March Madness Continues
#15 beats #2
Middle Tennessee 90 Michigan State 81
The power of the haka
Hawai’i 77 California 66
Wisconsin 47 Pittsburgh 43
Stephen F. Austin 70 beat West Virginia 56
Syracuse 70 Dayton 51
Villanova 86 UNC Asheville 54
VCU 75 Oregon State 67
Iowa 72 Temple 70
Oklahoma 82 CSU Bakersfield 68
Maryland 79 South Dakota State 74
Texas A&M 92 UW Green Bay 65
Oregon 91 Holy Cross 52
Notre Dame 70 Michigan 63
Xavier 71 Weber State 53
Northern Iowa 75 Texas 72
St. Joseph’s 78 Cincinnati 76
‘It’s All About Screens.’ This is the Daily Diary of Screens. Thursday, March 17, 2016.
FOX finished #1 broadcast network as ‘American Idol‘ was the top program on television.
In the UK, BBC One #1 network as ‘Jo Brand’s Hell of a Walk for Sport Relief‘ top program as ‘EastEnders‘ was the top soap.
Nine finished #1 in Australia as ‘Nine News‘ was #1 newscast and ‘Jack Irish‘ season finale was the top non-newscast program.
‘Zootopia‘ #1 box office in the U.S. weekend 11-13 March 2016.
‘Zootopia‘ #1 at the International box office weekend 11-13 March 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 60,092 users and 84,650 clipbooks with 435,392 visitors. FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Thursday, March 17, 2016 (Posted on March 18, 2016)
FOX #1 Thursday as ‘American Idol’ has found its biggest star and was the top program.
FOX
The Animal Network had the top singing program on Thursday and road it to victory.
8P ‘American Idol‘ finished #1 with an average 8.121 million viewers and a 5.8/10.
ABC
The Alphabet Network took advantage of the lack of competition on Thursday to sneak into second place.
8P ‘Grey’s Anatomy‘ finished with an average 7.887 million viewers and a 6.2/10.
9P ‘Scandal‘ finished with an average 6.513 million viewers and a 5.1/8.
10P ‘How To Get Away With Murder‘ season finale finished with an average 5.476 million viewers and a 4.1/7. It finished 37% below its season finale last year (022615).
CBS
The Tiffany Network got tarnished with first round March Madness that nobody cared about. Programming finished 39% below last years SD opening round action.
8P ‘UT Chattanooga vs Indiana‘ finished with an average 4.128 million viewers and a 2.8/5.
9P ‘Kentucky vs Stony Brook‘ finished with an average 4.184 million viewers and a 2.8/5.
NBC
The Peacock Network failed again Thursday because of its lead program.
8P ‘You, me and the Apocalypse‘ finished with an average 2.787 million viewers and a 1.8/3.
9P ‘The Blacklist‘ rerun finished with an average 2.703 million viewers and a 2.0/3.
10P ‘Shades of Blue‘, the last hour of JLoDay, finished with an average 5.016 million viewers and a 3.7/7.
The CW
The Little Network That Couldn’t, didn’t do well on Thursday.
8P ‘D.C.’s Legends of Tomorrow‘ rerun finished with an average 1.301 million viewers and a 0.9/2.
9P ‘The 100‘ rerun finished with an average 851,000 viewers and a 0.5/1.
Late Night
1135P NBC’s ‘The Tonight Show Starring Jimmy Fallon‘ finished with a 2.6/7. ”
1135P ABC’s ‘ABC’s ‘Jimmy Kimmel Live‘ finished with a 2.1/5.
delayed CBS’ ‘Late Show with Stephen Colbert‘ finished with a 1.2/4, delayed to to NCAA overrun.
1235A ABC’s ‘Nightline‘ finished with a 1.4/4
1235A NBC’s ‘Late Night with Seth Meyers‘ finished with a 1.3/4 in metered-market households.
delayed CBS’ ‘Late Late Show with James Corden‘ rerun finished with an 0.8/3, delayed by an NCAA overrun.
