‘It’s All About Screens.’ This is the Daily Diary of Screens. Tuesday, March 29, 2016.
NBC finished #1 broadcast network as ‘The Voice‘ was the top program.
In the UK, ITV finished #1 network as ‘International Football England vs Netherlands‘ finished as the top program.
‘Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘My Kitchen Rules‘ was the top non-newscast program.
‘Batman v Superman: Dawn of Justice‘ #1 box office in the U.S. weekend 25-27 March 2016.
‘Batman v Superman: Dawn of Justice‘ #1 at the International box office weekend 25-27 March 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 61,494 users and 86,958 clipbooks with 444,328 visitors. WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Tuesday, March 29, 2016 (Posted on March 30, 2016)
NBC #1 Tuesday as ‘The Voice’ top program.
NBC
The Peacock Network took advantage of ‘NCIS’ reruns and finished UP 67.3% vs SD 2015.
8P ‘The Voice‘ finished #1 Tuesday with an average 10.820 million viewers and a 6.7/11.
9P ‘Chicago Med‘ finished with an average 8.616 million viewers and a 5.5/9. This is a Must See TV ON DEMAND or LIVE streaming episode.
10P ‘Chicago Fire‘ finished #1 in the time slot with an average 8.736 million viewers and a 5.6/10.
CBS
The Tiffany Network did a rerun and brought up the late, late kid as DH and it failed. The network finished down 31.9% from SD 2015.
8P ‘NCIS‘ rerun finished with an average 10.324 million viewers and a 6.5/11.
9P ‘NCIS:New Orleans‘ rerun finished #1 in the time slot with an average 8.762 million viewers and a 5.5/9.
10P ‘Late Late Show Carpool Karaoke‘ finished with an average 4.263 million viewers and a 2.8/5.
ABC
The Alphabet Network didn’t have a clue as it finished DOWN -25.2% vs SD 2015.
8P ‘Fresh Off The Boat‘ finished with an average 4.556 million viewers and a 3.0/5.
830P ‘Real O’Neals‘ finished with an average 3.752 million viewers and a 2.5/4.
9P ‘Marvel’s Agents of SHIELD‘ finished with an average 3.231 million viewers and a 2.0/3.
10P ‘Beyond The Tank‘ finished with an average 2.195 million viewers and a 1.5/3.
The CW
The Little Network That Couldn’t beat Murdoch’s Minions like a drum.
8P ‘The Flash‘ finished with an average 3.328 million viewers and a 2.0/3.
9P ‘iZombie‘ finished with an average 1.328 million viewers and a 0.8/1.
FOX
The Animal Network failed Tuesday. Pink slips are coming. Minions fleeing glass building.
8P ‘New Girl‘ finished with an average 2.223 million viewers and a 1.5/3 as it was the top program on the network.
830P ‘Grandfathered‘ rerun finished with an average 1.300 million viewers and a 0.9/1.
9P ‘Brooklyn Nine-Nine‘ finished with an average 1963 million viewers and a 1.2/2.
930P ‘The Grinder‘ rerun finished with an average 1.312 million viewers and an 0.8/1.
For The Record
NBC finished #1 Tuesday with an average 9.390 million and a 6.0/10, UP +3.778 million viewers (+67.3%) vs SD 2015..
CBS finished #2 with an average 7.783 million viewers and a 5.0/9, DOWN -3.650 million viewers (-31.9%) vs SD 2015.
CNN finished #3 and the #1 cable network with an average 3.263 million viewers.
ABC finished a distant #4 with an average 3.193 million viewers and a 2.1/4, DOWN -1.072 million viewers (-25.2%) vs SD 2015.
HGTV finished #5 with an average 2.653 million viewers.
The CW finished #6 with an average 2.328 million viewers and a 1.4/2, DOWN 372,000 viewers (-13.6%) vs SD 2015.
UNI finished #7 with an average 2.048 million viewers and a 1.0/2.
FOXNC finished #8 with an average 1.996 million viewers.
FOX finished #9 with an average 1.700 million viewers and a 1.1/2, DOWN -1.038 million viewers (-37.9%) vs SD 2015.
TNT finished #10 with an average 1.453 million viewers.
TBS finished #11 with an average 1.444 million viewers.
ADSM finished #12 with an average 1.340 million viewers.
TEL finished #13 with an average 1.300 million viewers and a 0.8/1.
MSNBC finished #14 with an average 1.156 million viewers.
History Network finished #15 with an average 1.120 million viewers.
