‘It’s All About Screens.’ This is the Daily Diary of Screens. Friday, April 8, 2016.
CBS finished #1 broadcast network as ‘Blue Bloods‘ was the top program.
In the UK, ratings delay at posting. With be posted with available.
‘Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘Better Homes & Gardens‘ was the top non-newscast program.
‘Batman v Superman: Dawn of Justice‘ #1 box office in the U.S. weekend 1-3 April 2016.
‘Batman v Superman: Dawn of Justice‘ #1 at the International box office weekend 25-27 March 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 62,338 users and 88,194 clipbooks with 450,476 visitors with over 2.228 million page views. 5 minutes 04 seconds average time spent on spent on site since the beginning. 5 minutes 54 seconds average time spent on site in March.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Friday, April 8, 2016 (Posted on April 9, 2016)
The Tiffany Network took back the top spot on Friday as all new episodes appeared on the prime time schedule for the first time in a couple of weeks.
8P ‘The Amazing Race‘ finished with an average 5.595 million viewers.
9P ‘Hawaii Five-0‘ finished #1 in its time slot with an average 8.471 million viewers.
10P ‘Blue Bloods‘ finished #1 with an average 10.120 million viewers.
The Alphabet Network finished #2 on Friday with its regular lineup.
8P ‘Last Man Standing‘ finished #1 in its time slot with an average 6.360 million viewers.
830P ‘Dr. Ken‘ finished with an average 4.706 million viewers.
9P ‘Shark Tank‘ finished with an average 5.341 million viewers.
10P ‘20/20‘ finished with an average 5.004 million viewers.
The Peacock Network did not do so well on Friday.
8P ‘Caught On Camera with Nick Cannon‘ finished with an average 3.232 million viewers.
9P ‘Grimm‘ finished #1 on the network on Friday wth an average 4.494 million viewers as it was renewed for a new season this week.
10P ‘Dateline NBC‘ finished with an average 4.455 million viewers.
The Animal Network of Broadcast didn’t have ‘Idol’ and it fell like a rock with Gordo.
8P ‘Sleepy Hollow‘ finished #1 on the network with an average 2.913 million viewers.
9P ‘Hell’s Kitchen‘ finished with an average 2.710 million viewers.
The Little Network That Couldn’t tried hard.
8P ‘The Vampire Diaries‘ finished with an average 1.169 million viewers.
9P ‘The Originals‘ finished with an average 1.138 million viewers.
For The Record
CBS finished #1 Friday with an average 8.062 million viewers.
ABC finished #2 with an average 5.626 million viewers.
NBC finished #3 with an average 4.060 million viewers.
FOX finished #4 with an average 2.812 million viewers.
UNI finished #5 with an average 2.048 million viewers.
TEL finished #6 with an average 1.300 million viewers.
The CW finished #7 with an average 1.154 million viewers.
Today In Communication History
On this date in 2000, CBS-TV aired ‘Failsafe’. It was the first live full-length show to be aired by CBS in 39 years.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
Did You Know…..
◉ A US survey has found 70% of Americans now binge-watch TV shows, at an average of five episodes per session.
◉ Also, 73% of consumers prefer to do business with brands that personalize their shopping experiences. (per Accenture, Today’s Shopper Preferences: Channels, Social Media, Privacy and the Personalized Experience)
◉ The Smart Marketer’s Guide to Social Media Management-10 tips you need to build and engage your community
Harness the power of social media and engage with your customers where they are. Top tips include:
• Know your audience
• Don’t shy away from negative posts
• Showcase your brand’s personality
Quote of the Day
‘To improve is to change, so to be perfect is to have changed often.’
Social Media Research
Facebook Remains Largest Social Network In Most Of The World
67.4% of internet users worldwide will use a social network in 2016
With the exception of China, Russia and a few other countries, Facebook continues to dominate the social network scene in major markets worldwide. The popularity of newer social networks like Instagram is increasing rapidly, but users tend to adopt those platforms in addition to Facebook, rather than as replacements, as explored in a new eMarketer report, “Global Social Platforms 2016: A Country-by-Country Review of Social Network Usage.”
