‘It’s All About Screens.’ This is the Daily Diary of Screens. Tuesday, April 26, 2016.
NBC finished #1 broadcast network but CBS’ ‘NCIS‘ rerun was the top program.
In the UK, BBC One finished #1 as ‘The A Word’ finale was the top program.
‘Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘My Kitchen Rules‘ Grand Final was the top non-newscast program.
‘The Jungle Book‘ #1 box office in the U.S. weekend 22-24 April 2016.
‘The Jungle Book‘ #1 at the International box office weekend 22-24 April 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 66,530 users and 94,679 clipbooks with 482,278 visitors with over 2.333 million page views. 5 minutes 06 seconds average time spent on spent on site since the beginning. 5 minutes 54 seconds average time spent on site in March. WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Tuesday, April 26, 2016 (Posted on April 27, 2016)
The Peacock Network found a way to win Tuesday…have CBS have reruns of two of its biggest shows on television. Sarnoff Sity wins by default but was UP +35.5% vs SD 2015.
8P ‘The Voice‘ finished with an average 9.929 million viewers and a 6.6/11.
9P ‘Chicago Med‘ finished #1 in the time slot with an average 8.962 million viewers and a 5.9/9.
10P ‘Chicago Fire‘ finished #1 in the time slot with an average 8.260 million viewers and a 5.5/9
The Tiffany Network let its rookies program’s finale perform all on its own without the power of first run programming of the world’s most watched television drama. People will watch a Gibbs marathon all night long. But on Tuesday, Les’ Legions were DOWN a whopping -34.7% vs same day 2015.
8P ‘NCIS‘ (‘Déjá Vu’) had a 01.19.16 rerun and it still finished #1 with an average 10.089 million viewers and a 6.1/10.
9P ‘NCIS:New Orleans‘ had a 01.19.16 rerun and it finished with an average 8.589 million viewers and a 5.4/8.
10P ‘Limitless‘ series finale finished with an average 5.706 million viewers and a 3.5/6. It was in a nutshell, emblematic of all that was right and all that was wrong with this attempt to make a movie a tv series. It did however have a semi-happy ending.
The Alphabet Network wasn’t even a factor on Tuesday as it finished in the lower middle of the pack as it dropped like a rock, finishing DOWN -53.6% vs SD 2015.
8P ‘Fresh Off The Boat‘ finished with an average 4.674 million viewers and a 3.4/6.
830P ‘The Real O’Neals‘ finished with an average 3.483 million viewers and a 2.3/4.
9P ‘Marvel’s Agents of SHIELD‘ finished wth an average 3.252 million viewers and a 2.1/3.
10P ‘Beyond The Tank‘ finished with an average 2.072 million viewers and a 1.5/2.
The Little Network That Couldn’t, did. And WarnerLes Net has its eyes on Walt’s World. It finished DOWN -10.5% vs SD 2015.
8P ‘The Flash‘ finished with an average 3.365 million viewers and a 2.3/4
9P ‘Containment‘ finished with an average 1.653 million viewers and a 1.1/2.
The #1 Hispanic Network in America had a strong Tuesday a ‘Pasión’ exploded.
8P ‘Camino Hacia Destino‘ finished with an average 2.215 million viewers and a 1.1/2.
9P ‘Pasión y Poder‘ finished as the #1 Hispanic program Tuesday with an average 2.645 million viewers and a 1.3/2.
10P ‘Hotel De Los Secretos‘ finished with an average 1.978 million viewers and a 1.0/2.
The Animal Network failed miserably Tuesday with a new girl. She may have been new but she was no flash as Murdoch’s Minions finished DOWN -18.9% vs SD 2015.
8P ‘New Girl‘ finished with an average 2.467 million viewers and a 1.7/3.
830P ‘Grandfathered‘ finished with an average 1.854 million viewers and a 1.4/2.
9P ‘New Girl‘ finished with an average 1.965 million viewers and a 1.5/2.
930P ‘New Girl‘ rerun finished with an average 1.784 million viewers and a 1.5/2.
For The Record
NBC finished #1 Tuesday with and average 9.050 million viewers and a 6.0 rating/10 share, UP +2.373 million viewers (+35.5%) vs 6.677 million viewers SD 2015.
CBS finished #2 Tuesday with an average 8.128 million viewers and a 5.0/8, DOWN -4.316 million viewers (-34.7%) vs 12.444 million viewers SD 2015..
