NBC #1 Monday in the U.S. ITV #1 in the UK. Seven #1 in AU.

‘It’s All About Screens.’ This is the Daily Diary of Screens. Monday, March 28, 2016.
NBC finished #1 broadcast network as ABC’s ‘Dancing With The Stars‘ was the top program as Broadcast (English Speaking) Network finished down 3.7% vs SD 2015.
In the UK, ITV finished #1 network as ‘Maigret‘ finished as the top program.
Seven‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘My Kitchen Rules‘ was the top non-newscast program.
Batman v Superman: Dawn of Justice‘ #1 box office in the U.S. weekend 25-27 March 2016.
Batman v Superman: Dawn of Justice‘ #1 at the International box office weekend 25-27 March 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 61,494 users and 86,958 clipbooks with 444,328 visitors. TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.

The Home Of #dailydiaryofscreens

For Monday, March 28, 2016 (Posted on March 29, 2016)

NBC #1 Monday but ABC's 'Dancing With The Stars' top program.

NBC #1 Monday but ABC’s ‘Dancing With The Stars’ top program.


NBC
The Peacock Network had the big singing show and finished even with SD 2015 on Monday in prime time.

8P ‘The Voice‘ finished with an average 11.215 million viewers and a 7.4/12.

10P ‘Blindspot‘ finished with an average 6.142 million viewers and a 4.1/7. This is a Must See TV ON DEMAND or LIVE streaming episode. It was the difference in making Sarnoff Siti the #1 network for the evening.

ABC
The Alphabet Network had the big dancing show but finished down 21% vs SD 2015.

8P ‘Dancing With The Stars‘ finished with an average 11.833 million viewers and a 8.4/13.

10P ‘The Catch‘ finished with an average 4.308 million viewers and a 3.0/5.

CBS
The Tiffany Network had a girl and a flash, a bunch of geniuses and the Navy cops chasing North Koreans in LA yet finished down 4.2% vs SD 2015..

8P ‘Supergirl‘ finished with an average 7.240 million viewers and a 4.7/8.
9P ‘Scorpion‘ finished with an average 8.626 million viewers and a 5.7/9.
10P ‘NCIS:Los Angeles‘ finished #1 in the ‘Battle @ 10P’ with an average 8.723 million viewers and a 5.6/10. This is a Must See TV ON DEMAND or LIVE streaming episode. It was the only program at 10P which was the #1 on the network thus a hit with network affiliates as it led a huge audience into the local news.

FOX
The Animal Network of Broadcast had one of the most original Monday night lineups in years. And it is a hit as it finished UP, 47.5% vs SD 2015.

8P ‘Gotham‘ finished with an average 3.775 million viewers and a 2.7/4. This is a Must See TV ON DEMAND or LIVE streaming episode.
9P ‘Lucifer‘ finished with an average 3.787 million viewers and a 2.5/4. This is a Must See TV ON DEMAND or LIVE streaming episode. This was the only program at 9P that maintained and increased the audience which led into the network affiliates local 9P newscasts.

The CW
The Little Network That Couldn’t actually nearly doubled it audience Monday vs SD 2015, up +85.5%.

8P ‘Crazy Ex-Girlfriend‘ finished with an average 921,000 viewers and a 0.6/1.
9P ‘Jane The Virgin‘ finished with an average 928,000 viewers and a 0.7/1.

For The Record

NBC finished #1 Monday with an average 9.523 million viewers and a 6.3/10.
ABC finished #2 with an average 9.325 million viewers and a 6.6 rating/11 share.
CBS finished #3 with an average 8.196 million viewers and a 5.3/9.
FOX finished #4 with an average 3.781 million viewers and a 2.6/4.
UNI finished #5 with an average 2.048 million viewers and a 1.0/2.
TEL finished #6 with an average 1.400 million viewers and a 0.9/1.
The CW finished with an average 924,500 viewers and a 0.6/1.

