‘It’s All About Screens.’ This is the Daily Diary of Screens. Tuesday, April 19, 2016.
CBS finished #1 broadcast network as ‘NCIS‘ was the top program.
In the UK, BBC One #1 network as ‘Holby City‘ top program while ‘EastEnders‘ was the top soap.
‘Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘My Kitchen Rules‘ was the top non-newscast program.
‘The Jungle Book‘ #1 box office in the U.S. weekend 15-17 April 2016.
‘Batman v Superman: Dawn of Justice‘ #1 at the International box office weekend 8-10 April 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 65,119 users and 92,436 clipbooks with 470,038 visitors with over 2.333 million page views. 5 minutes 04 seconds average time spent on spent on site since the beginning. 5 minutes 54 seconds average time spent on site in March. WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Tuesday, April 19, 2016 (Posted on April 20, 2016)
CBS #1 Tuesday as ‘NCIS’ top program with over 14 1/2 million viewers.
CBS
The Tiffany Network had the power on Tuesday and it used it, finishing up 14.3% vs SD 2015, keeping a distance from Sarnoff Sity.
8P ‘NCIS‘ (‘Return To Sender’) finished #1 with an average 14.572 million viewers and a 19.1/15.
9P ‘NCIS:New Orleans‘ (‘Collateral Damage’) finished with an average 12.015 million viewers and a 7.5/12.
10P ‘Limitless‘ (‘Finale-Part One’) in its second to final episode finished with an average 5.796 million viewers and a 3.6/6.
NBC
The Peacock Network finished #2 Tuesday but was UP 16.9% vs SD 2015, as it begins closing the gap of Les’ Legion.
8P ‘The Voice‘ finished #1 overall with an average 9.681 million viewers and a 6.3/10.
9P ‘Chicago Med‘ (‘Hearts’) finished with an average 8.120 million viewers and a 5.3/8.
10P ‘Chicago Fire‘ (‘I’ll Be Walking’) finished with an average 8.164 million viewers and a 5.3/9.
ABC
The Alphabet Network became an afterthought on Tuesday as it narrowly finished a distant third as it was DOWN 37.5% vs SD 2015. Walt’s World is in trouble on Tuesday, folks.
8P ‘Fresh Off the Boat‘ finished with an average 3.141 million viewers and a 2.3/4.
830P ‘The Real O’Neals‘ finished with an average 2.985 million viewers and a 2.2/3.
9P ‘Marvel’s Agent of SHIELD‘ (‘The Team’) finished with an average 2.832 million viewers and a 2.0/3.
10P ‘Beyond The Tank‘ finished with an average 2.054 million viewers and a 1.5/2.
The CW
The Little Network That Couldn’t…tried and beat Murdoch’s Minions on Tuesday.
8P ‘The Flash‘ (‘Versus Zoom’) finished with an average 3.028 million viewers and a 2.2/3.
9P ‘Containment‘ series premiere finished with an average 1.724 million viewers and a 1.3/2.
Univision
The #1 Hispanic Network in America finished ahead of Murdoch’s Minions…but who didn’t?
8P ‘Un Camino Hacia El Destino‘ finished with an average 1.983 million viewers and a 1.1/2.
9P ‘Pasión y Poder‘ finished #1 Hispanic program on Tuesday with an average 2.518 million viewers and a 1.1/2.
10 ‘El Hotel De Los Secretos‘ finished with an average 1.872 million viewers and a 1.0/2.
FOX
The Animal Network of Broadcast met with failure. Pink slips for Murdoch’s Minions.
8P ‘New Girl‘ (‘Jeff Day’) finished #1 on the network Tuesday with an average 2.055 million viewers and a 1.6/5.
830P ‘New Girl’ (‘Helmet’) finished with an average 1.725 million viewers and a 1.3/2.
9P ‘Brooklyn Nine-Nine‘ season finale finished with an average 2.032 million viewers and a 1.3/2.
930P ‘The Grinder’ finished with an average million 1.545 viewers and a 1.1/2.