Estimated (English Speaking) television viewership in prime time on Tuesday, was 51.513 million viewers.
Broadcast (English Speaking) Network finished Tuesday with an estimated average 24.394 million viewers, DOWN -2.354 million viewers (-8.8%) vs 26.748 million viewers SD 2015.
Cable (Top 150 Programs) Networks finished Tuesday with an estimated average 27.119 million viewers (52.6%) share of the available audience.
Today In Communication History
On this date in 1966, Barbra Streisand’s ‘Color Me Barbra’ special aired on CBS-TV.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
Did You Know…..
A US survey has found 70% of Americans now binge-watch TV shows, at an average of five episodes per session.
Also, 73% of consumers prefer to do business with brands that personalize their shopping experiences. (per Accenture, Today’s Shopper Preferences: Channels, Social Media, Privacy and the Personalized Experience)
Quote of the Day
‘Choose a job you love, and you will never have to work a day in your life.
Confucius
Demographic Research
Best Ways Millennials’ Media Habits Change As They Go Through Life
The difference between an 18-year-old and a 34-year-old is often like night and day. From where they live to what they wear to how much discretionary income they take home, a vast array of differences exist within what is often portrayed as a monolithic group of consumers. Likewise, according to Nielsen’s Q4 2015 Total Audience Report, Millennials’ don’t have a uniform media palate. Their lives are in rapid transition as they finish their educations, join the workforce, move into their own homes and start families. And how they connect and what they connect with follows suit.
The report broke Millennials into three life stage groups and found true in media preferences and device penetrations within each. The life stages are:
◉ Dependent Adults (living in someone else’s home)
◉ On Their Own (living in their own home without children) and
◉ Starting a Family (living in their own home with children)
For instance, 97% of 18-year olds live in someone else’s home, primarily with a parent or parents. Conversely, 90% of 34-year olds live in their own home and 60% of this particular age demo do so with children.
Here are some of the other ways the Total Audience Report looked at Millennials:
A. TECH TALK
In regard to technology ownership (penetration), 78% of On Their Own Millennials have subscription-based video on demand (SVOD) services (such as Netflix and Hulu), which is 14 percentage points higher than Dependent Adults (64%) and 20 percentage points higher than Starting a Family Millennials (58%). On Their Own Millennials are also more likely than any other millennial group to have multimedia devices, broadband Internet and laptop PCs.
Starting a Family Millennials, however, are more likely to own DVRs (47%), DVD players (69%) and tablets (65%), the latter perhaps predicated on the presence of children in the home rather than income level. Of course, penetration for all devices, including DVD players, tablets and multimedia devices, tends to be higher in high-income homes.
B. GOING DIGITAL
Much has been made about Millennials turning their collective gaze toward PCs, tablets and smartphones, but the report noted that, like other media habits, digital consumption depends on life stage. While tablet ownership is lowest among On Their Own Millennials, this group actually used all three devices significantly more than the other two groups during the month of November 2015. Overall, On Their Own Millennials spent more than 94 hours using these devices in November 2015—about 10 more hours than all 18-34 year olds and about 18 more hours than Dependent Adults. Conversely, Dependent Adult Millennials tie the other life stages for the highest penetration of PCs but have the lowest usage.
C. BREAKING WITH TRADITIONS
When looking at insights surrounding the television screen, the average person 18-34 spent two hours and 45 minutes watching live TV each day in fourth-quarter 2015 and one hour and 23 minutes using TV-connected devices–four hours and 8 minutes total using a TV set for any purpose.
However, Dependent Adult Millennials watch a little less live TV than the average: two hours and 32 minutes. They also spend less time with television overall at about three hours and 44 minutes.
Millennials who are On Their Own have the lowest penetration of traditional sources of video (multichannel subscriptions/working antenna) and spend the most time outside the home to boot. As a result, they watch the least amount of live TV of the three life stage groups (two hours and 6 minutes). At the same time, they have the highest penetration of multimedia devices and access to SVOD services and so spend the greatest amount of time with TV-connected devices (1 hour and 32 minutes).
Millennials who are Starting a Family have greater multichannel penetration than the On Their Own group (79% vs 72%) and are otherwise more likely to have a working antenna (14% vs 12%). They also spend the most time at home of the three life stage groups. These factors mean that the Starting a Family group watches the most live TV (three hours and 16 minutes per day) and make the greatest total use of TV screen (four hours and 40 minutes).