135A NBC’s ‘Last Call with Carson Daly‘ finished with an 0.8/3.
For The Record
FOX finished #1 Thursday with an average 8.121 million viewers and a 5.8 rating/10 share.
ABC finished #2 with an average 6.625 million viewers and a 5.1/9.
CBS finished #3 with an average 4.165 million viewers and a 2.8/5.
NBC finished #4 with an average 3.502 million viewers and a 2.5/4.
UNI finished #5 with an average 1.652 million viewers and a 1.0/2.
TEL finished #6 with an average 1.200 million viewers and an 0.8/1.
The CW finished with an average 1.076 million viewers and a 0.7/1.
Broadcast (English Speaking) Networks on Thursday in prime time finished with an average 23.489 million viewers, DOWN -5.982 million viewers (-20.3%) vs 29.471 million SD 2015.
Today In Communication History
On this date in 1981, the first episode of ‘The Greatest American Hero’ aired on ABC.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
Quote of the Day
‘You can’t live a perfect day without doing something for someone who will never be able to repay you.’
John Wooden
Did You Know?
⦿ 25% of adults in urban areas use Twitter.
⦿ Brands such as Burberry and Louis Vuitton are trying their hand at Snapchat marketing, but basic, tried-and-tested approaches such as YouTube videos can help them make a bigger splash, experts say. “The coolest tool for millennials is YouTube,” says Gregory Pouy, CEO of LaMercatique.
⦿ Over 93% of social content posted by brands last year was one-on-one messaging, Spredfast reports. The data show that marketers should rethink their content focus if they send mostly one-to-many posts and that social teams should have resources to respond to consumer posts.
⦿ 64% of smartphone shoppers would welcome the opportunity to view products using virtual reality technology, according to an eMarketer poll.
⦿ Mobile ad spending is still growing rapidly in Canada, eMarketer estimates, and will account for more than 48% of digital ad spending in the country this year.
⦿ Twitter is expected to post an 8% gain in US users in 2016 and maintain a growth rate greater than that for other social networks through 2018.
Television News
Sunday News Program Ratings March 13, 2016
Network Program Total Viewers
#1 CBS Face the Nation 3.981 Million viewers
#2 NBC Meet the Press 3.913 Million viewers
#3 ABC This Week 3.099 Million viewers
#4 FOX Fox News Sunday 1.848 Million viewers
#5 UNI Al Punto N/A
Marketing Research
Little Screen To Equal Big Screen In Ad Spend Soon
eMarketer forecasts mobile alone will rival TV in ad spend in 2020. While forecasts going out several years can sometimes be revised quite significantly, the projections speaks to the impressive growth of mobile advertising, which in 2014 occupied only an estimated 10.9% share of US media ad spending. That has already more than doubled to an estimated 22.7% share this year, and is now forecast to grow to 32.9% in 2020. The almost one-third of all media ad budgets would equal the 32.9% forecast for TV. (TV advertising is expected to be slightly higher in terms of absolute dollars – the equal percentage share is due to rounding.)
Another way of looking at mobile’s growth: this year mobile’s 22.7% expected share of media ad budgets is greater than print (13.9%) and radio (7.4%) combined. By 2020, mobile is predicted to capture a considerably greater share of US media ad budgets than print, radio, out-of-home and directories, combined.
Last year, meanwhile, mobile captured the majority of digital ad budgets for the first time, per eMarketer’s estimates. By 2020, it is projected to occupy almost three-quarters of digital ad budgets. To paraphrase Marc Andreessen’s popular quip, it looks like mobile is eating the digital ad world. (It’s already there when it comes to Facebook ad spending.)
Here is the above chart again, but this time without breaking out mobile and non-mobile digital media, in order to show digital media’s ascent over TV next year:
It’s worth noting, though, that ad spending might be following consumer media consumption shifts more so than advertising influence. TV ads influence far more consumers to make a purchase than video or display ads, though social media ads (primarily consumed today on mobile devices) are second to TV among Millennials. That’s according to MarketingCharts’ ongoing research into the forms of advertising that US consumers believe most influence their purchases. The results could be a reflection of a greater exposure to TV ads than video ads, rather than a greater degree of efficacy, though, as research presents conflicting views on the relative efficacy of these media.