Young consumers have been at the forefront of this trend, and TNS estimated in November 2015 that the average social network user 16- to 24-years-old accessed at least five different social platforms weekly. Messaging apps, which eMarketer does not include in its definition of a social network, have served to further complicate the global social landscape as their popularity has increased. Many of those services now offer features that rival and overlap with those of social networks, and in some markets their user bases are larger than that of Facebook. In Japan, for example, the messaging app Line is the leading social platform, while some sources indicate that in both Germany and the Netherlands, WhatsApp’s reach may be wider than that of parent company Facebook’s flagship network.
Social network users have also become more mobile-centric. Facebook data from Q4 2015 showed that the platform had a total of 1.4 billion monthly active mobile users worldwide, representing a year-over-year increase of 21.3%. The number of monthly mobile-only users grew by 13.2% to 823 million in the same time period. [Editor’s Note: eMarketer’s estimates for Facebook usage are lower than the company’s, as they exclude business, duplicate and nonhuman accounts.]
Facebook’s “Free Basics” app, which grants users free mobile access to certain websites, is likely to have driven some of the growth in mobile use of the platform. The websites included in the service vary by market, but all include Facebook as well as news, health and government services. The app has had its share of controversy, however, and was recently banned by the governments in both Egypt and India. Worldwide, the number of social network users continues to rise, and they have more platforms to choose from than ever before. What’s more, consumers across the globe are dedicating more time to social networking. GlobalWebIndex estimated in September 2015 that nearly 30% of time spent online worldwide during Q2 2015 was devoted to social network activity. For more information, go to:http://www.emarketer.com/corporate/coverage#/
Behind The Panama Papers
Sunday night was a different kind of “D-Day”,a data day, for 400 journalists, working quietly for the past year digging into 11.5 million leaked documents, according to Katie Van Syckle writing in Variety 040516. The Panama Papers, an unprecedented release of information from the world’s fourth-largest offshore firm Mossack Fonseca, drew national headlines and comparisons to WikiLeaks. Already, there have been reverberations in the entertainment community and beyond. Jackie Chan is mentioned in the data dump for reportedly holding six offshore accounts. (His representative hasn’t responded to press questions.) Pedro Almodovar and his brother Agustin are also named for setting up an account in the ’90s, and the famous director issued a statement apologizing. As the leaks continue to be made public — especially through a website that is expected to be launched in May that can be easily searched — they could offer a window into the private, and questionable, ways that the rich invest their money.
The information in the Panama Papers was originally offered to the German newspaper Süddeutsche Zeitung, through an anonymous email message. Gradually, the source unloaded millions of emails, PDFs, and photos to the newspaper. Too overwhelming for any one newsroom, the paper passed the documents along to the International Consortium of Investigative Journalists, an organization dedicated to collaborating on investigative stories through a membership network, that until now, has also flown under the radar. “The Germans decided this was a really big story with names and details that are important for public interest in many, many countries, so they decided they couldn’t do the story justice,” ICIJ reporter Will Fitzgibbon told Variety.
ICIJ, in turn, activated their network of reporters and editors spanning the globe. They made the data available to them through a password-protected hub that can be searched and analyzed. In addition to publishing their own stories, the ICIJ gave the network of reporters complete editorial freedom to dig into the data for a year, insisting only on professionalism and confidentiality for non-newsworthy subjects mentioned in the documents. Eventually they began to negotiate a day that would work for all of the different news organizations to publish, and even decided on the catchy name. “The importance of the Panama Papers is it shows just how big this parallel world of the off-shore industry is, and how people with a certain amount of political power can more or less choose the rules by which they play,” said Fitzgibbon. “How the off-shore world lets certain people try to pay less in taxes, or to avoid scrutiny of local tax authorities or regulatory agencies in their country. This is something we’ve known exists, but this is by far the most detailed that the world has ever seen about who uses it, why people use it, and the kind of problems in that world.”
