‘It’s All About Screens.’ This is the Daily Diary of Screens. Wednesday, April 20, 2016.
CBS finished #1 broadcast network as FOX’s ‘Empire‘ was the top program.
In the UK, BBC One #1 network as ‘MasterChef‘ & ITV’s ‘Scott & Bailey‘ top programs.
‘Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘My Kitchen Rules‘ was the top non-newscast program.
‘The Jungle Book‘ #1 box office in the U.S. weekend 15-17 April 2016.
‘Batman v Superman: Dawn of Justice‘ #1 at the International box office weekend 8-10 April 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 65,119 users and 92,436 clipbooks with 470,038 visitors with over 2.333 million page views. 5 minutes 04 seconds average time spent on spent on site since the beginning. 5 minutes 54 seconds average time spent on site in March. THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Wednesday, April 20, 2016 (Posted on April 21, 2016)
The Tiffany Network led off with the first and oldest reality show on television and then had two versions of those criminal minds but finished down -8.3% SD 2015.
8P ‘Survivor:Kaôh Rong—Brains vs. Brawn vs. Beauty‘ finished with an average 9.187 million viewers and a 5.6/9.
9P ‘Criminal Minds‘ (‘Devil’s Backbone‘) finished with an average 9.010 million viewers and a 5.6/9.
10P ‘Criminal Minds:Beyond Borders‘ (‘Citizens of the World‘) finished with an average 7.479 million viewers and a 4.7/8.
The Animal Network of Broadcast had the big program on Wednesday but it wasn’t enough to upset Les’ Legion as if finished DOWN -8.5% vs SD 2015.
8P ‘Rosewood‘ (‘Silkworms y Silencio‘) finished with an average 4.593 million viewers and a 3.5/6.
9P ‘Empire‘ (‘Time Shall Unfold’) finished #1 overall with an average 9.417 million viewers and a 6.7/11.
The Alphabet Network had their night of comedy…in rerun fashion and then there was the ‘Athens of the South’. Walt’s World finished DOWN 41.9% vs SD 2015.
8P ‘The Middle‘ rerun finished with an average 4.529 million viewers and a 3.2/6.
830P ‘The Goldbergs‘ rerun finished with an average 4.118 million viewers and a 3.0/5.
9P ‘Modern Family‘ rerun finished with an average 4.172 million viewers and a 3.2/5.
930P ‘blackish‘ rerun finished with an average 3.566 million viewers and a 2.6/4.
10P ‘Nashville‘ (‘Didn’t Expect It to Go Down This Way‘) finished with an average 3.699 million viewers and a 2.9/5.
The Peacock Network had their worst Wednesday in a long time because they began with a cut aorta and the rest were reruns. Result? Sarnoff Sity finished DOWN -21.4% vs SD 2015.
8P ‘Heartbeat‘ (‘The Land of Normal‘) finished with an average 4.042 million viewers and a 2.8/5.
9P ‘Law & Order:SVU‘ (‘Catfishing Teacher‘) rerun finished with an average 3.747 million viewers and a 2.5/4.
10P ‘Chicago PD‘ (‘A Night Owl‘) rerun finished #1 on the network (with a rerun) with an average 4.051 million viewers and a 2.7/5.
The #1 Hispanic Network in America slightly better than Tuesday finishing #1 among all Hispanic networks.
8P ‘Un Camino Hacia El Destino‘ finished with an average 1.981 million viewers and a 1.0/2.
9P ‘Pasión y Poder‘ finished #1 Hispanic program Wednesday with an average 2.359 million viewers and a 1.2/2.
10P ‘El Hotel De Los Secretos‘ finished with an average 1.901 million viewers and a 1.0/2.
The Little Network That Couldn’t, because it decided once again to rerun their entire schedule. It finished down 54.2% vs SD 2015. That’s bad.
8P ‘Arrow‘ (‘Taken‘) rerun finished with an average 1.166 million viewers and a 0.9/1.
9P ‘Supernatural‘ (‘Beyond the Mat‘) rerun finished with an average 892,000 viewers and a 0.6/1.
