‘It’s All About Screens.’ This is the Daily Diary of Screens. Thursday, March 10, 2016.
CNN finished as the #1 cable network and #1 network overall Thursday as ‘2016 FL GOP Debate‘ was the top program.
CBS finished #1 broadcast network as ‘The Big Bang Theory‘ was the top program on television.
In the UK, ‘ITV‘ finished #1 network as ‘Bear Grylls Mission Survive‘ was the top program.
Nine finished #1 in Australia as ‘Seven News‘ was #1 newscast and ‘I’m A Celebrity…Get Me Out Of Here!‘ was the top non-news program.
‘Zootopia‘ #1 box office in the U.S. weekend 4-6 March 2016.
‘Ip Man 3‘ #1 at the International box office weekend 4-6 March 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 57,723 users and 80,962 clipbooks with 407,224 visitors.
Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @ http://bit.ly/DeathofTelevision.
The Home Of #dailydiaryofscreens
For Thursday, March 10, 2016 (Posted on March 11, 2016)
Ted’s News Network had another big night due to the big 2016 FL Republican Candidate Presidential Debate.
8P ‘Anderson Cooper 360‘ finished with an average 4.225 million viewers.
9P ‘2016 FL GOP Debate‘ finished with an average 11.808 million viewers.
The Tiffany Network after a bad couple of days, bounced back with an entire lineup of new programming led by the biggest comedy in television worldwide.
8P ‘The Big Bang Theory‘ (‘The Application Deterioration’) finished #1 with an average 14.489 million viewers and a 9.6/16.
830P ‘Life In Pieces‘ finished with an average 8.824 million viewers and a 5.5/9.
9P ‘Mom‘ finished with an average 8.054 million viewers and a 5.1/8.
930P ‘2 Broke Girls‘ finished with an average 6.683 million viewers and a 4.2/7.
10P ‘Elementary‘ (‘Hounded’) finished with an average 5.650 million viewers and a 3.8/7.
The Animal Network of Broadcast had their biggest singing competition play all night long.
8P ‘American Idol‘, cutting down to the final six, finished with an average 7.960 million viewers 5.6/9
The Alphabet Network is dying on Thursday with the exception of ‘Grey’s’.
8P ‘Grey’s Anatomy‘ (‘All Eyez on Me’) finished with an average 7.573 million viewers and a 5.89.
9P ‘Scandal‘ (‘The Fish Rots From the Head’) finished with an average 6.002 million viewers and a 4.8/8.
10P ‘How To Get Away With Murder‘ (‘There’s My Baby’) finished with an average 4.788 million viewers and a 3.8/7.
The Peacock Network should be called JLoNet as her program was the top on the network.
8P ‘You, Me and the Apocalypse‘ finished with an average 2.366 million viewers and a 1.6/3.
9P ‘Law & Order:SVU‘ rerun (‘Institutional Failure’) finished with an average 3.095 million viewers and a 2.3/4.
10P ‘Shades of Blue‘ (‘What Devil Do’) finished with an average 4.863 million viewers and a 3.6/6.
The Little Network That Couldn’t almost did it.
8P ‘DC’s Legends of Tomorrow‘ (‘Night of the Hawk’) finished with an average 2.058 million viewers and a 1.6/3.
9P ‘The 100‘ (‘Terms and Conditions’) finished with an average 1.254 million viewers and a 1.0/2.
For The Record
CNN finished #1 overall in prime time with an average 9.280 million viewers.
CBS finished #1 Broadcast Network Thursday in prime time with an average 8.225 million viewers and a 5.3/9, DOWN -1.971 million viewers (-19.3%) vs 10.196 million viewers SD 2015.
FOX finished #3 with an average 7.960 million viewers and a 5.6 rating/9 share. DOWN -179,000 viewers (-2.2%) vs 8.139 million viewers SD 2015.
ABC finished #4 with an average 6.121 million viewers and a 4.8/8, DOWN -1.037 million viewers (-14.5%) vs 7.158 million viewers SD 2015.
NBC finished #5 with an average 3.441 million viewers and a 2.4/4, DOWN -1.480 million viewers (-30.1%) vs 4.922 million viewers SD 2015.
UNI finished #6 with an average 2.048 million viewers and a 1.2/2.
USA finished #7 with a 1.821 million viewers.
FOXNC finished #8 with an average 1.778 million viewers.
HGTV finished #9 with an average 1.628 million viewers.
The CW finished #10 with an average 1.606 million viewers and a 1.2/2. UP +471,000 viewers (+39.7%) vs 1.185 million viewers SD 2015.
ADSM finished #11 with an average 1.549 million viewers.
