‘It’s All About Screens.’ This is the Daily Diary of Screens. Thursday, April 28, 2016.
FOX finished #1 broadcast network but Empire‘ was the top program.
In the UK, ITV finished #1 as ‘Scott & Bailey and MasterChef‘ tied as the top program in Late Peak while ‘Coronation Street’ was the top soap. Soap won it for ITV Wednesday.
‘Nine‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘Married At First Sight‘ Finale was the top non-newscast program.
‘The Jungle Book‘ #1 box office in the U.S. weekend 22-24 April 2016.
‘The Jungle Book‘ #1 at the International box office weekend 22-24 April 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 66,530 users and 94,679 clipbooks with 482,278 visitors with over 2.333 million page views. 5 minutes 06 seconds average time spent on spent on site since the beginning. 5 minutes 54 seconds average time spent on site in March. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Wednesday, April 27, 2016 (Posted on April 28, 2016)
The Animal Network of Broadcast
8P ‘Rosewood‘ finished with an average 4.779 million viewers and a 3.5/6 as the team added a new member. Not sure why. But then again, this is Murdochville.
9P ‘Empire‘ (‘More Than A Kin’) finished #1 overall with an average 9.845 million viewers and a 7.0/11.
The Tiffany Network
8P ‘Survivor‘ finished with an average 9.328 million viewers and a 5.8/10.
9P ‘Criminal Minds‘ rerun finished with an average 5.508 million viewers and a 3.3/5.
10P ‘Criminal Minds:Beyond Borders‘ finished #1 in the time slot with an average 6.489 million viewers and a 4.2/7, as the team saved part of a family in Mexico.
The Alphabet Network
8P ‘The Middle‘ finished #1 on the network Wednesday with an average 6.657 million viewers and a 4.6/8. Yup. Ms Heaton has another winner.
830P ‘The Goldbergs‘ finished with an average 5.809 million viewers and a 4.1/7.
9P ‘Modern Family‘ rerun finished with an average 4.947 million viewers and a 3.6/6.
930P ‘blackish‘ finished with an average 4.998 million viewers and a 3.3/5.
10P ‘Nashville‘ finished with an average 3.841 million viewers and a 2.9/5.
The Peacock Network
8P ‘Heartbeat‘ finished #1 on the network Wednesday with an average 4.690 million viewers and a 2.9/5.
9P ‘Law & Order:SVU‘ rerun finished with an average 3.826 million viewers and a 2.5/4.
10P ‘Chicago PD‘ rerun finished with an average 3.764 million viewers and a 2.6/4.
The Little Network That Couldn’t tried.
8P ‘Arrow‘ finished with an average 2.284 million viewers and a 1.6/2.
9P ‘Supernatural‘ finished with an average 1.671 million viewers and a 1.2/2.
For The Record
FOX finished #1 Wednesday with an average 7.312 million viewers and a 5.3 rating/8 share.
CBS finished #2 with an average 7.108 million viewers and a 4.4/7.
ABC finished #3 with an average 5.016 million viewers and a 3.6/6.
NBC finished #4 with an average 4.093 million viewers and a 2.6/4.
TNT finished #1 cable network on Wednesday and #5 overall with an average 3.219 million viewers.
FOXNC finished #6 with an average 2.530 million viewers.
TBS finished #7 with an average 2.277 million viewers.
UNI finished #8 with an average 2.048 million viewers and a 1.2/2.
The CW finished #9 with an average 1.978 million viewers and a 1.4/2.
HGTV finished #10 with an average 1.385 million viewers.
History finished #11 with an average 1.372 million viewers.
TEL finished #12 with an average 1.300 million viewers and a 0.8/1.
ADSM finished #13 with an average 1.255 million viewers.
LIF finished #14 with an average 1.254 million viewers.
MSNBC finished #15 with an average 1.120 million viewers.
