‘It’s All About Screens.’ This is the Daily Diary of Screens. Wednesday, April 13, 2016.
CBS finished #1 broadcast network as FOX’s ‘Empire‘ was the top program.
In the UK, BBC One finished #1 as ‘Manchester United vs West Ham in FA Cup sixth Round‘ was the top program and ‘Coronation Street‘ top soap.
‘Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘My Kitchen Rules‘ was the top non-newscast program.
‘The Boss‘ #1 box office in the U.S. weekend 8-10 April 2016.
‘Batman v Superman: Dawn of Justice‘ #1 at the International box office weekend 8-10 April 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 63,602 users and 90,066 clipbooks with 459,741 visitors with over 2.228 million page views. 5 minutes 04 seconds average time spent on spent on site since the beginning. 5 minutes 54 seconds average time spent on site in March. THURSDAY AUSTRALIA OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Wednesday, April 13, 2016 (Posted on April 15, 2016)
The Tiffany Network squeezed past FOX’s power lineup on Wednesday for the top spot but was down 8.2% from SD 2015.
8P ‘Survivor‘ finished with an average 8.516 million viewers and a 5.2 rating/8 share. It had one of the craziest tribal councils in the show’s history.
9P ‘Criminal Minds‘ finished with an average 8.899 million viewers and a 5.2/9.
10P ‘Criminal Minds: Beyond Borders‘ finished with an average 8.048 million viewers and a 4.8/7.
The Animal Network of Broadcast was oh so close on Wednesday but it needed more ‘Empire’, as it finished down -3.4% vs SD 2015.
8P ‘Rosewood‘ finished with an average 4.421 million viewers and a 3.4/6.
9P ‘Empire‘ finished #1 overall with an average 10.047 million viewers and a 6.8/11.
The Alphabet Network finished in the middle of the pack on Wednesday, finishing down, -1.7% vs SD 2015.
8P ‘The Middle‘ finished with an average 6.840 million viewers and a 4.5/8.
830P ‘The Goldbergs‘ finished with an average 6.200 million viewers and a 4.1/7.
9P ‘Modern Family’ finished with an average 7.410 million viewers and a 5.2/8.
930P ‘blackish‘ finished with an average 5.708 million viewers and a 3.9/6.
10P ‘Nashville‘ finished with an average 4.196 million viewers and a 3.1/5.
The Peacock Network got plucked on Wednesday as a debut did not perform up to expectations. Yet the network was up 23.2% vs SD 2015.
8P ‘The Voice‘ finished with an average 8.819 million viewers and a 6.2/10.
9P ‘Strong‘ series premiere finished with an average 3.352 million viewers and a 2.1/3. How bad was it? It lost to ‘Nashville’. that’s bad.
The #1 Hispanic Network in America finished where it normally finishes on Wednesday.
8P ‘Un Camino Hacia El Destino‘ finished with an average 2.082 million viewers and a 1.0/2.
9P ‘Pasión y Poder‘ finished as the #1 Hispanic program on Wednesday with an average 2.459 million viewers and a 1.1/2.
10P ‘El Hotel De Los Secretos‘ finished with an average 1.955 million viewers and a 0.9/2.
The Little Network That Couldn’t absolutely didn’t as it reran its entire prime time schedule and finished down -52.8% vs SD 2015.
8P ‘Arrow‘ rerun finished with an average 1.068 million viewers and a 0.7/1.
9P ‘Supernatural‘ rerun finished with an average 931,000 viewers and a 0.6/1.
For The Record
CBS finished #1 Wednesday with an average 8.488 million viewers and a 5.2 rating/8 share, DOWN -755,000 viewers (-8.2%) vs 9.242 million viewers SD 2015.
FOX finished #2 with an average 7.234 million viewers and a 5.1/8, DOWN -257,000 viewers (-3.4%) vs 7.491 million viewers SD 2015.
ABC finished #3 with an average 5.758 million viewers and a 4.0/6, DOWN -101,000 viewers (-1.7%) vs 5.859 million viewers.
NBC finished #4 with an average 5.204 million viewers and a 3.5/6, UP 981,000 viewers (+23.2%) vs 4.223 million viewers SD 2015 .
FOXNC finished #1 cable network and #5 overall with an average 2.251 million viewers.
UNI finished #6 with an average 2.165 million viewers and a 1.0/2.
ESPN finished #7 with an average 2.102 million viewers.
ADSM finished #8 with an average 1.365 million viewers.
TEL finished #9 with an average 1.300 million viewers and an 0.8/1.
CNN finished #10 with an average 1.068 million viewers.
ESPN2 finished #11 with an average 1.011 million viewers.
The CW finished #12 with an average 999,500 million viewers and a 0.6/1, DOWN -1.120 million viewers (-52.8%) vs 2.119 million viewers SD 2015.
Total viewership (English Speaking) Wednesday in prime time is estimated at 49.066 million viewers.