Founded in 1997 as part of the Center for Public Integrity, the International Consortium of Investigative Journalists is a nonprofit made up of more than 190 media organizations in over 65 countries, which pays its staff through charitable contributions and public support. (“We’re all hoping the Panama Papers will result in a new stream of small donors,” Fitzgibbon said.) The core ICIJ team is made of six people working in a windowless office in Washington who collaborate with a data team based in Costa Rica, Spain, and Venezuela, mostly through Skype.
They are known for several recent leaks, like the “Swiss Leaks,” that came from inside the HSBC Private Bank in Switzerland that showed client wrongdoing. They also did a recent piece that analyzed World Bank data to show the impact of the bank’s policies, and have covered subjects like tobacco smuggling, private military cartels and climate change lobbyists. “Some have called us a leak machine,” said Fitzgibbon. “But that’s certainly not what we’re all about.”
Fusion, the cable and digital outlet owned by Univision and Disney, was approached late last year to be one of the reporting partners on the project. Fusion investigative reporter Alice Brennan had worked with the ICIJ in the past. Fusion reporters were given access to the encrypted database to comb through the documents looking for stories that illuminate how tax shelters and shell companies help the 1% shield their fortunes. Part of the commitment to working on the Panama Papers project was an obligation that all reporters share the biggest revelations with the others through the secure social media network dubbed “iHub.” In other words, the mantra was no turf battles over the material — all of the nearly 400 participating reporters were meant to benefit from one another’s legwork, such as the revelations about financial dealings tied to Russian President Vladimir Putin.
“It was a little bit of a free-for-all (in the documents), but nobody has dibs on any story. If someone comes up with the Putin story, anybody can do the Putin story. If you find a lead, you have an obligation to post that link on iHub,” Brennan told Variety. “Collaborating with other media organizations has been very, very fruitful for us.”
The fact that word of the document dump did not leak out into other media is a testament to the dedication and principles of the participating journalists, added Keith Summa, exec producer of Fusion’s investigative series “The Naked Truth.” Fusion will air an hourlong documentary on the Panama Papers reporting process on April 17. It also posted numerous stories on its website on Sunday and Monday.
Recruiting so many reporting partners was key to supporting the effort. News orgs contributed the time and resources of staffers, otherwise the ICIJ and Suddeutche Zeitung could never have afforded to mount the more than year-long investigation. “These projects are challenging. Not a lot of journalism organizations have the luxury of the resources that we have,” Summa said. Two decades ago, Summa was involved in researching the documents in the famed Brown & Williamson whistleblower case that exposed the dirty secrets of the tobacco industry. “This to me trumps all of that,” he said. “People will be looking at these documents for 2o to 30 years as a way to understand how people engage in these kind of actions, from sleazy drug lords to heads of state.”
Reporters were working under strictly top secret circumstances until mid-March, when the ICIJ lifted the embargo on reaching out to other sources and those implicated in the documents. At that time, a dozen TV news crews from outlets around the world descended on Panama to seek comment from Mossack Fonseca. The shock of so many reporters coming forward at the same time forced the company to respond. “It was only because there were 12 TV stations knocking on the door at the same time that we got them to respond,” Brennan said.
The ICIJ’s advisers include Bill Kovach, former head of the Nieman Foundation for Journalism at Harvard University, who spent 18 years at the New York Times; and Charles Lewis, founder of the Center for Public Integrity, who worked at ABC and CBS for 15 years; the advisers are directed by Gerard Ryle, who spent two decades as a reporter, investigative journalist, and editor at the Sydney Morning Herald.
“A leak this size could not have been analyzed or hosted by computers until very recently, let alone made searchable, shareable and made available to journalists from Iceland to Kenya,” Fitzgibbon said. “But being able to allow 400 journalists to communicate certainly takes us far and beyond the world of email.”
Media & Technology Trends
Brands Are Listening In With Acoustic Fingerprinting
Acoustic fingerprinting enables brands to collect consumer data by listening in on their behaviors via apps. Acoustic watermarking does the same thing, but it can pick up inaudible sounds to identify consumer behaviors, such as whether a consumer is watching an ad. Mobile apps that employ the technology must get consumer opt-in. Garett Sloane writing in Digiday 040416 suggested that audio cues are increasingly important to computing. Phones, tablets, TVs and devices like Amazon’s Echo are all equipped to pick up voice commands and respond — and these capabilities are becoming more common in advertising. There are two types of audio technologies that are embedding themselves deeper into the marketer’s playbook: acoustic fingerprinting and watermarking. Both can be transformational in giving brands entree to people’s devices, but they can raise all sorts of privacy questions.