Total estimated viewership (including) all language networks in prime time on Wednesday finished with an estimated 52.456 million viewers. For non English Speaking Broadcast networks, total estimated 49.149 million viewers.
Broadcast (English Speaking) Networks finished Wednesday in prime time with an average 25.507 million viewers (51.9%).
Cable (of the Top 150 Programs in prime time) Networks finished Wednesday in prime time with an average 23.601 million viewers (48.1%).
Today In Communication History
On this date in 1939, Allan B DuMont Laboratories starts to market television receivers in US—the first company to do so. Fortune magazine reports that Paramount Pictures has an arrangement to buy shares in the company to fund television research, the first Hollywood major (or film interest of any kind) to make a move into television.
On this date in 1942, a VHF radio multi-channel telephone link was converted to frequency modulation for the first time.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
Quote Of The Day
‘The image is more than an idea. It is a vortex or cluster of fused ideas and is endowed with energy.’
Smartphone Owners Want In-Store Messaging When In Stores
Some 74% of adult mobile device owners claim to want to receive messages from a store or business during a visit, per a survey of 2,115 US adults (18+) from Euclid Analytics. However, giving consent and choosing when messages are received are important to a sizable share of respondents, although the medium (how they receive the messages) appears to be the most important factor.
Previous research on this topic has yielded conflicting results: that in-store alerts are both welcomed and annoying.
The following data points sourced from recent research.
While smartphone owners continue to have a strong appetite for content on their devices, such as watching video (81% doing so) and playing online games (69%), they are also facing some frustrating challenges, per a report from Accenture. For example, more than 8 in 10 are unhappy with mobile advertising interfering with their experience, more than 6 in 10 are concerned about the security of financial transactions conducted over their devices, and 60% are dissatisfied with their connectivity and experience and would switch providers. The results are based off a survey of 28,000 consumers in 28 global markets.
They may be unhappy with their experiences, but smartphone owners, as noted above in the Accenture survey, are pressing forward with their use of their devices for digital content. In fact, according to a survey from Limelight Networks, the mobile phone has now narrowly displaced the personal computer as the device to which American adults most often download content. As relates to the content downloaded, the results indicate that movies and TV shows, new apps/updates to apps and music are the most frequently downloaded content types. The most frustrating thing about downloading content, per the survey, is the length of time it takes to complete, though interruptions are also frustrating to many.
Netflix Tops HBO
Netflix has overtaken HBO for the first time as the premium TV or subscription video-on-demand service that Americans perceive to have the “best” original content, per a Morgan Stanley survey reported here by Variety. Separate results from the survey show that original content is a major factor in continued membership for 45% of Netflix subscribers, up from 34% last year. Interestingly, Netflix subscribers are heavy media consumers, being more likely to subscribe to HBO, Showtime and Starz than non-Netflix subscribers.
Business Want ROI On Content Delivery
Marketers’ biggest concerns when investing in content are gaining deeper insights beyond clicks and views (59%) and being able to accurately measure ROI (58%), with fewer concerned with measuring content-driven conversion behavior or deeper content engagement. That’s according to a survey of 500 marketers from Rapt Media, which also found that 60% of business marketers are unable to measure ROI on the content they produce. That brings to mind recent research from Rundown, in which only 18% of content marketers reported a clear understanding of the ROI their content delivers.
Marketers Are Interested In Mobile Push Features
Interest & Investment On Location-Based Targeting Is Playing A More Important Role As Brands Look to Mobile-Focused Technology To Create More Effective Campaigns
Marketing technology is slowly working its way onto the agendas of local marketing executives. According to a survey of “national-to-local” advertisers by Street Fight—referring to big national brands that are focusing on local-level campaigns—many are investigating how mobile-focused marketing technology tools can help create more effective and engaging campaigns.
When asked about the technologies they were interested in exploring, 41% of US national-to-local marketing decision makers said they were interested in exploring mobile push offerings. Nearly a third mentioned real-time location data.
