‘It’s All About Screens.’ This is the Daily Diary of Screens. Saturday, March 12, 2016.
NBC finished #1 broadcast network as ‘Dateline‘ was the top program on television.
In the UK, ITV #1 network as ‘Ant & Dec’s Saturday Night Takeaway’ top program. Complete ratings delayed. Will be posted when available.
Nine finished #1 in Australia as ‘ABC News‘ was #1 newscast and ABC’s ‘Death In Paradise‘ was the top non-newscast program.
‘Zootopia‘ #1 box office in the U.S. weekend 4-6 March 2016.
‘Ip Man 3‘ #1 at the International box office weekend 4-6 March 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 58,944 users and 82,888 clipbooks with 425,092 visitors. SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Saturday, March 12, 2016 (Posted on March 13, 2016)
The Peacock Network powered through with ‘Dateline’ and that was enough.
8P ‘Dateline‘ finished with an average 5.628 million viewers.
10P ‘Saturday Night Live‘ rerun finished with an average 3.222 million viewers.
The Tiffany Network got tarnished Saturday night.
8P ‘NCIS‘ rerun finished with an average 2.909 million viewers just about the average it did all day in a Ducky marathon all day Saturday on USA. Bad programming timing. Remarkably it was the 5th biggest draw on broadcast Saturday.
9P ‘Criminal Minds‘ rerun finished with an average 3.661 million viewers.
10P ‘48 Hours‘ finished with an average 4.935 million viewers.
The Alphabet Network and another pro basketball evening.
8P ‘NBA Countdown’ finished with an average 1.971 million viewers.
830P ‘NBA Oklahoma City vs San Antonio’ finished with an average 2.434 million viewers as the Spurs won 93-85, for the 41st straight victory on their home court, third longest in NBA history.
The Animal Network gave us two of their best in reruns from this week.
8P ‘Rosewood‘ finished with an average 890,000 viewers.
9P ‘Lucifer‘ finished with an average 1.055 million viewers.
For The Record
NBC finished #1 Saturday with an average 4.826 million viewers.
CBS finished #2 with an average 3.835 million viewers.
ABC finished #3 with an average 2.357 million viewers
FOX finished #4 with an average 973,000 viewers.
Today In Communication History
On this date in 1972, ‘The Merv Griffin Show’ debuted in syndication for Metromedia Television.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
US Paid Search ROI Seen Increasing On Smartphones
Smartphones’ share of US paid search spending rose to 20% in Q4 2015, per Adobe. With an almost 50% year-over-year increase in revenue-per-click in Q4, smartphones also turned in a strong quarter in terms of ROI, with the 31% year-over-year increase in contrast to a relatively flat ROI performance for computers and tablets. Adobe notes that the increase in smartphone transactions led to more competitive bidding from advertisers, with smartphone costs-per-click up 9% year-over-year in Q4. The increase in paid search engagement on smartphones comes at the same time as another report showing that email response rates are also growing on mobile devices.
Box Office Weekend 4-6 March 2016 (Domestic)
#1 ‘Zootopia’ $ 73.70 million in 3,827 theaters
#2 ‘London Has Fallen’ $ 21.74 million in 3,490 theaters
#3 ‘Deadpool’ $ 16.40 million in 3,624 theaters
#4 ‘Whiskey Tango Foxtrot’ $ 7.60 million in 2,374 theaters
#5 ‘Gods of Egypt’ $ 5.00 million in 3,117 theaters
#6 ‘Risen’ $ 3.89 million in 2,507 theaters
#7 ‘Kung Fu Panda 3’ $ 3.53 million in 2,700 theaters
#8 ‘The Revenant’ $ 3.33 million in 1,488 theaters
#9 ‘Eddie the Eagle’ $ 3.10 million in 2,044 theaters
#10 ‘The Witch’ $ 2.51 million in 1,715 theaters
Box Office Weekend 4-6 March 2016 (International)
#1 ‘Ip Man 3 $ 75.0 million in 3 territories*
#2 ‘Zootopia’ $ 63.4 million in 46 territories
#3 ‘Deadpool’ $ 21.2 million in 74 territories
#4 ‘Gods of Egypt’ $ 15.7 million in 74 territories
#5 ‘The Revenant’ $ 12.5 million in 48 territories
#6 ‘London Has Fallen’ $ 12.0 million in 22 territories
#7 ‘Mei Ren Yu’ $ 10.5 million in 8 territories
#8 ‘Hail Ceasar’ $ 5.0 million in 41 territories
#9 ‘Spotlight’ $ 4.7 million in 37 territories
#10 ‘How To Be Single’ $ 4.5 million in 50 territories
*NOTE: ‘Ip Man 3’ total is questionable. Rumors abound that rookie distributor Dayinmu Film colluded with several cinema chains to pad ‘Ip Man 3’s final weekend box office tally.
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
Complete UK TV Ratings were delayed. They will be posted when available.