What is acoustic fingerprinting?
It is the same technology that Shazam uses, the app that can identify a song on the radio. Acoustic fingerprinting enables a device to pick up as little as two seconds of a sound; it then translates it into a code that can be matched against a code in a database to identify what that sound is. Using a code means that the device doesn’t share actual audio from the user, which could mitigate privacy concerns. Companies like China-based ACRCloud license such acoustic fingerprinting technology to major apps like Alibaba, which offer services to users who use the audio features while watching TV or while shopping.
How does acoustic fingerprinting work with TV?
The technology is being used more and more with television, becoming embedded in apps for hit shows like The Voice. “It only records a few seconds of the sound from the TV, and it instantly recognizes what kind of program is playing or what TV advertisement is playing, and then [consumers] can press a button to get what they want,” said ACRCloud’s Peng Dong. Apps like Alibaba and WeChat, which has its own fingerprinting tech, offer rewards to people who use the audio services when prompted during shows and commercials and in stores.
What other purposes does audio content recognition serve in marketing and media?
With all these listening feelers out in the world in the form of mobile devices, marketers are able to get better measurements and data surrounding when their ads run. TV programs can get a better idea of how many people watch their shows, and from device data, they can know the audience better. In Mongolia, for instance, Peng said ACRCloud licenses its tech to many local apps that listen for TV programming during set hours each night to measure audiences. The same happens in the U.S. through Audible Magic’s technology. “We work with advertising measurement companies, that are the equivalent to Nielsen, where they pay panelists to essentially know what they’re watching on TV. Basically, they supply their panelists with smartphones that will listen to the audio all day long, and tell them what TV shows or TV commercials they actually watch,” said Jay Friedman, a spokesman for Audible Magic.
Are there any privacy concerns?
The apps that employ audio fingerprinting are all opt-in experiences, and iPhones and Android devices reliably notify users any time an app requests access to the mic, according to Friedman. Also, the iPhone has an indicator — a red light — that shows when the microphone is on to prevent surreptitious recording.
Then why is this so controversial?
Well, there are concerns over specific devices, like Samsung TVs, which the company recently warned users could pick up unintended audio from inside homes. Also, Facebook users have expressed fears that the app is listening since it launched the ability to identify TV shows and music. Of course, those concerns were rumors, but it shows the sensitivity around the idea that phones are always listening. Most recently, the Federal Trade Commission warned Android phone developers against a different kind of listening, called acoustic watermarking, where the device picks up an inaudible frequency to collect data.
What is acoustic watermarking, then?
Acoustic watermarking listens for a background signal that is inaudible and could be buried in some other sound. The watermark identifies whatever is playing on TV and can help measure if a user saw a certain commercial, for instance. Last week, the FTC warned app developers not to put this to use without due notice given to consumers. “For acoustic fingerprinting, it has to have sound first; it doesn’t matter what sound is playing. It could be English, it could be Chinese or some chicken sound, but it has to have a sound. That’s the basic thing,” Peng said.
Is this technology being used in the real world?
Yes, some stores employ acoustic fingerprinting or watermarking to detect who visits, and they can send sales offers. If the consumer opts into receiving such offers, then a watermark could be detected through apps on the person’s phone, apps like Shopkick. Azher Ahmed, director of digital at DDB Chicago, said acoustic technology can be more effective than beacons because they have a wider range and don’t require Internet connections for the app to pick up on it.
What else can acoustic fingerprinting be used for?
It’s put to use in content rights management and lets companies like Facebook listen for copyrighted material as it’s uploaded. Any content that matches content with a copyright can be flagged, according to Friedman of Audible Magic. The same principle can be applied to media planning, and the technology can be used to show that ads ran correctly. “From a licensing perspective, it can validate that something is playing exactly according to the media buy,” Ahmed said.