Returning to the eMarketer forecast, some other points of note include:
▶︎ Magazines overtaking newspapers in ad spending in 2019, primarily on the basis of a slower decline in ad spend;
Spending on non-mobile digital advertising overtaking print in 2019; and
▶︎ Out-of-home’s share of media advertising spending declining at a slower rate than most traditional media (save for TV), as a result of continued volume growth. It’s important to note that while traditional media formats are expected to decline in share of total ad spend, that doesn’t mean that spending dollars will decline. That’s due to continued growth in overall media ad spending, which eMarketer predicts will increase from $192 billion this year to $234.3 billion in 2020. So while TV’s share of total ad spend will decline during that time frame, the amount of dollar spending on TV is expected to grow from $70.6 billion to $77.2 billion.
Finally, despite long-running reports of TV ad budgets moving to digital video, TV ad spending in 2020 will still vastly outweigh digital video ad spending ($77.2 billion and $16.7 billion, respectively), per eMarketer’s forecast. And within digital, the shift to mobile will not be quite as rapid with video, as desktop/laptop video ad spending will still slightly top mobile video ad spending at the end of the forecast period.
Digital Research
Desktops & Laptops Decline To A Minority of Premium Digital Video Ad Views
Desktops and laptops accounted for just 40% share of premium video ad views in Q4 2015, down from 52% a quarter earlier and falling below a majority share for the first time, reports FreeWheel. OTT devices continue to grow quickly, comprising 22% share of all video ad views, overtaking smartphones (19%). Among OTT devices, Apple TV led with 44% share of ad views, followed by Roku (34% share).
In other study results,
▶︎ Authenticated viewing accounted for 65% of long-form and live monetization for programmers (MVPDs) in Q4, up from 56% in the year-earlier period;
▶︎ OTT devices, at 31% share, continue to represent the second-largest share of authenticated ad views, not far behind desktops and laptops (37% share);
▶︎ Overall video views grew by 32% year-over-year and video ad views by 30%, driven by live and long-form viewing (+129%);
The entertainment category (32%) represented the largest share of ad views by content segment, followed by sports (20%) and music (12%);
▶︎ Tablets, desktops/laptops and OTT devices continue to be used primarily for long-form (20+ minutes) and live viewing, with the opposite true for smartphones;
▶︎ The average ad break length was 130 seconds (6.2 ad units) for live viewing in Q4;
▶︎ Ads served during live and long-form video skewed towards 30-second units over 15-second units, while a majority (55%) of ads served during shorter-form content were 15 seconds in length; and
▶︎ The retail vertical comprised the largest share (25%) of ad views by vertical, followed by CPG (18%) and financial services (12%).
About the Data: The dataset used for the FreeWheel reports concern the usage and monetization of professional, rights managed video content, and are comprised of over 160 billion video views in 2015. The report is released quarterly and highlights the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content.
Digital TV viewing is projected to exceed half of the internet-using population this year for the first time, forecasts eMarketer. Some 164.5 million Americans are expected to watch TV shows online via any device at least once a month, representing 50.8% of the population. That figure is forecast to climb to 183.6 million in 2020, or 54.9% of the population.
However, traditional TV still boasts higher numbers, per eMarketer, which notes that 205.7 million adults will watch traditional TV this year as opposed to 129.7 million watching digital TV. That gap will narrow over time as these media audiences move in opposite directions, with 202.1 million adults expected to watch traditional TV by 2018 versus 138.8 million watching streaming TV.
Mobile Research
US Paid Search ROI Seen Increasing On Smartphones
Smartphones’ share of US paid search spending rose to 20% in Q4 2015, per Adobe. With an almost 50% year-over-year increase in revenue-per-click in Q4, smartphones also turned in a strong quarter in terms of ROI, with the 31% year-over-year increase in contrast to a relatively flat ROI performance for computers and tablets. Adobe notes that the increase in smartphone transactions led to more competitive bidding from advertisers, with smartphone costs-per-click up 9% year-over-year in Q4. The increase in paid search engagement on smartphones comes at the same time as another report showing that email response rates are also growing on mobile devices.
