mobile Push Features
Interest & Investment On Location-Based Targeting Is Playing A More Important Role As Brands Look to Mobile-Focused Technology To Create More Effective Campaigns
Marketing technology is slowly working its way onto the agendas of local marketing executives. According to a survey of “national-to-local” advertisers by Street Fight—referring to big national brands that are focusing on local-level campaigns—many are investigating how mobile-focused marketing technology tools can help create more effective and engaging campaigns.
When asked about the technologies they were interested in exploring, 41% of US national-to-local marketing decision makers said they were interested in exploring mobile push offerings. Nearly a third mentioned real-time location data.
National-to-local advertisers’ interest in mobile push is not surprising given previous reports of its ability to retain mobile users. Research on mobile app retention rates by mobile marketing automation firm Kahuna found that those who opted to receive push notifications were much more likely than those who did not receive such notifications to continue using the app over the 30-, 60-, and 90-day periods studied.
On a similar note, interest and spending on location-based targeting is playing a more important role in mobile marketing campaigns, particularly for in-app advertising.
A separate study from Juniper Research predicted that mobile in-app spending using context or location-based targeted would increase from $13 billion in 2015 to $44 billion by 2020.
Retailers Failing To Meet Customers’ Expectations
Retailers are failing to meet customers’ expectations, averaging an overall performance score of 40% on four core competencies: consistency; content; convenience; and context. That’s according to an IBM evaluation of 550 brick-and-mortar and pure play retailers across 8 different segments and 23 countries. Retailers fared worst in the contextual criteria, as fewer than 1 in 5 analyzed provide personalized name, product content and marketing messages in at least one digital touchpoint.
Only 1 in 5 Consumers Globally Feel That Brands Are Open and Honest. Why Does That Matter?
Brands are facing an “authenticity deficit,” according to a new report from Cohn & Wolfe, which finds just 22% of consumers surveyed around the world agreeing that brands and companies today are open and honest. While brands fared worst on that measure, they didn’t do much better on others: for example, just 1 in 4 respondents agree that brands can be trusted. Likewise, only 1 in 4 feel that brands make the world a better place, and slightly fewer (23%) agree that they uphold high values.
The “authenticity deficit” described appears to exist across the world, based on the survey of 12,000 consumers across 14 markets, though it varies relatively widely across countries. The most positive countries are China and Indonesia, but only 36% and 35% of respondents there, respectively, feel that brands are open and honest. The most negative country, meanwhile, is Sweden, where just 5% agree. The US is right around the global average, with 23% feeling that brands are open and honest.
The importance of authenticity has been outlined in several pieces of research:
◎ A recent study from Havas Worldwide found that honesty/transparency was in the top-3 most important core values consumers feel that brands should embody;
◎ A separate study recently released by Harris Poll showed that dishonesty about products and services is the most damaging scenario for corporate reputations;
◎ An earlier study from Cohn & Wolfe indicated that honest communications about products (91%) and sustainability measures (87%) were 2 of the top 4 behaviors most important for brands to display; and
◎ Research from Initiative demonstrates that trustworthiness and authenticity are 2 of the top 5 brand attributes for Millennials around the globe.
Indeed, the latest Cohn & Wolfe study finds 88% of consumers worldwide saying they would reward a brand for its authenticity. Most commonly, consumers would recommend the brand to others (52%), remain loyal to the brand (49%) and value the brand (48%), though a brand’s authenticity would also attract 1 in 5 to want to work for the company or to invest in it.
So how to define authenticity? According to the study, authenticity depends on how much consumers perceive a brand to be:
◎ Reliable: delivering on promises; being high quality;
◎ Respectful: treating customers well; protecting customer privacy/data; and
◎ Real: communicating honestly; being genuine and real, not artificial; and acting with integrity.
These attributes are important as they relate to how consumers experience the brand, as opposed to attributes such as purposefulness and responsibility, which are attributes that consumers must learn. In fact, the study found that how a brand directly treats the consumer (69%) is more important to respondents than its clarity about its beliefs (59%) and how it treats the planet (55%).
In ranking the most authentic brands (from a base of about 1600), Cohn & Wolfe note that brands performed better on the “reliable” and “respectful” dimensions of authenticity than on their perceptions of being “real.” Of course, the top brands delivered above-average scores on each of those dimensions. As for those top brands? The top 10 are:
Finally, on an industry basis, the automotive sector scored highest, fueled by scores on the “reliable” and “respectful” clusters and in particular on the individual attributes of “high quality” and “treats customer well.” Auto was closely followed by technology, which performed well in each of the authenticity clusters, and particularly strongly in the individual traits of “high quality,” “protects customer data,” and “communicates honestly.” Of note, however, the financial industry out-performed the technology industry in terms of customer data protection, with this supported by other research finding that customers are most trusting of financial institutions to protect their data.
The industries that are least authentic? The telecommunications industry, and just above it, the health industry. Both had trouble with the “real” authenticity cluster, particularly with communicating honestly and being seen as genuine and real, not artificial.
