‘It’s All About Screens.’ This is the Daily Diary of Screens. Sunday, April 10, 2016.
CBS finished #1 broadcast network as ‘The Masters Golf Tournament‘ was the top program.
In the UK, BBC One finished #1 Sunday as ‘Countryfile‘ was the top program.
‘Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘My Kitchen Rules‘ was the top non-newscast program.
‘The Boss‘ #1 box office in the U.S. weekend 8-10 April 2016.
‘Batman v Superman: Dawn of Justice‘ #1 at the International box office weekend 8-10 April 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 63,602 users and 90,066 clipbooks with 459,741 visitors with over 2.228 million page views. 5 minutes 04 seconds average time spent on spent on site since the beginning. 5 minutes 54 seconds average time spent on site in March. MONDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
CBS #1 Sunday as ‘The Masters’ was the top program.
For Sunday, April 10, 2016 (Posted on April 11, 2016)
CBS
The Tiffany Network took advantage of the final round of The Masters Golf Tournament and their revised Sunday schedule in prime time on Sunday to win the evening but finished down 8.8% vs SD 2015.
7P ‘The Masters Golf Tournament‘ final round finished #1 overall with an average 13.907 million viewers and a 9.2/16.
730P ‘60 Minutes‘ finished as the with an average 11.745 million viewers and an 8.5/14 covering the classified 28 Pages of the 9-11 Report. This is a Must See TV ON DEMAND and/or LIVE Streaming episode.
830P ‘Madam Secretary‘ (‘Desperate Remedies’) finished with an average 9.411 million viewers and a 6.8/10.
930P ‘Elementary‘ (‘All In’) finished with an average 6.209 million viewers and a 4.3/7.
1030P’Elementary‘ (‘Art Imitates Art’) finished with an average 5.782 million viewers and a 4.0/7.
NBC
The Peacock Network had the little folks and … increased their audience 38.8% vs SD 2015.
7P ‘Little Big Shots‘ rerun (‘Little Piece of Heavenly’) finished with an average 5.801 million viewers and a 3.6/6.
8P ‘Little Big Shots‘ finished #1 on the network Sunday with an average 12.063 million viewers and a 7.2/12.
9P ‘The Carmichael Show‘ finished with an average 5.743 million viewers and a 3.5/5.
930P ‘Crowded‘ finished with an average 4.327 million viewers and a 2.7/4.
10P ‘Dateline NBC‘ (‘Bad Blood’) finished with an average 4.810 million viewers and a 3.2/6.
ABC
The Alphabet Network had its normal Sunday evening schedule and that was not good as it dropped 20.1% vs SD 2015, .
7P ‘America’s Funniest Home Videos‘ finished #1 on the network Sunday with an average 4.783 million viewers and a 3.0/5.
8P ‘Once Upon A Time‘ (‘Her Handsome Hero’) finished with an average 3.701 million viewers and a 2.4/4.
9P ‘The Family‘ (‘All The Lifelong Day’) finished with an average 3.185 million viewers and a 2.4/4.
10P ‘Quantico‘ (‘Care’) finished with an average 3.545 million viewers and a 2.5/5.
FOX
The Animal Network of Broadcast had another ‘Animation Domination’ schedule that did not dominate.
7P ‘Bordertown‘ finished with an average 1.213 million viewers and an 0.8/1.
730P ‘Cooper Garrett’s Guide‘ finished with an average 1.113 million viewers and a 0.7/1.
8P ‘The Simpsons‘ finished with an average 2.499 million viewers and a 1.5/2.
830P ‘Bob’s Burgers‘ finished with an average 2.327 million viewers and a 1.4/2.
9P ‘Family Guy‘ rerun finished with an average 2.500 million viewers and a 1.5/2.
930P ‘Last Man On Earth‘ finished #1 on the network Sunday with an average 2.694 million viewers and a 1.8/3.
For The Record
CBS finished #1 Sunday with an average 9.315 million viewers and a 6.6 rating/11 share, DOWN -900,000 viewers (-8.8%) vs 10.215 million viewers SD 2015.