The Independent One
7P ‘Ant & Dec’s Saturday Night Takeaway‘ finished with an average 6.0 million viewers and a 29% share.
830P ‘You’re Back In The Room‘
930P ‘The Jonathan Ross Show‘
The Big One
730P ‘The Voice UK‘ finished with 5.3 million viewers and a 25% share.
830P ‘The National Lottery:Win Your Wish List‘
930P ‘Casual+y‘ finished with an average 4.7 million viewers and a 26% share.
The Little Two
730P ‘Back In Time For The Weekend’
830P ‘Dad’s Army‘
9P ‘Stag‘ finished with an average 700,000 viewers and a 4% share.
The Big Four
9P ‘Lee Evans:Monsters‘
The Viacom Five
715P ‘World War II in Colour‘
810P ‘The Gadget Show‘
9P ‘Football Tonight‘
Nine finished #1 on Saturday in Australia with a 30.5% share of the available audience.
Seven finished #2 with a 24.7% share.
ABC finished #3 with a 22.7% share of the available audience.
Ten finished #4 with a 13.1% share.
SBS finished #5 Saturday in Australia with a 9.1% share of the available audience.
Top Ten Non-News Programs In Australia Saturday
#1 DEATH IN PARADISE ABC 891,000 viewers #1 in all markets
#2 CUFFS ABC 538,000 viewers Melbourne top market
#3 GARDENING AUSTRALIA ABC 404,000 viewers Melbourne top market
#4 ZOOKEEPER Nine 402,000 viewers Sydney top market
#5 KUNG FU PANDA Seven 382,000 viewers Sydney top market
#6 FAST & FURIOUS 6 Seven 367,000 viewers Sydney top market
#7 GETAWAY Nine 323,000 viewers Melbourne top market
#8 WORLD WAR Z (R) TEN 250,000 viewers Melbourne top market
#9 ATTENBOROUGH’S FabFrogs TEN 248,000 viewers Melbourne top market
#10 PETER RABBIT ABC2 228,000 viewers Melbourne top market
Top Newscasts in Australia Saturday
#1 ABC NEWS ABC 865,000 viewers #1 in Sydney, Brisbane & Adelaide
#2 NINE NEWS SATURDAY Nine 747,000 viewers #1 in Melbourne
#3 SEVEN NEWS – SAT Seven 635,000 viewers #1 in Perth
#4 WEEKEND TODAY–SATURDAY Nine 281,000 viewers Sydney top market
#5 WEEKEND SUNRISE – SAT Seven 260,000 viewers Sydney top market
#6 TEN EYEWITNESS NEWS SAT TEN 259,000 viewers Sydney top market
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
*SUNDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven was again back in #1 on Sunday in Australia as it finished with a 31.5% share of the available audience.
Nine finished #2 with a 25.5% share.
Ten finished #3 with an 18.4% share of the available audience.
ABC finished #4 with a 17.7% share.
SBS finished #5 Sunday in Australia with a 7.0% share of the available audience.
Top Ten Non-Newscast Programs in Australia Sunday
#1 MY KITCHEN RULES – SUN Seven 1,449,000 viewers #1 in all markets
#2 DOC MARTIN ABC 1,042,000 viewers Sydney top market
#3 I’M A CELEBRITY…Winner Announced
GET ME OUT OF HERE! TEN 858,000 viewers Sydney top market
#4 SUNDAY NIGHT Seven 755,000 viewers Sydney top market
#5 I’M A CELEBRITY…Finale
GET ME OUT OF HERE! TEN 719,000 viewers Sydney top market
#6 60 MINUTES Nine 695,000 viewers Sydney top market
#7 CALL THE MIDWIFE ABC 680,000 viewers Melbourne top market
#8 THE PEOPLE V OJ SIMPSON TEN 605,000 viewers Melbourne top market
#9 AUSTRALIA’S GOT TALENT Nine 575,000 viewers Sydney top market
#10 JOANNA LUMLEY’S NILE-LE ABC 407,000 viewers Sydney top market
Top Newscasts in Australia on Sunday
#1 SEVEN NEWS – SUN Seven 1,032,000 viewers #1 in Melbourne & Adelaide
#2 NINE NEWS SUNDAY Nine 1,009,000 viewers #1 in Sydney & Brisbane
#3 ABC NEWS SUNDAY-EV ABC 862,000 viewers #1 in Perth
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In this week’s Media Notes Canonical, go to: http://bit.ly/1JnoNS6 🆕💭📝📎 It’s FREE.
Media Notes Briefs: ‘Death Of Television Highly Under-Exaggerated‘:http://bit.ly/DeathofTelevision 🆕💡💭🌎💬 It’s Free!
New This Week: Mobile Optimized Sites A Must For Local Business 💬 – http://eepurl.com/btvkyn
Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’ http://bit.ly/1U0M979💡.@cnasophis
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
Tony Bennett ‘Fly Me To The Moon’