CBS #1 Sunday in the U.S. BBC One #1 in the UK. Nine #1 in AU.

‘It’s All About Screens.’ This is the Daily Diary of Screens. Sunday, March 27, 2016.
CBS finished #1 broadcast network as NBC’s ‘Little Big Shots‘ was the top program.
In the UK, BBC One finished #1 on Sunday as ‘The Night Manager‘ finale was the #1 program.
Nine‘ finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘Doc Martin‘ was the top non-newscast program.
Batman v Superman: Dawn of Justice‘ #1 box office in the U.S. weekend 25-27 March 2016.
Batman v Superman: Dawn of Justice‘ #1 at the International box office weekend 25-27 March 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 61,494 users and 86,958 clipbooks with 444,328 visitors. MONDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @

The Home Of #dailydiaryofscreens

For Sunday, March 27, 2016 (Posted on March 28, 2016)

CBS #1 Sunday but NBC's 'Little Big Shots' top program.

CBS #1 Sunday but NBC’s ‘Little Big Shots’ top program.

The Tiffany Network had its all powerful regular line up on Easter Sunday and won going away.

7P ‘60 Minutes‘ rerun finished with an average 7.225 million viewers and a 5.6/11.
8P ‘Madam Secretary‘ finished with an average 8.403 million viewers and a 6.2/10.
9P ‘The Good Wife‘ finished with an average 7.496 million viewers and a 5.5/9.
10P ‘Elementary‘ finished with an average 5.233 million viewers and a 3.6/6.

The Peacock Network had some little people bring it up to second.

7P ‘Little Big Shots‘ rerun finished with an average 3.981 million viewers and a 2.6/5.
8P ‘Little Big Shots‘ finished with an average 10.324 million viewers and a 6.3/11.
9P ‘The Carmichael Show‘ finished with an average 4.731 million viewers and a 2.9/5.
930P ‘Crowded‘ finished with an average 3.612 million viewers and a 2.2/3.
10P ‘Hollywood Game Night‘ finished with an average 2.760 million viewers and a 1.7.3.

The Alphabet Network did not have a good night on Sunday as it again slipped to third.

7P ‘America’s Funniest Home Videos‘ rerun finished with an average 4.638 million viewers and a 2.2/4.
8P ‘Once Upon A Time‘ finished with an average 3.467 million viewers and a 2.1/3.
9P ‘The Family‘ finished with an average 2.653 million viewers and a 1.9/3.
10P ‘Quantico’ finished with an average 3.335 million viewers and a 2.4/4.

The CW
The Little Network That Couldn’t tried…but in the end, sang for a rerun supper.

7P ‘Grease Live‘ rerun finished with an average 1.549 million viewers and a 1.0/2.

For The Record

CBS finished #1 Easter Sunday with an average 7.089 million viewers and a 5.3/9.
NBC finished #2 with an average 5.309 million viewers and a 3.3/6.
ABC finished #3 with an average 3.523 million viewers and a 2.2/4.
UNI finished #4 with an average 1.749 million viewers and a 1.0/2.
FOX finished #5 with an average 1.549 million viewers and a 1.0/2.
TEL finished #6 with an average 700,000 million viewers and a 0.3/1.

Broadcast (English Speaking) Networks on Easter Sunday in primetime finished with an estimated 17.040 million viewers, DOWN -5.569 million viewers (-24.2%) vs 23.039 million viewers SD 2015.

Today In Communication History

On this date in 1967, Raymond Burr starred in a TV movie titled “Ironside.” The movie was later turned into a television series.

NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.

Did You Know…..
A US survey has found 70% of Americans now binge-watch TV shows, at an average of five episodes per session.
Also, 73% of consumers prefer to do business with brands that personalize their shopping experiences. (per Accenture, Today’s Shopper Preferences: Channels, Social Media, Privacy and the Personalized Experience)

Quote of the Day
‘Choose a job you love, and you will never have to work a day in your life.

