FOX #1 Thursday in the U.S. BBC One #1 in the UK. Nine #1 in AU.

‘It’s All About Screens.’ This is the Daily Diary of Screens. Thursday, March 31, 2016.
FOX finished #1 broadcast network as CBS’ ‘The Big Bang Theory‘ was the top program.
In the UK, BBC One finished #1 network as ‘MasterChef UK‘ finished as the top program.
Nine‘ finished #1 in Australia as ‘Nine News‘ was #1 newscast and ‘A Current Affair‘ was the top non-newscast program.
The History Channel‘ #1 cable network Thursday as USA’s ‘WWE Smackdown‘ was the #1 program.
Batman v Superman: Dawn of Justice‘ #1 box office in the U.S. weekend 25-27 March 2016.
Batman v Superman: Dawn of Justice‘ #1 at the International box office weekend 25-27 March 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 62,338 users and 88,194 clipbooks with 450,476 visitors with over 2.228 million page views. 5 minutes 04 seconds average time spent on spent on site since the beginning. 5 minutes 54 seconds average time spent on site in March.

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @

The Home Of #dailydiaryofscreens

For Thursday, March 31, 2016 (Posted on April 1, 2016)


The Animal Network of Broadcast had the night they cut down to three contestants. And it was a reminder of how good this program really is. Within one week, it will be no more.
8P ‘American Idol‘ finished with an average 8.844 million viewers and a 6.4/10.
9P ‘American Idol’ finished with an average 9.278 million viewers and a 6.6/11.

The Tiffany Network fell badly on Thursday even though it had the #1 program of the evening.

8P ‘The Big Bang Theory‘ (‘The Solder Excursion Diversion’) finished with an average 14.24 million viewers and a 9.6/16.
830P ‘Life In Pieces‘ finished with an average 8.071 million viewers and a 5.0/8.
9P ‘Life In Pieces‘ season finale finished with an average 6.812 million viewers and a 4.4/7.
930P ‘2 Broke Girls‘ finished with an average 5.69 million viewers and a 3.8/6.
10P ‘Rush Hour‘ series premiere finished with an average 5.06 million viewers and a 3.1/5.

The Alphabet Network climbed up two rungs from Wednesday and finished second in prime time on Thursday.

8P ‘Grey’s Anatomy‘ finished as the top drama of the evening with an average 7.77 million viewers and a 6.0/10.
9P ‘Scandal‘ finished with an average 6.44 million viewers and a 5.0/8.
10P ‘The Catch’ finished with an average 5.07 million viewers and a 4.0/7.

The Peacock Network just didn’t have a clue on Thursday. It finally got rid of another Rob Lowe disaster but decided to rerun its most popular Thursday night program. Sarnoff Sity has no respect for Spader Power.

8P ‘You, Me and the Apocalypse‘ series finale finished with an average 2.793 million viewers and a 1.9/3.
9P ‘The Blacklist‘ rerun of the previous week’s episode, finished with an average 2.868 million viewers and a 1.9/3.
10P ‘Shades of Blue‘ series season finale finished #1 in its time slot with an average 5.43 million viewers and a 3.9/7.

The #1 Hispanic Network In America finished a bit below average on Thursday.

8P ‘Sueño de Amor‘ finished with an average 1.712 and a 0.9/1 HH rtg.
9P ‘Pasión y Poder‘ finished as #1 Hispanic program Thursday with an average 2.361 million viewers and a 1.1/2 HH rtg.
10P ‘El Hotel de los Secretos’ finished with 1.934 million viewers and a 0.9/2 HH rtg.

The CW
The Little Network That Couldn’t tried. It’s comic book series did well. The other, didn’t.

8P ‘DC Legends of Tomorrow‘ finished with an average 1.97 million viewers and a 1.4/2.
9P ‘The 100‘ finished with an average 1.23 million viewers and an 0.8/1.

For The Record

FOX finished #1 Thursday with an average 9.061 million viewers and a 6.4 rating/10 share.
CBS finished #2 with an average 7.464 million viewers and a 4.8/8.
ABC finished #3 with an average 6.437 million viewers and a 5.0/8.
NBC finished #4 with an average 3.672 million viewers and a 2.5/4.
History Channel finished as the #1 cable network and #5 overall with an average 2.301 million viewers.
FOXNC finished #6 with an average 2.128 million viewers.
UNI finished #7 with an average 2.002 million viewers and a 1.0/2.
The CW finished #8 with an average 1.672 million viewers and a 1.1/2.
HGTV finished #9 with an average 1.586 million viewers.
Lifetime finished #10 with an average 1.423 million viewers.
TNT finished #11 with an average 1.421 million viewers.
A&E finished #12 with an average 1.350 million viewers.
TEL finished #13 with an average 1.300 million viewers and a 0.8/1.
CNN finished #14 with an average 1.272 million viewers.
MSNBC finished #15 with an average 1.253 million viewers.
TBS finished #16 with an average 1.123 million viewers.
NAN finished #17 with an average 1.093 million viewers.
FX finished #18 with an average 1.092 million viewers.

