CBS #1 Sunday in the U.S. BBC One #1 in the UK. Nine #1 in AU.

‘It’s All About Screens.’ This is the Daily Diary of Screens. Sunday, March 20, 2016.
CBS finished #1 broadcast network as ‘NCAA Basketball Tournament Second Round‘ was the top program on television.
In the UK, BBC One finished #1 on Sunday as ‘Countryfile‘ was the top program.
Nine finished #1 in Australia as ‘Nine News‘ was #1 newscast and ABC’s ‘Doc Martin‘ was the top non-newscast program.
Zootopia‘ #1 box office in the U.S. weekend 11-13 March 2016.
Zootopia‘ #1 at the International box office weekend 18-20 March 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 60,092 users and 84,650 clipbooks with 435,392 visitors. SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @

The Home Of #dailydiaryofscreens

For Sunday, March 20, 2016 (Posted on March 21, 2016)

CBS #1 Sunday as 'NCAA Tournament' top program

CBS #1 Sunday as ‘NCAA Tournament’ top program

The Tiffany Network got back to its base schedule on Sunday with the addition of ‘Elementary’ at 10P and finished #1.

7P ‘NCAA Tournament Basketball‘ finished with an average 11.803 million viewers and a 7.8/14.
730P ‘60 Minutes‘ finished with an average 10.171 million viewers and a 7.6/12.
830P ‘Madam Secretary‘ finished with an average 9.176 million viewers and a 6.9/10.
930P ‘The Good Wife‘ finished with an average 7.824 million viewers and a 5.8/9.
1030P’Elementary‘ finished with an average 5.587 million viewers and a 4.1/7.

The Peacock Network

7P ‘Little Big Shots‘ rerun finished with an average 7.084 million viewers and a 4.4/7.
8P ‘Little Big Shots‘ finished with an average 13.175 million viewers and a 7.7/12.
9P ‘The Carmichael Show‘ finished with an average 5.426 million viewers and a 3.2/5.
930P ‘Crowded‘ series debut finished with an average 3.846 million viewers and a 2.5/4.
10P ‘Hollywood Game Night‘ finished with an average 2.686 million viewers and a 1.9/3.

The Animal Network of Broadcast’ ‘Animation Domination Slightly Adjusted’ finished ahead of

7P ‘The Simpsons‘ finished with an average 3.161 million viewers and a 1.7/3.
730P ‘Ice Age: The Great Egg-Scape‘ finished with an average 2.544 million viewers and a 1.4/2.
8P ‘The Passion‘ finished with an average 6.606 million viewers and a 4.3/7.

The Alphabet Network officially died on Sunday as it finished dead last among the Big Four.

7P ‘America’s Funniest Home Videos‘ finished with an average 5.385 million viewers and a 3.2/5
8P ‘Once Upon A Time‘ finished with an average 3.540 million viewers and a 2.4/4.
10P ‘Quantico‘ picked up the average and finished with a 3.482 million viewers and a 2.6/5.

For The Record

CBS finished #1 Sunday as it finished with an average 8.965 million viewers and a 6.6 rating/11 share.
NBC finished #2 with an average 6.895 million viewers and a 4.2/7.
FOX finished #3 with an average 5.355 million viewers and a 3.4/5.
ABC finished #4 with an average 3.759 million viewers and a 2.5/4.

Broadcast (English Speaking) Networks finished Sunday in prime time with an average 24.975 million viewers.

Today In Communication History

On this date in 1955, NBC-TV presented the first ‘Colgate Comedy Hour’.

NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.

Quote of the Day
‘You can’t live a perfect day without doing something for someone who will never be able to repay you.’
John Wooden

Digital/TV Research
Pay TV vs Broadband
The largest multichannel video providers, representing about 95% of the pay-TV subscriber market, lost almost 385,000 subscribers in 2015, reports LRG. That was roughly triple the number of losses from 2014, and means that the top providers have now lost rather than gained subscribers over the past 5 years (factoring in gains in 2011 and 2012).
It’s the opposite trend for the top broadband providers, which have added close to 3 million or more subscribers each year this decade. The number of broadband subscribers continues to catch up to the number of pay-TV subscribers, numbering roughly 99 million and 96 million, respectively.