NBC finished #2 with an average 6.927 million viewers and a 4.3/7, UP 1.937 million viewers (+38.8%) vs 4.990 million viewers SD 2015.
ABC finished #3 with an average 3.804 million viewers and a 2.5/4, DOWN 957,000 viewers (-20.1%) vs 4.761 million viewers SD 2015.
FOX finished #4 with an average 2.058 million viewers and a 1.3/2, DOWN 424,000 viewers (-17.8%) vs 2.482 million viewers SD 2015.
UNI finished #5 with an average 1.94 million viewers and a 1.1/2.
TEL finished #6 with an average 600,000 viewers and a 0.5/1.
Broadcast (English Speaking) Networks on Sunday in prime time finished with an average 22.104 million viewers, UP +598,000 viewers (+2.8%) vs 21.506 million viewers SD 2015.
Today In Communication History
On this date in 2010, Conan O’Brien and TBS signed a deal for a late-night show.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
Box Office Weekend 1-3 April 2016 (Domestic)
#1 ‘The Boss’ $ 23.48 million in 3,480 theaters
#2 ‘Batman v Superman’ $ 23.44 million in 4,102 theaters
#3 ‘Zootopia’ $ 14.35 million in 3,444 theaters
#4 ‘My Big Fat Greek Wedd’ $ 6.42 million in 3,027 theaters
#5 ‘Hardcore Henry’ $ 5.10 million in 3,015 theaters
#6 ‘Miracles From Heaven’ $ 4.84 million in 2,783 theaters
#7 ‘God’s Not Dead 2’ $ 4.33 million in 2,354 theaters
#8 ‘The Divergent Series’ $ 3.60 million in 2,503 theaters
#9 ’10 Cloverfield Lane’ $ 3.00 million in 1,886 theaters
#10 ‘Eye in the Sky’ $ 2.83 million in 1,089 theaters
Box Office Weekend 1-3 April 2016 (International)
#1 ‘Batman v Superman’ $ 34.0 million in 68 territories
#2 ‘The Jungle Book’ $ 28.9 million in 1 territory
#3 ‘London Has Fallen’ $ 26.0 million in 43 territories
#4 ‘Zootopia’ $ 22.7 million in 54 territories
#5 ‘Huntsman’ $ 20.0 million in 18 territories
#6 ‘Kung Fu Panda 3’ $ 11.0 million in 47 territories
#7 ‘Visiteurs: La Revolu’ $ 7.3 million in 1 territory
#8 ’10 Cloverfield Lane’ $ 6.2 million in 43 territories
#9 ‘Hardcore Henry’ $ 5.1 million in 1 territory
#10 ‘Miracles From Heavan’ $ 1.1 million in 2 territories
Coming Soon
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba and Puerto Rico (150). We are thankful to all of you with more than 40,000 views. Top three areas in the world viewing overtheshouldermedia on Monday came from the United States, United Kingdom, Greece, Philippines, Romania, Georgia, Netherlands, Brazil, Australia, Sweden and Japan.
Across The Pond
BBC One #1 Sunday in the UK as ‘Countryfile’ top program.
BBC One
The Big One won big on Sunday
7P ‘Countryfile‘ finished with an average 6.2 million viewers and a 30% share.
8P ‘Antiques Roadshow‘ finished with an average 5.2 million viewers and a 22% share.
9P ‘Undercover‘ finished with an average 4.2 million viewers and a 19% share.
ITV
The Independent One finished second on Sunday in the UK.
8P ‘The Durrells‘ finished with 4.2 million viewers and a 19% share.
9P ‘Home Fires‘ finished with an average 4.4 million viewers and a 20% share.
BBC Two
The Little Two had the new hero in Great Britain.
630P ‘The Masters 2016‘ finished with an average 1.9 million viewers and an 11% share as for 5 1/2 hours whey were rewarded for only the second time in history that an Englishman won the coveted Masters as Danny Willett was the winner.