For The Record
CBS finished #1 on Wednesday with an average 8.559 million viewers and a 5.3/9, DOWN -776,000 viewers (-8.3%) vs 9.335 million viewers SD 2015.
FOX finished #2 with an average 7.005 million viewers and a 5.1/8, DOWN -625,000 viewers (-8.5%) vs 7.360 million viewers SD 2015.
ABC finished #3 with an average 3.964 million viewers and a 3.0/5, DOWN -2.856 million viewers (-41.9%) vs 6.820 million viewers SD 2015.
NBC finished #4 with an average 3.947 million viewers and a 2.7/4, DOWN -1.075 million viewers (-21.4%) vs 5.022 million viewers SD 2015.
TNT finished as the #1 cable network and #5 overall with an average 3.354 million viewers.
FOXNC finished #6 with an average 2.296 million viewers.
TBS finished #7 with an average 2.238 million viewers.
UNI finished #8 with an average 2.080 million viewers and a 1.1/2.
History finished #9 with an average 1.560 million viewers.
HGTV finished #10 with an average 1.365 million viewers.
TEL finished #11 with an average 1.300 million viewers and an 0.8/1.
ADSM finished #12 with an average 1.249 million viewers.
Lifetime finished #13 with an average 1.136 million viewers.
FX finished #14 with an average 1.089 million viewers.
The CW finished #15 with an average 1.029 million viewers and a 0.7/1, DOWN -1.218 million viewers (-54.2%) vs 2.247 million viewers SD 2015.
MSNBC finished #16 with an average 1.007 million viewers.
Total estimated viewership on Wednesday in prime time was 48.981 million viewers.
Broadcast (English Speaking) Networks finished Wednesday in prime time with an average 24.504 million viewers (50.03%), DOWN -6.280 million viewers (-20.4%) vs 30.784 million viewers SD 2015.
Cable (top 150 programs) Networks finished Wednesday in prime time with an average 24.477 million viewers (49.97%).
Today In Communication History
On this date in 1993, the first episode of ‘Walker, Texas Ranger’ aired on CBS.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
Quote Of The Day
‘Management is doing things right. Leadership is doing the right things.’
Social Media Research
Want To Reach The Teens? Snapchat!
Snapchat Now Tops Instagram As “Most Important” Social Network.
Teens continue to shift their perceptions of their “most important” social network. First it was Facebook (early 2013), then Twitter (late 2013), and then Instagram (early 2014). The latest flavor du jour, taking over after a 2-year run from Instagram, is Snapchat, according to the most recent biannual teen survey from Piper Jaffray, reported here by FORTUNE. Some 28% of teen respondents named Snapchat their “most important” social network, narrowly ahead of Instagram, which was cited by 27% of respondents. It was the first drop for Instagram, suggesting that Snapchat’s popularity is increasing at least somewhat at the expense of the Facebook-owned network. Facebook, meanwhile, saw its first increase in perceived importance in some time, while Twitter continued its multi-year decline on this measure.
The Piper Jaffray findings – based on a survey of 6,350 US teens with an average age of 17 – come on the heels of separate survey results from Edison Research and Triton Digital supporting the growing popularity of Snapchat. In that survey, more 12-24-year-olds reported using Snapchat (72%) than Facebook (68%) or Instagram (67%). Worth noting, though, was that respondents said that they use Facebook the most often, a finding also corroborated by other research into teens and social media.
Separately, in a recent study, comScore revealed that almost half (47%) of Snapchat’s adult (18+) users are aged 18-24. By comparison, Vine, the platform with the next-largest youth skew, had a much smaller 28% of its users in the 18-24 bracket.
Meanwhile, in other results from the Piper Jaffray survey:
◎ Video game spending reached an all-time high for male teens in this latest edition of the survey, occupying 13% share of their spending, behind only clothing (15%) and food (20%);
◎ Some 51% of teens surveyed report that their household subscribes to Amazon Prime; and
◎ Netflix (38%), YouTube (23%) and Hulu (5%) now together account for almost two-thirds of teens’ TV content time, compared to just 26% for cable TV.
