‘It’s All About Screens.’ This is the Daily Diary of Screens. Monday, April 18, 2016.
ABC finished #1 broadcast network as ‘Dancing with the Stars‘ was the top program.
In the UK, ITV #1 network as ‘Peter Kay’s Comedy Shuffle‘ top program while ‘Coronation Street‘ was the top soap.
‘Seven‘ finished #1 in Australia as ‘Nine News‘ was #1 newscast and ‘My Kitchen Rules‘ was the top non-newscast program.
‘The Jungle Book‘ #1 box office in the U.S. weekend 15-17 April 2016.
‘Batman v Superman: Dawn of Justice‘ #1 at the International box office weekend 8-10 April 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 65,119 users and 92,436 clipbooks with 470,038 visitors with over 2.333 million page views. 5 minutes 04 seconds average time spent on spent on site since the beginning. 5 minutes 54 seconds average time spent on site in March. TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Monday, April 18, 2016 (Posted on April 19, 2016)
The Alphabet Network had dancing and a bit of a heartbreak as Kate Beckett will be no more as the network was down 19.1% vs SD 2015.
8P ‘Dancing With The Stars‘ finished #1 overall with an average 10.957 million viewers and a 7.9/12.
10P ‘Castle‘ finished with an average 6.026 million viewers and a 4.1/7. All of this after it was announced earlier in the day that Stana Katic (see below) did not have her contract renewed as the co-star of the series if the series continues next season, as is expected.
The Peacock Network had singing and a girl with a lot of tattoos as Sarnoff Sity finished down 2.1% vs SD 2015.
8P ‘The Voice‘ finished with an average 9.949 million viewers and a 6.5/10.
10P ‘Blindspot‘ finished with an average 5.641 million viewers and a 3.7/6.
The Tiffany Network began with a flying girl and ended with a girl flying in an airplane as Les’ Legion finished down 18.1% vs SD 2015.
8P ‘Supergirl‘ season finale finished with an average 6.170 million viewers and a 3.9/6.
9P ‘Scorpion‘ finished with an average 8.241 million viewers and a 5.5/8.
10P ‘NCIS: Los Angeles‘ finished #1 in the time slot with an average 7.742 million viewers and a 5.0/10.
The Animal Network of Broadcast had a comic book hero where Jim goes on the dark side and then there was ‘The Devil’ as Murdoch’s Minions finished down 0.6% vs SD 2015.
8P ‘Gotham‘ finished with an average 3.684 million viewers and a 2.7/4.
9P ‘Lucifer‘ finished #1 on the network Monday with an average 3.860 million viewers and a 2.6/5.
The #1 Hispanic Network in America had a bit of a below average evening as did the rest of the networks on Monday.
8P ‘Un Camino Hacia el Destino‘ finished with an average 1.0/2 HH Rating.
9P ‘Pasión y Poder‘ finished with an average 1.2/2 HH Rating.
10P ‘El Hotel de los Secretos‘ finished with an average 1.0/2 HH Rating.
The Little Network That Couldn’t didn’t. And it dropped 24.2% vs SD 2015.
8P ‘Crazy Ex-Girlfriend‘ finished with an 840,000 average viewers and a 0.6/1.
9P ‘Jane The Virgin‘ finished with an 943,000 average viewers and an 0.8/1.
For The Record
ABC finished #1 Monday with an average 9.313 million viewers and a 6.6 ratings/11 share, DOWN -2.198 million viewers (-19.1%) vs 11.511 million viewers SD 2015.
NBC finished #2 with an average 8.513 million viewers and a 5.6/9, DOWN -179,000 viewers (-2.1%) vs 8.692 million viewers SD 2015.
CBS finished #3 with an average 7.384 million viewers and a 4.8/8, DOWN -1.566 million viewers (-18.1%) vs 8.950 million viewers SD 2015.
FOX finished #4 with an average 3.772 million viewers and a 2.6/4, DOWN -54,000 viewers (-0.6%) vs 3.826 million viewers SD 2015.
TNT finished #1 cable network and #5 overall with an average 3.407 million viewers.
USA finished #5 with an average 3.357 million viewers.
VH1 finished #6 with an average 2.225 million viewers.
FOXNC finished #7 with an average 2.280 million viewers.
UNI finished #8 with an average 2.048 million viewers and a 1.1/2.
HGTV finished #9 with an average 1.434 million viewers.
ESPN finished #10 with an average 1.219 million viewers.
DISC finished #11with an average 978,000 viewers.
MSNBC finished #12 with an average 931,000 viewers.