National-to-local advertisers’ interest in mobile push is not surprising given previous reports of its ability to retain mobile users. Research on mobile app retention rates by mobile marketing automation firm Kahuna found that those who opted to receive push notifications were much more likely than those who did not receive such notifications to continue using the app over the 30-, 60-, and 90-day periods studied.
On a similar note, interest and spending on location-based targeting is playing a more important role in mobile marketing campaigns, particularly for in-app advertising.
A separate study from Juniper Research predicted that mobile in-app spending using context or location-based targeted would increase from $13 billion in 2015 to $44 billion by 2020.
Retailers Failing To Meet Customers’ Expectations
Retailers are failing to meet customers’ expectations, averaging an overall performance score of 40% on four core competencies: consistency; content; convenience; and context. That’s according to an IBM evaluation of 550 brick-and-mortar and pure play retailers across 8 different segments and 23 countries. Retailers fared worst in the contextual criteria, as fewer than 1 in 5 analyzed provide personalized name, product content and marketing messages in at least one digital touchpoint.
Only 1 in 5 Consumers Globally Feel That Brands Are Open and Honest. Why Does That Matter?
Brands are facing an “authenticity deficit,” according to a new report from Cohn & Wolfe, which finds just 22% of consumers surveyed around the world agreeing that brands and companies today are open and honest. While brands fared worst on that measure, they didn’t do much better on others: for example, just 1 in 4 respondents agree that brands can be trusted. Likewise, only 1 in 4 feel that brands make the world a better place, and slightly fewer (23%) agree that they uphold high values.
The “authenticity deficit” described appears to exist across the world, based on the survey of 12,000 consumers across 14 markets, though it varies relatively widely across countries. The most positive countries are China and Indonesia, but only 36% and 35% of respondents there, respectively, feel that brands are open and honest. The most negative country, meanwhile, is Sweden, where just 5% agree. The US is right around the global average, with 23% feeling that brands are open and honest.
The importance of authenticity has been outlined in several pieces of research:
◎ A recent study from Havas Worldwide found that honesty/transparency was in the top-3 most important core values consumers feel that brands should embody;
◎ A separate study recently released by Harris Poll showed that dishonesty about products and services is the most damaging scenario for corporate reputations;
◎ An earlier study from Cohn & Wolfe indicated that honest communications about products (91%) and sustainability measures (87%) were 2 of the top 4 behaviors most important for brands to display; and
◎ Research from Initiative demonstrates that trustworthiness and authenticity are 2 of the top 5 brand attributes for Millennials around the globe.
Indeed, the latest Cohn & Wolfe study finds 88% of consumers worldwide saying they would reward a brand for its authenticity. Most commonly, consumers would recommend the brand to others (52%), remain loyal to the brand (49%) and value the brand (48%), though a brand’s authenticity would also attract 1 in 5 to want to work for the company or to invest in it.
So how to define authenticity? According to the study, authenticity depends on how much consumers perceive a brand to be:
◎ Reliable: delivering on promises; being high quality;
◎ Respectful: treating customers well; protecting customer privacy/data; and
◎ Real: communicating honestly; being genuine and real, not artificial; and acting with integrity.
These attributes are important as they relate to how consumers experience the brand, as opposed to attributes such as purposefulness and responsibility, which are attributes that consumers must learn. In fact, the study found that how a brand directly treats the consumer (69%) is more important to respondents than its clarity about its beliefs (59%) and how it treats the planet (55%).
In ranking the most authentic brands (from a base of about 1600), Cohn & Wolfe note that brands performed better on the “reliable” and “respectful” dimensions of authenticity than on their perceptions of being “real.” Of course, the top brands delivered above-average scores on each of those dimensions. As for those top brands? The top 10 are:
Finally, on an industry basis, the automotive sector scored highest, fueled by scores on the “reliable” and “respectful” clusters and in particular on the individual attributes of “high quality” and “treats customer well.” Auto was closely followed by technology, which performed well in each of the authenticity clusters, and particularly strongly in the individual traits of “high quality,” “protects customer data,” and “communicates honestly.” Of note, however, the financial industry out-performed the technology industry in terms of customer data protection, with this supported by other research finding that customers are most trusting of financial institutions to protect their data.