VOD Viewers Don’t Mind Watching Ads For Free Content
According to those fine folks at Nielsen, the rise of video-on-demand (VOD) programming choices is not only a great benefit to viewers—it also opens more opportunities for advertisers and content creators to reach them. But advertising strategies should be navigated carefully, as viewers are looking to cut through the clutter.
Many consumers see value in ads, but the value proposition must be right.
In fact, more than half of global respondents who say they watch VOD (51%) programming also say they somewhat or strongly agree that ads in VOD content give them good ideas for new products to try. And importantly, nearly six-in-10 (59%) say they don’t mind getting advertising if they can view free content. This sentiment is particularly strong in North America, where 68% are willing to trade their time and attention for free programming.
What’s clear, however, is the need for more relevant ads that speak directly to consumers. Two-thirds of global respondents say most ads in VOD content are for products they don’t want (66%).
“In a crowded media environment, relevant ads and brand experiences are critical for engaging consumers,” said Megan Clarken, president, Nielsen Product Leadership. “Just as technology has made it easier for consumers to control the amount of advertising they see, it has also made it easier for advertisers to reach the right consumers at the right time and in the right place. The advertisers with the greatest brand and sales impact will naturally be those that connect messages about products and services with the people who want them.”
Other findings from the global video-on-demand report include:
◎ Nearly two-thirds of global respondents (65%) say they watch some form of VOD programming, which includes long- and short-form content.
◎ VOD is becoming a part of daily viewing habits for many. Among those who watch any type of VOD programming, 43% say they watch at least once a day.
◎ More than three-quarters of global respondents (77%) who watch VOD programming agree that they do so because they can view at a time that is convenient for them.
◎ Among those who watch VOD programming, Millennials and Gen X respondents are the most likely to agree that they like to catch up on multiple episodes at once.
Pulitzer Prize Winners For 2016
Public Service: Associated Press
Breaking News Reporting: Los Angeles Times
Investigative Reporting: Leonora LaPeter Anton and Anthony Cormier of the Tampa Bay News and Michael Braga of the Sarasota Herald-Tribune
Explanatory Reporting: T. Christian Miller of ProPublica and Ken Armstrong of the Marshall Project
Local Reporting: Tampa Bay Times
National Reporting: the Washington Post
International Reporting: Alissa J. Rubin of the New York Times
Feature Writing: Kathryn Schulz of The New Yorker
Commentary: Farah Stockman of the Boston Globe
Criticism: Emily Nussbaum of The New Yorker
Editorial Writing: John Hackworth of Sun Newspapers, Charlotte Harbor, Florida
Editorial Cartooning: Jack Ohman of the Sacramento Bee
Breaking News Photography: Mauricio Lima, Sergey Ponomarev, Tyler Hicks, Daniel Etter of the New York Times; and the photography staff of Thomson Reuters
Feature Photography: Jessica Rinaldi of the Boston Globe
Letters Drama and Music
Fiction: Viet Thanh Nguyen for ‘The Sympathizer’
Drama: Lin-Manuel Miranda for ‘Hamilton’
History: T.J. Stiles for ‘Custer’s Trials: A Life on the Frontier of a New America’
Biography or Autobiography: William Finnegan for ‘Barbarian Days: A Surfing Life’
Poetry: Peter Balakian for ‘Ozone Journal’
General Non-Fiction: Joby Warrick for ‘Black Flags: The Rise of ISIS’
Music: Henry Threadgill for ‘In for a Penny, In for a Pound’
Smartphone Owners’ Openness to Transactional Messages Surprising by Industry
More than 8 in 10 smartphone owners claim that service-based messaging has at least some impact on their decision to choose one company over another, according to a Vibes report. The most important features of service-based messaging, per respondents, are basic information such as time, date and tracking information (80% extremely important) and immediacy of the message (73%). Respondents are most open to receiving service-based messages from banking/financial companies (67%) and retail stores (64%), reflecting the frequency of transactions conducted with these types of companies.
