FOX #1 Thursday in the U.S. Seven #1 in AU.

‘It’s All About Screens.’ This is the Daily Diary of Screens. Thursday, March 24, 2016.
FOX finished #1 broadcast network as ABC’s ‘Grey’s Anatomy‘ was the top program on television.
In the UK, due to holiday, ratings delayed. They will be posted when available.
Seven‘ finished #1 in Australia as ‘Nine News‘ was #1 newscast and ‘Janet King‘ was the top non-newscast program.
Zootopia‘ #1 box office in the U.S. weekend 11-13 March 2016.
Zootopia‘ #1 at the International box office weekend 18-20 March 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 60,092 users and 84,650 clipbooks with 435,392 visitors. FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @

The Home Of #dailydiaryofscreens

For Thursday, March 24, 2016 (Posted on March 25, 2016)

FOX #1 Thursday but ABC's 'Grey's Anatomy' top program.

FOX #1 Thursday but ABC’s ‘Grey’s Anatomy’ top program.

The Animal Network of Broadcast had ‘Idol’ and the final four performed.

8P ‘American Idol‘ finished with an average million viewers and a 5.6/9.

The Alphabet Network gave it a shot with a new program which had one of the most boring first five minutes yet with an astounding 37 minutes following. If this program fails, blame it on the first five minutes.

8P ‘Grey’s Anatomy‘ finished with an average million viewers and a 6.0/10.
9P ‘Scandal‘ finished with an average million viewers and a 4.9/8.

10P ‘The Catch‘ series premiere finished with an average million viewers and a 4.6/8. This is a Must See TV ON DEMAND or LIVE streaming episode.

The Tiffany Network had the first half of the ‘Sweet Sixteen’ and it turned out predictable.

8P ‘Miami vs Villanova‘ finished with an average 6.375 million viewers and a 4.4/7 share.
9P ‘Maryland vs Kansas‘ finished with an average 5.909 million viewers and a 4.4/7.
10P ‘Maryland vs Kansas‘ finished with an average 6.548 million viewers and a 4.4/7.

The Peacock Network

8P ‘You, Me and the Apocalypse‘ finished with an average 2.699 million viewers and a 1.8/3.
9P ‘The Blacklist‘ rerun of one of its best episodes finished with an average 2.965 million viewers and a 2.1/4.
10P ‘Shades of Blue‘ (‘For I Have Sinned’) finished with an average 5.048 million viewers and a 3.7/7 to complete JLoDay. This was a Must See TV ON DEMAND or LIVE streaming episode.

The CW
The Little Network That Couldn’t didn’t.

8P ‘D.C.’s Legends of Tomorrow‘ rerun finished with an average 1.234 million viewers and a 0.8/1.
9P ‘The 100‘ finished with an average 833,000 viewers and a 0.6/1.

For The Record

FOX finished #1 Thursday with an average 7.96 million viewers and a 5.6 rating/9 share.
ABC finished #2 with an average 6.62 million viewers and a 5.2/9.
CBS finished #3 with an average 6.28 million viewers and a 4.4/7.
NBC finished #4 with an average 3.57 million viewers and a 2.6/4.
UNI finished #5 with an average 1.948 million viewers and a 1.0/2
TEL finished #6 with an average 1.300 million viewers and a 0.8/1.
The CW finished with an average 1.03 million viewers and a 0.6/1.

Today In Communication History

On this date in 1986, the first episode of ‘Perfect Strangers’ aired on ABC.

NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.

Did You Know…..
A US survey has found 70% of Americans now binge-watch TV shows, at an average of five episodes per session.

Quote of the Day
‘With the new day comes new strength and new thoughts.’
Eleanor Roosevelt

Digital/TV Research
Pay TV vs Broadband
The largest multichannel video providers, representing about 95% of the pay-TV subscriber market, lost almost 385,000 subscribers in 2015, reports LRG. That was roughly triple the number of losses from 2014, and means that the top providers have now lost rather than gained subscribers over the past 5 years (factoring in gains in 2011 and 2012).
It’s the opposite trend for the top broadband providers, which have added close to 3 million or more subscribers each year this decade. The number of broadband subscribers continues to catch up to the number of pay-TV subscribers, numbering roughly 99 million and 96 million, respectively.

Box Office Weekend 11-13 March 2016 (Domestic)

#1 ‘Zootopia’ $ 38.04 million in 3,827 theaters
#2 ‘Divergent Series’ $ 29.05 million in 3,490 theaters
#3 ‘Miracles from Heaven’ $ 15.00 million in 3,624 theaters
#4 ’10 Cloverfield Lane’ $ 12.50 million in 2,374 theaters
#5 ‘Deadpool’ $ 8.00 million in 3,117 theaters
#6 ‘London Has Fallen’ $ 6.89 million in 2,507 theaters
#7 ‘Whiskey Tango Foxtrot’ $ 2.81 million in 2,700 theaters
#8 ‘The Brothers Grimsby’ $ 1.40 million in 1,488 theaters
#9 ‘The Revenant’ $ 1.23 million in 2,044 theaters
#10 ‘Gods Of Egypt’ $ 1.23 million in 1,715 theaters

Box Office Weekend 11-13 March 2016 (International)

#1 ‘Zootopia’ $ 64.8 million in 50 territories
#2 ‘The Revenant’ $ 36.0 million in 43 territories
#3 ‘Kung Fu Panda 3’ $ 31.0 million in 21 territories
#4 ‘Divergent Series’ $ 22.0 million in 78 territories
#5 ‘London Has Fallen’ $ 10.0 million in 44 territories
#6 ‘Gods Of Egypt’ $ 6.8 million in 75 territories
#7 ‘Deadpool’ $ 6.0 million in 34 territories
#8 ‘Kapoor & Sons’ $ 5.9 million in 39 territories
#9 ‘Ten Cloverfield Lane’ $ 5.0 million in 12 territories
#10 ‘The Brothers Grimsby’ $ 2.6 million in 39 territories

Coming Soon

‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba and Puerto Rico (150). We are thankful to all of you with more than 39,000 views. Top three areas in the world viewing overtheshouldermedia on Thursday came from the United States, United Kingdom, France, Italy, India and Australia.