Broadcast (English Speaking) Networks finished Wednesday in prime time with an average 27.684 million viewers (54.4%), DOWN -1.251 million viewers (-4.3%) vs 28.935 million viewers SD 2015.
Cable (Top 150 Programs) Networks finished Wednesday in prime time with an average 21.382 million viewers (45.6%).
Today In Communication History
On this date in 1953, Twentieth Century-Fox signs an exclusive contract with optical manufacturer Bausch & Lomb to produce anamorphic lenses for CinemaScope. CinemaScope presentations carry the credit ‘lenses by Bausch and Lomb’, the original Chrétien lenses that Fox acquired having proved to have shortcomings, not the least of which is the requirement to focus both the primary lens and the add-on anamorphic lens separately.
On this date in 1953, in his Budget speech, British Chancellor of the Exchequer R A Butler reduces purchase (sales) tax on consumer goods such as radio and television receivers from 66.67% to 50%.
On this date in 1961, first live television pictures from Moscow—of the heroic return of pioneer cosmonaut Major Yuri Gagarin—are seen in London.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
Some Small Business Websites Are Still Not Mobile
Many still don’t have a mobile site. Forty (40%) Percent said they do not have a mobile website. Yodle and Research Now polled 400 US small businesses. Small businesses were defined as locally operated businesses with fewer than 25 employees. More than half (52%) of respondents said their website is mobile-optimized thanks to the increased use of mobile phones. Additionally, 14% of US small businesses said because of the increase, they built mobile-optimized emails, and 11% said they use SMS marketing.
Perhaps surprisingly, 40% of small businesses have done none of these things. A separate survey from RBC Capital Markets also found that most small and medium-sized businesses based in the US still don’t have a mobile-optimized website. However, the share that does has grown significantly over the past year. According to the research, 64% of US small and medium-sized businesses had a professional website for their business, and an additional 10% planned to create one. That represented mixed progress since the prior year, when just 60% had a site but 17% planned to create one.
Millennials Prefer Short Videos On Their Smartphones
Older users between the ages of 35 and 54 prefer 30-second spots, according to a study by IAB with Millward Brown Digital and Tremor Video. It also found that longer videos work better for complex topics and that tablet videos work well for relaying new information.
Which Retail Digital Commerce Categories Grew the Fastest
Retail e-commerce spending grew by 14% year-over-year in 2015, buoyed by a 56% increase in mobile commerce spending, reports comScore. The fastest-growing categories in terms of total retail digital commerce dollars were video games, consoles & accessories (44%) and toys & hobbies (42%). The study notes that the three fastest-growing categories were driven by mobile, as consumers are increasingly willing to make these “inexpensive, less complicated” purchases on their mobile devices.
Box Office Weekend 1-3 April 2016 (Domestic)
#1 ‘The Boss’ $ 23.48 million in 3,480 theaters
#2 ‘Batman v Superman’ $ 23.44 million in 4,102 theaters
#3 ‘Zootopia’ $ 14.35 million in 3,444 theaters
#4 ‘My Big Fat Greek Wedd’ $ 6.42 million in 3,027 theaters
#5 ‘Hardcore Henry’ $ 5.10 million in 3,015 theaters
#6 ‘Miracles From Heaven’ $ 4.84 million in 2,783 theaters
#7 ‘God’s Not Dead 2’ $ 4.33 million in 2,354 theaters
#8 ‘The Divergent Series’ $ 3.60 million in 2,503 theaters
#9 ’10 Cloverfield Lane’ $ 3.00 million in 1,886 theaters
#10 ‘Eye in the Sky’ $ 2.83 million in 1,089 theaters
Box Office Weekend 1-3 April 2016 (International)
#1 ‘Batman v Superman’ $ 34.0 million in 68 territories
#2 ‘The Jungle Book’ $ 28.9 million in 1 territory
#3 ‘London Has Fallen’ $ 26.0 million in 43 territories
#4 ‘Zootopia’ $ 22.7 million in 54 territories
#5 ‘Huntsman’ $ 20.0 million in 18 territories
#6 ‘Kung Fu Panda 3’ $ 11.0 million in 47 territories
#7 ‘Visiteurs: La Revolu’ $ 7.3 million in 1 territory
#8 ’10 Cloverfield Lane’ $ 6.2 million in 43 territories
#9 ‘Hardcore Henry’ $ 5.1 million in 1 territory
#10 ‘Miracles From Heavan’ $ 1.1 million in 2 territories
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
The Big One finished #1 Wednesday with an average 4.933 million viewers.
7P ‘Match of the Day Live‘ featuring West Ham United vs Manchester United in the FA Cup sixth round and finished with an average 5.3 million viewers and a 27% share.
9P ‘MasterChef‘ finished with an average 4.2 million viewers and a 20% share.
The Independent One finished #1 with an average 4.517 million viewers on Wednesday.