Broadcast (English Speaking) Networks on Monday in prime time finished with an estimated 31.749 million viewers, DOWN -1.225 million viewers (-3.7%) vs 32.974 million viewers SD 2015.

Today In Communication History

On this date in 1944, Golden Globe Awards are instituted by the Hollywood Foreign Press Association. Henry King
‘The Song of Bernadette’ was awarded Best Picture; Paul Lukas was awarded Best Actor in a Drama Motion Picture for his role in ‘Watch on the Rhine’; Akim Tamiroff won Best Supporting Actor in a Motion Picture for his role in ‘For Whom the Bell Tolls’; Jennifer Jones won as Best Actress in A Drama Motion Picture for her role in ‘The Song of Bernadette’; Henry King won Best Director of a Motion Picture for ‘The Song of Bernadette’; Katina Paxinou won Best Supporting Actress in a Motion Picture for her role in ‘For Home The Bell Tolls’.
On this date in 1954, UK television audience is estimated at 9.1 million viewers; 27.1 million adults are in homes with radio but no television. Television accounts for 41% of all broadcast reception, radio for 59%.
On this date in 1955, AT&T color television landlines now serve over 90% of the US; 46 stations are equipped to transmit color slides, 45 color films and 15 live broadcasts.
On this date in 1971, Lieutenant William Calley is found guilty of murder at a court martial for his part in the My Lai massacre.

NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.

Did You Know…..
A US survey has found 70% of Americans now binge-watch TV shows, at an average of five episodes per session.
Also, 73% of consumers prefer to do business with brands that personalize their shopping experiences. (per Accenture, Today’s Shopper Preferences: Channels, Social Media, Privacy and the Personalized Experience)

Quote of the Day
‘Choose a job you love, and you will never have to work a day in your life.
Confucius

eMail Research
email-marketing
What Is The Best Day To Send eMails and When Is The Best Time?
Nathen Alluring in a Co-Schedule blog wrote about a combined research result of taking 10 different groups and figuring out when the best time it was to send your email and what would be the best day to do so.

According to these studies, prioritize your send days in this order:
Tuesday: This is hands down the #1 best day to send emails according to the majority of the data from these studies.
Thursday: If you send two emails a week, choose Thursday for your second day.
Wednesday: While no single study showed that Wednesday was the most popular, it came in second place several times.

While many of the studies found varying results, here is how you can prioritize your send times based on data:

10A: While late-morning send times were the most popular in general, several concluded that the best time to send emails is at 10A. Another notable time is 11A.
8P-Mid: Bet you didn’t expect this one. It looks like emails generally receive more opens and clicks later in the evening. As Campaign Monitor notes, this is likely due to people checking their email before going to bed.
2P: It looks like we might be successful by sending our emails later in the day as people are checking out of work mode or looking for distractions.
6A: This makes sense since 50% of us begin our day by emailing in bed. Before we even stand up, we’re opening emails. Good morning.
Note: A lot of these articles mentioned time zones. The big takeaway is to choose the time zone for the majority of your audience. If you’re in the U.S., that’s likely Eastern Time since that time zone covers 50% of the population. If you’re a local company, send at these times in your own time zone.

Social Media

Calvin Did It On Pericsope
Calvin Klein broadcast its Fall 2016 campaign shoot on Periscope, and made elements of the shoot available through Snapchat and Instagram. “As the fashion industry evolves its approach to consumer engagement,” said CMO Melisa Goldie, “we believe that real-time access into an iconic Calvin Klein advertising campaign would be a compelling and innovative way to tell our story.” Calvin Klein’s revenue for the fiscal fourth-quarter is up 21%. The lesson: In the age of Periscope, Snapchat and Instagram, brands can interact with consumers in new and creative ways – and successful interactive digital marketing campaigns can heavily impact revenue growth. The live stream was available March 18-20 at periscope.tv/calvinklein and twitter.com/calvinklein. Special content from the shoot was also released on Calvin Klein’s Snapchat and Instagram platforms during the shoot process.