Channel 4
The Big Four had a bit of a slow, slow summer preview and it didn’t do well.
9P ‘Indian Summers‘ finished with an average 775,000 viewers and a 3% share.
Down Under
Seven #1 Sunday as ‘Seven News’ & ‘My Kitchen Rules’ top programs
Seven finished #1 Sunday in Australia with a strong 34.5% share of the available audience.
Nine finished #2 with a 28.6% share.
ABC finished #3 with a 17.0% share of the available audience.
Ten finished #4 with a 12.8% share.
SBS finished #5 Sunday in Australia with a 7.1% share of the available audience.
Top Ten (Non-Newscast) Programs In Australia Sunday
#1 MY KITCHEN RULES – SUN Seven 1,315,000 viewers #1 in all markets
#2 SUNDAY NIGHT Seven 994,000 viewers Sydney top market
#3 YOU’RE BACK IN THE ROOM Nine 890,000 viewers Melbourne top market
#4 DAVID ATTENBOROUGH’S GREAT BARRIER
REEF ABC 815,000 viewers Melbourne top market
#5 60 MINUTES Nine 694,000 viewers Melbourne top market
#6 CALL THE MIDWIFE-EV ABC 595,000 viewers Melbourne top market
#7 MODERN FAMILY EP 2 TEN 475,000 viewers Melbourne top market
#8 MODERN FAMILY TEN 434,000 viewers Sydney top market
#9 AFL: SUNDAY FOOTBALL Seven 417,000 viewers Melbourne top market
#10 THE BLACKLIST Seven 388,000 viewers Sydney top market
Top Newscasts In Australia Sunday
#1 SEVEN NEWS – SUN Seven 1,325,000 viewers #1 in Melbourne, Brisbane, Adelaide & Perth
#2 NINE NEWS SUNDAY Nine 1,158,000 viewers #1 in Sydney
#3 ABC NEWS SUNDAY-EV ABC 818,000 viewers Melbourne top market
*MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
*MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven #1 Monday in Australia as ‘Nine News’ & ‘My Kitchen Rules’ top programs.
Seven finished #1 on Monday in Australia with a 31.2% share of the available audience.
Nine finished #2 with a 24.6% share.
ABC finished #3 with a 21.6% share of the available audience.
Ten finished #4 with a 17.1% share.
SBS finished #5 Monday in Australia with a 5.6% share of the available audience
Top Ten Non-Newscast TV Ratings in Australia on Monday
#1 MY KITCHEN RULES – MON Seven 1,356,000 viewers #1 in all markets
#2 FOUR CORNERS ABC 932,000 viewers Melbourne top market
#3 A CURRENT AFFAIR Nine 923,000 viewers Melbourne top market
#4 MARRIED AT FIRST SIGHT Nine 874,000 viewers Melbourne top market
#5 AUSTRALIAN STORY ABC 828,000 viewers Sydney top market
#6 HOME AND AWAY Seven 820,000 viewers Sydney & Melbourne top markets
#7 MEDIA WATCH ABC 817,000 viewers Melbourne top market
#8 7.30 ABC 765,000 viewers Sydney top market
#9 THE CHASE AUSTRALIA Seven 713,000 viewers Sydney top market
#10 HOT SEAT Nine 631,000 viewers Melbourne top market
Top Newscast TV Ratings in Australia Monday
#1 NINE NEWS Nine 1,152,000 viewers #1 in Sydney & Brisbane
#2 SEVEN NEWS Seven 1,149,000 viewers #1 in Adelaide & Perth
#3 NINE NEWS 6:30 Nine 1,125,000 viewers #1 in Melbourne
#4 SEVEN News/TodayTonight Seven 1,069,000 viewers Melbourne top market
#5 ABC NEWS ABC 861,000 viewers Melbourne top market
For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 50,000+ views at Google+ Sophis1234.
For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens
In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘Consumers want location-based ads but the last 1000 feet…‘ http://sophis1234.tumblr.com 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Hoagy Carmichael ‘Am I Blue’
OVERTHESHOULDERMEDIA 