Social Media

Calvin Did It On Pericsope
Calvin Klein broadcast its Fall 2016 campaign shoot on Periscope, and made elements of the shoot available through Snapchat and Instagram. “As the fashion industry evolves its approach to consumer engagement,” said CMO Melisa Goldie, “we believe that real-time access into an iconic Calvin Klein advertising campaign would be a compelling and innovative way to tell our story.” Calvin Klein’s revenue for the fiscal fourth-quarter is up 21%. The lesson: In the age of Periscope, Snapchat and Instagram, brands can interact with consumers in new and creative ways – and successful interactive digital marketing campaigns can heavily impact revenue growth. The live stream was available March 18-20 at and Special content from the shoot was also released on Calvin Klein’s Snapchat and Instagram platforms during the shoot process.

Box Office Weekend 25-27 March 2016 (Domestic) Thru Friday

#1 ‘Batman v Superman:Dawn of Justice’ $170.1 million in 4,242 theaters
#2 ‘Zootopia’ $ 23.05 million in 3,670 theaters
#3 ‘Big Fat Greek Wedding2’$ 17.20 million in 3,133 theaters
#4 ‘The Divergent Series’ $ 9.20 million in 3,740 theaters
#5 ‘Miracles From Heaven’ $ 9.10 million in 3,047 theaters
#6 ’10 Cloverfield Lane’ $ 5.60 million in 2,802 theaters
#7 ‘Deadpool’ $ 4.60 million in 2,336 theaters
#8 ‘London Has Fallen’ $ 2.80 million in 2,173 theaters
#9 ‘Hello,My Name Is Doris’$ 1.60 million in 488 theaters
#10 ‘Eye in the Sky’ $ 0.96 million in 123 theaters

Box Office Weekend 11-13 March 2016 (International)

#1 ‘Batman v Superman: Dawn of Justice’ $254.0 million in 66 territories
#2 ‘The Revenant’ $ 36.0 million in 43 territories
#3 ‘Kung Fu Panda 3’ $ 31.0 million in 21 territories
#4 ‘Divergent Series’ $ 22.0 million in 78 territories
#5 ‘London Has Fallen’ $ 10.0 million in 44 territories
#6 ‘Gods Of Egypt’ $ 6.8 million in 75 territories
#7 ‘Deadpool’ $ 6.0 million in 34 territories
#8 ‘Kapoor & Sons’ $ 5.9 million in 39 territories
#9 ‘Ten Cloverfield Lane’ $ 5.0 million in 12 territories
#10 ‘The Brothers Grimsby’ $ 2.6 million in 39 territories

Coming Soon

‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba and Puerto Rico (150). We are thankful to all of you with more than 39,000 views. Top three areas in the world viewing overtheshouldermedia on Monday came from the United States, United Kingdom and Mexico.

Across The Pond

UK TV Ratings for Monday have been delayed. They will be posted when available.

BBC One #1 Sunday as ‘The Night Manager’ top program.

The Big One

7P ‘Countryfile‘ Not ready at posting. Ratings will be posted when available.
8P ‘Antiques Roadshow‘ Not ready at posting. Ratings will be posted when available.
9P ‘The Night Manager‘ series finale finished #1 with 6.6 million viewers and a 28% share.

The Independent One

7P ‘The Chase‘ Not ready at posting. Ratings will be posted when available.
8P ‘Our Queen At 90‘ Not ready at posting. Ratings will be posted when available.

The Little Two

7P ‘Gareth Malone’s Great Choir Reunion
8P ‘Natural Born Winner‘ Not ready at posting. Ratings will be posted when available.
9P ‘Tribes, Preditors and Me‘ Not ready at posting. Ratings will be posted when available.

Channel 4
The Big Four

7P ‘The Secret Life of the Zoo‘ Not ready at posting. Ratings will be posted when available.
8P ‘Great Canal Journey’s‘ Not ready at posting. Ratings will be posted when available.
9P ‘Indian Summers‘ Not ready at posting. Ratings will be posted when available.

Channel 5
The Viacom Five

7P ‘Now That’s Funny‘ Not ready at posting. Ratings will be posted when available.
8P ‘Penn & Teller: Fool Us In Vegas‘ Not ready at posting. Ratings will be posted when available.
9P ‘Due Date‘ Not ready at posting. Ratings will be posted when available.