Box Office Weekend 25-27 March 2016 (Domestic) Thru Friday

#1 ‘Batman v Superman:Dawn of Justice’ $170.1 million in 4,242 theaters
#2 ‘Zootopia’ $ 23.05 million in 3,670 theaters
#3 ‘Big Fat Greek Wedding2’$ 17.20 million in 3,133 theaters
#4 ‘The Divergent Series’ $ 9.20 million in 3,740 theaters
#5 ‘Miracles From Heaven’ $ 9.10 million in 3,047 theaters
#6 ’10 Cloverfield Lane’ $ 5.60 million in 2,802 theaters
#7 ‘Deadpool’ $ 4.60 million in 2,336 theaters
#8 ‘London Has Fallen’ $ 2.80 million in 2,173 theaters
#9 ‘Hello,My Name Is Doris’$ 1.60 million in 488 theaters
#10 ‘Eye in the Sky’ $ 0.96 million in 123 theaters

Box Office Weekend 11-13 March 2016 (International)

#1 ‘Batman v Superman: Dawn of Justice’ $254.0 million in 66 territories
#2 ‘The Revenant’ $ 36.0 million in 43 territories
#3 ‘Kung Fu Panda 3’ $ 31.0 million in 21 territories
#4 ‘Divergent Series’ $ 22.0 million in 78 territories
#5 ‘London Has Fallen’ $ 10.0 million in 44 territories
#6 ‘Gods Of Egypt’ $ 6.8 million in 75 territories
#7 ‘Deadpool’ $ 6.0 million in 34 territories
#8 ‘Kapoor & Sons’ $ 5.9 million in 39 territories
#9 ‘Ten Cloverfield Lane’ $ 5.0 million in 12 territories
#10 ‘The Brothers Grimsby’ $ 2.6 million in 39 territories

Coming Soon

‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.

small-world-279x300

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Across The Pond

ITV #1 Monday in the UK as 'Maigret' finished as the top program.

ITV #1 Monday in the UK as ‘Maigret’ finished as the top program.


ITV
The Independent One

8P ‘Tales From Northumberland‘ Not ready at posting. Ratings will be posted when available.
830P ‘Coronation Street‘ Not ready at posting. Ratings will be posted when available.
9P ‘Maigret‘ finished with an average 5.8 million viewers and a 28.3% share of the available audience.

BBC One
The Big One

8P ‘EastEnders‘ Not ready at posting. Ratings will be posted when available.
830P ‘Marvel’s Avengers Assemble‘ Not ready at posting. Ratings will be posted when available.

BBC Two
The Little Two

8P ‘University Challenge‘ Not ready at posting. Ratings will be posted when available.
830P ‘The Island Parish‘ Not ready at posting. Ratings will be posted when available.
9P ‘American Crime Story‘ Not ready at posting. Ratings will be posted when available.
940P ‘Eddie Izzard:Marathon Man for Sport Relief‘ Not ready at posting. Ratings will be posted when available.

Channel 4
The Big Four

15P ‘Guy Martin’s Wall of Death‘ Not ready at posting. Ratings will be posted when available.
9P ‘The Island with Bear Grylls‘ finished with an average 2.7 million viewers and an 11.8% share.
10P ‘Fresh Meat‘ Not ready at posting. Ratings will be posted when available.

Channel 5
The Viacom Five

8P ‘Inside Buckingham Palace‘ Not ready at posting. Ratings will be posted when available.
9P ‘The Tube:Going Underground‘ Not ready at posting. Ratings will be posted when available.
10P ‘Gotham‘ Not ready at posting. Ratings will be posted when available.

Down Under

Seven #1 Monday in Australia as 'Seven News' & 'My Kitchen Rules' top programs.

Seven #1 Monday in Australia as ‘Seven News’ & ‘My Kitchen Rules’ top programs.


Seven finished #1 Monday in Australia with a 35.9% share of the available audience.
Nine finished #2 with a 21.3% share.
ABC finished #3 with a 19.2% share of the available audience.
Ten finished #4 with an 18.5% share.
SBS finished #5 Monday in Australia with a 5.2% share of the available audience.

