CBS #1 Saturday in the U.S. ITV #1 in the UK. Seven #1 in AU.

‘It’s All About Screens.’ This is the Daily Diary of Screens. Saturday, April 2, 2016.
CBS finished #1 broadcast network as ‘48 Hours‘ was the top program.
In the UK, ITV #1 Saturday as ‘Ant & Dec’s Saturday Night Takeaway’ was the top program.
Seven‘ finished #1 in Australia as ‘ABC News‘ was #1 newscast and ‘Death In Paradise‘ was the top non-newscast program.
Batman v Superman: Dawn of Justice‘ #1 box office in the U.S. weekend 1-3 April 2016.
Batman v Superman: Dawn of Justice‘ #1 at the International box office weekend 25-27 March 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 62,338 users and 88,194 clipbooks with 450,476 visitors with over 2.228 million page views. 5 minutes 04 seconds average time spent on spent on site since the beginning. 5 minutes 54 seconds average time spent on site in March. SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @

The Home Of #dailydiaryofscreens

For Saturday, April 2, 2016 (Posted on April 3, 2016)

CBS #1 Saturday as '48 Hours' was the top program.

CBS #1 Saturday as ’48 Hours’ was the top program.

The Tiffany Network won one of the least watched television nights of the year.

8P ‘Rush Hour‘ rerun of the pilot and it drew an average 2.150 million viewers. Do not hold your breath on this one.
9P ‘48 Hours‘ finished with an average 4.092 million viewers.
10P ‘48 Hours‘ finished with an average 4.589 million viewers.

The Peacock Network finished second by 310,000 viewers.

8P ‘Dateline Saturday Mystery‘ finished with an average 4.547 million viewers.
9P ‘Figure Skating World Championships‘ finished with an average 2.693 million viewers.

The Alphabet Network finished third with a whimper.

8P ‘Mirror, Mirror‘ finished with an average 2.196 million viewers.
10P ‘20/20 Saturday‘ finished with an average 2.863 million viewers.

The Animal Network gave us reruns of their top two first year dramas on Saturday.

8P ‘Rosewood‘ finished with an average 1.116 million viewers.
9P ‘Lucifer‘ finished with an average 1.179 million viewers.

NCAA Final Four
Game #1: Villanova/Oklahoma in the NCAA Tournament Final Four combined for 10.5 million viewers on TBS, TNT and TruTV Saturday night, down 31% from Duke/Michigan State last year (15.3M) and down 10% from Connecticut/Florida in 2014 (11.7M).
Game #2: North Carolina/Syracuse in the NCAA Tournament Final Four combined for 12.9 million viewers on TBS, TNT and TruTV Saturday night, down 43% from Wisconsin/Kentucky last year and down 21% from Kentucky/Wisconsin in 2014 (16.2M)

For The Record

CBS finished #1 Saturday with an average 3.62 million viewers.
NBC finished #2 with an average 3.31 million viewers.
ABC finished #3 with an average 2.42 million viewers.
UNI finished #4 with an average 1.802 million viewers.
FOX finished #5 with an average 1.15 million viewers.
TEL finished #6 with an average 700,000 viewers.

Today In Communication History

On this date in 1982, John Chancellor stepped down as anchor of the ‘The NBC Nightly News’. Roger Mudd and Tom Brokaw became the co-anchors of the show.

NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.

Did You Know…..
A US survey has found 70% of Americans now binge-watch TV shows, at an average of five episodes per session.
Also, 73% of consumers prefer to do business with brands that personalize their shopping experiences. (per Accenture, Today’s Shopper Preferences: Channels, Social Media, Privacy and the Personalized Experience)

Quote of the Day
‘There are only two seasons…Winter and Baseball’.
Bill Veeck

Box Office Weekend 1-3 April 2016 (Domestic)

#1 ‘Batman v Superman:Dawn of Justice’ $ 52.39 million in 4,245 theaters
#2 ‘Zootopia’ $ 20.00 million in 3,698 theaters
#3 ‘Big Fat Greek Wedding2’$ 11.13 million in 3,501 theaters
#4 ‘God’s Not Dead 2’ $ 8.10 million in 2.419 theaters
#5 ‘Miracles From Heaven’ $ 7.55 million in 3,155 theaters
#6 ‘The Divergent Series’ $ 5.73 million in 3,018 theaters
#7 ’10 Cloverfield Lane’ $ 4.75 million in 2,511 theaters
#8 ‘Meet the Blacks’ $ 4.09 million in 1,015 theaters
#9 ‘Eye in the Sky’ $ 4.06 million in 1,029 theaters
#10 ‘Deadpool’ $ 3.50 million in 1,968 theaters

Box Office Weekend 11-13 March 2016 (International)

#1 ‘Batman v Superman: Dawn of Justice’ $254.0 million in 66 territories
#2 ‘The Revenant’ $ 36.0 million in 43 territories
#3 ‘Kung Fu Panda 3’ $ 31.0 million in 21 territories
#4 ‘Divergent Series’ $ 22.0 million in 78 territories
#5 ‘London Has Fallen’ $ 10.0 million in 44 territories
#6 ‘Gods Of Egypt’ $ 6.8 million in 75 territories
#7 ‘Deadpool’ $ 6.0 million in 34 territories
#8 ‘Kapoor & Sons’ $ 5.9 million in 39 territories
#9 ‘Ten Cloverfield Lane’ $ 5.0 million in 12 territories
#10 ‘The Brothers Grimsby’ $ 2.6 million in 39 territories

Coming Soon

‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba and Puerto Rico (150). We are thankful to all of you with more than 40,000 views. Top three areas in the world viewing overtheshouldermedia on Sunday came from the United States, Indonesia, United Kingdom, Singapore, Australia, France and Slovenia.

