‘It’s All About Screens.’ This is the Daily Diary of Screens. Tuesday, April 12, 2016.
CBS finished #1 broadcast network as NBC’s ‘The Voice‘ was the top program.
In the UK, BBC One finished #1 as ‘The A Word‘ was the top program.
‘Seven‘ finished #1 in Australia as ‘Nine News‘ was #1 newscast and ‘My Kitchen Rules‘ was the top non-newscast program.
‘The Boss‘ #1 box office in the U.S. weekend 8-10 April 2016.
‘Batman v Superman: Dawn of Justice‘ #1 at the International box office weekend 8-10 April 2016.
Sales of movie theater ads jumped 13.4% in 2015 as it reached $716 million in advertising sales. There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. 60 billion messages are sent via Facebook Messenger and WhatsApp every day. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 63,602 users and 90,066 clipbooks with 459,741 visitors with over 2.228 million page views. 5 minutes 04 seconds average time spent on spent on site since the beginning. 5 minutes 54 seconds average time spent on site in March. WEDNESDAY AUSTRALIA OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Tuesday, April 12, 2016 (Posted on April 13, 2016)
CBS #1 Tuesday as NBC’s ‘The Voice’ top program with over 10 million viewers.
CBS
The Tiffany Network fell asleep with a jumbled, rerun lineup that proved you cannot have reruns of Gibbs forever and not get a heart attack. They barely beat NBC on Tuesday…barely with a 27.3% drop in audience vs SD 2015.
8P ‘NCIS:New Orleans‘ rerun (‘Confluence’) finished with an average 9.050 million viewers and a 5.6/9.
9P ‘NCIS‘ rerun (‘Sister City Part I’) finished #1 on the network Tuesday with an average 9.990 million viewers and a 6.1/10.
10P ‘NCIS:New Orleans‘ rerun (‘Sister City Part I’) finished #1 in its time slot with an average 9.040 million viewers and a 5.5/10.
NBC
The Peacock Network finished #2 Tuesday as it finished just 17,000 viewers behind CBS for the top spot.
8P ‘The Voice‘ finished #1 with an average 10.810 million viewers and a 6.9/11.
10P ‘Game Of Silence‘ series premiere finished with an average 6.410 million viewers and a 4.5/7.
ABC
The Alphabet Network didn’t have anything to compete on Tuesday, finishing down 20.4% vs SD 2015.
8P ‘Fresh Off The Boat‘ rerun finished #1 on the network Tuesday with an average 3.509 million viewers and a 2.5/4.
830P ‘The Real O’Neals‘ rerun finished with an average 2.700 million viewers and a 1.9/3.
9P ‘Marvel’s Agents of SHIELD‘ (‘Paradise Lost’) finished with an average 3.010 million viewers and a 2.1/3.
10P ‘Beyond the Tank‘ finished with an average 2.070 million viewers and a 1.5/3.
Univision
The #1 Hispanic Network in America slipped into #4 position Tuesday.
8P ‘Un Camino Hacia El Destino‘ finished with an average 2.025 million viewers and a 1.1/2.
9P ‘Pasión y Poder‘ finished #1 Hispanic program Tuesday with an average 2.546 million viewers and a 1.2/2.
10P ‘El Hotel De Los Secretos‘ finished with an average 1.985 million viewers and a 1.0/2.
FOX
The Animal Network of Broadcast limped in at #5 on Friday, finished down 18.2% vs SD 2015. Murdoch’s Minions just have to point to Thursday as the sun will come up in the morning. Then again, at FOX….
8P ‘New Girl‘ finished #1 on the network Tuesday with an average 2.650 million viewers and a 2.1/3.
830P ‘Grandfathered‘ rerun finished with an average 1.660 million viewers and a 1.2/2.
9P ‘Brooklyn Nine-Nine‘ finished with an average 2.070 million viewers and a 1.5/2.
930P ‘The Grinder‘ finished with an average 1.634 million viewers and a 1.1/2.
The CW
The Little Network That Couldn’t failed miserably as it finished down 52% vs SD 2015.
8P ‘iZombie‘ finished with an average 1.403 million viewers and a 0.9/1.
9P ‘iZombie‘ (‘Salivation Army’) season finale finished with an average 1.228 million viewers and a 0.9/1.
For The Record
CBS finished #1 Tuesday with an average 9.360 million viewers and a 6.1 rating/10 share, DOWN -3.513 million viewers (-27.3%) vs 12.873 million viewers SD 2015.
NBC finished #2 with an average 9.343 million viewers and a 5.7/9, UP +2.994 million viewers (+47.2%) vs 6.349 million viewers SD 2015.