ABC finished #3 with an average 3.134 million viewers and a 2.1/3, DOWN -3.621 million viewers (-53.6%) vs 6.755 million viewers SD 2015.
The CW finished with an average 2.509 million viewers and a 1.7/3, DOWN -294,000 viewers (-10.5%) vs 2.803 million viewers 2015.
Univision finished with an average 2.279 million viewers and a 1.1/2
FOX finished with an average 2.018 million viewers and a 1.5/2, DOWN -471,000 viewers (-18.9%) vs 2.489 million viewers SD 2015.
TEL finished with an average 1.600 million viewers and an 0.8/1.
Total estimated viewers Tuesday in prime time was 50.638 million viewers.
Broadcast (English Speaking) Networks finished Tuesday in prime time with an estimated 24.839 million viewers (49.1%), DOWN -6.329 million viewers (-20.3%) vs 31.168 million viewers SD 2015.
Cable (Among Top 150 Programs) Networks finished Tuesday in prime time with an estimated 25.799 million viewers (50.9% share).
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
Quote Of The Day
‘The image is more than an idea. It is a vortex or cluster of fused ideas and is endowed with energy.’
Smartphone Owners Want In-Store Messaging When In Stores
Some 74% of adult mobile device owners claim to want to receive messages from a store or business during a visit, per a survey of 2,115 US adults (18+) from Euclid Analytics. However, giving consent and choosing when messages are received are important to a sizable share of respondents, although the medium (how they receive the messages) appears to be the most important factor.
Previous research on this topic has yielded conflicting results: that in-store alerts are both welcomed and annoying.
The following data points sourced from recent research.
While smartphone owners continue to have a strong appetite for content on their devices, such as watching video (81% doing so) and playing online games (69%), they are also facing some frustrating challenges, per a report from Accenture. For example, more than 8 in 10 are unhappy with mobile advertising interfering with their experience, more than 6 in 10 are concerned about the security of financial transactions conducted over their devices, and 60% are dissatisfied with their connectivity and experience and would switch providers. The results are based off a survey of 28,000 consumers in 28 global markets.
They may be unhappy with their experiences, but smartphone owners, as noted above in the Accenture survey, are pressing forward with their use of their devices for digital content. In fact, according to a survey from Limelight Networks, the mobile phone has now narrowly displaced the personal computer as the device to which American adults most often download content. As relates to the content downloaded, the results indicate that movies and TV shows, new apps/updates to apps and music are the most frequently downloaded content types. The most frustrating thing about downloading content, per the survey, is the length of time it takes to complete, though interruptions are also frustrating to many.
Netflix Tops HBO
Netflix has overtaken HBO for the first time as the premium TV or subscription video-on-demand service that Americans perceive to have the “best” original content, per a Morgan Stanley survey reported here by Variety. Separate results from the survey show that original content is a major factor in continued membership for 45% of Netflix subscribers, up from 34% last year. Interestingly, Netflix subscribers are heavy media consumers, being more likely to subscribe to HBO, Showtime and Starz than non-Netflix subscribers.
Business Want ROI On Content Delivery
Marketers’ biggest concerns when investing in content are gaining deeper insights beyond clicks and views (59%) and being able to accurately measure ROI (58%), with fewer concerned with measuring content-driven conversion behavior or deeper content engagement. That’s according to a survey of 500 marketers from Rapt Media, which also found that 60% of business marketers are unable to measure ROI on the content they produce. That brings to mind recent research from Rundown, in which only 18% of content marketers reported a clear understanding of the ROI their content delivers.
Retailers Failing To Meet Customers’ Expectations
Retailers are failing to meet customers’ expectations, averaging an overall performance score of 40% on four core competencies: consistency; content; convenience; and context. That’s according to an IBM evaluation of 550 brick-and-mortar and pure play retailers across 8 different segments and 23 countries. Retailers fared worst in the contextual criteria, as fewer than 1 in 5 analyzed provide personalized name, product content and marketing messages in at least one digital touchpoint.
Only 1 in 5 Consumers Globally Feel That Brands Are Open and Honest. Why Does That Matter?
Brands are facing an “authenticity deficit,” according to a new report from Cohn & Wolfe, which finds just 22% of consumers surveyed around the world agreeing that brands and companies today are open and honest. While brands fared worst on that measure, they didn’t do much better on others: for example, just 1 in 4 respondents agree that brands can be trusted. Likewise, only 1 in 4 feel that brands make the world a better place, and slightly fewer (23%) agree that they uphold high values.