But it’s not just about viewing…it’s about listening as well. The report found that radio reaches 90% of Millennials who are Dependent Adults and 89% of Millennials who are On Their Own. But that number rises to 92% among Millennials who are Starting a Family. This group contains a higher percentage of Hispanics, who tend to be heavy users of radio.
Knowing how these segmented groups within the larger Millennial demographic use and have access to both media and devices gives a critical, cross-platform line of sight to programmers, advertisers and agencies seeking a path to reach them.
eMail Research
What Is The Best Day To Send eMails and When Is The Best Time?
Nathen Alluring in a Co-Schedule blog wrote about a combined research result of taking 10 different groups and figuring out when the best time it was to send your email and what would be the best day to do so.
According to these studies, prioritize your send days in this order:
Tuesday: This is hands down the #1 best day to send emails according to the majority of the data from these studies.
Thursday: If you send two emails a week, choose Thursday for your second day.
Wednesday: While no single study showed that Wednesday was the most popular, it came in second place several times.
While many of the studies found varying results, here is how you can prioritize your send times based on data:
10A: While late-morning send times were the most popular in general, several concluded that the best time to send emails is at 10A. Another notable time is 11A.
8P-Mid: Bet you didn’t expect this one. It looks like emails generally receive more opens and clicks later in the evening. As Campaign Monitor notes, this is likely due to people checking their email before going to bed.
2P: It looks like we might be successful by sending our emails later in the day as people are checking out of work mode or looking for distractions.
6A: This makes sense since 50% of us begin our day by emailing in bed. Before we even stand up, we’re opening emails. Good morning.
Note: A lot of these articles mentioned time zones. The big takeaway is to choose the time zone for the majority of your audience. If you’re in the U.S., that’s likely Eastern Time since that time zone covers 50% of the population. If you’re a local company, send at these times in your own time zone.
Social Media
Calvin Did It On Pericsope
Calvin Klein broadcast its Fall 2016 campaign shoot on Periscope, and made elements of the shoot available through Snapchat and Instagram. “As the fashion industry evolves its approach to consumer engagement,” said CMO Melisa Goldie, “we believe that real-time access into an iconic Calvin Klein advertising campaign would be a compelling and innovative way to tell our story.” Calvin Klein’s revenue for the fiscal fourth-quarter is up 21%. The lesson: In the age of Periscope, Snapchat and Instagram, brands can interact with consumers in new and creative ways – and successful interactive digital marketing campaigns can heavily impact revenue growth. The live stream was available March 18-20 at periscope.tv/calvinklein and twitter.com/calvinklein. Special content from the shoot was also released on Calvin Klein’s Snapchat and Instagram platforms during the shoot process.
Box Office Weekend 25-27 March 2016 (Domestic) Thru Friday
#1 ‘Batman v Superman:Dawn of Justice’ $170.1 million in 4,242 theaters
#2 ‘Zootopia’ $ 23.05 million in 3,670 theaters
#3 ‘Big Fat Greek Wedding2’$ 17.20 million in 3,133 theaters
#4 ‘The Divergent Series’ $ 9.20 million in 3,740 theaters
#5 ‘Miracles From Heaven’ $ 9.10 million in 3,047 theaters
#6 ’10 Cloverfield Lane’ $ 5.60 million in 2,802 theaters
#7 ‘Deadpool’ $ 4.60 million in 2,336 theaters
#8 ‘London Has Fallen’ $ 2.80 million in 2,173 theaters
#9 ‘Hello,My Name Is Doris’$ 1.60 million in 488 theaters
#10 ‘Eye in the Sky’ $ 0.96 million in 123 theaters
Box Office Weekend 11-13 March 2016 (International)
#1 ‘Batman v Superman: Dawn of Justice’ $254.0 million in 66 territories
#2 ‘The Revenant’ $ 36.0 million in 43 territories
#3 ‘Kung Fu Panda 3’ $ 31.0 million in 21 territories
#4 ‘Divergent Series’ $ 22.0 million in 78 territories
#5 ‘London Has Fallen’ $ 10.0 million in 44 territories
#6 ‘Gods Of Egypt’ $ 6.8 million in 75 territories
#7 ‘Deadpool’ $ 6.0 million in 34 territories
#8 ‘Kapoor & Sons’ $ 5.9 million in 39 territories
#9 ‘Ten Cloverfield Lane’ $ 5.0 million in 12 territories
#10 ‘The Brothers Grimsby’ $ 2.6 million in 39 territories
Coming Soon
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
ITV #1 Tuesday as ‘International Football Live’ is the top program.