ABC finished #3 with an average 2.728 million viewers and a 1.9/3, DOWN -698,000 viewers (-20.4%) vs 3.426 million viewers SD 2015.
UNI finished #4 with an average 2.185 million viewers and a 1.2/2.
FOX finished #5 with an average 2.004 million viewers and a 1.5/2, DOWN 445,000 viewers (-18.2%) vs 2.449 million viewers SD 2015.
FOXNC finished with an average 1.996 million viewers.
The CW finished with an average 1.316 million viewers and a 0.9/1, DOWN -1.423 million viewers (-52%) vs 2.739 million viewers SD 2015.
TEL finished with an average 1.300 million viewers and a 0.8/1.
MSNBC finished with an average 1.156 million viewers.
Total estimated viewers on Broadcast (English Speaking) and Cable Tuesday in prime time were 50.462 million viewers.
Broadcast (English Speaking) Networks on Tuesday in prime time finished with an average 24.751 million viewers,
Cable (Top 150 Programs) Networks on Tuesday in prime time finished with an average 25.772 million viewers (51.1% share).
Today In Communication History
On this date in 1941, Radio station W71NY in New York becomes the first commercial FM broadcaster to sign an advertiser to a contract.
On this date in 1953, the National Edition of “TV Guide” was launched.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
Mobile Research
Some Small Business Websites Are Still Not Mobile
Many still don’t have a mobile site. Forty (40%) Percent said they do not have a mobile website. Yodle and Research Now polled 400 US small businesses. Small businesses were defined as locally operated businesses with fewer than 25 employees. More than half (52%) of respondents said their website is mobile-optimized thanks to the increased use of mobile phones. Additionally, 14% of US small businesses said because of the increase, they built mobile-optimized emails, and 11% said they use SMS marketing.
Perhaps surprisingly, 40% of small businesses have done none of these things. A separate survey from RBC Capital Markets also found that most small and medium-sized businesses based in the US still don’t have a mobile-optimized website. However, the share that does has grown significantly over the past year. According to the research, 64% of US small and medium-sized businesses had a professional website for their business, and an additional 10% planned to create one. That represented mixed progress since the prior year, when just 60% had a site but 17% planned to create one.
Digital/Mobile Notes
Millennials Prefer Short Videos On Their Smartphones
Older users between the ages of 35 and 54 prefer 30-second spots, according to a study by IAB with Millward Brown Digital and Tremor Video. It also found that longer videos work better for complex topics and that tablet videos work well for relaying new information.
Digital/Mobile News
Which Retail Digital Commerce Categories Grew the Fastest
Retail e-commerce spending grew by 14% year-over-year in 2015, buoyed by a 56% increase in mobile commerce spending, reports comScore. The fastest-growing categories in terms of total retail digital commerce dollars were video games, consoles & accessories (44%) and toys & hobbies (42%). The study notes that the three fastest-growing categories were driven by mobile, as consumers are increasingly willing to make these “inexpensive, less complicated” purchases on their mobile devices.
Box Office Weekend 1-3 April 2016 (Domestic)
#1 ‘The Boss’ $ 23.48 million in 3,480 theaters
#2 ‘Batman v Superman’ $ 23.44 million in 4,102 theaters
#3 ‘Zootopia’ $ 14.35 million in 3,444 theaters
#4 ‘My Big Fat Greek Wedd’ $ 6.42 million in 3,027 theaters
#5 ‘Hardcore Henry’ $ 5.10 million in 3,015 theaters
#6 ‘Miracles From Heaven’ $ 4.84 million in 2,783 theaters
#7 ‘God’s Not Dead 2’ $ 4.33 million in 2,354 theaters
#8 ‘The Divergent Series’ $ 3.60 million in 2,503 theaters
#9 ’10 Cloverfield Lane’ $ 3.00 million in 1,886 theaters
#10 ‘Eye in the Sky’ $ 2.83 million in 1,089 theaters
Box Office Weekend 1-3 April 2016 (International)
#1 ‘Batman v Superman’ $ 34.0 million in 68 territories
#2 ‘The Jungle Book’ $ 28.9 million in 1 territory
#3 ‘London Has Fallen’ $ 26.0 million in 43 territories
#4 ‘Zootopia’ $ 22.7 million in 54 territories
#5 ‘Huntsman’ $ 20.0 million in 18 territories
#6 ‘Kung Fu Panda 3’ $ 11.0 million in 47 territories
#7 ‘Visiteurs: La Revolu’ $ 7.3 million in 1 territory
#8 ’10 Cloverfield Lane’ $ 6.2 million in 43 territories
#9 ‘Hardcore Henry’ $ 5.1 million in 1 territory
#10 ‘Miracles From Heavan’ $ 1.1 million in 2 territories
Coming Soon
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
BBC One #1 Tuesday in the UK as ‘The A Word’ top program.