TNT finished #12 with an average 1.521 million viewers.
TEL finished #13 with an average 1.300 million viewers and a 0.8/2.
A&E finished #14 with an average 1.244 million viewers.
TBS finished #15 with an average 1.111 million viewers.
Total viewership on television on Thursday in prime time finished with 56.305 million viewers.
Broadcast (English Speaking) Networks on Thursday in prime time finished with an average 27.353 million viewers (48.6%), DOWN -4.247 million viewers (-13.4%) vs 31.600 SD 2015.
Cable (Top 150 programs) Networks on Thursday in prime time finished with an average 28.952 million viewers or 51.4% of the total television audience.
Today In Communication History
On this date in 1947, The DuMont network aired ‘Movies For Small Fry’. It was network television’s first successful children’s program. It ran Monday thru Friday at 7P as part of the ‘Small Fry Club’. It was hosted by Bob Emery.
NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.
The CW Makes History
In an unprecedented move for a broadcast network, the CW announced Friday that it has given early renewals to every current series on its schedule. Astonishing! So you can now look forward to all of those programs nearly no one watches. You can now see ‘Crazy Ex-Girlfriend’, ‘Jane the Virgin’, ‘The 100’ and more that draw less than 1 million viewers per episode.
Quote of the Day
‘There is only one thing that makes a dream impossible to achieve: the fear of failure.’
Paulo Coelho, writer.
United States tourists have overtaken China to become the fastest source of foreign sales of UK luxury goods. http://www.luxurydaily.com/continental-europe-north-america-responsible-for-50pc-of-uk-luxury-brand-revenue-report/
Did you know? 91% of smartphone users turn to their phones for ideas in the middle of a task.
Social Media News
Real Time Marketing Drives Real ROI Increases
Nearly 6 out of 10 marketers are planning to increase their real-time marketing budgets this year, and of those, about two-thirds plan to focus their energy and resources on social media outreach, according to a Wayin report. “Social media is an ideal platform to engage with consumers in the moment,” writes Larisa Bedgood in consumer think.com. In today’s world of faster, bigger, and better, marketing is certainly no exception. As consumers move faster and shop across an ever-expanding set of channels, marketers are learning to keep up and match consumers stride for stride.
Just how fast has marketing gotten? According to research by Evergage, 64% of survey respondents consider a real-time response to be within or under a minute. Marketers who are making the investment in real-time marketing programs are seeing very tangible benefits and huge returns on ROI.
According to the Everage research, the top benefits include increased customer engagement (81%), improved customer experiences (73%), and increased conversion rates (59%).
So what does it take to become a successful real-time marketer? Here is a look at some of the top tactics and strategies that will lead to results. You have to connect with social consumers. Social media is an ideal platform to engage with consumers in the moment. A 2015 report by social intelligence software provider Wayin found that many marketers are using social in their real-time strategies and that social will continue to play an important role moving forward. According to the research, 59% of businesses are planning to increase their real-time marketing budget within the next year. Among those 59% of businesses, 66% of them plan to increase social media spend specifically and 78% of those businesses also noted that they have three or more staff dedicated solely to social media.
The key to any successful marketing strategy is knowing your audience. Not only does marketing need to cut through the noise, it needs to connect with the right person at the right time, in the right place, with the right message. What does your best customers look like and ideal prospects look like? What have they purchased in the past or which channels do they prefer? Supplement your internal data with third-party enhancements including demographics, hobbies, and interests. Be sure to also make sure your data is current and up-to-date including contact information such as email addresses. You won’t be able to respond on the fly with a targeted message if you don’t have accurate data on who your customers are.
Real-time marketing enables marketers to craft messages to specific consumers, events, and moments. Econsultancy found that 84% of businesses see a better customer experience as a key benefit of real-time marketing. In turn, better customer experiences lead to increased sales and loyalty.
How Do You Listen To The Radio?
With 93% of US adults listening to radio on a weekly basis, radio is a good reach platform. So when and where do different demographic groups tune in, and which formats are their favorites? The Nielsen study analyzes consumption trends among various generations, also looking at Hispanic and African-American engagement. Among the generations, Millennials represent the largest generation of radio listeners in terms of sheer size, with 66.5 million tuning in each week, according to Nielsen’s study. Radio’s reach is highest among Gen Xers (95%), though, while Boomers spend the most time each week with radio, at more than 15 hours.
