‘It’s All About Screens.’ This is the Daily Diary of Screens. Friday, April 1, 2016.
CBS finished #1 broadcast network as ‘Blue Bloods‘ was the top program.
In the UK, ratings delayed at the time of posting.
‘Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘Grantchester‘ was the top non-newscast program.
‘Batman v Superman: Dawn of Justice‘ #1 box office in the U.S. weekend 25-27 March 2016.
‘Batman v Superman: Dawn of Justice‘ #1 at the International box office weekend 25-27 March 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 62,338 users and 88,194 clipbooks with 450,476 visitors with over 2.228 million page views. 5 minutes 04 seconds average time spent on spent on site since the beginning. 5 minutes 54 seconds average time spent on site in March.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Friday, April 1, 2016 (Posted on April 2, 2016)
CBS #1 Friday as ‘Blue Bloods’ top program with over 10 million viewers.
CBS
The Tiffany Network was back on top of a night it has dominated for the past six years.
8P ‘The Amazing Race‘ finished with an average 5.909 million viewers.
9P ‘Hawaii Five-0‘ finished with an average 8.319 million viewers.
10P ‘Blue Bloods‘ finished with an average 10.256 million viewers.
ABC
The Alphabet Network finished in its customary second place on Friday, this time with an all rerun line schedule.
8P ‘Last Man Standing’ rerun finished with an average 4.722 million viewers.
830P ‘Dr. Ken‘ rerun finished with an average 3.799 million viewers.
9P ‘Shark Tank‘ rerun finished with an average 4.499 million viewers.
10P ‘20/20′ rerun finished with an average 4.737 million viewers.
NBC
The Peacock Network
8P ‘Caught On Camera with Nick Cannon‘ rerun finished with an average 3.543 million viewers.
9P ‘Grimm‘ finished with an average 4.093 million viewers.
10P ‘Dateline‘ finished with an average 4.062 million viewers.
FOX
The Animal Network’s new Friday lineup without one of the best new drama’s, ‘Second Chance’, missing, finished fourth.
8P ‘Sleepy Hollow‘ finished with an average 2.627 million viewers.
9P ‘Hell’s Kitchen‘ finished wth an average 2.657 million viewers.
The CW
The Little Network That Couldn’t didn’t on Friday.
8P ‘The Vampire Diaries‘ finished wth an average 1.169 million viewers.
9P ‘The Originals‘ finished with an average 958,000 viewers.
For The Record
CBS finished #1 Friday with an average 8.16 million viewers.
ABC finished #2 with an average 4.50 million viewers.
NBC finished #3 with an average 3.90 million viewers.
FOX finished #4 with an average 2.64 million viewers.
UNI finished #5 with an average 1.848 million viewers.
TEL finished #6 with an average 1.300 million viewers.
The CW finished #7 with an average 1.06 million viewers.
Today In Communication History
On this date in 1978, the first episode of ‘Dallas’ aired on CBS.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
Did You Know…..
A US survey has found 70% of Americans now binge-watch TV shows, at an average of five episodes per session.
Also, 73% of consumers prefer to do business with brands that personalize their shopping experiences. (per Accenture, Today’s Shopper Preferences: Channels, Social Media, Privacy and the Personalized Experience)
Quote of the Day
‘Choose a job you love, and you will never have to work a day in your life.
Confucius
Demographic Research
Best Ways Millennials’ Media Habits Change As They Go Through Life
The difference between an 18-year-old and a 34-year-old is often like night and day. From where they live to what they wear to how much discretionary income they take home, a vast array of differences exist within what is often portrayed as a monolithic group of consumers. Likewise, according to Nielsen’s Q4 2015 Total Audience Report, Millennials’ don’t have a uniform media palate. Their lives are in rapid transition as they finish their educations, join the workforce, move into their own homes and start families. And how they connect and what they connect with follows suit.
The report broke Millennials into three life stage groups and found true in media preferences and device penetrations within each. The life stages are:
◉ Dependent Adults (living in someone else’s home)
◉ On Their Own (living in their own home without children) and
◉ Starting a Family (living in their own home with children)
For instance, 97% of 18-year olds live in someone else’s home, primarily with a parent or parents. Conversely, 90% of 34-year olds live in their own home and 60% of this particular age demo do so with children.
Here are some of the other ways the Total Audience Report looked at Millennials:
A. TECH TALK
In regard to technology ownership (penetration), 78% of On Their Own Millennials have subscription-based video on demand (SVOD) services (such as Netflix and Hulu), which is 14 percentage points higher than Dependent Adults (64%) and 20 percentage points higher than Starting a Family Millennials (58%). On Their Own Millennials are also more likely than any other millennial group to have multimedia devices, broadband Internet and laptop PCs.