Box Office Weekend 4-6 March 2016 (Domestic)

#1 ‘Zootopia’ $ 50.00 million in 3,827 theaters
#2 ’10 Cloverfield Lane’ $ 25.20 million in 3,490 theaters
#3 ‘Deadpool’ $ 10.80 million in 3,624 theaters
#4 ‘London Has Fallen’ $ 10.67 million in 2,374 theaters
#5 ‘Gods of Egypt’ $ 5.00 million in 3,117 theaters
#6 ‘WhiskeyTango Foxtrot’ $ 4.60 million in 2,507 theaters
#7 ‘The Perfect Match’ $ 4.15 million in 2,700 theaters
#8 ‘The Young Messiah’ $ 3.40 million in 1,488 theaters
#9 ‘The Brothers Grimsby’ $ 3.15 million in 2,044 theaters
#10 ‘Gods Of Egypt’ $ 2.50 million in 1,715 theaters

Box Office Weekend 4-6 March 2016 (International)

#1 ‘Zootopia’ $ 64.8 million in 50 territories
#2 ‘The Revenant’ # 36.0 million in 43 territories
#3 ‘Kung Fu Panda 3’ $ 31.0 million in 21 territories
#4 ‘Divergent Series’ $ 22.0 million in 78 territories
#5 ‘London Has Fallen’ $ 10.0 million in 44 territories

Coming Soon

‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.


Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Estonia, Lithuania, Latvia, the Russian Federation, Belarus, Ukraine, Republic of Moldova, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Luxembourg, Portugal, Gibraltar, Spain, Monaco, Malta, Italy, Slovenia, Slovakia, Hungary, Romania, Bulgaria, Moldova, Croatia, Bosnia and Herzegovina, Serbia, Macedonia the former Yugoslave Republic, Albania, Greece, Cyprus, Turkey, Armenia, Azerbaijan, State of Palestine, Jordan, Lebanon, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Qatar, Kuwait, Iraq, Uzbekistan, Pakistan, India, Bhutan, Nepal, Bangladesh, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, Brunei Darussalam, Fiji, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Zambia, United Republic of Tanzania, Kenya, Rwanda, Ethiopia, Egypt, Malta, Tunisia, Algeria, Libya, Morocco, Republic of Côte d’Ivoire, Mali, Gabon, Senegal, Benin, Nigeria, Cameroon, Ghana, Mozambique, Uganda, Namibia, Zimbabwe, Angola, South Africa, Argentina, Chile, Paraguay, Uruguay, Brazil, Bolivia, Peru, Ecuador, Colombia, Venezuela, Guyana, Suriname, Panama, Costa Rica, Guatemala, Honduras, El Salvadore, Belize, Curaçao, Aruba, St. Lucia, Grenada, Guadeloupe, Jamaica, Trinidad and Tobago, Barbados, Haiti, the Dominican Republic, Martinique, U.S. Virgin Islands, British Virgin Islands, Bahamas, Cuba and Puerto Rico (150). We are thankful to all of you with more than 39,000 views. Top three areas in the world viewing overtheshouldermedia on Monday came from the United States, United Kingdom and Croatia.

Across The Pond

BBC One #1 Sunday in the UK as 'Countryfile' top program.

BBC One #1 Sunday in the UK as ‘Countryfile’ top program.

The Big One

645P ‘Countryfile‘ finished #1 with an average 6.9 million viewers and a 35% share of the available audience.
745P ‘The Voice UK‘ season debut finished with an average 6.1 million viewers and a 29% share.
9P ‘The Night Manager‘ finished with an average 6.2 million viewers and a 28% share.

The Independent One

7P ‘Beowulf: Return to the Shieldlands‘ finished with an average 1.3 million and a 7% share.
9P ‘Doctor Thorne‘ finished with an average 2.6 million viewers and a 12% share.

The Little Two

7P ‘Gareth Malone’s Great Choir Reunion‘ finished with an average 799,000 viewers with a 4% share.
9P ‘Tribes, Predators and Me‘ finished with an average 1.8 million viewers and an 8% share.

Channel 4
The Big Four

9P ‘Indian Summers‘ finished with an average 663,000 viewers and a 3% share.