Estimated total (English Speaking) television viewers on Thursday was 49.837 million viewers.
Broadcast (English Speaking) Networks finished Thursday in prime time with an estimated 28.306 million viewers (56.8%), UP +2.636 million viewers (+10.3%) vs 25.670 million viewers SD 2015.
Cable (Top 150) Programs finished Thursday in prime time with an estimated 21.531 million viewers (43.2%).

Today In Communication History

'The Four Vagabonds' starred on 'Happy Pappy'.

‘The Four Vagabonds’ starred on ‘Happy Pappy’.

On this date in 1949, a little remembered but historically very important series ‘Happy Pappy’ premiered. It was the first all-black-cast variety show. It premiered on WENR-TV in Chicago. It was a Jazz oriented show featuring the Four Vagabonds and the Modern Modes. The Master of Ceremony for the broadcast, Ray Grant, was also a part of the show, a noted classic pioneer in the field of vocal harmony groups. Historically, the earliest example of an African-American performing on television was blues singer Ethel Waters who starred in a one-time NBC variety program on June 14, 1939. The first African-American television performers to have a regular network series was the popular vocal group The Three Flames (Tiger Haynes, Roy Testamark & Bill Pollard) who hosted the live summer musical series THE THREE FLAMES/NBC/1949. One of their hits was a novelty song recorded in 1947 entitled “Open the Door, Richard.” Lightfoot Solomon Michaux was the first black evangelist to regularly appear on network television on the religion program ELDER MICHAUX/DUM/1948-49.

NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.

Did You Know…..
A US survey has found 70% of Americans now binge-watch TV shows, at an average of five episodes per session.
Also, 73% of consumers prefer to do business with brands that personalize their shopping experiences. (per Accenture, Today’s Shopper Preferences: Channels, Social Media, Privacy and the Personalized Experience)

Quote of the Day
‘Choose a job you love, and you will never have to work a day in your life.

Demographic Research
Best Ways Millennials’ Media Habits Change As They Go Through Life
The difference between an 18-year-old and a 34-year-old is often like night and day. From where they live to what they wear to how much discretionary income they take home, a vast array of differences exist within what is often portrayed as a monolithic group of consumers. Likewise, according to Nielsen’s Q4 2015 Total Audience Report, Millennials’ don’t have a uniform media palate. Their lives are in rapid transition as they finish their educations, join the workforce, move into their own homes and start families. And how they connect and what they connect with follows suit.

The report broke Millennials into three life stage groups and found true in media preferences and device penetrations within each. The life stages are:
◉ Dependent Adults (living in someone else’s home)
◉ On Their Own (living in their own home without children) and
◉ Starting a Family (living in their own home with children)
For instance, 97% of 18-year olds live in someone else’s home, primarily with a parent or parents. Conversely, 90% of 34-year olds live in their own home and 60% of this particular age demo do so with children.

Here are some of the other ways the Total Audience Report looked at Millennials:
In regard to technology ownership (penetration), 78% of On Their Own Millennials have subscription-based video on demand (SVOD) services (such as Netflix and Hulu), which is 14 percentage points higher than Dependent Adults (64%) and 20 percentage points higher than Starting a Family Millennials (58%). On Their Own Millennials are also more likely than any other millennial group to have multimedia devices, broadband Internet and laptop PCs.

Starting a Family Millennials, however, are more likely to own DVRs (47%), DVD players (69%) and tablets (65%), the latter perhaps predicated on the presence of children in the home rather than income level. Of course, penetration for all devices, including DVD players, tablets and multimedia devices, tends to be higher in high-income homes.

Much has been made about Millennials turning their collective gaze toward PCs, tablets and smartphones, but the report noted that, like other media habits, digital consumption depends on life stage. While tablet ownership is lowest among On Their Own Millennials, this group actually used all three devices significantly more than the other two groups during the month of November 2015. Overall, On Their Own Millennials spent more than 94 hours using these devices in November 2015—about 10 more hours than all 18-34 year olds and about 18 more hours than Dependent Adults. Conversely, Dependent Adult Millennials tie the other life stages for the highest penetration of PCs but have the lowest usage.
When looking at insights surrounding the television screen, the average person 18-34 spent two hours and 45 minutes watching live TV each day in fourth-quarter 2015 and one hour and 23 minutes using TV-connected devices–four hours and 8 minutes total using a TV set for any purpose.