For The Record
CBS finished #1 Tuesday in prime time with an average 10.794 million viewers and a 6.7/11, UP +1.352 million viewers (+14.3%) vs 9.442 million viewers SD 2015.
NBC finished with an average 8.655 million viewers and a 5.6/9, UP +1.252 million viewers (+16.9%) vs 7.403 million viewers SD 2015.
ABC finished with an average 2.650 million viewers and a 1.9/3, DOWN -1.589 million viewers (-36.5%) vs 4.239 million viewers SD 2015.
The CW finished with an average 2.376 million viewers and a 1.7/3, DOWN -541,000 viewers (-18.5%) vs 2.917 million viewers SD 2015.
UNI finished with an average 2.124 million viewers and a 1.1/2.
FOX finished with an average 1.839 million viewers and a 1.3/2, DOW -549,000 viewers (-23.0%) vs 2.388 million viewers SD 2015.
TEL finished with an average 1.800 million viewers and an 0.8/1.
Broadcast (English Speaking) Networks finished Tuesday in prime time with an estimated 26.314 million viewers, DOWN -75,000 viewers (-0.3%) vs 26.389 SD 2015.
Today In Communication History
On this date in 1959, ‘Desilu Playhouse’ on CBS-TV presented a two-part show titled ‘The Untouchables’.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
Quote Of The Day
‘Management is doing things right. Leadership is doing the right things.’
Peter Drucker
Television Research
VOD Viewers Don’t Mind Watching Ads For Free Content
According to those fine folks at Nielsen, the rise of video-on-demand (VOD) programming choices is not only a great benefit to viewers—it also opens more opportunities for advertisers and content creators to reach them. But advertising strategies should be navigated carefully, as viewers are looking to cut through the clutter.
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Many consumers see value in ads, but the value proposition must be right.
In fact, more than half of global respondents who say they watch VOD (51%) programming also say they somewhat or strongly agree that ads in VOD content give them good ideas for new products to try. And importantly, nearly six-in-10 (59%) say they don’t mind getting advertising if they can view free content. This sentiment is particularly strong in North America, where 68% are willing to trade their time and attention for free programming.
What’s clear, however, is the need for more relevant ads that speak directly to consumers. Two-thirds of global respondents say most ads in VOD content are for products they don’t want (66%).
“In a crowded media environment, relevant ads and brand experiences are critical for engaging consumers,” said Megan Clarken, president, Nielsen Product Leadership. “Just as technology has made it easier for consumers to control the amount of advertising they see, it has also made it easier for advertisers to reach the right consumers at the right time and in the right place. The advertisers with the greatest brand and sales impact will naturally be those that connect messages about products and services with the people who want them.”
Other findings from the global video-on-demand report include:
◎ Nearly two-thirds of global respondents (65%) say they watch some form of VOD programming, which includes long- and short-form content.
◎ VOD is becoming a part of daily viewing habits for many. Among those who watch any type of VOD programming, 43% say they watch at least once a day.
◎ More than three-quarters of global respondents (77%) who watch VOD programming agree that they do so because they can view at a time that is convenient for them.
◎ Among those who watch VOD programming, Millennials and Gen X respondents are the most likely to agree that they like to catch up on multiple episodes at once.