Interestingly, the top daypart for listening varies by generation, with Gen Xers most engaged during the morning drive (6AM-10AM), Boomers during the mid day (10AM-3PM) and Gen Xers during the evening drive (3PM-7PM). Not surprisingly, the majority of listening takes place out of the home, though this doesn’t necessarily relate to employment status. For example, while Millennials are on par with Gen Xers in terms of the share of listening that takes place out of the home (75% in each case), Gen X listeners are considerably more likely to be employed full-time than Millennial listeners (72% and 55%, respectively). Interestingly, Millennial listeners who are employed full-time spend more time listening to the radio (12 hours per week) than the Millennial listeners overall (11 hours and 9 minutes). Also of note, country is the top format across generations, and captured 14.4% share of all radio listening in 2015. News/talk (10.7% share) and pop contemporary radio (8%) were the next-largest formats by share of total listening last year.
When looking at race and ethnicity (12+ population), the study indicates that:
Radio’s reach is greater among Hispanics (97%) than African Americans (92%); though
African-American listeners spend slightly more time on a weekly basis (20 minutes) than Hispanic listeners.
In contrast to Hispanics and American adults across generations, African-Americans are the only group analyzed to have a female listener skew, as a slight majority (52%) of listeners aged 12 and older are female.
Social Media News
Facebook Bidding On NFL Live Streaming
Live TV streaming may be next on Facebook’s list of ambitions – and if so, the company ain’t starting small. According to Re/code, the social media giant is interested in nabbing the live-streaming rights to the NFL’s Thursday Night Football broadcasts, starting this coming season. Other companies, including Amazon and Verizon, are interested as well. The NFL is said to be nearing a decision as to which company will win the bidding war.
Baseball players Get One-off Pass To Use Snapchat Live
Snapchat and Major League Baseball have signed a deal that will allow players to post live from the dugout during March 11 training games. Players are normally forbidden from using social media during games.
How Do “Overlooked” Gen Xers Feel About Advertising?
The middle child of demographics has a different outlook on life. Gen X is the most influential generation, says Yahoo in a new study. Citing data showing that Gen X has the highest median income and controls close to one-third of total income dollars, Yahoo jumped into the media behaviors and attitudes of what it says are “influential but overlooked” consumers. Based on a survey of more than 2,000 adults, including more than 850 Gen Xers (35-54), the report indicates that 51% of Gen Xers feel that they are part of the “vanishing” middle class. As parents, almost half worry that their kids are spoiled, while more than 8 in 10 feel that it’s important that they instill some sense of financial understanding in their children. Two-thirds of Gen Xers feel that they work a lot harder than the Millennial generation, while only 38% of Millennials (18-34) surveyed feel that their generation works harder than older generations. Perhaps that’s not too surprising in light of other research showing how dim a view Millennials have of their own generation.
Gen Xers (13%) were only half as likely as Millennials (26%) to say they increased the amount of time they worked after having kids. Indeed, 81% of Gen X parents say that a work-life balance is important.
Turning to technology and content engagement, the report demonstrates that Gen Xers tend to multitask more than Millennials during prime time, but that it stunts their emotional response to content more so than for Millennials. When it comes to content, the idea of Gen X as the middle child emerges: they’re in between Millennials and Boomers (55-64) in terms of their likelihood to consume their top categories of content, ranging from news, to weather, music, food and cooking and technology. The only categories in which they’re the most likely to consume content are sports and travel (each by only a small margin). Gen Xers appear to be avid consumers of content online, though. Three-quarters do so when on social media, and almost one in 3 consume content posted by brands or companies. Meanwhile, close to 8 in 10 researched products online in the month prior to the survey, with the most commonly-researched products being clothing or apparel (37%), electronics (32%), entertainment items (26%) and food or beverages (26%).
The Yahoo study finds some interesting results in analyzing adults’ receptiveness to advertising. While one-quarter of Gen Xers agree that they feel like their generation is often forgotten about by advertisers, an almost equal share of Millennials (24%) feel the same way. Given the extreme amounts of attention paid to Millennials by marketers, this is surprising to say the least. Just as notable: Boomers (21%) were the least likely to agree that their generation is often forgotten about by advertisers. That runs counter to MarketingCharts research on advertising to Baby Boomers, which has found older Americans feeling ignored by advertisers despite controlling the vast majority of disposable income in the US.
In a similar question, roughly one-third of respondents to the Yahoo survey from each generation agreed that “it’s about time advertisers recognized that my generation shops too”. Here again the lack of differences between younger and older generations is surprising.
In other advertising-related attitudes, the study notes that:
◎ 30% of Gen Xers are more likely to click on an ad aimed specifically at their generation, compared to 37% of Millennials and 23% of Boomers; and
◎ 27% of Gen Xers are more likely to purchase a product from a brand whose ad is targeted specifically at their generation, compared to 27% of Millennials and 17% of Boomers.