Box Office Weekend 4-6 March 2016 (Domestic)
#1 ‘Zootopia’ $ 50.00 million in 3,827 theaters
#2 ’10 Cloverfield Lane’ $ 25.20 million in 3,490 theaters
#3 ‘Deadpool’ $ 10.80 million in 3,624 theaters
#4 ‘London Has Fallen’ $ 10.67 million in 2,374 theaters
#5 ‘Gods of Egypt’ $ 5.00 million in 3,117 theaters
#6 ‘WhiskeyTango Foxtrot’ $ 4.60 million in 2,507 theaters
#7 ‘The Perfect Match’ $ 4.15 million in 2,700 theaters
#8 ‘The Young Messiah’ $ 3.40 million in 1,488 theaters
#9 ‘The Brothers Grimsby’ $ 3.15 million in 2,044 theaters
#10 ‘Gods Of Egypt’ $ 2.50 million in 1,715 theaters
Box Office Weekend 4-6 March 2016 (International)
#1 ‘Zootopia’ $ 83.1 million in 46 territories
#2 ‘Kung Fu Panda 3’ $ 28.6 million in 21 territories
#3 ‘Divergent Series’ $ 26.7 million in 45 territories
#4 ‘Gods of Egypt’ $ 26.4 million in 74 territories
#5 ‘Ip Man 3’ $ 13.0 million in 4 territories
#6 ‘London Has Fallen’ $ 12.0 million in 28 territories
#7 ‘Deadpool’ $ 11.3 million in 82 territories
#8 ‘The Revenant’ $ 6.9 million in 42 territories
#9 ‘Hail, Caesar!’ $ 3.8 million in 44 territories
#10 ‘Brothers Grimsby’ $ 3.2 million in 35 territories
Coming Soon
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
BBC One #1 Thursday as ‘Jo Brand’s Hell of a Walk For Sport Relief’ was the top program and ‘EastEnders’ top soap.
BBC One
The Big One had a walk…and it wasn’t in the park…to finished #1 Thursday in the UK.
730P ‘EastEnders‘ finished with an average 6.3 million viewers and a 32% share.
8P ‘The Secret History of My Family‘ finished with an average 1.1 million viewers.
830P ‘EastEnders‘ finished with an average 5.5 million and a 25% share.
9P ‘Jo Brand’s Hell of a Walk for Sport Relief‘ finished #1 with an average 3.1 million viewers and a 16% share.
Channel 4
The Big Four
8P ‘Ugly House to Lovely House with George Clarke‘ finished with an average 1.8 million viewers.
9P ‘Speed with Guy Martin‘ finished with an average 2.4 million viewers and a 12% share.
ITV
The Independent One
7P ‘Emmerdale‘ finished with an average 5.4 million viewers.
730P ‘Alcohol-How Much Is Too Much?:Tonight‘ finished with an average 2.5 million viewers.
8P ‘Emmerdale‘ finished with an average 5.2 million viewers.
9P ‘Bear Grylls: Mission Survive‘ finished with an average 1.9 million viewers and a 10% share.
Channel 5
The Viacom Five finished poorly Thursday.
8P ‘Budgies Make You Laugh Out Loud‘ finished with an average 375,000 viewers.
830P ‘The Cruise‘ finished #2 on the evening with an average 2.7 million viewers and a 13% share.
9P ‘Trauma Doctors‘ finished with an average 916,000 viewers and a 5% share.
BBC Two
The Little Two
9P ‘Murder‘ finished with an average 273,000 viewers and a 1.0% share.
Down Under
Nine #1 Thursday in Australia as ‘Jack Irish’ season finale & ‘Nine News’ top programs.
Nine finished #1 in Australia on Thursday with a 29.8% share, breaking Seven’s four night winning streak.