The industries that are least authentic? The telecommunications industry, and just above it, the health industry. Both had trouble with the “real” authenticity cluster, particularly with communicating honestly and being seen as genuine and real, not artificial.
About the Data: Cohn & Wolfe describes its methodology in part as follows:
“Building on the past insights from our three annual reports, we have compiled – for the first time – the Authentic 100, a list of the highest ranking brands in the world, based on consumer perception of authenticity. We surveyed 12,000 consumers in 14 markets on more than 1,600 brands. Research was conducted in Brazil, China, France, Germany, India, Indonesia, Italy, Hong Kong, Singapore, Spain, Sweden, United Arab Emirates, the United Kingdom and the United States from September through October 2015.”
Box Office Weekend 22-24 April 2016 (Domestic)
#1 ‘The Jungle Book’ $ 60.80 million in 4,028 theaters
#2 ‘Huntsman’ $ 20.08 million in 3.791 theaters
#3 ‘Barbershop:Next Cut’ $ 10.83 million in 2,676 theaters
#4 ‘Zootopia’ $ 6.61 million in 2,798 theaters
#5 ‘The Boss’ $ 6.08 million in 3,375 theaters
#6 ‘Batman vs Superman’ $ 5.52 million in 3.066 theaters
#7 ‘Criminal’ $ 3.10 million in 2.683 theaters
#8 ‘My Big Fat Greek Wed..’$ 2.10 million in 1,749 theaters
#9 ‘Compadres’ $ 1.35 million in 368 theaters
#10 ‘Eye In The Sky’ $ 1.22 million in 838 theaters
Box Office Weekend 22-24 April 2016 (International)
#1 ‘The Jungle Book’ $ 96.0 million in 50 territories
#2 ‘Huntsman’ $ 32.1 million in 62 territories
#3 ‘Zootopia’ $ 10.8 million in 54 territories
#4 ‘Batman vs Superman’ $ 8.1 million in 54 territories
#5 ‘Crew’ $ 5.0 million in 38 territories
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
The Independent One
7P ‘Emmerdale‘ finished with an average 5.3 million viewers and a 32% share.
730P ‘Coronation Street‘ finished with an average 6.1 million viewers and a 33% share.
8P ‘Tonight at the Palladium‘ finished with an average 2.5 million viewers and a 12% share.
9P ‘Scott & Bailey‘ series finale finished with an average 4.2 million viewers and a 20% share.
The Big One
8P ‘EastEnders’ finished with an average 5.4 million viewers and a 25.% share.
9P ‘MasterChef‘ finished with an average 4.2 million viewers and a 20% share.
The Big Four
8P ‘The Supervet‘ finished with an average 1.7 million viewers and an 8% share.
9P ‘24 Hours in Police Custody‘ finished with an average 1.2 million viewers and a 6% share.
The Little Two
8P ‘Caravanner of the Year‘ finished with an average 1.6 million viewers and an 8% share.
9P ‘Mary Beard’s Ultimate Rome: Empire Without Limit‘ finished with an average 1.6 million viewers and an 8% share.
The Viacom Five
8P ‘GPs: Behind Closed Doors‘ finished with an average 941,000 viewers and a 5% share.
9P ‘Can’t Pay? We’ll Take It Away‘ finished with an average 1.2 million viewers and a 5% share.
Nine finished #1 on Wednesday in Australia with a 29.3% share of the available audience.
Seven finished #2 Wednesday with a 28.7% share.
ABC & Ten finished in a tie for #3 with a 16.9% share of the available audience.
