‘It’s All About Screens.’ This is the Daily Diary of Screens. Sunday, April 3, 2016.
CBS finished #1 broadcast network as ‘51st Academy of Country Music Awards‘ was the top program.
In the UK, BBC One #1 Sunday as ‘Countryfile‘ top program.
‘Nine‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘My Kitchen Rules‘ was the top non-newscast program.
‘Batman v Superman: Dawn of Justice‘ #1 box office in the U.S. weekend 1-3 April 2016.
‘Batman v Superman: Dawn of Justice‘ #1 at the International box office weekend 25-27 March 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 62,338 users and 88,194 clipbooks with 450,476 visitors with over 2.228 million page views. 5 minutes 04 seconds average time spent on spent on site since the beginning. 5 minutes 54 seconds average time spent on site in March. SUNDAY AUSTRALIAN TV OVERNIGHT RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Sunday, April 4, 2016 (Posted on April 4, 2016)
The Tiffany Network went country Sunday and it worked as the network finished UP +41.7% vs SD 2015.
7P ‘60 Minutes‘ finished with an average 9.383 million viewers and a 7.0/12.
8P ‘<strong>51st Academy of Country Music Awards‘ finished with an average 11.179 million viewers and a 6.7/11.
The Peacock Network had three hours of comedy and then tragedy, as Sarnoff Sity finished UP +5.3% vs SD 2015.
7P ‘Little Big Shots‘ rerun finished with an average 5.444 million viewers and a 3.3/6.
8P ‘Little Big Shots‘ finished with an average 11.144 million viewers and a 6.8/11.
9P ‘The Carmichael Show‘ finished with an average 5.035 million viewers and a 3.1/5.
930P ‘Crowded‘ finished with an average 3.591 million viewers and a 2.3/3.
10P ‘Dateline‘ finished with an average 3.755 million viewers and a 2.7/5.
The Alphabet Network simply needs help on Sunday. This is not working. How about ‘The Bachelorette Does Sunday’ or ‘Scandal Anatomy T&A’. Now that’s the Disney way. It was DOWN -43% vs SD 2015.
7P ‘America’s Funniest Home Videos‘ finished with an average 4.894 million viewers and a 2.9/5.
8P ‘Once Upon a Time‘ finished with an average 3.781 million viewers and a 2.5/4.
9P ‘The Family‘ finished with an average 3.176 million viewers and a 2.2/3.
10P ‘Quantico‘ finished wth an average 3.662 million viewers and a 2.6/4.
The Animal Network of Broadcast needs a facelift from the old ‘Animation Domination’ as Murdoch’s Minions finished DOWN -26.8% vs SD 2015.
7P ‘Bordertown‘ finished with an average 1.008 million viewers and a 0.7/1.
730P ‘Cooper Barrett Survives the Universe‘ finished with an average 989,000 viewers and a 0.7/1.
8P ‘The Simpsons‘ finished with an average 2.335 million viewers and a 1.5/3.
830P ‘Bob’s Burgers‘ finished with an average 2.047 million viewers and a 1.3/2.
9P ‘Bob’s Burgers‘ finished with an average 2.043 million viewers and a 1.2/2.
930P ‘Last Man On Earth‘ finished with an average 2.120 million viewers and a 1.4/2.
For The Record
CBS finished #1 Sunday with an average 10.730 million viewers and a 6.7 rating/11 share, UP +3.160 million viewers vs 7.570 million viewers SD 2015.
NBC finished #2 with an average 6.164 million viewers and a 3.9/6, UP +311,000 viewers vs 5.853 million viewers SD 2015.
ABC finished #3 with an average 3.878 million viewers and a 2.5/4, DOWN -2.923 million viewers vs 6.801 million viewers SD 2015.
UNI finished #4 with an average 1.804 million viewers and a 1.0/2.
FOX finished with an average 1.457 million viewers and a 1.1/2, DOWN -534,000 viewers vs 1.991 million viewers SD 2015.
TEL finished with an average 700,000 viewers and an 0.3/1.
Broadcast (English Speaking) Networks on Sunday in prime time, finished with an estimated 22.229 million viewers, DOWN -283,000 viewers or (-1.3%) vs 22.512 million viewers SD 2015
Today In Communication History
On this date in 1939, Glenn Miller Orchestra recorded ‘Moonlight Serenade’.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
Did You Know…..
◉ A US survey has found 70% of Americans now binge-watch TV shows, at an average of five episodes per session.
◉ Also, 73% of consumers prefer to do business with brands that personalize their shopping experiences. (per Accenture, Today’s Shopper Preferences: Channels, Social Media, Privacy and the Personalized Experience)
◉ The Smart Marketer’s Guide to Social Media Management-10 tips you need to build and engage your community
Harness the power of social media and engage with your customers where they are. Top tips include:
• Know your audience
• Don’t shy away from negative posts
• Showcase your brand’s personality
Quote of the Day
‘There are only two seasons…Winter and Baseball’.