7P ‘Emmerdale‘ finished with an average 5.2 million viewers and a 29% share.
730P ‘Coronation Street‘ finished with an average 5.9 million viewers and a 29% share.
8P ‘Tonight at the London Palladium‘ finished with an average 3.4 million viewers and a 16% share.
9P ‘Scott & Bailey‘ season premiere finished with an average 4.6 million viewers and a 22% share.
The Big Four
8P ‘The Supervet‘ finished with an average 2.1 million viewers.
9P ‘24 Hours in A&E‘ finished with an average 1.5 million viewers and a 7% share.
The Viacom Five
8P ‘GPs: Behind Closed Doors‘ finished with an average 1.1 million viewers.
9P ‘Can’t Pay? We’ll Take It Away‘ finished with an average 1.3 million viewers and a 6% share.
The Little Two had a little bit on Wednesday but it wasn’t enough.
9P ‘Five Star Babies: Inside the Portland Hospital‘ finished with an average 1.3 million viewers and a 6% share.
Seven finished #1 Wednesday in Australia with a 34.4% share of the available audience.
Nine finished #2 with an average 24.4% share.
ABC finished #3 with an average 16.8% share of the available audience.
Ten finished #4 with an average 16.1% share.
SBS finished #5 in Australia on Wednesday with an average 8.5% share of the available audience.
Top Ten Non-Newscast Programs In Australia Wednesday.
#1 MY KITCHEN RULES Seven 1,349,000 viewers #1 in all Australian markets
#2 A CURRENT AFFAIR Nine 919,000 viewers Melbourne top market
#3 THE BIG BANG THEORY Nine 872,000 viewers Melbourne top market
#4 HOME AND AWAY Seven 776,000 viewers Sydney top market
#5 THE BIG BANG THEORY (R) Nine 763,000 viewers Melbourne top market
#6 THE CHASE AUSTRALIA Seven 639,000 viewers Sydney top market
#7 HOT SEAT Nine 605,000 viewers Melbourne top market
#8 7.30 ABC 603,000 viewers Melbourne top market
#9 WEEKLY WITH C.PICKERING ABC 560,000 viewers Melbourne top market
#10 ZEMIRO’S HOME DELIVERY ABC 554,000 viewers Melbourne top market
Top Newscasts In Australia Wednesday.
#1 SEVEN NEWS Seven 1,084,000 viewers #1 in Sydney, Adelaide & Perth (T)
#2 SEVEN News/TodayTonight Seven 1,022,000 viewers #1 in Perth (T)
#3 NINE NEWS Nine 1,016,000 viewers #1 in Brisbane
#4 NINE NEWS 6:30 Nine 964,000 viewers #1 in Melbourne
#5 ABC NEWS ABC 843,000 viewers Melbourne top market
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
*THURSDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine finished #1 Thursday in Australia with a 28.9% share of the available audience.
Seven finished #2 with a 27.1% share.
TEN finished #3 with 18.7% share of the available audience.
ABC finished #4 with 18.4% share.
SBS finished #5 in Australia on Thursday with a 6.9% share of the available audience.
Top Ten Non-Newscast Programs In Australia Thursday
#1 HOME AND AWAY Seven 767,000 viewers #1 in Brisbane & Adelaide
Home and Away star Bonnie Sveen has finally confirmed that she has left the Australian soap. The actress, who is known for her role as Summer Bay’s Ricky Sharpe, recently sparked further rumours about her show exit when it was confirmed that she had landed a role in new TV drama The Secret Daughter.
#2 A CURRENT AFFAIR Nine 748,000 viewers #1 in Sydney & Melbourne
#3 THE CHECKOUT ABC 686,000 viewers Sydney top market
#4 MY FRANCE WITH MANU Seven 663,000 viewers #1 in Perth
#5 JANET KING (R) ABC 613,000 viewers Sydney top market
#6T GOGGLEBOX TEN 590,000 viewers Melbourne top market
#6T 7.30 ABC 590,000 viewers Sydney top market
#8 THE CHASE AUSTRALIA Seven 561,000 viewers Sydney top market
#9 THE PROJECT 7PM TEN 552,000 viewers Sydney top market
#10 HOT SEAT Nine 537,000 viewers Melbourne top market
Top Newscast In Australia Thursday
#1 SEVEN NEWS Seven 1,036,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS Nine 981,000 viewers #1 in Sydney, Melbourne & Brisbane
#3 SEVEN News/TodayTonight Seven 960,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 902,000 viewers Melbourne top market
#5 ABC NEWS ABC 754,000 viewers Sydney & Melbourne top market(s)
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Media Notes Briefs: ‘eMail Loved But Click-Thru Dropping Badly‘ While eMail is vastly preferred by consumers for brand communication, North American eMail click-through rates continue to drop except with one platform- http://eepurl.com/bXUWlL 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Harry Connick Jr. Full Concert 10/12/04