‘It’s All About Screens.’ This is the Daily Diary of Screens. Sunday, April 17, 2016.
CBS finished #1 broadcast network as NBC’s ‘Little Big Shots‘ was the top program.
In the UK, BBC One #1 network as ‘Countryfile‘ top program.
‘Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘My Kitchen Rules‘ was the top non-newscast program.
‘The Jungle Book‘ #1 box office in the U.S. weekend 15-17 April 2016.
‘Batman v Superman: Dawn of Justice‘ #1 at the International box office weekend 8-10 April 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 65,119 users and 92,436 clipbooks with 470,038 visitors with over 2.333 million page views. 5 minutes 04 seconds average time spent on spent on site since the beginning. 5 minutes 54 seconds average time spent on site in March. MONDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Sunday, April 17, 2016 (Posted on April 18, 2016)
The Tiffany Network had the power Sunday for their third straight victory in three days led by ’60 Minutes’ but finished down 42% vs SD 2015. (NOTE:In 2015 ‘ACM Awards’ ran.)
7P ‘60 Minutes‘ finished with an average 10.182 million viewers and a 7.7/14.
8P ‘Madam Secretary‘ (‘Ghost Detainee’) finished with an average 9.602 million viewers and a 7.0/12.
9P ‘The Good Wife‘ (‘Landing’) finished with an average 8.535 million viewers and a 6.1/10.
10P ‘Elementary‘ (‘Ain’t Nothing Like the Real Thing’) finished with an average 5.580 million viewers and a 2.7/6.
The Peacock Network has a huge jump (75.4%) vs SD 2015 thanks to some little big shots.
7P ‘Little Big Shots‘ rerun finished with an average 5.126 million viewers and a 3.2/6.
8P ‘Little Big Shots‘ finished #1 overall with an average 10.627 million viewers and a 6.4/11.
9P ‘Crowded‘ (‘The Fixer’) finished with an average 5.526 million viewers and a 3.4/5.
930P ‘Crowded‘ (‘Given To Fly’) finished with an average 4.253 million viewers and a 2.6/4.
10P ‘Dateline NBC‘ (‘The Client’) finished with an average 5.937 million viewers and a 3.7/7.
The Alphabet Network again demonstrated how badly their scheduling is as it fell 27.4% vs SD 2015. Major revisions are need for next season on this night.
7P ‘America’s Funniest Home Videos‘ finished with an average 4.519 million viewers and a 2.7/5.
8P ‘Once Upon A Time‘ (‘Ruby Slippers’) finished with an average 3.700 million viewers and a 2.5/4.
9P ‘The Family‘ (‘Sweat Jane’) finished with an average 3.016 million viewers and a 2.2/4.
10P ‘Quantico‘ (‘Soon’) finished with an average 3.617 million viewers and a 2.6/5.
The #1 Hispanic Network in America had an average Sunday.
7P ‘Aqui y Ahora‘ finished with a 0.9/2 HH Rating.
8P ‘Nuestra Belleza Latina‘ finished with a 1.2/2 HH Rating.
10P ‘Sal y Pimienta‘ finished with a 1.2/2 HH Rating.
The Animal Network of Broadcast had ‘Animation Non-Domination’ on Sunday and it proofed its point by finishing down 24.1% vs SD 2015. Next batch of Murdoch’s Minons needed. In comparison to Sarnoff Sity, Murdochville is the past while the other appears to be now.
7P ‘Bordertown‘ finished with an average 1.176 million viewers and an 0.8/2.
730P ‘Cooper Barrett’s Guide to Surviving Life‘ finished with an average 1.046 million viewers and a 0.6/1.
8P ‘The Simpsons‘ rerun (‘Much Apu About Something) finished with an average 1.999 million viewers and a 1.3/2.
830P ‘Bob’s Burger‘ finished with an average 2.187 million viewers and a 1.3/2.
9P ‘Family Guy‘ finished with an average 2.972 million viewers and a 1.8/3.
930P ‘Last Man On Earth‘ finished with an average 2.517 million viewers and a 1.6/2.
For The Record
CBS finished #1 Sunday with an average 8.475 million viewers and a 6.0/10, DOWN -6.131 million viewers (-42%) vs 14.606 million viewers SD 2015.
NBC finished #2 with an average 7.867 million viewers and a 4.1/7, UP +3.382 (+75.4%) vs 4.485 million viewers SD 2015.
ABC finished #3 with an average 3.713 million viewers and a 2.5/4, DOWN -1.401 million viewers (-27.4%) vs 5.114 million viewers SD 2015.
UNI finished #4 with an average 2.049 million viewers and a 1.1.2.
FOX finished #5 with an average 1.983 million viewers and a 1.2/2, DOWN -629,000 viewers (-24.1%) vs 2.612 million viewers SD 2015.
TEL finished #6 with an average 800,000 viewers and a 0.6/1.
Broadcast (English Speaking) Networks finished Sunday in prime time with an average 22.038 million viewers, DOWN -4.779 million viewers (-17.8%) vs 26.817 million viewers SD 2015.