Media & Technology Trends
Brands Are Listening In With Acoustic Fingerprinting
Acoustic fingerprinting enables brands to collect consumer data by listening in on their behaviors via apps. Acoustic watermarking does the same thing, but it can pick up inaudible sounds to identify consumer behaviors, such as whether a consumer is watching an ad. Mobile apps that employ the technology must get consumer opt-in. Garett Sloane writing in Digiday 040416 suggested that audio cues are increasingly important to computing. Phones, tablets, TVs and devices like Amazon’s Echo are all equipped to pick up voice commands and respond — and these capabilities are becoming more common in advertising. There are two types of audio technologies that are embedding themselves deeper into the marketer’s playbook: acoustic fingerprinting and watermarking. Both can be transformational in giving brands entree to people’s devices, but they can raise all sorts of privacy questions.
What is acoustic fingerprinting?
It is the same technology that Shazam uses, the app that can identify a song on the radio. Acoustic fingerprinting enables a device to pick up as little as two seconds of a sound; it then translates it into a code that can be matched against a code in a database to identify what that sound is. Using a code means that the device doesn’t share actual audio from the user, which could mitigate privacy concerns. Companies like China-based ACRCloud license such acoustic fingerprinting technology to major apps like Alibaba, which offer services to users who use the audio features while watching TV or while shopping.
How does acoustic fingerprinting work with TV?
The technology is being used more and more with television, becoming embedded in apps for hit shows like The Voice. “It only records a few seconds of the sound from the TV, and it instantly recognizes what kind of program is playing or what TV advertisement is playing, and then [consumers] can press a button to get what they want,” said ACRCloud’s Peng Dong. Apps like Alibaba and WeChat, which has its own fingerprinting tech, offer rewards to people who use the audio services when prompted during shows and commercials and in stores.
What other purposes does audio content recognition serve in marketing and media?
With all these listening feelers out in the world in the form of mobile devices, marketers are able to get better measurements and data surrounding when their ads run. TV programs can get a better idea of how many people watch their shows, and from device data, they can know the audience better. In Mongolia, for instance, Peng said ACRCloud licenses its tech to many local apps that listen for TV programming during set hours each night to measure audiences. The same happens in the U.S. through Audible Magic’s technology. “We work with advertising measurement companies, that are the equivalent to Nielsen, where they pay panelists to essentially know what they’re watching on TV. Basically, they supply their panelists with smartphones that will listen to the audio all day long, and tell them what TV shows or TV commercials they actually watch,” said Jay Friedman, a spokesman for Audible Magic.
Are there any privacy concerns?
The apps that employ audio fingerprinting are all opt-in experiences, and iPhones and Android devices reliably notify users any time an app requests access to the mic, according to Friedman. Also, the iPhone has an indicator — a red light — that shows when the microphone is on to prevent surreptitious recording.
Then why is this so controversial?
Well, there are concerns over specific devices, like Samsung TVs, which the company recently warned users could pick up unintended audio from inside homes. Also, Facebook users have expressed fears that the app is listening since it launched the ability to identify TV shows and music. Of course, those concerns were rumors, but it shows the sensitivity around the idea that phones are always listening. Most recently, the Federal Trade Commission warned Android phone developers against a different kind of listening, called acoustic watermarking, where the device picks up an inaudible frequency to collect data.
What is acoustic watermarking, then?
Acoustic watermarking listens for a background signal that is inaudible and could be buried in some other sound. The watermark identifies whatever is playing on TV and can help measure if a user saw a certain commercial, for instance. Last week, the FTC warned app developers not to put this to use without due notice given to consumers. “For acoustic fingerprinting, it has to have sound first; it doesn’t matter what sound is playing. It could be English, it could be Chinese or some chicken sound, but it has to have a sound. That’s the basic thing,” Peng said.
Is this technology being used in the real world?
Yes, some stores employ acoustic fingerprinting or watermarking to detect who visits, and they can send sales offers. If the consumer opts into receiving such offers, then a watermark could be detected through apps on the person’s phone, apps like Shopkick. Azher Ahmed, director of digital at DDB Chicago, said acoustic technology can be more effective than beacons because they have a wider range and don’t require Internet connections for the app to pick up on it.
What else can acoustic fingerprinting be used for?
It’s put to use in content rights management and lets companies like Facebook listen for copyrighted material as it’s uploaded. Any content that matches content with a copyright can be flagged, according to Friedman of Audible Magic. The same principle can be applied to media planning, and the technology can be used to show that ads ran correctly. “From a licensing perspective, it can validate that something is playing exactly according to the media buy,” Ahmed said.