BBC One
The Big One had the big one on Tuesday to finished #1 in the UK.
9P ‘The A Word‘ finished #1 with an average 4.2 million viewers and a 20.7%.
BBC Two
The Little Two
8P ‘Bake-off Creme de la Creme‘ finished with an average 3.3 million viewers and a 15.6% share.
Down Under
Seven #1 Tuesday in Australia as ‘Nine News’ & ‘My Kitchen Rules’ top programs.
It was a big night in the kitchen and in Melbourne as it was the top television market in the nation for nearly all of the top 10 programs on Tuesday.
Seven finished #1 Tuesday in Australia with a strong 32.6% share of the available audience.
Nine finished #2 with a 24.2% share.
Ten finished #3 with a 20.1% share of the available audience.
ABC finished #4 with an average 16.8% share.
SBS finished #5 Tuesday in Australia with a 6.4% share of the available audience.
Top Ten Non-Newscast Programming In Australia Tuesday
#1 MY KITCHEN RULES – TUE Seven 1,439,000 viewers #1 in all Australia markets
#2 A CURRENT AFFAIR Nine 891,000 viewers Melbourne top market
#3 HOME AND AWAY Seven 886,000 viewers Sydney top market
#4 MARRIED AT FIRST SIGHT Nine 880,000 viewers Melbourne top market
#5 7.30 ABC 660,000 viewers Melbourne top market
#6 HOT SEAT Nine 656,000 viewers Melbourne top market
#7 THE PROJECT 7PM TEN 652,000 viewers Melbourne top market
#8 THE CHASE AUSTRALIA Seven 634,000 viewers Melbourne top market
#9 NCIS TEN 597,000 viewers Melbourne top market
#10 FAMILY FEUD TEN 579,000 viewers Melbourne top market
TOP NEWSCASTS IN AUSTRALIA TUESDAY
#1 NINE NEWS Nine 1,111,000 viewers #1 in Sydney & Brisbane
#2 SEVEN NEWS Seven 1,099,000 viewers #1 in Perth
#3 SEVEN News/TodayTonight Seven 1,068,000 viewers #1 in Adelaide
#4 NINE NEWS 6:30 Nine 1,063,000 viewers #1 in Melbourne
#5 ABC NEWS ABC 832,000 viewers Melbourne top market
*WEDNESDAY AUSTRALIA OVERNIGHT TV RATINGS.
*WEDNESDAY AUSTRALIA OVERNIGHT TV RATINGS.
Seven #1 Wednesday in Australia as ‘Seven News’ & ‘My Kitchen Rules’ top programs.
Seven finished #1 Wednesday in Australia with a 34.4% share of the available audience.
Nine finished #2 with an average 24.4% share.
ABC finished #3 with an average 16.8% share of the available audience.
Ten finished #4 with an average 16.1% share.
SBS finished #5 in Australia on Wednesday with an average 8.5% share of the available audience.
Top Ten Non-Newscast Programs In Australia Wednesday.
#1 MY KITCHEN RULES Seven 1,349,000 viewers #1 in all Australian markets
#2 A CURRENT AFFAIR Nine 919,000 viewers Melbourne top market
#3 THE BIG BANG THEORY Nine 872,000 viewers Melbourne top market
#4 HOME AND AWAY Seven 776,000 viewers Sydney top market
#5 THE BIG BANG THEORY (R) Nine 763,000 viewers Melbourne top market
#6 THE CHASE AUSTRALIA Seven 639,000 viewers Sydney top market
#7 HOT SEAT Nine 605,000 viewers Melbourne top market
#8 7.30 ABC 603,000 viewers Melbourne top market
#9 WEEKLY WITH C.PICKERING ABC 560,000 viewers Melbourne top market
#10 ZEMIRO’S HOME DELIVERY ABC 554,000 viewers Melbourne top market
Top Newscasts In Australia Wednesday.
#1 SEVEN NEWS Seven 1,084,000 viewers #1 in Sydney, Adelaide & Perth (T)
#2 SEVEN News/TodayTonight Seven 1,022,000 viewers #1 in Perth (T)
#3 NINE NEWS Nine 1,016,000 viewers #1 in Brisbane
#4 NINE NEWS 6:30 Nine 964,000 viewers #1 in Melbourne
#5 ABC NEWS ABC 843,000 viewers Melbourne top market
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Duke Ellington ‘Take The A Train’
OVERTHESHOULDERMEDIA 