FOXNC & FOX #1 Thursday in the U.S. BBC One #1 in the UK. Nine #1 in AU.

‘It’s All About Screens.’ This is the Daily Diary of Screens. Thursday, March 3, 2016.
FOXNC finished #1 cable and overall network ThursdayFOX finished #1 broadcast network as ‘The Republican Presidential Debate‘ was the top program on television.
In the UK, ‘BBC One‘ #1 network Thursday but ITV’s premiere of ‘The Cruise‘ was the top program and ‘EastEnders‘ was the #1 soap.
Nine finished #1 in Australia as ‘Nine News‘ was #1 newscast and ‘Home and Away‘ was the top non-news program.
Deadpool‘ #1 box office in the U.S. weekend 26-28 Feb 2016.
Deadpool‘ #1 at the International box office weekend 26-28 Feb 2016.
There are 3.734 Billion Unique Mobile 68% Social Ad Clicks Are Now Mobile. Users as of this quarter, account for a 51% worldwide penetration. Direct uploads of user videos to Facebook now exceed YouTube. Facebook has 1.59 billion monthly users. Instagram has 77.6 million users. 88% of Twitter users are on mobile. An average of 500 million tweets are sent every day. The Google+1 button is hit 5 billion times per day. 80% of Internet users on Pinterest are female. Pinterest has 54.6 million users. LinkedIn has 347 million registered members. Weibo has 100 million daily users. 600 million users on Whatsapp. Facebook has 1.55 billion monthly active users. Netflix now has 75 million streaming subscribers. Cliptomize continues to grow as it has 57,723 users and 80,962 clipbooks with 407,224 visitors. FRIDAY AUSTRALIAN OVERNIGHT TV RATINGS (*SEE BELOW)

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’. See ‘The Death Of Television Is Under-Exaggerated‘ @

The Home Of #dailydiaryofscreens

For Thursday, March 3, 2016 (Posted on March 4, 2016)

FOX News Channel #1 Thursday as the '2016 Republican Presidential Debate' was the top program with over 16 million viewers.

FOX News Channel #1 Thursday as the ‘2016 Republican Presidential Debate’ was the top program with over 16 million viewers.

FOX News Channel
The Animal News Network on Cable had The Donald and his friends and it proved to be a winner.

8P ‘The O’Reilly Factor‘ finished with an average 5.449 million viewers.
9P ‘The Republican Presidential Debate‘ finished with an average 16.834 million viewers.

The Animal Network had ‘Idol’ and it still one of America’s favorite programs as it lifted the network to #1 on Thursday thanks to the emergence of a superstar, Ms La’Porsha Renae.

8P ‘American Idol‘ finished with an average 8.68 million viewers and a 6.0 rating/9 share in the household overnights. The peak half-hour was a 6.3/10 at 8:30P. La’Porsha Renae is a bigger talent already than any of the judges.

The Tiffany Network finished in a strong second on Thursday thanks to a ‘Big Bang’ & ‘Elementary’.

8P ‘The Big Bang Theory‘ (‘The Mystery Date Observation’) rerun finished #1 in its time slot with an average 10.01 million viewers and a 6.4/10.
830P ‘Life In Pieces‘ finished with an average 8.43 million viewers and a 5.3/8.
9P ‘Mom‘ finished with an average 8.00 million viewers and a 5.0/8.
930P ‘2 Broke Girls‘ finished with an average 6.71 million viewers and a 4.2/7.
10P ‘Elementary‘ (‘Up To Heaven Down To Hell’) finished #1 in its time slot with an average 5.81 million viewers and a 3.8/6. Must See TV ON DEMAND episode.

The Alphabet Network loves it programs so much it renewed 15 of them yesterday. Why?

8P ‘Grey’s Anatomy‘ (‘My Next Life’) finished with an average 7.67 million viewers and a 5.7/9.
9P ‘The Family‘ premiere finished with an average 5.74 million viewers and a 4.3/7.
10’ ‘How To Get Away with Murder‘ (‘Something Bad Happened’) finished with an average 4.59 million viewers and a 3.5/6.

The Peacock Network fell down badly Thursday because of horrible programming decisions. First it leads off with a program that is a disaster (it has Rob Lowe) then it replaces one of its best program, ‘Blacklist’ with a rerun of a program from Monday. Shades never had a chance.

8P ‘You, Me and the Apocalypse‘ finished with an average 2.34 million viewers and a 1.6/3.
9P ‘Blindspot‘ (‘Cease Forcing Enemy’) rerun from Monday finished with an average 2.17 million viewers and a 1.6/2.
10P ‘Shades of Blue‘ (‘Live Wire Act’) brought us the third hour of JLoDay as it finished with an average 4.73 million viewers and a 3.4/6.

The CW
The Little Network That Couldn’t didn’t. Surprising it didn’t rerun best dogs commercial special.