Box Office Weekend 1-3 April 2016 (Domestic)
#1 ‘Batman v Superman:Dawn of Justice’ $ 52.39 million in 4,245 theaters
#2 ‘Zootopia’ $ 20.00 million in 3,698 theaters
#3 ‘Big Fat Greek Wedding2’$ 11.13 million in 3,501 theaters
#4 ‘God’s Not Dead 2’ $ 8.10 million in 2.419 theaters
#5 ‘Miracles From Heaven’ $ 7.55 million in 3,155 theaters
#6 ‘The Divergent Series’ $ 5.73 million in 3,018 theaters
#7 ’10 Cloverfield Lane’ $ 4.75 million in 2,511 theaters
#8 ‘Meet the Blacks’ $ 4.09 million in 1,015 theaters
#9 ‘Eye in the Sky’ $ 4.06 million in 1,029 theaters
#10 ‘Deadpool’ $ 3.50 million in 1,968 theaters
Box Office Weekend 11-13 March 2016 (International)
#1 ‘Batman v Superman: Dawn of Justice’ $254.0 million in 66 territories
#2 ‘The Revenant’ $ 36.0 million in 43 territories
#3 ‘Kung Fu Panda 3’ $ 31.0 million in 21 territories
#4 ‘Divergent Series’ $ 22.0 million in 78 territories
#5 ‘London Has Fallen’ $ 10.0 million in 44 territories
#6 ‘Gods Of Egypt’ $ 6.8 million in 75 territories
#7 ‘Deadpool’ $ 6.0 million in 34 territories
#8 ‘Kapoor & Sons’ $ 5.9 million in 39 territories
#9 ‘Ten Cloverfield Lane’ $ 5.0 million in 12 territories
#10 ‘The Brothers Grimsby’ $ 2.6 million in 39 territories
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
The Big One won Sunday with a couple of old and one new program.
7P ‘Countryfile‘ finished with an average 6.3 million viewers and a 33% share.
8P ‘Antiques Roadshow‘ finished with an average 5.2 million viewers and a 24% share.
9P ‘Undercover‘ series premiere finished with an average 5.2 million viewers and a 24% share.
The Independent One
8P ‘The Durrells‘ series premiere finished with an average 6.1 million viewers and a 28% share.
9P ‘Home Fires‘ premiere finished with an average 4.8 million viewers and a 24% share.
Nine finished #1 Sunday in Australia with an amazing 32.8% share of the available audience.
Seven finished #2 with a strong 30.1% share.
ABC finished #3 with a 17.7% share of the available audience.
Ten finished #4 with a 12.3% share.
SBS finished #5 Sunday in Australia with a 7.1% share of the available audience.
Top Ten Non-Newscast Programs In Australia Sunday
#1 MY KITCHEN RULES – SUN Seven 1,234,000 viewers #1 everywhere except Sydney
#2 YOU’RE BACK IN THE ROOM Nine 1,155,000 Viewers #1 in Sydney
#3 60 MINUTES Nine 927,000 viewers Sydney top market
#4 MATILDA AND ME ABC 737,000 viewers Melbourne top market
#5 SUNDAY NIGHT Seven 711,000 viewers Sydney top market
#6 CALL THE MIDWIFE ABC 649,000 viewers Melbourne top market
#7 AFL:SUN FOOTBALL Seven 450,000 viewers Melbourne top market
#8 FAMILY FEUD SUNDAY TEN 439,000 viewers Melbourne top market
#9 JOANNA LUMLEY’S
TRANS-SIBERIAN ADVENTURE ABC 389,000 viewers Sydney top market
#10 MODERN FAMILY EP 2 TEN 375,000 viewers Sydney top market
Top Newscasts In Australia Sunday
#1 SEVEN NEWS – SUN Seven 1,148,000 viewers #1 in Melbourne, Adelaide & Perth
#2 NINE NEWS SUNDAY Nine 1,127,000 viewers #1 in Sydney & Brisbane
#3 ABC NEWS SUNDAY-EV ABC 792,000 viewers Melbourne top market
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 Monday in Australia with an average 32.2% share of the available audience.
Nine finished #2 with a 25.0% share.
ABC finished #3 with a 20.0% share of the available audience.
Ten finished #4 with a 17.5% share.
SBS finished #5 Monday in Australia with a 5.3% share of the available audience.
Top Ten Non-Newscast Programs In Australia Monday
#1 MY KITCHEN RULES Seven 1,273,000 viewers #1 in all markets
#2 FOUR CORNERS ABC 902,000 viewers Sydney top market
#3 7.30 ABC 853,000 viewers Melbourne top market
#4 DOWNTON ABBEY Seven 838,000 viewers Melbourne top market
#5 AUSTRALIAN STORY ABC 800,000 viewers Sydney top market
#6 HOME AND AWAY Seven 792,000 viewers Sydney top market
#7 A CURRENT AFFAIR Nine 789,000 viewers Sydney top market
#8 MARRIED AT FIRST SIGHT Nine 771,000 viewers Melbourne top market
#9 MEDIA WATCH ABC 712,000 viewers Sydney top market
#10 ALL STAR FAMILY FEUD TEN 670,000 viewers Melbourne top market
Top Newscasts In Australia Monday
#1 SEVEN NEWS Seven 1,086,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS Nine 1,083,000 viewers #1 in Melbourne & Brisbane
#3 SEVEN News/TodayTonight Seven 1,029,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 1,023,000 viewers #1 in Sydney
#5 ABC NEWS ABC 869,000 viewers Melbourne top market
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Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
MJQ ‘Winter Tale’