Box Office Weekend 1-3 April 2016 (Domestic)
#1 ‘Batman v Superman:Dawn of Justice’ $ 52.39 million in 4,245 theaters
#2 ‘Zootopia’ $ 20.00 million in 3,698 theaters
#3 ‘Big Fat Greek Wedding2’$ 11.13 million in 3,501 theaters
#4 ‘God’s Not Dead 2’ $ 8.10 million in 2.419 theaters
#5 ‘Miracles From Heaven’ $ 7.55 million in 3,155 theaters
#6 ‘The Divergent Series’ $ 5.73 million in 3,018 theaters
#7 ’10 Cloverfield Lane’ $ 4.75 million in 2,511 theaters
#8 ‘Meet the Blacks’ $ 4.09 million in 1,015 theaters
#9 ‘Eye in the Sky’ $ 4.06 million in 1,029 theaters
#10 ‘Deadpool’ $ 3.50 million in 1,968 theaters
Box Office Weekend 1-3 April 2016 (International)
#1 ‘Batman v Superman: Dawn of Justice’ $ 85.1 million in 68 territories
#2 ‘Zootopia’ $ 30.0 million in 53 territories
#3 ‘The Bodyguard’ $ 25.0 million in 6 territories
#4 ‘Kung Fu Panda 3’ $ 19.2 million in 68 territories
#5 ‘Chongqing Hot Pot’ $ 19.0 million in 4 territories
#6 ‘Who Sleeps My Bro’ $ 10.0 million in 1 territories
#7 ‘My Big Fat Greek Wedd’ $ 5.6 million in 29 territories
#8 ’10 Cloverfield Lane’ $ 4.6 million in 29 territories
#9T ‘Divergent Series’ $ 4.3 million in 80 territories
#9T ‘The Revenant’ $ 4.3 million in 21 territories
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
UK TV Ratings are delayed. Will be posted when available.
Seven finished #1 Friday in Australia with a 31.1% share of the available audience.
Nine finished #2 with a 28.0% share.
ABC finished #3 with a 18.7% share of the available audience.
Ten finished #4 with a 15.5% share.
6.6% share of the available audience.
Top Ten Non-Newscast Programs In Australia On Friday
#1 BETTER HOMES & GARDENS Seven 716,000 viewers #1 in Sydney, Melbourne & Brisbane
#2 A CURRENT AFFAIR Nine 633,000 viewers #1 in Adelaide
#3 GRANTCHESTER ABC 632,000 viewers #1 in Perth
#4 THE CHASE AUSTRALIA Seven 611,000 viewers Melbourne top market
#5 HOT SEAT Nine 507,000 viewers Melbourne top market
#6 FAMILY FEUD TEN 502,000 viewers #1 in Sydney
#7 ROBINSON’S TIME WALKS ABC 493,000 viewers #1 in Sydney
#8 7.30 ABC 490,000 viewers Sydney & Melbourne top markets
#9 THE LIVING ROOM TEN 476,000 viewers #1 in Sydney
#10 THE PROJECT 7PM TEN 459,000 viewers Melbourne top market
Top Newscasts In Australia Friday
#1 SEVEN NEWS Seven 944,000 viewers #1 in Perth
#2 NINE NEWS Nine 893,000 viewers #1 in Sydney, Melbourne & Brisbane
#3 SEVEN News/TodayTonight Seven 838,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 806,000 viewers #1 in Adelaide
#5 ABC NEWS ABC 654,000 viewers #1 in Sydney
#6 TEN EYEWITNESS NEWS FIRST AT FIVE Network TEN 484,000 125,000 122,000 98,000 63,000 76,000
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘Consumers want location-based ads but the last 1000 feet…‘ http://sophis1234.tumblr.com 🆕💡💭🌎💬 It’s Free!
New This Week: Do Consumers Really Know What They Want? 💬 – http://sophis1234.tumblr.com
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Kelly Clarkson ‘Piece by Piece’
Kelly Clarkson ‘Natural Woman’