‘It’s All About Screens.’ This is the Daily Diary of Screens. Sunday, March 13, 2016.
NBC finished #1 broadcast network as ‘Little Big Shots‘ was the top program on television.
In the UK, BBC One #1 network as ‘Countryfile‘ top program.
Seven finished #1 in Australia as ‘Seven News‘ was #1 newscast and ABC’s ‘My Kitchen Rules‘ was the top non-newscast program.
‘Zootopia‘ #1 box office in the U.S. weekend 11-13 March 2016.
‘Zootopia‘ #1 at the International box office weekend 11-13 March 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 58,944 users and 82,888 clipbooks with 425,092 visitors.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Sunday, March 13, 2016 (Posted on March 14, 2016)
The Peacock Network has a new reality star and involved little ones.
7P ‘Little Big Shots‘ (R) of its pilot program with an average 7.563 million viewers and a 4.6/8.
8P ‘Little Big Shots‘ finished with an average 14.801 million viewers and an 8.4/14.
9P ‘Carmichael Show‘ finished with an average 5.637 million viewers and a 4.0/6.
930P ‘Carmichael Show‘ finished with an average 5.637 million viewers and a 2.8/5.
10P ‘Hollywood Game Night’ finished with an average 3.361 million viewers and a 2.0/4.
The Tiffany Network had one of the strangest schedules in its Sunday history. Power programs sandwiched around an hour and one-half rerun. Crazy.
7P ‘NCAA Selection/60 Minutes‘ finished with an average 7.286 million viewers and a 4.1/8.
730P ‘60 Minutes‘ finished with an average 6.268 million viewers and a 5.0/9.
830P ‘Scorpion‘ (R) finished with an average 5.082 million viewers and a 3.0/5.
10P ‘CSI:Cyber‘ series finale finished with an average 6.366 million viewers and a 4.1/7.
The Alphabet Network failed to deliver any big move on Sunday without a huge event.
7P ‘America’s Funniest Home Videos‘ finished with an average 5.748 million viewers and a 3.3/6.
8P ‘Once Upon A Time‘ finished with an average 4.430 million viewers and a 2.6/4.
9P ‘The Family‘ finished with an average 3.598 million viewers and a 2.3/4.
10P ‘Quantico‘ finished with an average 3.939 million viewers and a 2.5/4.
The Animal Network of Broadcast was old and tired on Sunday.
7P ‘Bordertown‘ finished with an average 2.155 million viewers and a 1.3/2.
730P ‘Bob’s Burgers‘ finished with an average 2.304 million viewers and a 1.4/2.
8P ‘Simpsons‘ finished with an average 3.030 million viewers and a 1.8/3.
830P ‘Cooper Garrett’s Guide‘ finished with an average 1.973 million viewers and a 1.2/2.
9P ‘Family Guy‘ finished with an average 3.045 million viewers and a 1.8/3.
930P ‘Last Man On Earth‘ finished with an average 2.619 million viewers and a 1.5/3.
For The Record
NBC finished #1 Sunday with an average 7.840 million viewers and a 4.6/8, UP +3.212 million viewers (+88.8%) vs 4.182 million viewers SD 2015.
CBS finished #2 Sunday with an average 6.251 million viewers and a 3.9/7, DOWN -3.228 million viewers (-34.1%) vs 9.479 million viewers SD 2015.
ABC finished #3 with an average 4.404 million viewers and a 2.7/5, DOWN -1.095 million viewers (-19.9%) vs 5.499 million viewers SD 2015.
FOX finished #4 with an average 2.521 million viewers and a 1.5/3, DOWN 574,000 viewers (-10.4%) vs 3.095 million viewers SD 1015.
UNI finished with a 0.9/1 HH rating.
TEL finished with a 0.3/1 HH rating.
Broadcast (English Speaking) Networks finished Sunday in prime time with an average 21.016 million viewers, DOWN -1.239 million viewers (-5.6%) vs 22.255 million viewers SD 2015.
Today In Communication History
On this date in 1941, Dutch radio societies are disbanded on orders of the German occupation.
On this date in 1943, UK introduces the Cinematograph Film Control Order to allow the Board of Trade to ration increasingly scarce film stock.
On this date in 1945, Hankey Committee recommends temporary revival of a 405-line television service in the UK but advocates exploration of 1,000-line technology suitable for cinemas and of colour and 3-D, to replace 405-line monochrome as soon as possible.
On this date in 1947, First BBC attempts to record television programmes from the face of the screen using a film camera. Great problems are caused by trying to record 25-frame television images using a 24 fps 35mm camera. A compromise is to record 50% of the television picture (ie, alternate fields), using the other 50% of the time to pull down the film.