SBS finished #5 in Australia Wednesday with an 8.2% share of the available audience.
Top Ten Non-Newscast Programs In Australia Wednesday
#1 MARRIED @ 1st SIGHT-FollowUp Nine 1,110,000 viewers #1 everywhere except Perth
#2 MARRIED @ 1st SIGHT-FINALE Nine 1,048,000 viewers #1 in Perth
#3 A CURRENT AFFAIR Nine 898,000 viewers Sydney top market
#4 HOME AND AWAY Seven 772,000 viewers Sydney top market
#5 HOUSE RULES-LAUNCH Seven 718,000 viewers Melbourne top market
#6 ROYAL EDINBURGH MILITARY
TATTOO 2016 Seven 690,000 viewers Melbourne top market
#7 7.30 ABC 642,000 viewers Melbourne top market
#8 THE CHASE AUSTRALIA Seven 639,000 viewers Melbourne top market
#9 HOT SEAT Nine 624,000 viewers Sydney top market
#10 WEEKLY c CHAS PICKERING ABC 618,000 viewers Melbourne top market
Top Newscasts in Australia Wednesday
#1 SEVEN NEWS Seven 1,103,000 viewers Melbourne, Adelaide & Perth top markets
#2 SEVEN News/TodayTonight Seven 1,062,000 viewers Melbourne top market
#3 NINE NEWS Nine 1,031,000 viewers Sydney & Brisbane top markets
#4 NINE NEWS 6:30 Nine 963,000 viewers Melbourne top market
#5 ABC NEWS ABC 830,000 viewers Melbourne top market
THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
Thursday Australian Overnight TV Ratings
THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
With all of the rules in the kitchen and first dates out of the way,
Nine finished #1 Thursday in Australia with a 28.4% share of the available audience
Seven finished #2 with a 27.7% share.
ABC finished #3 with a 19.2% share of the available audience.
Ten finished #4 with a 17.7% share.
SBS finished #5 Thursday in Australia with a 6.8% share of the available audience.
Top Ten Non-Newscast Programs In Australia Thursday
#1 A CURRENT AFFAIR Nine 839,000 271,000 245,000 148,000 92,000 83,000
#2 THE CHECKOUT ABC 802,000 250,000 223,000 126,000 89,000 113,000
#3 HOME AND AWAY Seven 767,000 216,000 192,000 173,000 77,000 109,000
#4 7.30 ABC 733,000 237,000 190,000 133,000 82,000 92,000
#5 HOUSE RULES-THU Seven 686,000 213,000 149,000 146,000 65,000 113,000
#6 THE CHASE AUSTRALIA Seven 629,000 191,000 181,000 105,000 61,000 92,000
#7 JANET KING ABC 628,000 205,000 153,000 118,000 66,000 86,000
#8 HOT SEAT Nine 589,000 164,000 205,000 140,000 40,000 40,000
#9 GOGGLEBOX TEN 548,000 129,000 232,000 50,000 66,000 71,000
#10 FAMILY FEUD TEN 542,000 133,000 186,000 97,000 48,000 78,000
Top Newscasts In Australia Thursday
#1 SEVEN NEWS Seven 1,054,000 262,000 270,000 193,000 131,000 198,000
#2 NINE NEWS Nine 971,000 267,000 363,000 200,000 81,000 60,000
#3 SEVEN News/TodayTonight Seven 968,000 241,000 272,000 168,000 111,000 175,000
#4 NINE NEWS 6:30 Nine 933,000 260,000 343,000 179,000 89,000 62,000
#5 ABC NEWS ABC 795,000 241,000 235,000 125,000 87,000 108,000
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Media Notes Briefs: ‘eMail Loved But Click-Thru Dropping Badly‘ While eMail is vastly preferred by consumers for brand communication, North American eMail click-through rates continue to drop except with one platform- http://eepurl.com/bXUWlL 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Duke Ellington & Cat Anderson