However, Dependent Adult Millennials watch a little less live TV than the average: two hours and 32 minutes. They also spend less time with television overall at about three hours and 44 minutes.

Millennials who are On Their Own have the lowest penetration of traditional sources of video (multichannel subscriptions/working antenna) and spend the most time outside the home to boot. As a result, they watch the least amount of live TV of the three life stage groups (two hours and 6 minutes). At the same time, they have the highest penetration of multimedia devices and access to SVOD services and so spend the greatest amount of time with TV-connected devices (1 hour and 32 minutes).

Millennials who are Starting a Family have greater multichannel penetration than the On Their Own group (79% vs 72%) and are otherwise more likely to have a working antenna (14% vs 12%). They also spend the most time at home of the three life stage groups. These factors mean that the Starting a Family group watches the most live TV (three hours and 16 minutes per day) and make the greatest total use of TV screen (four hours and 40 minutes).

But it’s not just about viewing…it’s about listening as well. The report found that radio reaches 90% of Millennials who are Dependent Adults and 89% of Millennials who are On Their Own. But that number rises to 92% among Millennials who are Starting a Family. This group contains a higher percentage of Hispanics, who tend to be heavy users of radio.

Knowing how these segmented groups within the larger Millennial demographic use and have access to both media and devices gives a critical, cross-platform line of sight to programmers, advertisers and agencies seeking a path to reach them.

eMail Research
What Is The Best Day To Send eMails and When Is The Best Time?
Nathen Alluring in a Co-Schedule blog wrote about a combined research result of taking 10 different groups and figuring out when the best time it was to send your email and what would be the best day to do so.

According to these studies, prioritize your send days in this order:
Tuesday: This is hands down the #1 best day to send emails according to the majority of the data from these studies.
Thursday: If you send two emails a week, choose Thursday for your second day.
Wednesday: While no single study showed that Wednesday was the most popular, it came in second place several times.

While many of the studies found varying results, here is how you can prioritize your send times based on data:

10A: While late-morning send times were the most popular in general, several concluded that the best time to send emails is at 10A. Another notable time is 11A.
8P-Mid: Bet you didn’t expect this one. It looks like emails generally receive more opens and clicks later in the evening. As Campaign Monitor notes, this is likely due to people checking their email before going to bed.
2P: It looks like we might be successful by sending our emails later in the day as people are checking out of work mode or looking for distractions.
6A: This makes sense since 50% of us begin our day by emailing in bed. Before we even stand up, we’re opening emails. Good morning.
Note: A lot of these articles mentioned time zones. The big takeaway is to choose the time zone for the majority of your audience. If you’re in the U.S., that’s likely Eastern Time since that time zone covers 50% of the population. If you’re a local company, send at these times in your own time zone.

Social Media

Calvin Did It On Periscope
Calvin Klein broadcast its Fall 2016 campaign shoot on Periscope, and made elements of the shoot available through Snapchat and Instagram. “As the fashion industry evolves its approach to consumer engagement,” said CMO Melisa Goldie, “we believe that real-time access into an iconic Calvin Klein advertising campaign would be a compelling and innovative way to tell our story.” Calvin Klein’s revenue for the fiscal fourth-quarter is up 21%. The lesson: In the age of Periscope, Snapchat and Instagram, brands can interact with consumers in new and creative ways – and successful interactive digital marketing campaigns can heavily impact revenue growth. The live stream was available March 18-20 at and Special content from the shoot was also released on Calvin Klein’s Snapchat and Instagram platforms during the shoot process.

Box Office Weekend 25-27 March 2016 (Domestic) Thru Friday

#1 ‘Batman v Superman:Dawn of Justice’ $170.1 million in 4,242 theaters
#2 ‘Zootopia’ $ 23.05 million in 3,670 theaters
#3 ‘Big Fat Greek Wedding2’$ 17.20 million in 3,133 theaters
#4 ‘The Divergent Series’ $ 9.20 million in 3,740 theaters
#5 ‘Miracles From Heaven’ $ 9.10 million in 3,047 theaters
#6 ’10 Cloverfield Lane’ $ 5.60 million in 2,802 theaters
#7 ‘Deadpool’ $ 4.60 million in 2,336 theaters
#8 ‘London Has Fallen’ $ 2.80 million in 2,173 theaters
#9 ‘Hello,My Name Is Doris’$ 1.60 million in 488 theaters
#10 ‘Eye in the Sky’ $ 0.96 million in 123 theaters