8P ‘D.C. Legends of Tomorrow‘ (‘Marooned’) finished with an average 2.29 million viewers and a 1.5/2.
9P ‘The 100‘ (‘Thirteen’) finished with an average 1.42 million viewers and a 0.9/1.

For The Record

FOXNC finished #1 Thursday with an average 13.039 million viewers.
FOX finished #2 as it was the #1 Broadcast Network Thursday with an average 8.68 million viewers and a 6.0 rating/9 share.
CBS finished #3 with an average 7.46 million viewers and a 4.8/8.
ABC finished #4 with an average 6.00 million viewers and a 4.5/7
NBC finished #5 with an average 3.08 million viewers and a 2.2/3.
TNT finished #6 with an average 1.879 million viewers.
The CW finished #7 with an average 1.85 million viewers and a 1.2/2.
HTGT finished #8 with an average 1.643 million viewers.
ADSM finished #9 with an average 1.285 million viewers.
TBS finished #10 with an average 1.191 million viewers.
MSNBC finished #11 with an average 1.084 million viewers.

Total estimated viewers Thursday in prime time was an average 57.231 million viewers.
Broadcast (English Speaking) Networks finished Thursday in prime time with an average 27.070 million viewers.
Cable (Top 150 Programs) Networks finished Thursday in prime time wth an average 30.161 million viewers or 52.7%.

Today In Communication History

On this date in 1997, the first episode of ‘The Practice’ aired on ABC.

NOTE: We have entered a new era in screen ratings. Nielsen is expanding its sample of TV viewers to include new
homes with meters that record the channel being watched—but not the demographics of the people watching. That will be estimated using data modeling and an algorithm Nielsen has developed, and added to the current sample that does include people meters that measure demos. The Panel Expansion (NPX), in which 12,900 households have been added to the national sample, is at the center of this change. The household ratings in these homes are measured by meters on each television in the home, while the demographic ratings in these homes will be assigned by Nielsen using a statistical algorithm. This is the first time since 1987 that homes in the national sample are not equipped with PeopleMeters, which measure both the program viewed and the people watching it.

February Sweeps Period ran from February 4, 2016 and ended Wednesday, March 2, 2016.

Quote of the Day
‘Most ball games are lost, not won.’
Casey Stengel

Digital/Mobile News
How Often Are Emails Deleted Without Being Read?
Roughly 1 in 10 (9%) of commercial emails sent by brands in 2015 were deleted without being read, according to a recent report from Return Path. The incidence of deletion before reading ranged from a low of 5% (for distribution and manufacturing companies) to a high of 14% (for office supplies companies), per the study. There appears to be little seasonality on this metric, with most categories seeing fairly steady rates throughout the year. The study notes that sectors such as insurance, utilities and telecommunications pair low delete-before-reading reading rates with high read rates, as might be expected. However, social and dating companies have a low delete-before-reading rate despite below-average read rates. The Return Path study is based on global consumer data captured from the Data Cloud. The metrics were calculated based on the activity of over 2.5 million consumer panelists and more than 3.5 billion commercial email messages received between January 1, 2015 and December 31, 2015.

Television News

Network Television Morning News Program Ratings Week of February 22nd
#1 ABC’s ‘Good Morning America’ finished with an average 5.058 million viewers
#2 NBC’s ‘The Today Show’ finished with an average 4.875 million viewers
#3 CBS’ ‘CBS This Morning’ finished with an average 3.869 million viewers

‘NCIS’ Renewed For Two More Year
When the norm is hopefully one more year for a series renewal, the world’s most watched drama, ‘NCIS’ has been renewed for two more seasons as its star, Mark Harmon, signed a two year contract taking the show into and through its 15th season.

Cinema News

The Winners of the 88th Annual Academy Awards
WINNER: “Spotlight”

WINNER: Brie Larson, “Room” | Interview | Review | Video Q&A

WINNER: Leonardo DiCaprio, “The Revenant” | Review | Video Q&A

Supporting actress
WINNER: Alicia Vikander, “The Danish Girl” | Video Q&A | Interview

Supporting actor
WINNER: Mark Rylance, “Bridge of Spies” | Review | Q&A

WINNER: Alejandro G. Iñárritu, “The Revenant” | Review | Video Q&A with the cast and crew

Animated feature film
WINNER: “Inside Out” | Review | Behind the scenes

Original screenplay
WINNER: “Spotlight,” by Josh Singer and Tom McCarthy | Review

Adapted screenplay
WINNER: “The Big Short,” by Charles Randolph and Adam McKay | Interview | Review

Foreign language film
WINNER: “Son Of Saul” (Hungary) | Interview | Review

Animated short film
WINNER: “Bear Story”

Live action short
WINNER: “Stutterer”