Down Under

Nine #1 Sunday in Australia as 'Nine News' & ABC's 'Doc Martin' top programs

Nine #1 Sunday in Australia as ‘Nine News’ & ABC’s ‘Doc Martin’ top programs

Nine #1 Sunday in Australia with a 32.2% share of the available audience.
Seven finished #2 with a 24.3% share.
ABC finished #3 with a 20.2% share of the available audience.
Ten finished #4 with a 16.6% share.
SBS finished #5 Sunday in Australia with a 6.8% share of the available audience.

Top Ten Non-Newscast TV Programs In Australia Sunday
#1 DOC MARTIN ABC 1,111,000 viewers #1 in Brisbane, Adelaide & Perth

#2 60 MINUTES Nine 959,000 viewers #1 in Sydney

#3 AUST Grand Prix Winner TEN 900,000 viewers #1 in Melbourne
#4 AUST Grand Prix TEN 845,000 viewers Melbourne top market

#5 THE MAD WORLD OF TRUMP Nine 821,000 viewers Melbourne top market

#6 SUNDAY NIGHT Seven 754,000 viewers Sydney top market
-POST-RACE TEN 671,000 viewers Melbourne top market
#8 CALL THE MIDWIFE ABC 660,000 viewers Melbourne top market

#9 BORDER SECURITY: INTL Seven 612,000 viewers Sydney top market
#10 MODERN FAMILY EP 2 TEN 550,000 viewers Melbourne top market

Top Newscasts In Australia Sunday
#1 NINE NEWS SUNDAY Nine 1,067,000 viewers #1 in Sydney & Brisbane

#2 SEVEN NEWS – SUN Seven 1,040,000 viewers #1 in Melbourne & Perth
#3 ABC NEWS SUNDAY ABC 882,000 viewers #1 in Adelaide


Seven #1 Monday as 'My Kitchen Rules' and 'Seven News' top programs.

Seven #1 Monday as ‘My Kitchen Rules’ and ‘Seven News’ top programs.

Seven finished #1 Monday in Australia with an average 33.4% share of the available audience.
Nine finished #2 with an average 21.5% share.
ABC finished #3 with an average 21.1% share of the available audience.
Ten finished #4 with an average 19.7% share.
SBS finished #5 in Australia Monday with an average 4.3% share of the available audience.

Top Ten Non-Newscast Programs Monday In Australia
#1 MY KITCHEN RULES – MON Seven 1,462,000 viewers #1 program in all markets Monday

Luciano and Martino out as  'MKR' moves on.

Luciano and Martino out as ‘MKR’ moves on.

#2 AUSTRALIAN STORY ABC 862,000 viewers Sydney top market
Model agent Chelsea Bonner in “The Beauty Myth.”

Model agent Chelsea Bonner in “The Beauty Myth.”

#3 DOWNTON ABBEY Seven 856,000 viewers Melbourne top market

#4 HOME AND AWAY Seven 800,000 viewers Sydney top market

#5 A CURRENT AFFAIR Nine 793,000 viewers Sydney top market

#6 7.30 ABC 778,000 viewers Melbourne top market
#7 FOUR CORNERS ABC 676,000 viewers Melbourne top market
#8 ALL STAR FAMILY FEUD TEN 674,000 viewers Melbourne top market
#9 THE CHASE AUSTRALIA Seven 612,000 viewers Sydney top market
#10 THE PROJECT 7PM TEN 600,000 viewers Melbourne top market

Top Newscasts In Australia Monday
#1 SEVEN NEWS Seven 1,060,000 viewers #1 in Melbourne, Adelaide & Perth
#2 NINE NEWS Nine 1,023,000 viewers #1 newscast in Brisbane Monday

#3 SEVEN News/TodayTonight Seven 1,008,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 1,004,000 viewers #1 newscast in Sydney Monday

#5 ABC NEWS ABC 836,000 viewers Melbourne top market

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For continual updates on all things ‘screens’, go to:

In this week’s Media Notes Canonical, go to: 🆕💭📝📎 It’s FREE.

Media Notes Briefs: ‘Death Of Television Highly Under-Exaggerated‘: 🆕💡💭🌎💬 It’s Free!


New This Week: Mobile Optimized Sites A Must For Local Business 💬 –


Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’💡.@cnasophis


Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Chucho Valdes & The Afro-Cuban Jazz Messengers

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Sunday Night TV Ratings, Television Program Renewals, Television Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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