The CW finished #13 with an average 892,000 viewers and a 0.7/1, DOWN -285,000 viewers (-24.2%) vs 1.177 million viewers SD 2015.
TBS finished #14 with an average 860,000 viewers.
CNN finished #15 with an average 756,000 viewers.
TEL finished #16 with an average 600,000 million viewers and a 0.6/1.
Total LIVE viewership in prime time on Monday was estimated at 56.527 million viewers
Broadcast (English Speaking) Networks finished Monday in prime time with a LIVE average of 29.874 million viewers, DOWN -4.282 million viewers (-12.5%) vs 34.156 million viewers SD 2015.
Cable (Top 150 Programs) Networks on Monday in prime time finished with a LIVE average of 26.653 million viewers (47.2% share of the LIVE audience).
Today In Communication History
On this date in 1948, KDYL-TV claimed to be the first privately-owned station in the USA and the first between Chicago and Los Angeles.
On this date in 1971, First International Cartridge TV, Videocassette and Videodisc Conference (VIDCA) organised by American Billboard publications and attended by over 600 commercial representatives is held at Cannes, France.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
Quote Of The Day
‘Early rumors of a Pulitzer for my Twitter rant about front-loaded character exposition have proven to be slightly exaggerated.’
Josh Friedman @Josh_Friedman
Pulitzer Prize Winners For 2016
Public Service: Associated Press
Breaking News Reporting: Los Angeles Times
Investigative Reporting: Leonora LaPeter Anton and Anthony Cormier of the Tampa Bay News and Michael Braga of the Sarasota Herald-Tribune
Explanatory Reporting: T. Christian Miller of ProPublica and Ken Armstrong of the Marshall Project
Local Reporting: Tampa Bay Times
National Reporting: the Washington Post
International Reporting: Alissa J. Rubin of the New York Times
Feature Writing: Kathryn Schulz of The New Yorker
Commentary: Farah Stockman of the Boston Globe
Criticism: Emily Nussbaum of The New Yorker
Editorial Writing: John Hackworth of Sun Newspapers, Charlotte Harbor, Florida
Editorial Cartooning: Jack Ohman of the Sacramento Bee
Breaking News Photography: Mauricio Lima, Sergey Ponomarev, Tyler Hicks, Daniel Etter of the New York Times; and the photography staff of Thomson Reuters
Feature Photography: Jessica Rinaldi of the Boston Globe
Letters Drama and Music
Fiction: Viet Thanh Nguyen for ‘The Sympathizer’
Drama: Lin-Manuel Miranda for ‘Hamilton’
History: T.J. Stiles for ‘Custer’s Trials: A Life on the Frontier of a New America’
Biography or Autobiography: William Finnegan for ‘Barbarian Days: A Surfing Life’
Poetry: Peter Balakian for ‘Ozone Journal’
General Non-Fiction: Joby Warrick for ‘Black Flags: The Rise of ISIS’
Music: Henry Threadgill for ‘In for a Penny, In for a Pound’
Smartphone Owners’ Openness to Transactional Messages Surprising by Industry
More than 8 in 10 smartphone owners claim that service-based messaging has at least some impact on their decision to choose one company over another, according to a Vibes report. The most important features of service-based messaging, per respondents, are basic information such as time, date and tracking information (80% extremely important) and immediacy of the message (73%). Respondents are most open to receiving service-based messages from banking/financial companies (67%) and retail stores (64%), reflecting the frequency of transactions conducted with these types of companies.
With the speed of the messaging and the channel used both important to smartphone owners, the report also notes that more than 3 in 4 respondents believe that text-messages are a fast way to be reached for important service updates on purchases. Fewer than half felt the same way about emails on their phone (48%) or push notifications on their phone (32%).
Live+ 7 Day DVR TV Ratings (Week 28)
So, what does all of this mean? It suggests that there is a lot of time shifting in viewing habits. Much of it has been chronicled as the Millennial Affect, that being this groups watches when they want to watch on whatever platform they want to watch it on.
However, what if we are actually living in a ‘New Viewing World’ set on a new standard for a group of people who have been affected by the Great Recession who found a new ‘Linus’ Blanket’ in watching inexpensive entertainment? It is the art of watching the most favored program first. In 2015/16 season, CBS has dominated the total viewers schedules. Thus, on a Tuesday, when ‘NCIS’ leads off the night, viewers in large numbers tune into that program. Anything up against it that is favored by the audience, is put into DVD mode for future viewing. This could be the explanation for popular programs such as ‘Blindspot’ delivering huge DVD playback delayed numbers. It is up against more immediately popular programs on Thursday. Thus if a person watches CBS’ ‘Criminal Minds’ LIVE, then ‘Blindspot’ is played later. Going to Monday evenings, in the ‘Monday Battle @ 10P’, there are three popular programs which battle on a regular basis. On CBS is ‘NCIS:Los Angeles’, usually the #1 show in its LIVE time period. On NBC, there is ‘Blindspot’. And on ABC, ‘Castle’ is the opponent. For one that likes all three programs, the audience is tuning into ‘NCIS:LA’ then DVDing ‘Blindspot’ and ‘Castle’. (Note: On this particular week, ‘Castle’ was on an unusually long hiatus, thus it does not show up.)