For more information, go to:http://www.nielsen.com/us/en/insights/news/2016/tantalizing-trade-off-vod-viewers-dont-mind-watching-ads-for-free-content.html
Pulitzer Prize Winners For 2016
Journalism
Public Service: Associated Press
Breaking News Reporting: Los Angeles Times
Investigative Reporting: Leonora LaPeter Anton and Anthony Cormier of the Tampa Bay News and Michael Braga of the Sarasota Herald-Tribune
Explanatory Reporting: T. Christian Miller of ProPublica and Ken Armstrong of the Marshall Project
Local Reporting: Tampa Bay Times
National Reporting: the Washington Post
International Reporting: Alissa J. Rubin of the New York Times
Feature Writing: Kathryn Schulz of The New Yorker
Commentary: Farah Stockman of the Boston Globe
Criticism: Emily Nussbaum of The New Yorker
Editorial Writing: John Hackworth of Sun Newspapers, Charlotte Harbor, Florida
Editorial Cartooning: Jack Ohman of the Sacramento Bee
Breaking News Photography: Mauricio Lima, Sergey Ponomarev, Tyler Hicks, Daniel Etter of the New York Times; and the photography staff of Thomson Reuters
Feature Photography: Jessica Rinaldi of the Boston Globe
Letters Drama and Music
Fiction: Viet Thanh Nguyen for ‘The Sympathizer’
Drama: Lin-Manuel Miranda for ‘Hamilton’
History: T.J. Stiles for ‘Custer’s Trials: A Life on the Frontier of a New America’
Biography or Autobiography: William Finnegan for ‘Barbarian Days: A Surfing Life’
Poetry: Peter Balakian for ‘Ozone Journal’
General Non-Fiction: Joby Warrick for ‘Black Flags: The Rise of ISIS’
Music: Henry Threadgill for ‘In for a Penny, In for a Pound’
Mobile Research
Smartphone Owners’ Openness to Transactional Messages Surprising by Industry
More than 8 in 10 smartphone owners claim that service-based messaging has at least some impact on their decision to choose one company over another, according to a Vibes report. The most important features of service-based messaging, per respondents, are basic information such as time, date and tracking information (80% extremely important) and immediacy of the message (73%). Respondents are most open to receiving service-based messages from banking/financial companies (67%) and retail stores (64%), reflecting the frequency of transactions conducted with these types of companies.
With the speed of the messaging and the channel used both important to smartphone owners, the report also notes that more than 3 in 4 respondents believe that text-messages are a fast way to be reached for important service updates on purchases. Fewer than half felt the same way about emails on their phone (48%) or push notifications on their phone (32%).
Television Research
Live+ 7 Day DVR TV Ratings (Week 28)
https://files.acrobat.com/a/preview/5ae70c67-0512-4ca7-9242-17ae5b91e62a
So, what does all of this mean? It suggests that there is a lot of time shifting in viewing habits. Much of it has been chronicled as the Millennial Affect, that being this groups watches when they want to watch on whatever platform they want to watch it on.
However, what if we are actually living in a ‘New Viewing World’ set on a new standard for a group of people who have been affected by the Great Recession who found a new ‘Linus’ Blanket’ in watching inexpensive entertainment? It is the art of watching the most favored program first. In 2015/16 season, CBS has dominated the total viewers schedules. Thus, on a Tuesday, when ‘NCIS’ leads off the night, viewers in large numbers tune into that program. Anything up against it that is favored by the audience, is put into DVD mode for future viewing. This could be the explanation for popular programs such as ‘Blindspot’ delivering huge DVD playback delayed numbers. It is up against more immediately popular programs on Thursday. Thus if a person watches CBS’ ‘Criminal Minds’ LIVE, then ‘Blindspot’ is played later. Going to Monday evenings, in the ‘Monday Battle @ 10P’, there are three popular programs which battle on a regular basis. On CBS is ‘NCIS:Los Angeles’, usually the #1 show in its LIVE time period. On NBC, there is ‘Blindspot’. And on ABC, ‘Castle’ is the opponent. For one that likes all three programs, the audience is tuning into ‘NCIS:LA’ then DVDing ‘Blindspot’ and ‘Castle’. (Note: On this particular week, ‘Castle’ was on an unusually long hiatus, thus it does not show up.)
What does this mean for advertisers? If you are in retail, only buy the LIVE TV Ratings. Your sale on Saturday may not get to the viewer in time. Insist on only buying for the value you will receive, not what the total value of the station or network is. After all, we live in an age of direct engagement via digital/mobile.
Television News
‘Castle’ To Be Without Beckett If Season 9 Is A Go
Stana Katic’s contract has not been renewed by ABC while negotiations are ongoing with ‘Castle’ co-star, Nathan Fillion. The fate of Katic was in the mirror as last season’s disastrous arc featuring the two co-stars separated most of the season as it was the last by ‘Castle’ creator Andrew Marlowe, who left the series in a shamble as fans departed because the two were often seen at odds on the screen. Tamala Jones, who played medical examiner, Lanie Parish who was Kate Beckett’s close friend, contract was also not renewed.