With the speed of the messaging and the channel used both important to smartphone owners, the report also notes that more than 3 in 4 respondents believe that text-messages are a fast way to be reached for important service updates on purchases. Fewer than half felt the same way about emails on their phone (48%) or push notifications on their phone (32%).
Live+ 7 Day DVR TV Ratings (Week 28)
So, what does all of this mean? It suggests that there is a lot of time shifting in viewing habits. Much of it has been chronicled as the Millennial Affect, that being this groups watches when they want to watch on whatever platform they want to watch it on.
However, what if we are actually living in a ‘New Viewing World’ set on a new standard for a group of people who have been affected by the Great Recession who found a new ‘Linus’ Blanket’ in watching inexpensive entertainment? It is the art of watching the most favored program first. In 2015/16 season, CBS has dominated the total viewers schedules. Thus, on a Tuesday, when ‘NCIS’ leads off the night, viewers in large numbers tune into that program. Anything up against it that is favored by the audience, is put into DVD mode for future viewing. This could be the explanation for popular programs such as ‘Blindspot’ delivering huge DVD playback delayed numbers. It is up against more immediately popular programs on Thursday. Thus if a person watches CBS’ ‘Criminal Minds’ LIVE, then ‘Blindspot’ is played later. Going to Monday evenings, in the ‘Monday Battle @ 10P’, there are three popular programs which battle on a regular basis. On CBS is ‘NCIS:Los Angeles’, usually the #1 show in its LIVE time period. On NBC, there is ‘Blindspot’. And on ABC, ‘Castle’ is the opponent. For one that likes all three programs, the audience is tuning into ‘NCIS:LA’ then DVDing ‘Blindspot’ and ‘Castle’. (Note: On this particular week, ‘Castle’ was on an unusually long hiatus, thus it does not show up.)
What does this mean for advertisers? If you are in retail, only buy the LIVE TV Ratings. Your sale on Saturday may not get to the viewer in time. Insist on only buying for the value you will receive, not what the total value of the station or network is. After all, we live in an age of direct engagement via digital/mobile.
‘Castle’ To Be Without Beckett If Season 9 Is A Go
Stana Katic’s contract has not been renewed by ABC while negotiations are ongoing with ‘Castle’ co-star, Nathan Fillion. The fate of Katic was in the mirror as last season’s disastrous arc featuring the two co-stars separated most of the season as it was the last by ‘Castle’ creator Andrew Marlowe, who left the series in a shamble as fans departed because the two were often seen at odds on the screen. Tamala Jones, who played medical examiner, Lanie Parish who was Kate Beckett’s close friend, contract was also not renewed.
Box Office Weekend 15-17 April 2016 (Domestic)
#1 ‘The Jungle Book’ $103.56 million in 4,028 theaters
#2 ‘Barbershop:Next Cut’ $ 20.21 million in 2,661 theaters
#3 ‘The Boss’ $ 10.17 million in 3,495 theaters
#4 ‘Batman v Superman’ $ 9.01 million in 3,505 theaters
#5 ‘Zootopia’ $ 8.24 million in 3,209 theaters
#6 ‘Criminal’ $ 5.85 million in 2,683 theaters
#7 ‘My Big Fat Greek Wed’ $ 3.26 million in 2,297 theaters
#8 ‘Miracles From Heaven’ $ 1.90 million in 2,082 theaters
#9 ‘God’s Not Dead 2’ $ 1.71 million in 1,585 theaters
#10 ‘Eye In The Sky’ $ 1.56 million in 891 theaters
Box Office Weekend 8-10 April 2016 (International)
#1 ‘Batman v Superman’ $ 34.0 million in 68 territories
#2 ‘The Jungle Book’ $ 28.9 million in 1 territory
#3 ‘London Has Fallen’ $ 26.0 million in 43 territories
#4 ‘Zootopia’ $ 22.7 million in 54 territories
#5 ‘Huntsman’ $ 20.0 million in 18 territories
#6 ‘Kung Fu Panda 3’ $ 11.0 million in 47 territories
#7 ‘Visiteurs: La Revolu’ $ 7.3 million in 1 territory
#8 ’10 Cloverfield Lane’ $ 6.2 million in 43 territories
#9 ‘Hardcore Henry’ $ 5.1 million in 1 territory
#10 ‘Miracles From Heavan’ $ 1.1 million in 2 territories
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
The Big One
8P ‘Masterchef‘ finished in a tie for #1 with an average 4.5 million viewers but won with a 22.4% share.