Box Office Weekend 11-13 March 2016 (International)

#1 ‘Batman v Superman: Dawn of Justice’ $254.0 million in 66 territories
#2 ‘The Revenant’ $ 36.0 million in 43 territories
#3 ‘Kung Fu Panda 3’ $ 31.0 million in 21 territories
#4 ‘Divergent Series’ $ 22.0 million in 78 territories
#5 ‘London Has Fallen’ $ 10.0 million in 44 territories
#6 ‘Gods Of Egypt’ $ 6.8 million in 75 territories
#7 ‘Deadpool’ $ 6.0 million in 34 territories
#8 ‘Kapoor & Sons’ $ 5.9 million in 39 territories
#9 ‘Ten Cloverfield Lane’ $ 5.0 million in 12 territories
#10 ‘The Brothers Grimsby’ $ 2.6 million in 39 territories

Coming Soon

‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.


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Across The Pond

BBC One #1 Thursday as 'MasterChef' top program

BBC One #1 Thursday as ‘MasterChef’ top program

The Big One

8P ‘MasterChef‘ finished with an average 4.9 million viewers and a 23.0% share.
9P ‘DIY SOS’ Ratings will be posted for this program when available.

The Little Two

8P ‘Tribute to Ronnie Corbett‘ finished with an average 2.1 million viewers and a 10.3% share.
9P ‘Line Of Duty‘ finished with an average 3.6 million viewers and a 17.4% share.

The Independent One

8P ‘Emmerdale‘ Ratings will be posted for this program when available.
830P ‘The Cruise‘ Ratings will be posted for this program when available.
9P ‘Bear Grylls:Mission Survive‘ finished with an average 2.5 million viewers and an 11.7% share.

Channel 4
The Big Four

8P ‘The Restoration Man‘ Ratings will be posted for this program when available.
9P ‘8 Out Of 10 Cats Does Countdown‘ Ratings will be posted for this program when available.

Channel 5
The Viacom Five

8P ‘Medical Mysteries‘ Ratings will be posted for this program when available.
9P ‘Trauma Doctors‘ Ratings will be posted for this program when available.

Down Under

Nine #1 Thursday in Australia as 'Nine News' & 'A Current Affair' top programs.

Nine #1 Thursday in Australia as ‘Nine News’ & ‘A Current Affair’ top programs.

Nine finished #1 Thursday in Australia with a 31.3% share of the available audience.
Seven finished #2 with a 25.0% share.
Ten finished #3 with an 18.5% share of the available audience.
ABC finished #4 with an 18.0% share.
SBS finished #5 Thursday in Australia with a 7.2% share of the available audience.

Top Ten Non-Newscast Programs In Australia Thursday
#1 A CURRENT AFFAIR Nine 650,000 viewers #1 in Sydney, Melbourne & Adelaide

#2 HOME AND AWAY Seven 634,000 viewers #1 in Brisbane

#3 7.30 ABC 619,000 viewers #1 in Perth
#4 JANET KING ABC 613,000 viewers Sydney top market
#5 BONDI RESCUE THURS TEN 572,000 viewers Sydney top market
#6 THE PROJECT 7PM TEN 564,000 viewers Melbourne top market
#7 FAMILY FEUD TEN 537,000 viewers Sydney top market
#8 HOT SEAT Nine 526,000 viewers Sydney top market
#9 THE CHASE AUSTRALIA Seven 524,000 viewers Sydney top market
#10 TERRITORY COPS THURS TEN 519,000 viewers Melbourne top market

Top Newscasts In Australia Thursday
#1 NINE NEWS Nine 940,000 viewers #1 in Melbourne & Brisbane

#2 NINE NEWS 6:30 Nine 913,000 viewers #1 in Sydney

#3 SEVEN NEWS Seven 852,000 viewers #1 in Perth

#4 SEVEN News/TodayTonight Seven 832,000 viewers #1 in Adelaide

#5 ABC NEWS ABC 787,000 viewers Melbourne top market

For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at and on Google+ Thank you for allowing us to surpass 50,000+ views at Google+ Sophis1234.

For continual updates on all things ‘screens’, go to:

In this week’s Media Notes Canonical, go to: 🆕💭📝📎 It’s FREE.

Media Notes Briefs: ‘Consumers want location-based ads but the last 1000 feet… 🆕💡💭🌎💬 It’s Free!


New This Week: Do Consumers Really Know What They Want? 💬 –


Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’💡


Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Barbra Streisand ‘Lover Come Back To Me’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Thursday Night TV Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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