On this date in 1955, television service starts in Denmark.
On this date in 1957, BBC Overseas Service begins transmissions in the Hausa language.
On this date in 1961, Stanford Research Institute (SRI) at Menlo Park, California, begins research into a photographic television recording disc in conjunction with 3M. The aim is to produce an inexpensive home video system.
On this date in 1963, TV television network in UK broadcasts a 15-minute commercial for National Benzole petrol.
On this date in 1985, former Miss America, Phyllis George, joined Bill Kurtis as host of “The CBS Morning News.”
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
Desktops & Laptops Decline To A Minority of Premium Digital Video Ad Views
Desktops and laptops accounted for just 40% share of premium video ad views in Q4 2015, down from 52% a quarter earlier and falling below a majority share for the first time, reports FreeWheel. OTT devices continue to grow quickly, comprising 22% share of all video ad views, overtaking smartphones (19%). Among OTT devices, Apple TV led with 44% share of ad views, followed by Roku (34% share).
In other study results,
▶︎ Authenticated viewing accounted for 65% of long-form and live monetization for programmers (MVPDs) in Q4, up from 56% in the year-earlier period;
▶︎ OTT devices, at 31% share, continue to represent the second-largest share of authenticated ad views, not far behind desktops and laptops (37% share);
▶︎ Overall video views grew by 32% year-over-year and video ad views by 30%, driven by live and long-form viewing (+129%);
The entertainment category (32%) represented the largest share of ad views by content segment, followed by sports (20%) and music (12%);
▶︎ Tablets, desktops/laptops and OTT devices continue to be used primarily for long-form (20+ minutes) and live viewing, with the opposite true for smartphones;
▶︎ The average ad break length was 130 seconds (6.2 ad units) for live viewing in Q4;
▶︎ Ads served during live and long-form video skewed towards 30-second units over 15-second units, while a majority (55%) of ads served during shorter-form content were 15 seconds in length; and
▶︎ The retail vertical comprised the largest share (25%) of ad views by vertical, followed by CPG (18%) and financial services (12%).
About the Data: The dataset used for the FreeWheel reports concern the usage and monetization of professional, rights managed video content, and are comprised of over 160 billion video views in 2015. The report is released quarterly and highlights the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content.
Digital TV viewing is projected to exceed half of the internet-using population this year for the first time, forecasts eMarketer. Some 164.5 million Americans are expected to watch TV shows online via any device at least once a month, representing 50.8% of the population. That figure is forecast to climb to 183.6 million in 2020, or 54.9% of the population.
However, traditional TV still boasts higher numbers, per eMarketer, which notes that 205.7 million adults will watch traditional TV this year as opposed to 129.7 million watching digital TV. That gap will narrow over time as these media audiences move in opposite directions, with 202.1 million adults expected to watch traditional TV by 2018 versus 138.8 million watching streaming TV.
US Paid Search ROI Seen Increasing On Smartphones
Smartphones’ share of US paid search spending rose to 20% in Q4 2015, per Adobe. With an almost 50% year-over-year increase in revenue-per-click in Q4, smartphones also turned in a strong quarter in terms of ROI, with the 31% year-over-year increase in contrast to a relatively flat ROI performance for computers and tablets. Adobe notes that the increase in smartphone transactions led to more competitive bidding from advertisers, with smartphone costs-per-click up 9% year-over-year in Q4. The increase in paid search engagement on smartphones comes at the same time as another report showing that email response rates are also growing on mobile devices.
Box Office Weekend 4-6 March 2016 (Domestic)
#1 ‘Zootopia’ $ 50.00 million in 3,827 theaters
#2 ’10 Cloverfield Lane’ $ 25.20 million in 3,490 theaters
#3 ‘Deadpool’ $ 10.80 million in 3,624 theaters
#4 ‘London Has Fallen’ $ 10.67 million in 2,374 theaters
#5 ‘Gods of Egypt’ $ 5.00 million in 3,117 theaters
#6 ‘WhiskeyTango Foxtrot’ $ 4.60 million in 2,507 theaters
#7 ‘The Perfect Match’ $ 4.15 million in 2,700 theaters
#8 ‘The Young Messiah’ $ 3.40 million in 1,488 theaters
#9 ‘The Brothers Grimsby’ $ 3.15 million in 2,044 theaters
#10 ‘Gods Of Egypt’ $ 2.50 million in 1,715 theaters
Box Office Weekend 4-6 March 2016 (International)
#1 ‘Zootopia’ $ 83.1 million in 46 territories
#2 ‘Kung Fu Panda 3’ $ 28.6 million in 21 territories
#3 ‘Divergent Series’ $ 26.7 million in 45 territories
#4 ‘Gods of Egypt’ $ 26.4 million in 74 territories
#5 ‘Ip Man 3’ $ 13.0 million in 4 territories
#6 ‘London Has Fallen’ $ 12.0 million in 28 territories
#7 ‘Deadpool’ $ 11.3 million in 82 territories
#8 ‘The Revenant’ $ 6.9 million in 42 territories
#9 ‘Hail, Caesar!’ $ 3.8 million in 44 territories
#10 ‘Brothers Grimsby’ $ 3.2 million in 35 territories
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
7P ‘Countryfile‘ finished with an average 6.9 million viewers and a 34% share.