The “authenticity deficit” described appears to exist across the world, based on the survey of 12,000 consumers across 14 markets, though it varies relatively widely across countries. The most positive countries are China and Indonesia, but only 36% and 35% of respondents there, respectively, feel that brands are open and honest. The most negative country, meanwhile, is Sweden, where just 5% agree. The US is right around the global average, with 23% feeling that brands are open and honest.
The importance of authenticity has been outlined in several pieces of research:
◎ A recent study from Havas Worldwide found that honesty/transparency was in the top-3 most important core values consumers feel that brands should embody;
◎ A separate study recently released by Harris Poll showed that dishonesty about products and services is the most damaging scenario for corporate reputations;
◎ An earlier study from Cohn & Wolfe indicated that honest communications about products (91%) and sustainability measures (87%) were 2 of the top 4 behaviors most important for brands to display; and
◎ Research from Initiative demonstrates that trustworthiness and authenticity are 2 of the top 5 brand attributes for Millennials around the globe.
Indeed, the latest Cohn & Wolfe study finds 88% of consumers worldwide saying they would reward a brand for its authenticity. Most commonly, consumers would recommend the brand to others (52%), remain loyal to the brand (49%) and value the brand (48%), though a brand’s authenticity would also attract 1 in 5 to want to work for the company or to invest in it.
So how to define authenticity? According to the study, authenticity depends on how much consumers perceive a brand to be:
◎ Reliable: delivering on promises; being high quality;
◎ Respectful: treating customers well; protecting customer privacy/data; and
◎ Real: communicating honestly; being genuine and real, not artificial; and acting with integrity.
These attributes are important as they relate to how consumers experience the brand, as opposed to attributes such as purposefulness and responsibility, which are attributes that consumers must learn. In fact, the study found that how a brand directly treats the consumer (69%) is more important to respondents than its clarity about its beliefs (59%) and how it treats the planet (55%).
In ranking the most authentic brands (from a base of about 1600), Cohn & Wolfe note that brands performed better on the “reliable” and “respectful” dimensions of authenticity than on their perceptions of being “real.” Of course, the top brands delivered above-average scores on each of those dimensions. As for those top brands? The top 10 are:
Finally, on an industry basis, the automotive sector scored highest, fueled by scores on the “reliable” and “respectful” clusters and in particular on the individual attributes of “high quality” and “treats customer well.” Auto was closely followed by technology, which performed well in each of the authenticity clusters, and particularly strongly in the individual traits of “high quality,” “protects customer data,” and “communicates honestly.” Of note, however, the financial industry out-performed the technology industry in terms of customer data protection, with this supported by other research finding that customers are most trusting of financial institutions to protect their data.
The industries that are least authentic? The telecommunications industry, and just above it, the health industry. Both had trouble with the “real” authenticity cluster, particularly with communicating honestly and being seen as genuine and real, not artificial.
About the Data: Cohn & Wolfe describes its methodology in part as follows:
“Building on the past insights from our three annual reports, we have compiled – for the first time – the Authentic 100, a list of the highest ranking brands in the world, based on consumer perception of authenticity. We surveyed 12,000 consumers in 14 markets on more than 1,600 brands. Research was conducted in Brazil, China, France, Germany, India, Indonesia, Italy, Hong Kong, Singapore, Spain, Sweden, United Arab Emirates, the United Kingdom and the United States from September through October 2015.”
Box Office Weekend 22-24 April 2016 (Domestic)
#1 ‘The Jungle Book’ $ 60.80 million in 4,028 theaters
#2 ‘Huntsman’ $ 20.08 million in 3.791 theaters
#3 ‘Barbershop:Next Cut’ $ 10.83 million in 2,676 theaters
#4 ‘Zootopia’ $ 6.61 million in 2,798 theaters
#5 ‘The Boss’ $ 6.08 million in 3,375 theaters
#6 ‘Batman vs Superman’ $ 5.52 million in 3.066 theaters
#7 ‘Criminal’ $ 3.10 million in 2.683 theaters
#8 ‘My Big Fat Greek Wed..’$ 2.10 million in 1,749 theaters
#9 ‘Compadres’ $ 1.35 million in 368 theaters
#10 ‘Eye In The Sky’ $ 1.22 million in 838 theaters
Box Office Weekend 22-24 April 2016 (International)
#1 ‘The Jungle Book’ $ 96.0 million in 50 territories
#2 ‘Huntsman’ $ 32.1 million in 62 territories
#3 ‘Zootopia’ $ 10.8 million in 54 territories
#4 ‘Batman vs Superman’ $ 8.1 million in 54 territories
#5 ‘Crew’ $ 5.0 million in 38 territories
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
The Big One had a big finale and won Tuesday in the UK
9P ‘The A Word‘ finale finished #1 with 4.4 million viewers and a 21.9% share.