Starting a Family Millennials, however, are more likely to own DVRs (47%), DVD players (69%) and tablets (65%), the latter perhaps predicated on the presence of children in the home rather than income level. Of course, penetration for all devices, including DVD players, tablets and multimedia devices, tends to be higher in high-income homes.
B. GOING DIGITAL
Much has been made about Millennials turning their collective gaze toward PCs, tablets and smartphones, but the report noted that, like other media habits, digital consumption depends on life stage. While tablet ownership is lowest among On Their Own Millennials, this group actually used all three devices significantly more than the other two groups during the month of November 2015. Overall, On Their Own Millennials spent more than 94 hours using these devices in November 2015—about 10 more hours than all 18-34 year olds and about 18 more hours than Dependent Adults. Conversely, Dependent Adult Millennials tie the other life stages for the highest penetration of PCs but have the lowest usage.
C. BREAKING WITH TRADITIONS
When looking at insights surrounding the television screen, the average person 18-34 spent two hours and 45 minutes watching live TV each day in fourth-quarter 2015 and one hour and 23 minutes using TV-connected devices–four hours and 8 minutes total using a TV set for any purpose.
However, Dependent Adult Millennials watch a little less live TV than the average: two hours and 32 minutes. They also spend less time with television overall at about three hours and 44 minutes.
Millennials who are On Their Own have the lowest penetration of traditional sources of video (multichannel subscriptions/working antenna) and spend the most time outside the home to boot. As a result, they watch the least amount of live TV of the three life stage groups (two hours and 6 minutes). At the same time, they have the highest penetration of multimedia devices and access to SVOD services and so spend the greatest amount of time with TV-connected devices (1 hour and 32 minutes).
Millennials who are Starting a Family have greater multichannel penetration than the On Their Own group (79% vs 72%) and are otherwise more likely to have a working antenna (14% vs 12%). They also spend the most time at home of the three life stage groups. These factors mean that the Starting a Family group watches the most live TV (three hours and 16 minutes per day) and make the greatest total use of TV screen (four hours and 40 minutes).
But it’s not just about viewing…it’s about listening as well. The report found that radio reaches 90% of Millennials who are Dependent Adults and 89% of Millennials who are On Their Own. But that number rises to 92% among Millennials who are Starting a Family. This group contains a higher percentage of Hispanics, who tend to be heavy users of radio.
Knowing how these segmented groups within the larger Millennial demographic use and have access to both media and devices gives a critical, cross-platform line of sight to programmers, advertisers and agencies seeking a path to reach them.
eMail Research
What Is The Best Day To Send eMails and When Is The Best Time?
Nathen Alluring in a Co-Schedule blog wrote about a combined research result of taking 10 different groups and figuring out when the best time it was to send your email and what would be the best day to do so.
According to these studies, prioritize your send days in this order:
Tuesday: This is hands down the #1 best day to send emails according to the majority of the data from these studies.
Thursday: If you send two emails a week, choose Thursday for your second day.
Wednesday: While no single study showed that Wednesday was the most popular, it came in second place several times.
While many of the studies found varying results, here is how you can prioritize your send times based on data:
10A: While late-morning send times were the most popular in general, several concluded that the best time to send emails is at 10A. Another notable time is 11A.
8P-Mid: Bet you didn’t expect this one. It looks like emails generally receive more opens and clicks later in the evening. As Campaign Monitor notes, this is likely due to people checking their email before going to bed.
2P: It looks like we might be successful by sending our emails later in the day as people are checking out of work mode or looking for distractions.
6A: This makes sense since 50% of us begin our day by emailing in bed. Before we even stand up, we’re opening emails. Good morning.
Note: A lot of these articles mentioned time zones. The big takeaway is to choose the time zone for the majority of your audience. If you’re in the U.S., that’s likely Eastern Time since that time zone covers 50% of the population. If you’re a local company, send at these times in your own time zone.
Social Media
Calvin Did It On Periscope
Calvin Klein broadcast its Fall 2016 campaign shoot on Periscope, and made elements of the shoot available through Snapchat and Instagram. “As the fashion industry evolves its approach to consumer engagement,” said CMO Melisa Goldie, “we believe that real-time access into an iconic Calvin Klein advertising campaign would be a compelling and innovative way to tell our story.” Calvin Klein’s revenue for the fiscal fourth-quarter is up 21%. The lesson: In the age of Periscope, Snapchat and Instagram, brands can interact with consumers in new and creative ways – and successful interactive digital marketing campaigns can heavily impact revenue growth. The live stream was available March 18-20 at periscope.tv/calvinklein and twitter.com/calvinklein. Special content from the shoot was also released on Calvin Klein’s Snapchat and Instagram platforms during the shoot process.