◎ The study notes that in each of the attitudinal statements about advertising, agreement was higher among Gen X parents than among Gen Xers overall.
Recommendations for creative strategy and messaging include:
◉ Indulging Gen Xers’ “kick my feet up” fantasies;
◉ Kid/tech dilemmas and bonding moments;
◉ Nostalgia with a deeper purpose; and
◉ Chin-up inspiration.
Something everyone who is in advertising wanted to have is more in-depth measurement of outdoor billboards. Obviously, they want to know more than just how many people are seeing their advertisements. They want to know who exactly those people are, where they go, who they engage with, and what they buy. After all, this is the 21st Century.
According to Diego Vasquez, writing in MediaLife Magazine 030116, billboard owners see an opportunity in fulfilling that desire. They hope that by providing more information on who’s seeing their boards, they can gain more advertisers. A number of them have been testing beacons and other devices that will help track this information. Last week, Clear Channel Outdoor Americas became one of the first to roll out the data to a broad audience.
The company has partnered with several companies on a new program called Radar, which will track travel patterns, behavior and other information of interest to advertisers by arming billboards with devices that tap into the data on mobile phones of passersby. Now advertisers can better target their campaigns, whether by finding the best location or tailoring the creative in a certain manner. It’s a step beyond the basic demographic data currently offered by TAB ratings, and it comes at a time when measurement companies are under pressure to deliver better, more relevant information amid a sudden flood of big data availability. “We’ve been advocating for the last several years how important this is,” says Mark Boidman, managing director at Peter J. Solomon and an expert in OOH media. “In the world of online they can track you with cookies, they know where you’ve been and where you’re going next. It’s almost the same thing in real life.” Boidman says that over the past 18 months, a number of companies have been testing similar systems. CCO will likely be one of many to roll it out. “They all have the technology in place and are continuing to test and are seeing very positive results,” he says. “With the technology, whether it’s beacons or wifi tracking, you can see how many times somebody stands in front of a display.”
That’s the sort of in-depth information media people can use to plan campaigns. If someone keeps coming back to your display, you know it’s working. But if you’re seeing no returning traffic, you know you need to tweak it. CCO will partner with AT&T Data Patterns, which collects subscriber information, PlaceIQ, which data mines devices to determine behavior patterns, and Placed, which can track ad exposure and purchases and link them together. The ultimate aim is to be able to target consumers with ads for products they are most likely to buy. So if Radar has data showing that a consumer has cats and shops at a particular pet store, they may be shown an ad for cat litter on a billboard near that store.
Of course, this has the potential to inflame privacy advocates, who hate tracking of any type. CCO says the information is all anonymous and does not use any personal identifications. But Boidman says the potential upside for advertisers far outweighs any potential drawbacks. He notes that they’ve gotten used to the same thing online. “From a privacy standpoint, people are willing to give up information about themselves, as long as it’s aggregated and anonymous,” he says. “They’re very comfortable [doing so] in order to get valuable information in return that’s going to help them. Our view is it’s the same thing online. Some people find it okay that they’re being tracked and certain targeted ads head their way.” Radar is available now in CCO’s top 11 markets. The company plans to add other cities as the year progresses.’
Box Office Weekend 4-6 March 2016 (Domestic)
#1 ‘Zootopia’ $ 73.70 million in 3,827 theaters
#2 ‘London Has Fallen’ $ 21.74 million in 3,490 theaters
#3 ‘Deadpool’ $ 16.40 million in 3,624 theaters
#4 ‘Whiskey Tango Foxtrot’ $ 7.60 million in 2,374 theaters
#5 ‘Gods of Egypt’ $ 5.00 million in 3,117 theaters
#6 ‘Risen’ $ 3.89 million in 2,507 theaters
#7 ‘Kung Fu Panda 3’ $ 3.53 million in 2,700 theaters
#8 ‘The Revenant’ $ 3.33 million in 1,488 theaters
#9 ‘Eddie the Eagle’ $ 3.10 million in 2,044 theaters
#10 ‘The Witch’ $ 2.51 million in 1,715 theaters
Box Office Weekend 4-6 March 2016 (International)
#1 ‘Ip Man 3 $ 75.0 million in 3 territories*
#2 ‘Zootopia’ $ 63.4 million in 46 territories
#3 ‘Deadpool’ $ 21.2 million in 74 territories
#4 ‘Gods of Egypt’ $ 15.7 million in 74 territories
#5 ‘The Revenant’ $ 12.5 million in 48 territories
#6 ‘London Has Fallen’ $ 12.0 million in 22 territories
#7 ‘Mei Ren Yu’ $ 10.5 million in 8 territories
#8 ‘Hail Ceasar’ $ 5.0 million in 41 territories
#9 ‘Spotlight’ $ 4.7 million in 37 territories
#10 ‘How To Be Single’ $ 4.5 million in 50 territories
*NOTE: ‘Ip Man 3’ total is questionable. Rumors abound that rookie distributor Dayinmu Film colluded with several cinema chains to pad ‘Ip Man 3’s final weekend box office tally.
‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.
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Across The Pond
The Independent One
9P ‘Bear Grylls: Mission Survive‘ finished with an average 2.5 million viewers and a 12.4% share.
The Big One
9P ‘Crimewatch‘ ratings were not available and will be posted when available.
The Little Two
8P ‘Secret History of My Family‘ finished with an average 1.3 million viewers.
9P ‘Murder‘ ratings were not available and will be posted when available.
The Big Four
9P ‘8 Out of 10 Cats‘ ratings were not available and will be posted when available.
The Viacom Five
9P ‘Trauma Doctors‘ finished with an average 1.1 million viewers and a 5.2% share.
9P ‘Digging For Britain‘ premiered with an average 571,200 viewers and a 2.8% share.
Nine finished #1 Thursday in Australia with an average 29.7% share of the available audience.
Seven finished #2 with a 27.1% share.
Ten finished #3 with an 18.3% share of the available audience.
ABC finished #4 with an 18.1% share.
SBS finished #5 Thursday in Australia with a 6.7% share of the available audience.
Top Ten Non-Newscast Programs In Australia Thursday
#1 I’M A CELEBRITY…Elimination
GET ME OUT OF HERE! TEN 780,000 viewers Melbourne top market
#2 7.30 ABC 707,000 viewers #1 in Adelaide
#3 I’M A CELEBRITY…
GET ME OUT OF HERE! TEN 702,000 viewers #1 in Perth
#4 HOME AND AWAY Seven 701,000 viewers #1 in Brisbane
#5 A CURRENT AFFAIR Nine 680,000 viewers #1 in Sydney
#6 JACK IRISH ABC 617,000 viewers Melbourne top market
#7 THE FOOTY SHOW Nine 528,000 viewers #1 in Melbourne
#8 FAMILY FEUD TEN 524,000 viewers Melbourne top market
#9 HATCH, MATCH & DISPATCH ABC 522,000 viewers Melbourne top market
#10 THE CHASE AUSTRALIA Seven 504,000 viewers Melbourne top market
Top Newscasts In Australia Thursday
#1 SEVEN NEWS Seven 973,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS Nine 944,000 viewers #1 in Melbourne & Brisbane
#3 SEVEN News/TodayTonight Seven 920,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 896,000 viewers #1 in Sydney
#5 ABC NEWS ABC 775,000 viewers Melbourne top market
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
*FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS
Seven finished #1 in Australia Friday with a 28.6% share of the available audience.
Nine finished #2 with an average 27.6% share.
ABC finished #3 with a 20.5% share of the available audience.
Ten finished #4 with a 16.3% share.
SBS finished #5 Friday in Australia with a 7.0% share of the available audience.
Top Ten Non-Newscast In Australia Friday
#1 DOCTOR BLAKE MYSTERIES ABC 858,000 viewers #1 in Melbourne, Adelaide & Perth
#2 BETTER HOMES & GARDENS Seven 722,000 viewers Melbourne top market
#3 7.30 ABC 546,000 viewers Sydney top market
#4 GRIFF’S GREAT BRITAIN ABC 533,000 viewers Melbourne top market
#5 A CURRENT AFFAIR Nine 514,000 viewers Melbourne top market
#6 THE CHASE AUSTRALIA Seven 505,000 viewers Melbourne top market
#7 FAMILY FEUD TEN 501,000 viewers Sydney top market
#8 FRIDAY NIGHT NRL LIVE Nine 474,000 viewers #1 in Sydney & Brisbane
#9 HOT SEAT Nine 461,000 viewers Melbourne top market
#10 THE BUTLER Seven 454,000 viewers Melbourne top market
Top Newscasts In Australia Friday
#1 SEVEN NEWS Seven 856,000 viewers #1 in Adelaide & Perth
#2 NINE NEWS Nine 791,000 viewers #1 in Sydney & Melbourne
#3 SEVEN News/TodayTonight Seven 786,000 viewers Melbourne top market
#4 NINE NEWS 6:30 Nine 741,000 viewers #1 in Brisbane
#5 ABC NEWS ABC 676,000 viewers Melbourne top market
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Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page
The Beatles ‘Yesterday’ in honor of George Martin who joined John & George.