Down Under

Nine #1 in Australia Sunday as 'Doc Martin' & 'Seven News' top programs

Nine #1 in Australia Sunday as ‘Doc Martin’ & ‘Seven News’ top programs

Nine finished #1 Sunday in Australia with a dominating 31.6% share of the available audience.
Seven finished #2 with a 26.3% share
ABC finished #3 with a 20% share of the available audience.
Ten finished #4 with a 14.7% share.
SBS finished #5 in Australia Sunday with a 7.4% share of the available audience.

Top Ten Non-Newscast Programs In Australia Sunday
#1 DOC MARTIN ABC 987,000 viewers #1 everywhere except Sydney

#2 60 MINUTES Nine 677,000 viewers #1 in Sydney
#3 CALL THE MIDWIFE ABC 623,000 viewers Melbourne top market

#4 SUNDAY NIGHT Seven 566,000 viewers Melbourne top market
#5 BORDER SECURITY: ITNL Seven 437,000 viewers Melbourne top market
#6 RENO RUMBLE Nine 430,000 viewers Sydney top market
AFTERNOON FOOTBALL Seven 389,000 viewers Melbourne top market
#8 THE BLACKLIST Seven 387,000 viewers Melbourne top market

TRANS-SIBERIAN ADVENTURE ABC 373,000 viewers Melbourne top market
#10 MODERN FAMILY TEN 326,000 viewers Sydney top market

Top Newscasts In Australia Sunday
#1 SEVEN NEWS – SUN Seven 915,000 viewers #1 everywhere except Sydney

#2 NINE NEWS SUNDAY Nine 877,000 viewers #1 in Sydney

#3 ABC NEWS SUNDAY-EV ABC 674,000 viewers Melbourne top market


Seven #1 Monday in Australia as 'Seven News' & 'My Kitchen Rules' top programs.

Seven #1 Monday in Australia as ‘Seven News’ & ‘My Kitchen Rules’ top programs.

Seven finished #1 Monday in Australia with a 35.9% share of the available audience.
Nine finished #2 with a 21.3% share.
ABC finished #3 with a 19.2% share of the available audience.
Ten finished #4 with an 18.5% share.
SBS finished #5 Monday in Australia with a 5.2% share of the available audience.

Top Ten Non-Newscast Programs In Australia Monday
#1 MY KITCHEN RULES Seven 1,327,000 viewers #1 in all markets except Adelaide
#2 A CURRENT AFFAIR Nine 904,000 viewers Melbourne top market

#3 DOWNTON ABBEY Seven 876,000 viewers #1 in Adelaide

#4 AUSTRALIAN STORY ABC 841,000 viewers Melbourne top market
#5 7.30 ABC 777,000 viewers Sydney top market

#6 HOME AND AWAY Seven 698,000 viewers Sydney top market

#7 FOUR CORNERS ABC 658,000 viewers Melbourne top market
#8 THE PROJECT 7PM TEN 603,000 viewers Melbourne top market
#9T ALL STAR FAMILY FEUD TEN 570,000 viewers Melbourne top market
#9T MEDIA WATCH ABC 570,000 viewers Melbourne top market

Top Newscasts In Australia Monday
#1 SEVEN NEWS Seven 1,265,000 viewers #1 in Melbourne Adelaide & Perth

#2 SEVEN News/TodayTonight Seven 1,114,000 viewers Melbourne top market

#3 NINE NEWS Nine 1,026,000 viewers #1 in Brisbane

#4 NINE NEWS 6:30 Nine 980,000 viewers #1 in Sydney

#5 ABC NEWS ABC 883,000 viewers Sydney & Melbourne top markets

For updates throughout the day, FOLLOW us on Twitter @overtheshoulde2 and LIKE us on Facebook at and on Google+ Thank you for allowing us to surpass 46,400+ views at Google+ Sophis1234.

For continual updates on all things ‘screens’, go to:

In this week’s Media Notes Canonical, go to: 🆕💭📝📎 It’s FREE.

Media Notes Briefs: ‘Consumers want location-based ads but the last 1000 feet… 🆕💡💭🌎💬 It’s Free!


New This Week: Mobile Optimized Sites A Must For Local Business 💬 –


Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’💡.@cnasophis


Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Dave Brubeck ‘Take Five’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Sunday Night TV Ratings, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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