Box Office Weekend 25-27 March 2016 (Domestic) Thru Friday
#1 ‘Batman v Superman:Dawn of Justice’ $170.1 million in 4,242 theaters
#2 ‘Zootopia’ $ 23.05 million in 3,670 theaters
#3 ‘Big Fat Greek Wedding2’$ 17.20 million in 3,133 theaters
#4 ‘The Divergent Series’ $ 9.20 million in 3,740 theaters
#5 ‘Miracles From Heaven’ $ 9.10 million in 3,047 theaters
#6 ’10 Cloverfield Lane’ $ 5.60 million in 2,802 theaters
#7 ‘Deadpool’ $ 4.60 million in 2,336 theaters
#8 ‘London Has Fallen’ $ 2.80 million in 2,173 theaters
#9 ‘Hello,My Name Is Doris’$ 1.60 million in 488 theaters
#10 ‘Eye in the Sky’ $ 0.96 million in 123 theaters
Box Office Weekend 11-13 March 2016 (International)
#1 ‘Batman v Superman: Dawn of Justice’ $254.0 million in 66 territories
#2 ‘The Revenant’ $ 36.0 million in 43 territories
#3 ‘Kung Fu Panda 3’ $ 31.0 million in 21 territories
#4 ‘Divergent Series’ $ 22.0 million in 78 territories
#5 ‘London Has Fallen’ $ 10.0 million in 44 territories
#6 ‘Gods Of Egypt’ $ 6.8 million in 75 territories
#7 ‘Deadpool’ $ 6.0 million in 34 territories
#8 ‘Kapoor & Sons’ $ 5.9 million in 39 territories
#9 ‘Ten Cloverfield Lane’ $ 5.0 million in 12 territories
#10 ‘The Brothers Grimsby’ $ 2.6 million in 39 territories
Coming Soon
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba and Puerto Rico (150). We are thankful to all of you with more than 40,000 views. Top three areas in the world viewing overtheshouldermedia on Friday came from the United States, Australia, Ecuador and Ireland.
Across The Pond
BBC One
The Big One
8P ‘EastEnders‘
830P ‘MasterChef‘
9P ‘Boomers‘
930P ‘Mrs Browns Boys‘
ITV
The Independent One
8P ‘Best Walks with a View‘
830P ‘Coronation Street‘
9P ‘Billy Connolly’s Tracks Across America‘
BBC Two
The Little Two
8P ‘Perry and Croft:Made In Britain‘
830P ‘Gardeners’ World‘
9P ‘Mastermind‘
Channel 4
The Big Four
8P ‘Food Unwrapped‘
830P ‘Travel Man:48 Hour in‘
9P ‘Googlebox‘
Channel 5
The Viacom Five
8P ‘That’s So‘
9P ‘Police Interceptors‘
Down Under
Seven #1 Friday in Australia as ‘Grantchester’ & ‘Seven News’ top programs
Seven finished #1 on Friday in Australia with a 36.5% share of the available audience.
Nine finished #2 Friday with a 25.3% share.
Ten finished #3 with a 17.0% share of the available audience.
ABC finished #4 with a 16.6% share.
SBS finished #5 Friday in Australia with a 5.8% share of the available audience.
Top Ten Non-Newscast Programs Friday in Australia
#1 Grantchester ABC 631,000 viewers #1 in Perth
#2 BETTER HOMES & GARDENS Seven 613,000 viewers #1 in Sydney
#3 THE CHASE AUSTRALIA Seven 569,000 viewers Melbourne top market
#4 AFL:FRI NIGHT FOOTBALL Seven 553,000 viewers #1 in Melbourne & Adelaide
#5 THE LIVING ROOM TEN 533,000 viewers Sydney top market
#6 FAMILY FEUD TEN 498,000 viewers Sydney top market
#7 A CURRENT AFFAIR Nine 484,000 viewers Melbourne top market
#8 HOT SEAT Nine 463,000 viewers Melbourne top market
#9 THE PROJECT 7PM TEN 429,000 viewers Melbourne top market
#10 FRIDAY NIGHT NRL LIVE Nine 398,000 viewers #1 in Brisbane
Top Newscast in Australia Friday
#1 SEVEN NEWS Seven 898,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS Nine 816,000 viewers #1 in Brisbane
#3 NINE NEWS 6:30 Nine 814,000 viewers #1 in Sydney & Melbourne
#4 SEVEN News/TodayTonight Seven 797,000 viewers Melbourne top market
#5 ABC NEWS ABC 637,000 viewers Melbourne top market
#6 TEN EYEWITNESS NEWS @5P TEN 430,000 viewers Melbourne top market
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Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Barbra Streisand ‘Lover Come Back To Me’
OVERTHESHOULDERMEDIA 