Cinema News
Box Office Weekend 15-17 April 2016 (Domestic)
#1 ‘The Jungle Book’ $103.56 million in 4,028 theaters
#2 ‘Barbershop:Next Cut’ $ 20.21 million in 2,661 theaters
#3 ‘The Boss’ $ 10.17 million in 3,495 theaters
#4 ‘Batman v Superman’ $ 9.01 million in 3,505 theaters
#5 ‘Zootopia’ $ 8.24 million in 3,209 theaters
#6 ‘Criminal’ $ 5.85 million in 2,683 theaters
#7 ‘My Big Fat Greek Wed’ $ 3.26 million in 2,297 theaters
#8 ‘Miracles From Heaven’ $ 1.90 million in 2,082 theaters
#9 ‘God’s Not Dead 2’ $ 1.71 million in 1,585 theaters
#10 ‘Eye In The Sky’ $ 1.56 million in 891 theaters
Box Office Weekend 8-10 April 2016 (International)
#1 ‘Batman v Superman’ $ 34.0 million in 68 territories
#2 ‘The Jungle Book’ $ 28.9 million in 1 territory
#3 ‘London Has Fallen’ $ 26.0 million in 43 territories
#4 ‘Zootopia’ $ 22.7 million in 54 territories
#5 ‘Huntsman’ $ 20.0 million in 18 territories
#6 ‘Kung Fu Panda 3’ $ 11.0 million in 47 territories
#7 ‘Visiteurs: La Revolu’ $ 7.3 million in 1 territory
#8 ’10 Cloverfield Lane’ $ 6.2 million in 43 territories
#9 ‘Hardcore Henry’ $ 5.1 million in 1 territory
#10 ‘Miracles From Heavan’ $ 1.1 million in 2 territories
Coming Soon
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
BBC One #1 Tuesday in the UK as ‘Holby City’ top program and ‘EastEnders’ top soap.
BBC One
The Big One
730P ‘EastEnders‘ finished as the #1 soap Tuesday with an average 6.3 million viewers and a 34% share.
8P ‘Holby City‘ (‘Prioritize The Heart’) finished #1 overall Tuesday with an average 4 million viewers and a 20%.
9P ‘The A Word‘ finished #1 in the time slot with an average 3.9 million viewers and a 20% share.
ITV
The Independent One
7P ‘Emmerdale‘ finished with an average 5.3 million viewers and a 31% share.
8P ‘Fierce‘ premiere episode finished with an average 1.9 million viewers and a 10% share.
9P ‘Drive‘ finished with an average 1.5 million viewers and a 7% share.
BBC Two
The Little Two
8P ‘Bake Off: Crème de la Crème‘ finished with an average 3.1 million viewers and a 16% share.
9P ‘Europe: Them or Us‘ finished with an average 1.7 million viewers and a 9% share.
Channel 4
The Big Four
8P ‘The Tiny Tots Talent Agency‘ finished with an average 913,000 viewers and a 5% share.
9P ‘One Born Every Minute‘ finished with an average 1.2 million viewers and a 6% share.
Channel 5
The Viacom Five
8P ‘The Yorkshire Vet‘ (8pm), finished with an average 1.2 million and a 6% share.
9P ‘Tribal Teens… Here Comes Trouble‘ finished with an average 522,000 viewers and a 3% share.
UK TV News
‘The Night Manager’ Not In The Cards For A Second Season
Tom Hiddleston said there is not a second season being planned, and now the writer of the series is making it clear that a second season is not happening either.
David Farr spoke about ‘The Night Manager’ in an interview with Variety, and he made it clear that he is “done” with the project. He said the following: “There is lots of pressure but I’m not keen. Personally, I liked the fact that the story ended where the story ended. But that’s entirely personal. Given the characters, there is a potential for something more to happen, and I’m sure someone could find the right idea. But for me it’s done. My simple feeling is that I wouldn’t be able to make the next one as good. But I would love to work with Le Carré again and we are talking about future projects.”