8P ‘Antique Roadshow‘ finished with an average 5.9 million viewers and a 27% share.
9P ‘The Night Manager‘ finished with an average 6 million viewers and a 27% share.
The Independent One
9P ‘Doctor Thorne‘ finished with an average 2.7 million viewers and a 12% share.
The Little Two
8P ‘Steve Backshall’s Extreme Mountain Challenge‘ finished with an average 1.7 million viewers and an 8% share.
The Big Four
9P ‘Indian Summers‘ season 2 debut finished with an average 1.2 million viewers and a 6% share.
Seven was again back in #1 on Sunday in Australia as it finished with a 31.5% share of the available audience.
Nine finished #2 with a 25.5% share.
Ten finished #3 with an 18.4% share of the available audience.
ABC finished #4 with a 17.7% share.
SBS finished #5 Sunday in Australia with a 7.0% share of the available audience.
Top Ten Non-Newscast Programs in Australia Sunday
#1 MY KITCHEN RULES – SUN Seven 1,449,000 viewers #1 in all markets
#2 DOC MARTIN ABC 1,042,000 viewers Sydney top market
#3 I’M A CELEBRITY…Winner Announced
GET ME OUT OF HERE! TEN 858,000 viewers Sydney top market
#4 SUNDAY NIGHT Seven 755,000 viewers Sydney top market
#5 I’M A CELEBRITY…Finale
GET ME OUT OF HERE! TEN 719,000 viewers Sydney top market
#6 60 MINUTES Nine 695,000 viewers Sydney top market
#7 CALL THE MIDWIFE ABC 680,000 viewers Melbourne top market
#8 THE PEOPLE V OJ SIMPSON TEN 605,000 viewers Melbourne top market
#9 AUSTRALIA’S GOT TALENT Nine 575,000 viewers Sydney top market
#10 JOANNA LUMLEY’S NILE-LE ABC 407,000 viewers Sydney top market
Top Newscasts in Australia on Sunday
#1 SEVEN NEWS – SUN Seven 1,032,000 viewers #1 in Melbourne & Adelaide
#2 NINE NEWS SUNDAY Nine 1,009,000 viewers #1 in Sydney & Brisbane
#3 ABC NEWS SUNDAY-EV ABC 862,000 viewers #1 in Perth
*MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
*MONDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 Monday in Australia with a dominating 32.6% share of the available audience.
Nine finished #2 with a 26.5% share.
ABC finished #3 with a 18.3% share of the available audience.
Ten finished #4 with a 17.4% share.
SBS finished #5 Monday in Australia with a 5.2% share of the available audience.
Top Ten Non-Newscast Programs In Australia Monday
#1 MY KITCHEN RULES Seven 1,418,000 viewers #1 in all markets
#2 AUSTRALIA’S GOT TALENT-
WINNER ANNOUNCED Nine 908,000 viewers Melbourne top market
#3 DOWNTON ABBEY Seven 872,000 viewers Melbourne top market
#4 HOME AND AWAY Seven 842,000 viewers Sydney top market
#5 A CURRENT AFFAIR Nine 836,000 viewers Melbourne top market
#6 AUSTRALIAN STORY ABC 785,000 viewers Sydney top market
#7 AUSTRALIA’S GOT TALENT-
GRAND FINAL Nine 761,000 viewers Melbourne top market
#8 7.30 ABC 748,000 viewers Sydney top market
#9 THE FARMER WANTS A WIFE Nine 707,000 viewers Melbourne top market
#10 ALL STAR FAMILY FEUD TEN 648,000 viewers Melbourne top market
Top Newscasts In Australia Monday
#1 SEVEN NEWS Seven 1,095,000 viewers #1 in Adelaide & Perth
#2 SEVEN News/TodayTonight Seven 1,037,000 viewers #1 in Sydney
#3 NINE NEWS Nine 1,037,000 viewers #1 in Sydney, Melbourne & Brisbane
#4 NINE NEWS 6:30 Nine 999,000 viewers Melbourne top market
#5 ABC NEWS ABC 838,000 viewers Melbourne top market
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Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Tony Bennett ‘Fly Me To The Moon’