Documentary feature
WINNER: “Amy” | Review

Documentary short
WINNER: “A Girl in the River: The Price of Forgiveness”

WINNER: “The Revenant,” Emmanuel Lubezki | Photos

Visual effects
WINNER: “Ex Machina,” Andrew Whitehurst, Paul Norris, Mark Ardington and Sara Bennett

Makeup and hair styling
WINNER: “Mad Max: Fury Road,” Lesley Vanderwalt, Elka Wardega and Damian Martin

Film editing
WINNER: “Mad Max: Fury Road,” Margaret Sixel | Interview

Costume design
WINNER: “Mad Max: Fury Road,” Jenny Beavan

Original song
WINNER: “Writing’s On The Wall” from “Spectre,” music and lyric by Jimmy Napes and Sam Smith | Interview

Sound editing
WINNER: “Mad Max: Fury Road,” Mark Mangini and David White

Sound mixing
WINNER: “Mad Max: Fury Road,” Chris Jenkins, Gregg Rudloff and Ben Osmo

Production design
WINNER: “Mad Max: Fury Road,” Colin Gibson (production design); Lisa Thompson (set decoration)

Original score
WINNER: Ennio Morricone, “The Hateful Eight” | Interview

Box Office Weekend 26-28 February 2016 (Domestic)

#1 ‘Deadpool’ $ 31.50 million
#2 ‘Gods of Egypt’ $ 14.00 million
#3 ‘Kung Fu Panda 3’ $ 9.00 million
#4 ‘Eddie the Eagle’ $ 6.30 million
#5 ‘Triple 9’ $ 6.10 million
#6 ‘How To Be Single’ $ 5.16 million
#7 ‘The Witch’ $ 5.00 million
#8 ‘Race’ $ 4.27 million
#9 ‘The Revenant’ $ 3.80 million
#10 ‘Zoolander 2’ $ 2.28 million

Box Office Weekend 12-14 February 2016 (International)
#1 ‘Deadpool’ $ 40.0 million
#2 ‘Zootopia’ $ 30.0 million
#3 ‘Gods of Egypt’ $ 38.0 million
#4 ‘Mei Ren Yu’ $ 28.0 million
#5 ‘The Revenant’ $ 14.1 million
#6 ‘The Monkey King 2’ $ 8.5 million
#7 ‘Risen’ $ 7.0 million
#8 ‘Pattaya’ $ 6.5 million
#9T ‘Alvin & Chipmunk’ $ 6.1 million
#9T ‘How to Be Single’ $ 6.1 million

Coming Soon

‘Jason Bourne’ starring Matt Damon, Alicia Vikander, Julia Stiles, Tommy Lee Jones and Vincent Cassel.


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Across The Pond

BBC One Edged into #1 Thursday as ITV's 'The Cruise' was the top program.

BBC One Edged into #1 Thursday as ITV’s ‘The Cruise’ was the top program.

The Big One went back to a little incident along the Italian coast to pull off a victory in the UK Thursday, just edging ITV with an average 4.45 million viewers from 7P-10P.

7P ‘EastEnders’ finished with an average 6.3 million viewers and a 32% share.
8P ‘Room 101‘ finished with an average 3.2 million viewers and a 15% share.
830P ‘Would I Lie to You?‘ finished with an average 3.1 million viewers and a 15% share.
9P ‘Pompeii: New Secrets Revealed with Mary Beard‘ finished with an average 3.9 million viewers and a 20% share.

ITV 4.37
The Independent One had the adventurer and survivalist of our time back in our living rooms once again finished just behind The Big One with an average 4.37 million viewers from 7P-10P.

7P ‘Emmerdale‘ finished with an average 5.6 million and a 30% share.
8P ‘Emmerdale‘ finished with an average 5.5 million and a 27% share.
830P ‘<strong>The Cruise‘ series premiere finished with an average 4.1 million viewers and a 20% share.
9P ‘Bear Grylls: Mission Survive‘ finished with an average 2.7 million viewers and a 14% share.

Channel 4
The Big Four

8P ‘Ugly House to Lovely House with George Clarke‘ finished with 1.7 million viewers and an 8% share.
9P ‘8 Out of 10 Cats Does Countdown‘ finished with an average 1.4 million viewers and a 7% share.

Channel 5
The Viacom Five tried a movie to climb up in the ratings. But the movie it selected just didn’t grab much attention Thursday.

8P ‘The Secret Life of the Family‘ finished with an average 544,000 viewers and a 3% share.
9P ‘Olympus Has Fallen‘ finished with an average 1.3 million viewers and an 8% share.

BBC Four
The Big’s Tiniest Off-Spring just didn’t have much to offer.

9P ‘Do We Really Need the Moon?‘ finished with an average 380,000 viewers and a 2% share.