Today In Communication History
On this date in 1952, the Florida Theatre opens in Mexico City with seating for 8,000 and the potential for another 3,000 standing. It is part of the Granat brothers’ chain and is the largest cinema in the world, outstripping New York’s Radio City Music Hall (6,000 seats).
On this date in 1960, Ampex introduces the Intersync accessory which makes it possible to cut to or from videotape without rolls or discontinuity and to do dissolves and some special effects.
On this date in 1962, ABC begins Sunday Night Movies series of recent feature films.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
Quote Of The Day
‘Early rumors of a Pulitzer for my Twitter rant about front-loaded character exposition have proven to be slightly exaggerated.’
Josh Friedman @Josh_Friedman
Smartphone Owners’ Openness to Transactional Messages Surprising by Industry
More than 8 in 10 smartphone owners claim that service-based messaging has at least some impact on their decision to choose one company over another, according to a Vibes report. The most important features of service-based messaging, per respondents, are basic information such as time, date and tracking information (80% extremely important) and immediacy of the message (73%). Respondents are most open to receiving service-based messages from banking/financial companies (67%) and retail stores (64%), reflecting the frequency of transactions conducted with these types of companies.
With the speed of the messaging and the channel used both important to smartphone owners, the report also notes that more than 3 in 4 respondents believe that text-messages are a fast way to be reached for important service updates on purchases. Fewer than half felt the same way about emails on their phone (48%) or push notifications on their phone (32%).
Live+ 7 Day DVR TV Ratings (Week 28)
So, what does all of this mean? It suggests that there is a lot of time shifting in viewing habits. Much of it has been chronicled as the Millennial Affect, that being this groups watches when they want to watch on whatever platform they want to watch it on.
However, what if we are actually living in a ‘New Viewing World’ set on a new standard for a group of people who have been affected by the Great Recession who found a new ‘Linus’ Blanket’ in watching inexpensive entertainment? It is the art of watching the most favored program first. In 2015/16 season, CBS has dominated the total viewers schedules. Thus, on a Tuesday, when ‘NCIS’ leads off the night, viewers in large numbers tune into that program. Anything up against it that is favored by the audience, is put into DVD mode for future viewing. This could be the explanation for popular programs such as ‘Blindspot’ delivering huge DVD playback delayed numbers. It is up against more immediately popular programs on Thursday. Thus if a person watches CBS’ ‘Criminal Minds’ LIVE, then ‘Blindspot’ is played later. Going to Monday evenings, in the ‘Monday Battle @ 10P’, there are three popular programs which battle on a regular basis. On CBS is ‘NCIS:Los Angeles’, usually the #1 show in its LIVE time period. On NBC, there is ‘Blindspot’. And on ABC, ‘Castle’ is the opponent. For one that likes all three programs, the audience is tuning into ‘NCIS:LA’ then DVDing ‘Blindspot’ and ‘Castle’. (Note: On this particular week, ‘Castle’ was on an unusually long hiatus, thus it does not show up.)
What does this mean for advertisers? If you are in retail, only buy the LIVE TV Ratings. Your sale on Saturday may not get to the viewer in time. Insist on only buying for the value you will receive, not what the total value of the station or network is. After all, we live in an age of direct engagement via digital/mobile.
‘Castle’ To Be Without Beckett If Season 9 Is A Go
Stana Katic’s contract has not been renewed by ABC while negotiations are ongoing with ‘Castle’ co-star, Nathan Fillion. The fate of Katic was in the mirror as last season’s disastrous arc featuring the two co-stars separated most of the season as it was the last by ‘Castle’ creator Andrew Marlowe, who left the series in a shamble as fans departed because the two were often seen at odds on the screen. Tamala Jones, who played medical examiner, Lanie Parish who was Kate Beckett’s close friend, contract was also not renewed.
Box Office Weekend 15-17 April 2016 (Domestic)
#1 ‘The Jungle Book’ $103.56 million in 4,028 theaters
#2 ‘Barbershop:Next Cut’ $ 20.21 million in 2,661 theaters
#3 ‘The Boss’ $ 10.17 million in 3,495 theaters
#4 ‘Batman v Superman’ $ 9.01 million in 3,505 theaters
#5 ‘Zootopia’ $ 8.24 million in 3,209 theaters
#6 ‘Criminal’ $ 5.85 million in 2,683 theaters
#7 ‘My Big Fat Greek Wed’ $ 3.26 million in 2,297 theaters
#8 ‘Miracles From Heaven’ $ 1.90 million in 2,082 theaters
#9 ‘God’s Not Dead 2’ $ 1.71 million in 1,585 theaters
#10 ‘Eye In The Sky’ $ 1.56 million in 891 theaters
Box Office Weekend 8-10 April 2016 (International)
#1 ‘Batman v Superman’ $ 34.0 million in 68 territories
#2 ‘The Jungle Book’ $ 28.9 million in 1 territory
#3 ‘London Has Fallen’ $ 26.0 million in 43 territories
#4 ‘Zootopia’ $ 22.7 million in 54 territories
#5 ‘Huntsman’ $ 20.0 million in 18 territories
#6 ‘Kung Fu Panda 3’ $ 11.0 million in 47 territories
#7 ‘Visiteurs: La Revolu’ $ 7.3 million in 1 territory
#8 ’10 Cloverfield Lane’ $ 6.2 million in 43 territories
#9 ‘Hardcore Henry’ $ 5.1 million in 1 territory
#10 ‘Miracles From Heavan’ $ 1.1 million in 2 territories
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
The Big One
7P ‘Countryfile‘ finished with an average 6.3 million viewers and a 33% share.