The Independent One
9P ‘Scott And Bailey‘ #1 in the time slot finished with an average 4.5 million viewers and a 21.8% share.
The Little Two
8P ‘Caravanner of the Year‘ finished with an average 1.3 million viewers.
Seven finished #1 Wednesday in Australia with a 35.1% share of the available audience.
Nine finished #2 Wednesday with a 23.6% share.
ABC finished #3 with a 17,4% share of the available audience.
Ten finished #4 with a 15.8% share.
SBS finished #5 in Australia on Wednesday with a 8.1% share of the available audience.
Top Ten Non-Newscast Programs In Australia Wednesday
#1 MY KITCHEN RULES Seven 1,566,000 viewers #1 in all Australian markets
#2 A CURRENT AFFAIR Nine 882,000 viewers Melbourne top market
#3 CRIMINAL MINDS Seven 778,000 viewers Sydney top market
#4 HOME AND AWAY Seven 752,000 viewers Sydney top market
#5 THE CHASE AUSTRALIA Seven 681,000 viewers Sydney top market
#6 THE BIG BANG THEORY Nine 680,000 viewers Melbourne top market
#7 HOT SEAT Nine 641,000 viewers Sydney top market
#8 7.30 ABC 635,000 viewers Melbourne top market
#9 THE PROJECT 7PM TEN 591,000 viewers Sydney top market
#10 THE BIG BANG THEORY (R) Nine 578,000 viewers Melbourne top market
Top Newscasts In Australia Wednesday
#1 SEVEN NEWS Seven 1,135,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS Nine 1,067,000 viewers #1 in Sydney, Melbourne & Brisbane
#3 SEVEN News/TodayTonight Seven 1,052,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 955,000 viewers Melbourne top market
#5 ABC NEWS ABC 790,000 viewers Melbourne top market
THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
Thursday Australian Overnight TV Ratings
THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 again on Thursday in Australia with an average 33.5% share of the available audience.
Nine finished #2 with a 25.1% share.
ABC finished #3 with a 17.8% share of the available audience.
Ten finished #4 with a 17.5% share.
SBS finished #5 Thursday in Australia with a 6.1% share of the availalbe audience.
Top Ten Non-Newscast Programs In Australia Thursday
#1 MY KITCHEN RULES Seven 1,360,000 viewers #1 in all Australia markets
#2 A CURRENT AFFAIR Nine 823,000 viewers Melbourne top market
#3 HOME AND AWAY Seven 750,000 viewers Sydney top market
#4 THE CHECKOUT ABC 679,000 viewers Melbourne top market
#5 7.30 ABC 642,000 viewers Melbourne top market
#6 THE CHASE AUSTRALIA Seven 615,000 viewers Melbourne top market
#7 RBT Nine 605,000 viewers Melbourne top market
#8 JANET KING ABC 595,000 viewers Sydney top market
#9 HOT SEAT Nine 589,000 viewers Melbourne top market
#10 THE PROJECT 7PM TEN 561,000 viewers Melbourne top market
Top Newscasts In Australia Thursday
#1 SEVEN NEWS Seven 1,026,000 viewers #1 Adelaide (T) & Perth
#2 NINE NEWS Nine 996,000 viewers #1 in Sydney, Melbourne & Brisbane
#3 SEVEN News/TodayTonight Seven 945,000 viewers #1 in Adelaide (T)
#4 NINE NEWS 6:30 Nine 916,000 viewers Melbourne top market
#5 ABC NEWS ABC 774,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘eMail Loved But Click-Thru Dropping Badly‘ While eMail is vastly preferred by consumers for brand communication, North American eMail click-through rates continue to drop except with one platform- http://eepurl.com/bXUWlL 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page