What does this mean for advertisers? If you are in retail, only buy the LIVE TV Ratings. Your sale on Saturday may not get to the viewer in time. Insist on only buying for the value you will receive, not what the total value of the station or network is. After all, we live in an age of direct engagement via digital/mobile.
‘Castle’ To Be Without Beckett If Season 9 Is A Go
Stana Katic’s contract has not been renewed by ABC while negotiations are ongoing with ‘Castle’ co-star, Nathan Fillion. The fate of Katic was in the mirror as last season’s disastrous arc featuring the two co-stars separated most of the season as it was the last by ‘Castle’ creator Andrew Marlowe, who left the series in a shamble as fans departed because the two were often seen at odds on the screen. Tamala Jones, who played medical examiner, Lanie Parish who was Kate Beckett’s close friend, contract was also not renewed.
Box Office Weekend 15-17 April 2016 (Domestic)
#1 ‘The Jungle Book’ $103.56 million in 4,028 theaters
#2 ‘Barbershop:Next Cut’ $ 20.21 million in 2,661 theaters
#3 ‘The Boss’ $ 10.17 million in 3,495 theaters
#4 ‘Batman v Superman’ $ 9.01 million in 3,505 theaters
#5 ‘Zootopia’ $ 8.24 million in 3,209 theaters
#6 ‘Criminal’ $ 5.85 million in 2,683 theaters
#7 ‘My Big Fat Greek Wed’ $ 3.26 million in 2,297 theaters
#8 ‘Miracles From Heaven’ $ 1.90 million in 2,082 theaters
#9 ‘God’s Not Dead 2’ $ 1.71 million in 1,585 theaters
#10 ‘Eye In The Sky’ $ 1.56 million in 891 theaters
Box Office Weekend 8-10 April 2016 (International)
#1 ‘Batman v Superman’ $ 34.0 million in 68 territories
#2 ‘The Jungle Book’ $ 28.9 million in 1 territory
#3 ‘London Has Fallen’ $ 26.0 million in 43 territories
#4 ‘Zootopia’ $ 22.7 million in 54 territories
#5 ‘Huntsman’ $ 20.0 million in 18 territories
#6 ‘Kung Fu Panda 3’ $ 11.0 million in 47 territories
#7 ‘Visiteurs: La Revolu’ $ 7.3 million in 1 territory
#8 ’10 Cloverfield Lane’ $ 6.2 million in 43 territories
#9 ‘Hardcore Henry’ $ 5.1 million in 1 territory
#10 ‘Miracles From Heavan’ $ 1.1 million in 2 territories
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
The Independent One edged The Big One with an average 5.03 million viewers to be #1 in the UK Monday.
7P ‘Emmerdale‘ finished with an average 5.8 million viewers.
730P ‘Coronation Street‘ finished with an average 6.8 million viewers and a 33% share.
8P ‘Tales from Northumberland with Robson Green‘ finished with an average 2.7 million viewers and a 12% share.
830P ‘Coronation Street‘ finished with an average 6.1 million viewers.
9P ‘Marcella‘ finished with an average 4.4 million viewers and a 21% share.
The Big One finished #2 with an average 4.52 million viewers Monday.
730P ‘Masterchef‘ finished with an average 3.9 million viewers.
8P ‘EastEnders‘ finished with an average 6.6 million viewers.
830P ‘Masterchef‘ finished with an average 4.1 million viewers.
9P ‘Peter Kay’s Comedy Shuffle‘ finished with an average 4.5 million viewers and a 21% share.
930P ‘I Want My Wife Back‘ finished with an average 3.5 million viewers and a 16% share.
The Big Four finished #3 Monday with an average 1.28 million viewers.
8P ‘ISIS and the Missing Treasures: Channel 4 Dispatches‘ finished with an average 660,000 viewers and a 3% share.
9P ‘The Island with Bear Grylls‘ finished with an average 1.9 million viewers and a 9% share.
The Little Two needed a little more than O.J.
9P ‘American Crime Story: The People v OJ Simpson‘ finished with an average 1.1 million viewers and a 5% share.