Across The Pond

ITV #1 Saturday in the UK as 'Ant & Dec's Saturday Night Takeaway' finished as the top program.

ITV #1 Saturday in the UK as ‘Ant & Dec’s Saturday Night Takeaway’ finished as the top program.

The Independent One finished #1 Saturday in the UK.

7P ‘Ant & Dec’s Saturday Night Takeaway‘ finished #1 with an average 5.7 million viewers and a 29% share of the available audience.

The Big One had a big voice and the Holby City emergency department.

8P ‘The Voice UK‘ finished with an average 4.5 million viewers and a 23% share.

9P ‘Casual+y‘ finished with an average

Down Under

Seven #1 in Australia Saturday as 'ABC News' & 'Death In Paradise' top programs.

Seven #1 in Australia Saturday as ‘ABC News’ & ‘Death In Paradise’ top programs.

Seven #1 Saturday in Australia with an average 28.6% share of the available audience.
Nine finished #2 with an average 27.1% share.
ABC finished #3 with an average 21.3% share of the available audience.
Ten finished #4 with an average 13.0% share.
SBS finished #5 on Saturday in Australia with a summer high 10.0% share of the available audience.

Top Ten Non-Newscast Programs In Australia Saturday
#1 DEATH IN PARADISE ABC 841,000 viewers #1 in Sydney, Brisbane & Perth

#2 CUFFS ABC 488,000 viewers Brisbane top market
#3 GARDENING AUSTRALIA ABC 400,000 viewers Melbourne top market
#4 MADAGASCAR Nine 368,000 viewers Sydney & Melbourne top markets

#5 AFL:SAT NIGHT FOOTBALL Seven 346,000 viewers #1 in Melbourne
#6 GETAWAY Nine 339,000 viewers Melbourne top market
#7 PACIFIC RIM Nine 304,000 viewers Sydney top market

#8 AFL:SAT AFTERNOON Footy Seven 275,000 viewers #1 in Adelaide
#9 THE DEVIL WEARS PRADA TEN 264,000 viewers Melbourne top market

#10 RACE TO WITCH MOUNTAIN Seven 258,000 viewers Sydney top market

Top Newscasts In Australia Saturday
#1 ABC NEWS-SA ABC 799,000 viewers #1 in Sydney, Brisbane & Adelaide

#2 NINE NEWS SATURDAY Nine 762,000 viewers #1 in Melbourne

#3 SEVEN NEWS – SAT Seven 706,000 viewers #1 in Perth

#4 WEEKEND SUNRISE – SAT Seven 286,000 viewers Sydney & Melbourne top markets
#5 TEN EYEWITNESS NEWS SAT TEN 265,000 viewers Sydney top market

#6 NINE NEWS: FIRST @5P Nine 261,000 viewers Sydney top market
#7 WEEKEND SUNRISE–Sat–Late Seven 259,000 viewers Sydney top market

#8 WEEKEND TODAY–SATURDAY Nine 257,000 viewers Sydney top market


Nine #1 Sunday in Australia as 'My Kitchen Rules' & 'Seven News' top programs

Nine #1 Sunday in Australia as ‘My Kitchen Rules’ & ‘Seven News’ top programs

Nine finished #1 Sunday in Australia with an amazing 32.8% share of the available audience.
Seven finished #2 with a strong 30.1% share.
ABC finished #3 with a 17.7% share of the available audience.
Ten finished #4 with a 12.3% share.
SBS finished #5 Sunday in Australia with a 7.1% share of the available audience.

Top Ten Non-Newscast Programs In Australia Sunday
#1 MY KITCHEN RULES – SUN Seven 1,234,000 viewers #1 everywhere except Sydney

#2 YOU’RE BACK IN THE ROOM Nine 1,155,000 Viewers #1 in Sydney

#3 60 MINUTES Nine 927,000 viewers Sydney top market

#4 MATILDA AND ME ABC 737,000 viewers Melbourne top market

#5 SUNDAY NIGHT Seven 711,000 viewers Sydney top market
#6 CALL THE MIDWIFE ABC 649,000 viewers Melbourne top market
#7 AFL:SUN FOOTBALL Seven 450,000 viewers Melbourne top market
#8 FAMILY FEUD SUNDAY TEN 439,000 viewers Melbourne top market
TRANS-SIBERIAN ADVENTURE ABC 389,000 viewers Sydney top market
#10 MODERN FAMILY EP 2 TEN 375,000 viewers Sydney top market

Top Newscasts In Australia Sunday
#1 SEVEN NEWS – SUN Seven 1,148,000 viewers #1 in Melbourne, Adelaide & Perth

#2 NINE NEWS SUNDAY Nine 1,127,000 viewers #1 in Sydney & Brisbane

#3 ABC NEWS SUNDAY-EV ABC 792,000 viewers Melbourne top market

For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at and on Google+ Thank you for allowing us to surpass 50,000+ views at Google+ Sophis1234.

For continual updates on all things ‘screens’, go to:

In this week’s Media Notes Canonical, go to: 🆕💭📝📎 It’s FREE.

Media Notes Briefs: ‘Consumers want location-based ads but the last 1000 feet… 🆕💡💭🌎💬 It’s Free!


New This Week: Do Consumers Really Know What They Want? 💬 –


Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’💡


Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

MJQ ‘Winter Tale’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Saturday Night TV Ratings, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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