Seven finished #2 Thursday with a 25.7% share.
ABC finished #3 with a 19.7% share of the available audience.
Ten finished #4 with a 17.7% share.
SBS finished #5 Thursday in Australia with a 7.1% share of the available audience.
Top Ten Non-News Programs In Australia Thursday
#1 JACK IRISH season finale ABC 673,000 viewers #1 in Perth
#2 HOME AND AWAY Seven 660,000 viewers #1 in Brisbane & Perth
#3 A CURRENT AFFAIR Nine 654,000 viewers #1 in Sydney, Melbourne & Adelaide
#4 THE CHASE AUSTRALIA Seven 526,000 viewers Sydney top market
#5 FAMILY FEUD TEN 520,000 viewers Sydney top market
#6 TERRITORY COPS THURS TEN 515,000 viewers Melbourne top market
#7 BONDI RESCUE THURS TEN 512,000 viewers Melbourne top market
#8 THE PROJECT 7PM Network TEN 509,000 viewers Melbourne top market
#9 HATCH, MATCH & DISPATCH ABC 508,000 viewers #1 in Perth
#10 HOT SEAT Nine 475,000 viewers Melbourne top market
Top News Programs In Australia Thursday
#1 NINE NEWS Nine 961,000 viewers #1 in Melbourne & Brisbane
#2 NINE NEWS 6:30 Nine 957,000 viewers #1 in Sydney & Brisbane
#3 SEVEN NEWS Seven 926,000 viewers #1 in Adelaide & Perth
#4 SEVEN News/TodayTonight Seven 857,000 viewers Melbourne top market
#5 ABC NEWS ABC 746,000 viewers Melbourne top market
#6 7.30 ABC 683,000 viewers Melbourne top market
http://www.abc.net.au/7.30/content/2015/s4427188.htm
#7 TEN EYEWITNESS NEWS @5P TEN 484,000 viewers Melbourne top market
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Nine #1 Friday in Australia as ‘The Doctor Blake Mysteries’ & Nine News’ top programs.
Nine finished #1 Friday in Australia with a 33.5% share of the available audience.
Seven finished #2 with a 25.6% share.
ABC finished #3 with a 18.2% share of the available audience.
Ten finished #4 with a 16.9% share.
SBS finished #5 Friday in Australia with a 5.8% share of the available audience.
Top Ten Non-Newscast Programs In Australia Friday
#1 DOCTOR BLAKE MYSTERIES ABC 794,000 viewers #1 in all markets except Sydney
#2 BETTER HOMES & GARDENS Seven 679,000 viewers Melbourne top market
#3 7.30 ABC 554,000 viewers Sydney top market
#4 THE CHASE AUSTRALIA Seven 502,000 viewers Melbourne top market
#5 A CURRENT AFFAIR Nine 492,000 viewers Sydney top market
#6 THE LIVING ROOM TEN 470,000 viewers Sydney top market
#7 GRIFF’S GREAT BRITAIN ABC 463,000 viewers Melbourne top market
#8 FRIDAY NIGHT NRL LIVE Nine 460,000 viewers #1 in Sydney
#9 FAMILY FEUD TEN 454,000 viewers Sydney top market
#10 THE GRAHAM NORTON SHOW TEN 452,000 viewers Melbourne top market
Top Newscasts In Australia Friday
#1 NINE NEWS Nine 873,000 viewers #1 in Melbourne & Brisbane
#2 SEVEN NEWS Seven 840,000 viewers #1 in Perth
#3 NINE NEWS 6:30 Nine 767,000 viewers #1 in Sydney
#4 SEVEN News/TodayTonight Seven 745,000 viewers Melbourne top market
#5 ABC NEWS ABC 624,000 viewers #1 in Adelaide
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New This Week: Mobile Optimized Sites A Must For Local Business 💬 – http://eepurl.com/btvkyn
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Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Ramsey Lewis ‘The ‘In’ Crowd’
Ramsey Lews ‘Brazilica’
OVERTHESHOULDERMEDIA 