For The Night Manager, Farr worked closely with the author of the novel, John Le Carré, to update the story to present day.
Down Under
Seven #1 Tuesday in Australia as ‘My Kitchen Rules’ is #1 in every market and ‘Seven News’ was the nation’s top newscast
Seven finished #1 Tuesday in Australia with a powerful 34.4% share of the available audience.
Nine finished #2 with a 23.2% share.
Ten finished #3 with 19.6% share of the available audience.
ABC finished #4 with a 16.6% share.
SBS finished #5 in Australia on Tuesday with a 6.2% share of the available audience.
Top Ten Non-Newscast Programs In Australia Tuesday
#1 MY KITCHEN RULES Seven 1,462,000 viewers #1 in all Australia markets
#2 SEVEN YEAR SWITCH Seven 929,000 viewers Sydney top market
#3 A CURRENT AFFAIR Nine 918,000 viewers Sydney top market
#4 HOME AND AWAY Seven 837,000 viewers Sydney top market
#5 MARRIED AT FIRST SIGHT Nine 831,000 viewers Melbourne top market
#6 THE CHASE AUSTRALIA Seven 687,000 viewers Sydney top market
#7 7.30 ABC 667,000 viewers Melbourne top market
#8 NCIS TEN 658,000 viewers Melbourne top market
#9 FAMILY FEUD TEN 593,000 viewers Sydney top market
#10 CATALYST ABC 587,000 viewers Melbourne top market
Top Newscasts In Australia Tuesday
#1 SEVEN NEWS Seven 1,135,000 viewers #1 in Sydney, Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 1,060,000 viewers Sydney top market
#3 NINE NEWS 6:30 Nine 969,000 viewers #1 in Melbourne
#4 NINE NEWS Nine 968,000 viewers #1 in Brisbane
#5 ABC NEWS ABC 730,000 viewers Melbourne top market
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven #1 Wednesday in Australia as ‘Seven News’ & ‘My Kitchen Rules’ top programs.
Seven finished #1 Wednesday in Australia with a 35.1% share of the available audience.
Nine finished #2 Wednesday with a 23.6% share.
ABC finished #3 with a 17,4% share of the available audience.
Ten finished #4 with a 15.8% share.
SBS finished #5 in Australia on Wednesday with a 8.1% share of the available audience.
Top Ten Non-Newscast Programs In Australia Wednesday
#1 MY KITCHEN RULES Seven 1,566,000 viewers #1 in all Australian markets
#2 A CURRENT AFFAIR Nine 882,000 viewers Melbourne top market
#3 CRIMINAL MINDS Seven 778,000 viewers Sydney top market
#4 HOME AND AWAY Seven 752,000 viewers Sydney top market
#5 THE CHASE AUSTRALIA Seven 681,000 viewers Sydney top market
#6 THE BIG BANG THEORY Nine 680,000 viewers Melbourne top market
#7 HOT SEAT Nine 641,000 viewers Sydney top market
#8 7.30 ABC 635,000 viewers Melbourne top market
#9 THE PROJECT 7PM TEN 591,000 viewers Sydney top market
#10 THE BIG BANG THEORY (R) Nine 578,000 viewers Melbourne top market
Top Newscasts In Australia Wednesday
#1 SEVEN NEWS Seven 1,135,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS Nine 1,067,000 viewers #1 in Sydney, Melbourne & Brisbane
#3 SEVEN News/TodayTonight Seven 1,052,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 955,000 viewers Melbourne top market
#5 ABC NEWS ABC 790,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘eMail Loved But Click-Thru Dropping Badly‘ While eMail is vastly preferred by consumers for brand communication, North American eMail click-through rates continue to drop except with one platform- http://eepurl.com/bXUWlL 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Gerry Mulligan Quartet ‘Open Country’
OVERTHESHOULDERMEDIA 