Top Ten Non-Newscast Programs In Australia Monday
#1 MY KITCHEN RULES Seven 1,327,000 viewers #1 in all markets except Adelaide
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#2 A CURRENT AFFAIR Nine 904,000 viewers Melbourne top market

#3 DOWNTON ABBEY Seven 876,000 viewers #1 in Adelaide

#4 AUSTRALIAN STORY ABC 841,000 viewers Melbourne top market
#5 7.30 ABC 777,000 viewers Sydney top market

#6 HOME AND AWAY Seven 698,000 viewers Sydney top market

#7 FOUR CORNERS ABC 658,000 viewers Melbourne top market
#8 THE PROJECT 7PM TEN 603,000 viewers Melbourne top market
#9T ALL STAR FAMILY FEUD TEN 570,000 viewers Melbourne top market
#9T MEDIA WATCH ABC 570,000 viewers Melbourne top market

Top Newscasts In Australia Monday
#1 SEVEN NEWS Seven 1,265,000 viewers #1 in Melbourne Adelaide & Perth

#2 SEVEN News/TodayTonight Seven 1,114,000 viewers Melbourne top market

#3 NINE NEWS Nine 1,026,000 viewers #1 in Brisbane

#4 NINE NEWS 6:30 Nine 980,000 viewers #1 in Sydney

#5 ABC NEWS ABC 883,000 viewers Sydney & Melbourne top markets

*TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS
*TUESDAY AUSTRALIAN OVERNIGHT TV RATINGS

Seven #1 Tuesday in Australia as 'Seven News' & 'My Kitchen Rules' top programs.

Seven #1 Tuesday in Australia as ‘Seven News’ & ‘My Kitchen Rules’ top programs.


Seven finished #1 Tuesday in Australia with a 34.1% share of the available audience.
Ten finished #2 Tuesday with an average 20.5% share.
Nine finished #3 with a 20.1% share of the available audience.
ABC finished #4 with a 17.3% share.
SBS finished #5 Tuesday in Australia with a 7.8% share of the available audience.

Top Ten Non-Newcast Programs In Australia Tuesday
#1 MY KITCHEN RULES – TUE Seven 1,373,000 viewers #1 in all markets in Australia
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#2 A CURRENT AFFAIR Nine 908,000 viewers Melbourne top market

#3 HOME AND AWAY Seven 848,000 viewers Sydney top market

#4 SEVEN YEAR SWITCH Seven 826,000 viewers Sydney top market

#5 7.30 ABC 658,000 viewers Melbourne top market
#6 CATALYST ABC 625,000 viewers Melbourne top market
#7 THE CHASE AUSTRALIA Seven 624,000 viewers Sydney top market
#8 NCIS TEN 586,000 viewers Melbourne top market

#9T THE PROJECT 7PM TEN 577,000 viewers Melbourne top market
#9T KEEPING Australia ALIVE ABC 577,000 viewers Sydney top market

Top Newscasts In Australia Tuesday
#1 SEVEN NEWS Seven 1,143,000 viewers #1 in all markets except Brisbane

#2 SEVEN News/TodayTonight Seven 1,104,000 viewers #1 in Brisbane

#3 NINE NEWS Nine 1,020,000 viewers Melbourne top market

#4 NINE NEWS 6:30 Nine 989,000 viewers Melbourne top market

#5 ABC NEWS ABC 836,000 viewers Melbourne top market

For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.

For continual updates on all things ‘screens’, go to: https://www.facebook.com/pages/Dailydiaryofscreens

In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.

Media Notes Briefs: ‘Consumers want location-based ads but the last 1000 feet…http://eepurl.com/bVLlKH 🆕💡💭🌎💬 It’s Free!
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New This Week: Mobile Optimized Sites A Must For Local Business 💬 – http://eepurl.com/btvkyn

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Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡.@cnasophis

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Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o

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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Dave Brubeck ‘Take Five’

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This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Monday Night TV Ratings, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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