Down Under

Nine #1 Thursday in Australia as 'Home & Away' & 'Nine News' top programs

Nine #1 Thursday in Australia as ‘Home & Away’ & ‘Nine News’ top programs

Nine finished #1 Thursday in Australia with a 29.7% share of the available audience.
Seven finished #2 with a 27.7% share.
Ten finished #3 with a 19.0% share of the available audience.
ABC finished #4 with a 17.8% share.
SBS finished #5 with a 5.8% share of the available audience on Thursday in Australia.

Top Non-Newscast Programming in Australia Thursday
#1 HOME AND AWAY Seven 708,000 viewers #1 in Adelaide

#2 7.30 ABC 685,000 viewers Melbourne top market

GET ME OUT OF HERE! TEN 676,000 viewers #1 in Perth

#4 A CURRENT AFFAIR Nine 675,000 viewers #1 Melbourne

#5 JACK IRISH ABC 581,000 viewers Melbourne top market

#6 THURSDAY NIGHT NRL LIVE Nine 581,000 viewers #1 in Sydney & Brisbane
#7 M- PRETTY WOMAN Seven 548,000 viewers Melbourne top market
#8 THE CHASE AUSTRALIA Seven 518,000 viewers Sydney top market
#9 HATCH, MATCH & DISPATCH ABC 515,000 viewers Melbourne top market
#10 HOT SEAT Nine 503,000 viewers Melbourne top market

Top Newscasts in Australia Thursday
#1 NINE NEWS Nine 985,000 viewers #1 in Melbourne & Brisbane

#2 NINE NEWS 6:30 Nine 961,000 viewers #1 in Sydney

#3 SEVEN NEWS Seven 928,000 viewers #1 in Adelaide & Perth

#4 SEVEN News/TodayTonight Seven 907,000 viewers Melbourne top market

#5 ABC NEWS ABC 759,000 viewers Melbourne top market


Nine #1 Friday in Australia as ABC's 'The Doctor Blake Mysteries' & 'Seven News' were the top programs.

Nine #1 Friday in Australia as ABC’s ‘The Doctor Blake Mysteries’ & ‘Seven News’ were the top programs.

Nine finished #1 Friday in Australia with a 28.7% share of the available audience.
Seven finished #2 Friday with a 27.7% share.
ABC finished #3 with a 20.6% share of the available audience.
Ten finished #4 with a 15.3% share.
SBS finished #5 Friday in Australia with a 5.6% share of the available audience.

Top Ten Non-News Program In Australia Friday
#1 DOCTOR BLAKE MYSTERIES ABC 858,000 viewers #1 in Melbourne, Adelaide, Brisbane & Perth

#2 BETTER HOMES & GARDENS Seven 739,000 viewers Melbourne top market

#3 THE CHASE AUSTRALIA Seven 551,000 viewers Melbourne top market

#4 GRIFF’S GREAT BRITAIN ABC 519,000 viewers Melbourne top market

#5 7.30 ABC 496,000 viewers Melbourne top market

#6 HOT SEAT Nine 474,000 viewers Melbourne top market
#7 THE LIVING ROOM TEN 455,000 viewers Melbourne top market
#8 FRIDAY NIGHT NRL LIVE Nine 449,000 viewers #1 in Sydney
#9 A CURRENT AFFAIR Nine 447,000 viewers Sydney top market
#10 M- LAST VEGAS Seven 432,000 viewers Melbourne top market

Top Newscasts In Australia Friday
#1 SEVEN NEWS Seven 862,000 viewers #1 in Melbourne, Adelaide & Perth

#2 NINE NEWS Nine 830,000 viewers #1 in Brisbane

#3 SEVEN News/TodayTonight Seven 789,000 viewers Melbourne top market

#4 NINE NEWS 6:30 Nine 769,000 viewers #1 in Sydney

#5 ABC NEWS ABC 673,000 viewers Melbourne top market

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Media Notes Briefs: ‘Death Of Television Highly Under-Exaggerated‘: 🆕💡💭🌎💬 It’s Free!


New This Week: Mobile Optimized Sites A Must For Local Business 💬 –


Weekly Retail Media Notes. This week: ‘Do Your Customers Use Digital/Mobile?’💡.@cnasophis


Why Don’t You Use Mobile Now?


Today’s featured ‘Music To Read overtheshouldermedia By’ down at the bottom of the page

Manhatten Transfer ‘Birdland’

Manhatten Transfer ‘Boy From New York City’

This entry was posted in Audience Analysis, Audience Behavior, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Cinema, Daily Broadcast Ratings, Data, Digital, Direct, Hispanic TV Ratings, Late Night TV Ratings, Media, Media Analysis, Media Management, Mobile, Music To Read By, Music To Read overtheshouldermedia by, Television Program Renewals, Television Ratings, Thursday Night TV Ratings, Today In TV History, Uncategorized, Weekend Box Office and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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