8P ‘Antiques Roadshow‘ finished with an average 5.6 million viewers and a 25% share.
9P ‘Undercover‘ finished with an average 4.2 million viewers and a 20% share.
The Independent One
8P ‘The Durrells‘ finished with an average 5.5 million viewers and a 25% share.
9P ‘Home Fires‘ finished with an average 4.5 million viewers and a 21% share.
The Big Four
8P ‘Hidden Britain by Drones‘ finished with an average 1.3 million viewers and a 6% share.
9P ‘Indian Summers‘ finished with an average 733,000 viewers and a 5% share.
Seven finished #1 Sunday in Australia with a 33.9% share of the available audience.
Nine finished #2 with a 28.9% share.
ABC finished #3 with a 17.4% share of the available audience.
Seven finished #4 with a 13.7% share.
SBS finished #5 with an average 6.1% share of the available audience.
Top Ten Non-News Programs In Australia Sunday
#1 MY KITCHEN RULES Seven 1,266,000 viewers #1 in all markets
#2T 60 MINUTES Nine 849,000 viewers Melbourne top market
#2T David ATTENBOROUGH’S GREAT
BARRIER REEF ABC 849,000 viewers Melbourne top market
#4 YOU’RE BACK IN THE ROOM Nine 801,000 viewers Melbourne top market
#5 CALL THE MIDWIFE ABC 636,000 viewers Melbourne top market
#6 SUNDAY NIGHT Seven 632,000 viewers Melbourne top market
#7 AFL: SUN FOOTBALL Seven 482,000 viewers Melbourne top market
#8 MODERN FAMILY EP 2 TEN 444,000 viewers Melbourne top market
#9 FAMILY FEUD SUNDAY TEN 401,000 viewers Sydney top market
#10 MODERN FAMILY TEN 394,000 viewers Melbourne top market
*MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
*MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 Monday in Australia with a 35.8% share of the available audience.
Nine finished #2 with a 23.1% share.
ABC finished #3 with an average 19.5% share of the available audience.
Ten finished #4 with a 16.1% share.
SBS finished #5 Monday in Australia with a 5.5% share of the available audience.
Top Ten Non-Newscast TV Programs In Australia Monday
#1 MY KITCHEN RULES – MON Seven 1,449,000 435,000 385,000 258,000 157,000 214,000
#2 MARRIED AT FIRST SIGHT Nine 899,000 274,000 329,000 124,000 74,000 98,000
#3 DOWNTON ABBEY Seven 861,000 203,000 245,000 179,000 114,000 120,000
#4 A CURRENT AFFAIR Nine 842,000 290,000 271,000 141,000 61,000 78,000
#5 HOME AND AWAY Seven 805,000 226,000 208,000 180,000 81,000 109,000
#6 7.30 ABC 726,000 203,000 235,000 138,000 75,000 75,000
#7 AUSTRALIAN STORY-EV ABC 692,000 200,000 202,000 138,000 81,000 71,000
#8 THE CHASE AUSTRALIA Seven 690,000 217,000 210,000 95,000 71,000 96,000
#9 MEDIA WATCH ABC 687,000 170,000 254,000 110,000 71,000 82,000
#10 FOUR CORNERS ABC 664,000 164,000 223,000 127,000 71,000 79,000
Top Newscasts In Australia Monday
#1 NINE NEWS Nine 1,097,000 336,000 361,000 215,000 86,000 98,000
#2 SEVEN NEWS Seven 1,070,000 269,000 307,000 200,000 118,000 176,000
#3 NINE NEWS 6:30 Nine 1,043,000 334,000 347,000 195,000 81,000 86,000
#4 SEVEN News/TodayTonight Seven 1,043,000 264,000 330,000 196,000 98,000 154,000
#5 ABC NEWS ABC 862,000 193,000 309,000 155,000 99,000 107,000
Top Newscasts In Australia Sunday
#1 SEVEN NEWS – SUN Seven 1,354,000 viewers #1 in all markets except Sydney
#2 NINE NEWS SUNDAY Nine 1,149,000 viewers Sydney #1 market
#3 ABC NEWS SUNDAY-EV ABC 805,000 viewers Melbourne top market
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Media Notes Briefs: ‘eMail Loved But Click-Thru Dropping Badly‘ While eMail is vastly preferred by consumers for brand communication, North American eMail click-through rates continue to drop except with one platform- http://eepurl.com/bXUWlL 🆕💡💭🌎💬 It’s Free!
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Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Oscar Peterson ‘Autumn Leaves’