The Little Two
8P ‘Bake Off Creme de la Creme’ finished with an average 2.8 million viewers and a 13.9% share.
Seven finished #1 Tuesday in Australia with a massive 40.5% share of the available audience.
Nine finished #2 with a 20.0% share.
Ten finished #3 with a 18.3% share of the available audience.
ABC finished #4 with a 15.5% share
SBS finished #5 Tuesday in Australia with a 5.7% share of the availalbe audience.
Top Ten Non-Newscast Programs In Australia Tuesday
#1 ‘My Kitchen Rules’ win Seven 1,969,000 viewers #1 in Sydney, Melbourne, Brisbane & Adelaide
#2 My Kitchen Rules-finale Seven 1,820,000 viewers #1 in Perth
#3 A CURRENT AFFAIR Nine 918,000 viewers Sydney top market
#4 HOME AND AWAY Seven 860,000 viewers Sydney top market
#5 SEVEN YEAR SWITCH Seven 786,000 viewers Sydney top market
#6 7.30 ABC 641,000 viewers Sydney top market
#7 THE CHASE AUSTRALIA Seven 634,000 viewers Sydney top market
#8 THE PROJECT 7PM TEN 593,000 viewers Melbourne top market
#9 NCIS TEN 570,000 viewers Melbourne top market
#10 HOT SEAT Nine 568,000 viewers Sydney top market
Top Newscasts In Australia Tuesday
#1 SEVEN NEWS Seven 1,150,000 viewers #1 in Adelaide
#2 NINE NEWS Nine 1,085,000 viewers #1 in Melbourne & Brisbane
#3 NINE NEWS 6:30 Nine 1,072,000 viewers #1 in Sydney
#4 SEVEN News/TodayTonight Seven 1,072,000 viewers #1 in Perth
#5 ABC NEWS ABC 836,000 viewers Sydney top market
WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Wednesday Australian Overnight TV Ratings
WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine finished #1 on Wednesday in Australia with a 29.3% share of the available audience.
Seven finished #2 Wednesday with a 28.7% share.
ABC & Ten finished in a tie for #3 with a 16.9% share of the available audience.
SBS finished #5 in Australia Wednesday with an 8.2% share of the available audience.
Top Ten Non-Newscast Programs In Australia Wednesday
#1 MARRIED @ 1st SIGHT-FollowUp Nine 1,110,000 viewers #1 everywhere except Perth
#2 MARRIED @ 1st SIGHT-FINALE Nine 1,048,000 viewers #1 in Perth
#3 A CURRENT AFFAIR Nine 898,000 viewers Sydney top market
#4 HOME AND AWAY Seven 772,000 viewers Sydney top market
#5 HOUSE RULES-LAUNCH Seven 718,000 viewers Melbourne top market
#6 ROYAL EDINBURGH MILITARY
TATTOO 2016 Seven 690,000 viewers Melbourne top market
#7 7.30 ABC 642,000 viewers Melbourne top market
#8 THE CHASE AUSTRALIA Seven 639,000 viewers Melbourne top market
#9 HOT SEAT Nine 624,000 viewers Sydney top market
#10 WEEKLY c CHAS PICKERING ABC 618,000 viewers Melbourne top market
Top Newscasts in Australia Wednesday
#1 SEVEN NEWS Seven 1,103,000 viewers Melbourne, Adelaide & Perth top markets
#2 SEVEN News/TodayTonight Seven 1,062,000 viewers Melbourne top market
#3 NINE NEWS Nine 1,031,000 viewers Sydney & Brisbane top markets
#4 NINE NEWS 6:30 Nine 963,000 viewers Melbourne top market
#5 ABC NEWS ABC 830,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘eMail Loved But Click-Thru Dropping Badly‘ While eMail is vastly preferred by consumers for brand communication, North American eMail click-through rates continue to drop except with one platform- http://eepurl.com/bXUWlL 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Duke Ellington & Cat Anderson