About the Data: Cohn & Wolfe describes its methodology in part as follows:
“Building on the past insights from our three annual reports, we have compiled – for the first time – the Authentic 100, a list of the highest ranking brands in the world, based on consumer perception of authenticity. We surveyed 12,000 consumers in 14 markets on more than 1,600 brands. Research was conducted in Brazil, China, France, Germany, India, Indonesia, Italy, Hong Kong, Singapore, Spain, Sweden, United Arab Emirates, the United Kingdom and the United States from September through October 2015.”
Box Office Weekend 29 April-1 May 2016 (Domestic)
#1 ‘The Jungle Book’ $ 42.44 million in 4,041 theaters
#2 ‘Huntsman’ $ 9.39 million in 3,802 theaters
#3 ‘Keanu’ $ 9.53 million in 2,658 theaters
#4 ‘Mother’s Day’ $ 8.32 million in 3,035 theaters
#5 ‘Barbershop:Next Cut’ $ 6.13 million in 2,310 theaters
#6 ‘Zootopia’ $ 5.01 million in 2,487 theaters
#7 ‘Ratchet & Clank’ $ 4.82 million in 2,891 theaters
#8 ‘The Boss’ $ 4.25 million in 2,823 theaters
#9 ‘Batman vs Superman’ $ 3.81 million in 2,330 theaters
#10 ‘Criminal’ $ 1.33 million in 1,578 theaters
Box Office Weekend 29 April-1 May 2016 (International)
#1 ‘Captain America’ $200.2 million in 37 territories
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
Ratings have been delayed. Will be posted when available.
Seven finished #1 Saturday in Australia with a 29.5% share of the available audience.
Nine finished #2 with a 26.3% share.
ABC finished #3 with a 20.0% share of the available audience.
Ten finished #4 with a 15.9% share.
ABC finished #5 Saturday in Australia with a 8.3% share of the available audience.
Top Ten Non-Newscast Programs In Australia Saturday
#1 FATHER BROWN ABC 756,000 viewers #1 in Sydney & Brisbane
#2 DCI BANKS ABC 631,000 viewers Sydney top market
#3 GARDENING AUSTRALIA ABC 518,000 viewers Melbourne top market
#4 THE LEGO MOVIE Nine 435,000 viewers Sydney & Melbourne top markets
#5 AFL:SAT NIGHT FOOTBALL Seven 407,000 viewers #1 in Melbourne
#6 GETAWAY Nine 372,000 viewers Sydney top market
#7 AFL:SAT NT FOOTBALL–POST Seven 372,000 viewers #1 in Adelaide
#8 AFL:SatAfternoonFootball Seven 344,000 viewers #1 in Perth
#9 BONDI VET TEN 308,000 viewers Melbourne top market
#10 AFL:SAT NT FOOTBALL–PRE Seven 294,000 viewers Melbourne top market
Top Newscasts In Australia Saturday
#1 SEVEN NEWS – SAT Seven 933,000 viewers #1 in Melbourne, Adelaide & Perth
#2 ABC NEWS-SA ABC 846,000 viewers #1 in Brisbane
#3 NINE NEWS SATURDAY Nine 838,000 viewers #1 in Sydney
#4 TEN EYEWITNESS NEWS SAT TEN 320,000 viewers Melbourne top market
#5 WEEKEND SUNRISE – SAT Seven 297,000 viewers Sydney top market
SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
Sunday Australian Overnight TV Ratings
SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine began May finishing #1 on Sunday in Australia with a 28.8% share of the available audience.
Seven finished #1 with a 26.7% share.
Ten finished #3 with a 18.5% share of the available audience.
ABC finished #4 with a 17.8% share.
SBS finished #5 in Australia Sunday with a 8.2% share of the available audience.
Top Non-Newscast Programs In Australia Sunday
#1 THE VOICE-Launch Nine 1,400,000 viewers #1 everywhere except Perth
#2 MASTERCHEF AU-Launch TEN 1,012,000 viewers #1 in Perth
#3 GRAND DESIGNS ABC 799,000 viewers Sydney & Melbourne top markets
#4 MIDSOMER MURDERS ABC 795,000 viewers Sydney top market
#5 SUNDAY NIGHT Seven 791,000 viewers Sydney top market
#6 60 MINUTES Nine 722,000 viewers Sydney top market
#7 HOUSE RULES-REVEAL Seven 628,000 viewers Melbourne top market
#8 AFL:SUN PM FOOTBALL Seven 461,000 viewers Melbourne top market
#9 BONDI RESCUE TEN 455,000 viewers Melbourne top market
#10 MODERN FAMILY EP 2 (R) TEN 443,000 viewers Melbourne top market
Top Newscasts In Australia Sunday
#1 NINE NEWS SUNDAY Nine 1,283,000 viewers #1 in Sydney & Brisbane
#2 SEVEN NEWS – SUN Seven 1,169,000 viewers #1 in Melbourne, Adelaide & Perth
#3 ABC NEWS SUNDAY-EV ABC 852,000 viewers Melbourne top market
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Media Notes Briefs: ‘eMail Loved But Click-Thru Dropping Badly‘ While eMail is vastly preferred by consumers for brand communication, North American eMail click-through rates continue to drop except with one platform- http://eepurl.com/bXUWlL 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page