Across The Pond

Due to the Easter Holidays, UK TV Ratings have been delayed. They will be posted with available.

Due to the Easter Holidays, UK TV Ratings have been delayed. They will be posted with available.

The Big One

8P ‘MasterChef

The Independent One

8P ‘Emmerdale
830P ‘The Cruise
9P ‘Bear Grylls:Mission Survive

The Little Two

8P ‘The Secret History of My Family
9P ‘Line of Duty‘ season premiere

Channel 4
The Big Four

8P ‘Ugly House to Lovely House with George Clarke
9P ‘8 Out Of Cats Does Countdown

Channel 5
The Viacom Five

8P ‘Medical Mysteries‘ series premiere
9P ‘Trauma Doctors

Down Under

Seven #1 Thursday as 'Nine News' & 'Janet King' top programs.

Seven #1 Thursday as ‘Nine News’ & ‘Janet King’ top programs.

Seven #1 Thursday in Australia finished with an average 30.9% share of the available audience.
Nine finished #2 Thursday with an average 26.6% share.
ABC finished #3 finished with an average 18.9% share.
Ten finished #4 with an average 16.7% share.
ABC finished #5 Thursday in Australia with a 7.0% share of the available audience.

Top Ten Non-Newscast Programs In Australia Thursday
#1 JANET KING ABC 627,000 viewers #1 in Perth

#2 A CURRENT AFFAIR Nine 627,000 viewers #1 in Sydney

#3 7.30 ABC 543,000 viewers Melbourne top market
#4 RBT (R) Nine 504,000 viewers Sydney top market
#5 THE CHASE AUSTRALIA Seven 502,000 viewers Sydney top market
#6 HATCH, MATCH & DISPATCH ABC 469,000 viewers Melbourne top market
THURSDAY NIGHT FOOTBALL Seven 466,000 viewers #1 in Melbourne & Adelaide
#8 HOT SEAT Nine 462,000 viewers #1 in Brisbane
#9 BONDI RESCUE THURS TEN 458,000 viewers Sydney top market
#10 INSIDE STORY Nine 456,000 viewers Sydney top market

Top Newscasts In Australia Thursday
#1 NINE NEWS Nine 842,000 viewers #1 in Melbourne & Brisbane

#2 SEVEN NEWS Seven 832,000 viewers #1 in Adelaide & Perth

#3 NINE NEWS 6:30 Nine 808,000 viewers #1 in Sydney

#4 SEVEN News/TodayTonight Seven 703,000 viewers Melbourne top market

#5 ABC NEWS ABC 660,000 viewers Sydney top market


'Nine #1 Friday in AU as 'The Doctor Blake Mysteries' & 'Nine News' top programs.

‘Nine #1 Friday in AU as ‘The Doctor Blake Mysteries’ & ‘Nine News’ top programs.

Nine finished #1 in Australia on Good Friday with a 32.8% share of the available audience.
Seven finished #2 with a 23.8% share.
ABC finished #3 with an 18.2% share of the available audience.
Ten finished #4 with a 16.9% share.
SBS finished #5 on Friday in Australia with an average 8.1% share of the available audience.

Top Ten Non-Newscast Television Programs Friday In Australia
#1 DOCTOR BLAKE MYSTERIES ABC 833,000 viewers #1 Melbourne, Adelaide & Perth

#2 ANTIQUES ROADSHOW-FRI ABC 533,000 viewers Melbourne top market
#3 THE LIVING ROOM TEN 517,000 viewers Melbourne top market
#4 A CURRENT AFFAIR Nine 513,000 viewers #1 in Sydney

#5 FRIDAY NIGHT NRL LIVE Nine 498,000 viewers Brisbane top market

#6 FRIDAY NIGHT NRL -POST Nine 471,000 viewers Brisbane top market
#7 FAMILY FEUD TEN 435,000 viewers Sydney top market

#8 BETTER HOMES & GARDENS Seven 410,000 viewers Sydney top market
#9 THE PROJECT 7PM TEN 403,000 viewers Melbourne top market
#10 THE GRAHAM NORTON SHOW TEN 368,000 viewers Sydney top market

Top Newscasts In Australia Friday
#1 NINE NEWS Nine 947,000 viewers #1 in Sydney & Melbourne

#2 SEVEN NEWS Seven 886,000 viewers #1 in Adelaide & Perth

#3 NINE NEWS 6:30 Nine 850,000 viewers Sydney top market
#4 SEVEN News/TodayTonight Seven 834,000 viewers #1 in Brisbane

#5 ABC NEWS ABC 640,000 viewers Melbourne top market
#6 TEN EYEWITNESS NEWS @5P TEN 401,000 viewers Sydney top market

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For continual updates on all things ‘screens’, go to:

In this week’s Media Notes Canonical, go to: 🆕💭📝📎 It’s FREE.

Media Notes Briefs: ‘Death Of Television Highly Under-Exaggerated‘: 🆕💡💭🌎💬 It’s Free!


New This Week: Mobile Optimized Sites A Must For Local Business 💬 –


Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’💡.@cnasophis


Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Mozart ‘Requiem’
On his deathbed, Chopin was quoted as saying “Play Mozart in memory of me and I will hear you”.

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Thursday Night TV Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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