UK TV News
‘The Night Manager’ Not In The Cards For A Second Season
Tom Hiddleston said there is not a second season being planned, and now the writer of the series is making it clear that a second season is not happening either.
David Farr spoke about ‘The Night Manager’ in an interview with Variety, and he made it clear that he is “done” with the project. He said the following: “There is lots of pressure but I’m not keen. Personally, I liked the fact that the story ended where the story ended. But that’s entirely personal. Given the characters, there is a potential for something more to happen, and I’m sure someone could find the right idea. But for me it’s done. My simple feeling is that I wouldn’t be able to make the next one as good. But I would love to work with Le Carré again and we are talking about future projects.”
For The Night Manager, Farr worked closely with the author of the novel, John Le Carré, to update the story to present day.
Seven finished #1 Monday in Australia with a 35.8% share of the available audience.
Nine finished #2 with a 23.1% share.
ABC finished #3 with an average 19.5% share of the available audience.
Ten finished #4 with a 16.1% share.
SBS finished #5 Monday in Australia with a 5.5% share of the available audience.
Top Ten Non-Newscast TV Programs In Australia Monday
#1 MY KITCHEN RULES – MON Seven 1,449,000 435,000 385,000 258,000 157,000 214,000
#2 MARRIED AT FIRST SIGHT Nine 899,000 274,000 329,000 124,000 74,000 98,000
#3 DOWNTON ABBEY Seven 861,000 203,000 245,000 179,000 114,000 120,000
#4 A CURRENT AFFAIR Nine 842,000 290,000 271,000 141,000 61,000 78,000
#5 HOME AND AWAY Seven 805,000 226,000 208,000 180,000 81,000 109,000
#6 7.30 ABC 726,000 203,000 235,000 138,000 75,000 75,000
#7 AUSTRALIAN STORY-EV ABC 692,000 200,000 202,000 138,000 81,000 71,000
#8 THE CHASE AUSTRALIA Seven 690,000 217,000 210,000 95,000 71,000 96,000
#9 MEDIA WATCH ABC 687,000 170,000 254,000 110,000 71,000 82,000
#10 FOUR CORNERS ABC 664,000 164,000 223,000 127,000 71,000 79,000
Top Newscasts In Australia Monday
#1 NINE NEWS Nine 1,097,000 336,000 361,000 215,000 86,000 98,000
#2 SEVEN NEWS Seven 1,070,000 269,000 307,000 200,000 118,000 176,000
#3 NINE NEWS 6:30 Nine 1,043,000 334,000 347,000 195,000 81,000 86,000
#4 SEVEN News/TodayTonight Seven 1,043,000 264,000 330,000 196,000 98,000 154,000
#5 ABC NEWS ABC 862,000 193,000 309,000 155,000 99,000 107,000
*TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
*TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 Tuesday in Australia with a powerful 34.4% share of the available audience.
Nine finished #2 with a 23.2% share.
Ten finished #3 with 19.6% share of the available audience.
ABC finished #4 with a 16.6% share.
SBS finished #5 in Australia on Tuesday with a 6.2% share of the available audience.
Top Ten Non-Newscast Programs In Australia Tuesday
#1 MY KITCHEN RULES Seven 1,462,000 viewers #1 in all Australia markets
#2 SEVEN YEAR SWITCH Seven 929,000 viewers Sydney top market
#3 A CURRENT AFFAIR Nine 918,000 viewers Sydney top market
#4 HOME AND AWAY Seven 837,000 viewers Sydney top market
#5 MARRIED AT FIRST SIGHT Nine 831,000 viewers Melbourne top market
#6 THE CHASE AUSTRALIA Seven 687,000 viewers Sydney top market
#7 7.30 ABC 667,000 viewers Melbourne top market
#8 NCIS TEN 658,000 viewers Melbourne top market
#9 FAMILY FEUD TEN 593,000 viewers Sydney top market
#10 CATALYST ABC 587,000 viewers Melbourne top market
Top Newscasts In Australia Tuesday
#1 SEVEN NEWS Seven 1,135,000 viewers #1 in Sydney, Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 1,060,000 viewers Sydney top market
#3 NINE NEWS 6:30 Nine 969,000 viewers #1 in Melbourne
#4 NINE NEWS Nine 968,000 viewers #1 in Brisbane
#5 ABC NEWS ABC 730,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘eMail Loved But Click-Thru Dropping Badly‘ While eMail is vastly preferred by consumers for brand communication, North American eMail click-through rates continue to drop except with one platform- http://eepurl.com/bXUWlL 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Gerry Mulligan Quartet ‘Open Country’