ITV
The Independent One had football. And that was enough on Tuesday.
730P ‘International Football‘ saw England lose to Holland 2-1 and drew and average 5.8 million viewers and a 26.1% share.
BBC One
The Big One didn’t have enough on Tuesday.
8P ‘Holby City‘
9P ‘The A Word‘ finished with an average 4.0 million viewers and a 17.7% share.
BBC Two
The Little Two had a bake-off.
8P ‘Bake-Off Creme de la Creme‘ finished with an average 3.5 million viewers and a 15.4% share.
9P ‘Inside Obama White House‘
Down Under
Seven #1 Tuesday in Australia as ‘Seven News’ & ‘My Kitchen Rules’ top programs.
Seven finished #1 Tuesday in Australia with a 34.1% share of the available audience.
Ten finished #2 Tuesday with an average 20.5% share.
Nine finished #3 with a 20.1% share of the available audience.
ABC finished #4 with a 17.3% share.
SBS finished #5 Tuesday in Australia with a 7.8% share of the available audience.
Top Ten Non-Newcast Programs In Australia Tuesday
#1 MY KITCHEN RULES – TUE Seven 1,373,000 viewers #1 in all markets in Australia
#2 A CURRENT AFFAIR Nine 908,000 viewers Melbourne top market
#3 HOME AND AWAY Seven 848,000 viewers Sydney top market
#4 SEVEN YEAR SWITCH Seven 826,000 viewers Sydney top market
#5 7.30 ABC 658,000 viewers Melbourne top market
#6 CATALYST ABC 625,000 viewers Melbourne top market
#7 THE CHASE AUSTRALIA Seven 624,000 viewers Sydney top market
#8 NCIS TEN 586,000 viewers Melbourne top market
#9T THE PROJECT 7PM TEN 577,000 viewers Melbourne top market
#9T KEEPING Australia ALIVE ABC 577,000 viewers Sydney top market
Top Newscasts In Australia Tuesday
#1 SEVEN NEWS Seven 1,143,000 viewers #1 in all markets except Brisbane
#2 SEVEN News/TodayTonight Seven 1,104,000 viewers #1 in Brisbane
#3 NINE NEWS Nine 1,020,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 989,000 viewers Melbourne top market
#5 ABC NEWS ABC 836,000 viewers Melbourne top market
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
*WEDNESDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven #1 Wednesday in Australia as ‘Seven News’ & ‘My Kitchen Rules’ top programs.
Seven finished #1 in Australia on Wednesday with a 32.6% share of the available audience.
Nine finished #2 with a 25.0% share.
Ten finished #3 with a 17.6% share of the available audience.
ABC finished #4 with a 17.4% share.
SBS finished with a 7.4% share of the available audience on Wednesday in Australia.
Top Ten Non-Newscast Programs In Australia Wednesday
#1 MY KITCHEN RULES – WED Seven 1,277,000 viewers #1 in all markets
#2 A CURRENT AFFAIR Nine 839,000 viewers Sydney top market
#3 CRIMINAL MINDS Seven 700,000 viewers Sydney top market
#4 HOME AND AWAY Seven 691,000 viewers Sydney top market
#5 7.30 ABC 625,000 viewers Melbourne top market
#6 THE BIG BANG THEORY (R) Nine 609,000 viewers Melbourne top market
#7 WEEKLY WITH PICKERING ABC 594,000 viewers Sydney top market
#8 ZEMIRO’S HOME DELIVERY ABC 581,000 viewers Melbourne top market
#9 THE CHASE AUSTRALIA Seven 578,000 viewers Sydney top market
#10 THE PROJECT 7PM Network TEN 561,000 viewers Melbourne top market
Top Newscasts In Australia Wednesday
#1 SEVEN NEWS Seven 1,034,000 viewers #1 in Sydney, Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 971,000 viewers Melbourne top market
#3 NINE NEWS Nine 963,000 viewers #1 Brisbane & Melbourne
#4 NINE NEWS 6:30 Nine 905,000 viewers Melbourne top market
#5 ABC NEWS ABC 807,000 viewers Melbourne top market
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘Consumers want location-based ads but the last 1000 feet…‘ http://eepurl.com/bVLlKH 🆕💡💭🌎💬 It’s Free!
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Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡.@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Barbra Streisand ‘Lover Come Back To Me’
OVERTHESHOULDERMEDIA 